TECHNOVISION 2017

The Ad- Mad Show

Where creativity meets madness
About the event

The Ad Mad Show competition is an opportunity to bring out individual and collective talent of
the students participating in it. The idea behind conducting this competition is to provide a
platform to participants to explore their creativity and stage presence skills. It is expected from
students that they should get equipped with the knowledge of Ad-making and execution of it live.
Participants are suggested that their Ad should contain the essentials of Advertisement, i.e.
Clarity, provoking in nature, creativity, appeal, & simplicity.

General Rules:-

1. In this event participants will have to produce advertisement for a product/ service in a
proper way which is quite appealing to audience.

2. The ad prepared by the contestants must not contain any obscene words/any subject that
hurts the feelings of a culture/language/religion/region.

3. Teams will be required to come up with the innovative ads. Based on the creativity and
how innovative the ad is, teams will be shortlisted by the jury.

4. Teams have to make a new product name, punch line and advertise the product/brand
given to them.

5. The teams must bring with them the camera, digital camera and all the other equipments required
by them for presenting their Advertisement.

6. Judging is done on the basis of teams creativity, customer appeal and stage presence.

7. Disobedience of rules may lead to disqualification.

8. The decision of the judge is final and abiding.

9. Participants should bring institutes ID card along with them at the time of registration
and must report on the scheduled time.

10. Last date to register for the event is / / / and after that any entry will not be considered.
Products / Services for the Ad Making :

1. Shoes

2. Mobiles/ Tablet

3. Matrimonial service

4. Fairness Cream for men

5. Soft Drinks/ Mineral Water

6. Online shopping site

7. Deodorant

8. Eco- friendly car

9. Food processor

10. Washing powder

Preliminary Rounds Rules and Regulations:-

1. Time allowed to present your prepared ad will be 4-5 minutes.

2. The maximum number of participants in a team is 5.

Final Rounds Rules and Regulation:-

1. The selected/shortlisted teams will be eligible for this round.

2. In this round, name of the products or services would be given and the teams have to
prepare an advertisement for it.

3. 15 minutes will be given to teams for preparation.

4. Time Limit for presentation : 4-5 Minutes

General Judging criteria for the both rounds:-

1. Ability to attract audience's attention.

2. Concept of ad

3. Team work

4. Voice modulation
5. Ability to highlight the idea of product with minimum efforts

6. Overall presentation