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Controlling the value chain without completely owning the value chain
o Schindler India, after the initial hiccups and teething problems, became a good
example of how it could do quite well without owning major parts of the value chain
R&D and critical components were provided by the Swiss Headquarters, it had
outsourced local production in India, it also outsourced logistics operations to an
international reputed courier company.
o It was a little slow in building a maintenance portfolio (at which Otis was very good),
but later on it picked up on that revenue stream also.