SAFE HARBOR STATEMENT

SAFE HARBOR STATEMENT
This presentation contains forward‐looking statements under the Private Securities Litigation Reform
Act of 1995. The statements that are not historical facts contained in this presentation are forward
looking statements that involve a number of known and unknown risks, uncertainties and other
factors, all of which are difficult or impossible to predict and many of which are beyond the control of
Iconix Brand Group, Inc. (“Iconix” or the “Company), which may cause the actual results, performance
or achievements of the Company to be materially different from any future results, performance or
achievements expressed or implied by such forward looking statements. These forward‐looking
statements reflect only current expectations of the Company and should not be read as a guarantee of
future performance or results, and will not necessarily be accurate indications of the times at, or by
which, such performance or results will be achieved. Forward‐looking statements include statements
concerning the Company’s plans, objectives, goals, strategies, future events, future results, competitive
strengths, industry trends, and the benefits of recent acquisitions. The words "believe", "anticipate,"
"expect," "confident," and similar expressions also identify forward‐looking statements. Readers are
cautioned not to place undue reliance on these forward looking statements, which speak only as of the
date the statement was made. The Company can give no assurance that any of the events anticipated
by forward‐looking statements will occur or, if any of them do, what impact they will have on the
Company’s results of operations and financial condition. In light of the risks and uncertainties
described in the “Risk Factors” section of the Company's Annual Report on Form 10‐K for the fiscal year
ended December 31, 2009, and Form 10‐Q for the quarter ended March 31, 2010 the matters referred
to in the forward‐looking statements contained in this presentation may not in fact occur.

Forward‐lookingg statements speak

p onlyy as of the date the statements are made. The Companyp y
assumes no obligation to update forward‐looking statements to reflect actual results, changes in
assumptions or changes in other factors affecting forward‐looking information except to the extent
required by applicable securities laws. If the Company does update one or more forward‐looking
statements, no inference should be drawn that the Company will make additional updates with respect
thereto or with respect to other forward‐looking statements.

This presentation contains certain non‐GAAP financial measures. The Company believes the use of
non‐GAAP
non GAAP measures in addition to GAAP measures is an additional useful method of evaluating its
results of operations. The non‐GAAP financial measures disclosed should not be considered a
substitute for, or superior to, financial measures calculated in accordance with GAAP, and the expected
results calculated in accordance with GAAP and reconciliations to those expected results should be
carefully evaluated. The non‐GAAP financial measures used by the Company may be calculated
differently from, and therefore may not be comparable to, similarly titled measures used by other
companies. A presentation of the most directly comparable GAAP financial measures and a
reconciliation of the differences between the non‐GAAP financial measure presented and the most
directly comparable financial measures calculated and presented in accordance with GAAP is provided
in tables appearing at the end of this presentation.
ICONIX OVERVIEW
 WHO WE ARE
Owner of 27 Iconic Brands 
Represent $12 Billion in Annual Retail Sales
Represent $12 Billion in Annual Retail Sales
Marketing, Brand Management & Merchandising Experts
 EVOLUTION OF ICONIX

2005: Transitioned to a pure play licensing company

Today: 21st century model of specialization

TRADITIONAL ADVANTAGES OF
OPERATING COMPANY ICONIX MODEL

g g
Marketing/Advertising/PR g g
Marketing/Advertising/PR Predictable Revenue Stream
Licensing Licensing
Guaranteed Minimum Royalties
Trend Direction Trend Direction
No Inventory Risk
Low Overhead
Sales High EBITDA Margins
Retail
Minimal Working Capital
Design
RESPONSIBILITY Minimal Capital Expenditures
Sourcing
Manufacturing OF LICENSEES
Distribution
Warehousing
Inventory Ownership & Mgmt
 GROWING BRAND MANAGEMENT PLATFORM

FASHION
FASHION FASHION FASHION
CATEGORIES FASHION HOME
HOME HOME HOME
CHARACTER

U.S.
U.S. CANADA
U.S.
CANADA CHINA
U.S. U.S. CANADA
CANADA
GEOGRAPHIES CHINA LATIN AMERICA
CANADA CANADA CHINA
LATIN AMERICA EUROPE
LATIN
LATIN AMERICA
EUROPE JAPAN
40+ COUNTRIES

KOHL’S
KOHL’S TARGET
TARGET KMART
KOHL’S
KMART SEARS
KOHL’S TARGET
KOHL’S SEARS HUDSON’S BAY
TARGET KMART
TARGET HUDSON’S BAY FALABELLA
KMART SEARS
KMART FALABELLA WALMART
DIRECT RETAIL SEARS HUDSON’S BAY
SEARS WALMART BED BATH &
PARTNERSHIPS HUDSON’S BAY FALABELLA BED BATH &
HUDSON’S BAY BEYOND
FALABELLA WALMART BEYOND
FALABELLA BED BATH & LOWE’S
WALMART LOWE’S HSN
BEYOND
HSN COSTCO
LOWE’S
COSTCO SUBURBIA
SUBURBIA MACY’S

2006 2007 2008 2009 2010

 UNIQUE DIRECT TO RETAIL MODEL

21 DTR
PARTNERSHIPS

Winning formula
providing retailers with
an exclusive national
brand at private label
economics

Iconix receives premium

support from DTR
partners with marketing
campaigns and
prominent circular
& in-store p
placement

Note: Royal Velvet is not a DTR but is exclusive to Bed Bath & Beyond in certain categories under Li & Fung license
DIVERSIFIED ACROSS CATEGORIES AND RETAILERS

CHARACTER
21%

HOME FASHION
12% 67%
COMPETITIVE ADVANTAGE

MARKETING
MERCHANDISING
LICENSING NETWORK
RETAIL RELATIONSHIPS
 MARKETING

MARKETING MISSION: To keep all of our brands fresh and relevant to the consumer
 ICONIX BRAND VIDEO

h
http://www.iconixbrand.com/iconix_video.asp
// i i b d /i i id
 MERCHANDISING

MERCHANDISING MISSION:
To build lifestyle programs for each brand
while maintaining its heritage
STRONG LICENSING NETWORK & RETAIL RELATIONSHIPS

Network of over 1,400 Licenses

Relationships with Top Retailers
Partners in International Markets
ORGANIC GROWTH
 ORGANIC GROWTH: CATEGORY EXPANSION

CORE EXTENSIONS
WOMENS BABY/
WOMENS MENS LOUNGEWEAR GIRLS BOYS TODDLER
 ORGANIC GROWTH: CATEGORY EXPANSION

CORE EXTENSIONS
FOOTWEAR/BAGS/ POOL
WOMENS MENS SKATEBOARDS ACCESSORIES
SUNGLASSES
 ORGANIC GROWTH:
CATEGORY EXPANSION/DOOR GROWTH

“ one year, Candie’s

“In C has become our
largest brand in the teen space.”
Kevin Mansell, President of Kohl’s 1067 STORES
The Wall Street Journal, June 2006 2008- 2010

929 STORES Beauty & Cosmetic

Body
2007 Toddlers
817 STORES Decorative Bath
Hair Accessories
Decorative Bath
2006 Bedding Collections Bedding Collections
Fragrance Fragrance
F
Juniors Outerwear Juniors Outerwear Juniors Outerwear
Juniors Activewear Juniors Activewear Juniors Activewear
Juniors Swim Juniors Swim Juniors Swim
Hats Hats Hats
Sunglasses Sunglasses Sunglasses
Kids Activewear Kids Activewear Kids Activewear
Kid S
Kids Swim
i Kid S
Kids Swim
i Kid S
Kids Swim
i
Kids Sleepwear Kids Sleepwear Kids Sleepwear
732 STORES Kids Intimates
Kids Sunglasses
Kids Intimates
Kids Sunglasses
Kids Intimates
Kids Sunglasses
2005 Cold Weather Accessories Cold Weather Accessories Cold Weather Accessories
Beach Accessories Beach Accessories Beach Accessories
Juniors Sportswear Juniors Sportswear Juniors Sportswear Juniors Sportswear
Denim Denim Denim Denim
Sweaters Sweaters Sweaters Sweaters
Knit Tops Knit Tops Knit Tops Knit Tops
Juniors Footwear Juniors Footwear Juniors Footwear Juniors Footwear
Sleepwear Sleepwear Sleepwear Sleepwear
Intimate Apparel Intimate Apparel Intimate Apparel Intimate Apparel
Watches Watches Watches Watches
Jewelry Jewelry Jewelry Jewelry
Handbags Handbags Handbags Handbags
Kids Sportswear Kids Sportswear Kids Sportswear Kids Sportswear
Kids Denim Kids Denim Kids Denim Kids Denim
Kids Footwear Kids Footwear Kids Footwear Kids Footwear
Cold Weather Accessories Cold Weather Accessories Cold Weather Accessories Cold Weather Accessories
Optical Optical Optical Optical
 ORGANIC GROWTH:
CONVERTING LARGE VOLUME BUSINESSES
 ORGANIC GROWTH:
NEW PARTNERSHIPS

JV with MADONNA

Madonna’s 1st ever

consumer products
partnership
t hi

Material Girl at Macy’s

launched August 3rd

Madonna Dolce &

Gabanna eyewear

Actively pursing
partnerships worldwide
 ORGANIC GROWTH: BUILDING INTERNATIONAL PLATFORM
50/50 JV with Silas Chou
5 partnerships signed covering
Rampage, London Fog,
Rocawear, Badgley Mischka,
Candie’s
Office in Hong Kong
Projecting ~1,000
1,000 stores
in next 3 years
THROUGH JV PARTNERSHIPS
50/50 JV with Falic Group 50/50 JV with TLC
(The Licensing Company)
Office in Panama City
Formed December 2009
Signed DTR with Suburbia
for Mossimo TLC has 50+ people in
London, Munich & Paris
18 licensees
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 ORGANIC GROWTH: BUILDING INTERNATIONAL PLATFORM
THROUGH RETAIL PARTNERS AND ACQUISITIONS

OP launched in Canada, Mexico, Licensed in over 40 countries

Central America & Argentina
2/3rds of its revenue is generated
Over 4,000 Walmart stores outside in international markets
the US

Working to further expand our

brands globally

WALMART MEXICO
Other
US
Latin
America
E
East A
Asia-
i
[Excluding Japan]

Europe Japan
22
 SUCCESSFULLY GROWING
INTERNATIONAL PLATFORM

2009 2010E 2010E- PRO FORMA*

6%
11%
18%

TOTAL REVENUE: TOTAL REVENUE: TOTAL REVENUE:

$232M $305-315M $345-355M

INTERNATIONAL REVENUE
*Assumes a full year of Peanuts revenue
FINANCIAL HIGHLIGHTS
 STRONG RECORD OF GROWTH

(2) (2)
REVENUE $305M- NON-GAAP NET INCOME DILUTED NON-GAAP EPS
$315M
$1.35-
$1.40

$100M-
$100M
$105M

$1.22
$232M
$1.15
$217M $83M
$1.04

$70M

$64M
$160M

$0.72

$33M
$81M

$0 58
$0.58

PROJECTED PROJECTED PROJECTED

(1) Shading represents 2006 YTD fully taxed diluted earnings per share of $0.58 assuming tax rate of 34%, CAGR based on fully taxed number.
(2) See last page for a reconciliation to comparable GAAP numbers.
 STRONG 1H 2010

1H NON-GAAP (1)
1H DILUTED (1)

1H REVENUE NET INCOME NON-GAAP EPS

+38% +38% +16%
$150 $147.7M $30 $0.40

$53.7M $0.72
$130 $0.35
$10 $25

$110
7
$106.9M $0.30 $0.62

$20
$38.9M $0.25
$90
LIONS

LIONS
IN MILL

IN MILL

$15 $0.20
$70

$0.15
$50
$10

$0 10
$0.10
$30

$5
$0.05
$10

$0 $0.00
-$10
$10
2009 2010 2009 2010 2009 2010

(1) See last page for a reconciliation to comparable GAAP numbers.

 STRONG FREE CASH FLOW

(1)
NON-GAAP NET INCOME VS. FREE CASH FLOW
$150-
$155
$

$135
($ in millions)
Expect Free Cash Flow of over
$150m in 2010
$122

$100- FCF is an important metric ~ $50m

$99
$105 of cash is incremental to our Non-
$83 GAAP Net Income
$70 Recurring annual cash benefit
$64

Tax benefit: amortize intangible

$45 assets over 15 years for tax
$33 purposes with no related GAAP
amortization due to indefinite life

PROJECTED

(1) See last page for a reconciliation to comparable GAAP numbers.

 SCALABLE PLATFORM

350
$305-315M
300

250 REVENUE $232M

$217M (1)

200 EBITDA
$185M-
$160M $191M
(2)
$163M
150
$150M
SG&A $106-111M
100 $81M
$67M $71M
$128M
50 $30M $25M $32M
$13M
0 $102M-
$56M $67M $71M $104M
2005 2006 2007 2008 2009 2010-Projected (1)

$17M
$32M
SG&A
$25M
$13M

Note: SG&A excludes depreciation and amortization.

13
ACQUISITIONS
 ACQUISITIONS

OO FOR
WHAT WE LOOK O

ICONIC LIFESTYLE MONETIZED STRONG CORE

BRAND PURCHASE PRICE PARTNERS

Average age of our 5.0x average

brands over 50 acquisition multiple
years old
Try to have over
Multi-category, 65% of purchase
lifestyle brands price in guaranteed
minimums
 ACQUISITION TRACK RECORD
Revenue Rev
Acquisition
q Purchase Recoup
R
Recoup % of PP
Date Price (thru 09) (thru 09)
Badgley
Mischka $1M $12M 1154%

Joe Boxer $88.2M $67M 76%

Rampage $46.3M $40M 87%

Mudd $92.9M $63M 68%

London Fog $37.6M

$37 6M $18M 47%

Mossimo $135M $70M 52%

Op $54M $43M 80%

Danskin $81.7M $47M 57%

Rocawear $215M $105M 49%

Pillowtex $247M $76M 31%

Starter $60M $37M 61%

Waverly $26M $7M 27%

Ed Hardy $17M $4M 24%

Ecko $109M $3M 3%

~$1.2B ~$600M
31
 MOST RECENT ACQUISITION: PEANUTS

Strong Global Platform

$75 million in annual royalty revenue
M
More than
th 1,200
1 200 licensing
li i agreements
t
 2010 OUTLOOK

~7%
7% ORGANIC REVENUE GROWTH
~34% TOTAL REVENUE GROWTH
~24% NET INCOME GROWTH
(1)
REVENUE NON-GAAP NET INCOME
$305-315M $100-105M
$300 $100

$83M
$250
$232M $80

$200
IN MILLIONS

IN MILLIONS
$60

$150

$40

$100

$20
$50

$0 $0
2009 2010- Projected 2009 2010- Projected

32
(1) See last page for a reconciliation to comparable GAAP numbers.
 LONG-TERM VISION

OUR MISSION:
2015
To be the world’s premier owner of a
diversified portfolio of consumer brands
2010

NEXT FIVE YEARS

2005
Continued Organic
Growth
1993
Global Platform for
Consumer Brands
Acquisitions of
Iconic Brands
 NON-GAAP RECONCILIATION TABLES

(1)
Non-GAAP Diluted EPS 2006 2007 2008 2009 2010E
GAAP Diluted EPS $0.72 $0.98 $1.02 $1.10 $1.23-$1.28
Non-cash interest $0.00 $0.06 $0.13 $0.12 $0.12
Non-GAAP Diluted EPS $0.72 $1.04 $1.15 $1.22 $1.35-$1.40

Non GAAP Net Income(1)

Non-GAAP 2006 2007 2008 2009 2010E
GAAP Net Income $33 $60 $63 $75 $90-$95
Tax Effected Non-cash interest $0 $4 $7 $8 $10
Non-GAAP Net Income $33 $64 $70 $83 $100-$105

(2)
Free Cash Flow 2006 2007 2008 2009 2010E
GAAP Net Income $33 $60 $63 $75 $90-$95
Add: Non-Cash Adjustments $12 $39 $65 $64 $63
Less: Capital Expenditures $0.3 $0.1 $6 $4 $3

Free Cash Flow $44.7 $99 $122 $135 $150-$155

(1)
1H Non-GAAP Diluted EPS 2009 2010
GAAP Diluted EPS $0.56 $0.66
Non-cash interest $0.06 $0.06
Non-GAAP Diluted EPS $0.62 $0.72

(1)
1H Non-GAAP Net Income 2009 2010
GAAP Net Income $34.9 $49.3
Tax Effected Non-cash interest $4 $4.4
Non-GAAP Net Income $38.9 $53.7

These non-GAAP metrics may be inconsistent with similar measures presented by other companies and should only be used in conjunction with our results reported according to U.S. GAAP. Any financial measure other than those prepared in accordance with
U.S. GAAP should not be considered a substitute for, or superior to, measures of financial performance prepared in accordance with U.S. GAAP

(1) Non-GAAP Net Income and EPS, are non-GAAP financial measures, which represent net income excluding any non-cash interest, net of tax, relating to the adoption of FSP APB 14-1. The Company believes these are useful financial measures in evaluating
its financial condition because it is representative of only actual cash interest paid on outstanding debt.

(2) Free Cash Flow, a non-GAAP financial measure, represents net income before depreciation, amortization of trademark and financing fees, non-cash compensation expense, bad debt expense, net equity earnings from joint ventures, non-cash income taxes,
non-cash interest related to FSP APB 14-1, non-cash net gain on sale of trademarks, non-cash gain related to Unzipped litigation, and less capital expenditures. The Free Cash Flow also excludes any changes in Balance Sheet items. The Company believes Free
Cash Flow is useful in evaluating its financial condition because it is representative of cash flow from operations that is available for repaying debt, investing and capital expenditures. Operational Adjustment includes: Non-Cash Taxes, Non-Cash Interest,
Depreciation, Amortization, Non-Cash Comp, Bad-Debt Expenses, Net Equity Earnings for JV’s.

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