MAGGIE FERRY

5342 W Leland

C: 773.350.1362
Chicago, IL 60630 Email:
m.ferry@yahoo.com
Blog: www.maggieferry.com

Profile
Accomplished marketing communications professional with a unique combination of
skills in traditional advertising, grassroots marketing and social media.
Industry experience includes:

Sustainable food and drink • Baby and toddler • Fitness/Athletics •

Local art/culture

Core Competencies
Budget administration • Marketing strategy • Project management • Staff training
and supervision • New media/web 2.0+

Professional Experience
Freelance Marketing Professional
2008-current
Selected Client Company:
Happy Baby Foods
Leading provider of organic baby and toddler food, distributed nationally
(runner up in the American Express and NBC Universal “Shine a Light” contest)
Responsibilities:
Work independently and creatively to use grassroots marketing tactics to influence target
market and
promote products. Manage, engage and grow Twitter community for this national company.
Represent Happy Baby locally by giving oral presentations at large and small events. Build
relationships
with national marketing partners: Whole Foods Market, Stonyfield Yogurt, Seventh
Generation, My Gym
and Stroller Strides
Accomplishments:
• Proactively took over the company’s twitter account and grew it by 600% over
a six
month time period
 • Used Twitter to turn a product recall into a positive situation, resulting in 500
additional followers
• With a limit of only 40 work hours a month: distributed 4,000 coupons and attended
40 events (in one year)

The Monogram Group

A marketing agency whose expertise is boldly repositioning brands
Account Supervisor

2006
– 2008
Selected Client Companies:
Life Fitness, The Chicago Symphony Orchestra, GE Antares Capital, Closet works and The Wit
Hotel
Responsibilities:
Managed $2,000,000 a year in marketing budgetary dollars. Directed strategy by creating
brand brief and
project brief documents. Handled a variety of traditional advertising mediums: websites,
radio, tv, print
and brand identity. Collaborated on new business presentations. Supervised internal staff,
freelance staff,
and vendors. Trained and oversaw 5 employees. Documented 15 processes to allow for a
smooth
transition into maternity leave. Adopted Basecamp software system to streamline
communication.
Accomplishments:
 • Generated a 40% savings in labor costs by efficiently managing all clients when staff
was consolidated from 2 to 1 account managers

Professional Experience (continued)

• Created $75,000 of revenue due to consistent time tracking on projects and clear
communication with clients
• Was 1 of 2 employees to be honored with a bonus in 2007

Graziano, Krafft and Zale

An integrated marketing agency with national B-to-B accounts
Account Executive and Media Buyer

1999 – 2006
Selected Client Companies:
Omron Electronics, Louisiana-Pacific Building Products and Jacobsen Golf and Turf
Responsibilities:
Managed $1,200,000 a year in marketing budgetary dollars. Gained print production
experience by
attending 35 press checks over a 7-year period. Developed sharp proofreading skills by
reviewing all work
throughout the production process. Performed all media planning and negotiation with
budgets ranging
from $200,000 to $1,000,000.
Accomplishments:
• Within 6 months expanded into account executive role from media buying
• Reduced errors by 50% by instituting a quality control process
• Saved 25% in labor time by instituting the Clients and Profits software system to
automate the accounting process

Newspaper Services of America

Print media buying agency for national retail accounts
Print Media Manager

1997 – 1999
Selected Client Companies:
Kmart Corporation and Sherwin Williams
Responsibilities:
Effectively worked with 55 newspapers across the country, from the large conglomerates to
the small independently owned. Handled both pre-printed insert and display newspaper
advertising. Accomplishment:
• Saved $100,000 in a 6 month time period by negotiating out of rate increases

Education
BS, Corporate Communication
Northern Illinois University Dekalb, IL
 Graduated 1997

Professional Development
Volunteer Marketing Manager for Friends of the Parks
2007
Volunteer Marketing Consultant for Purple Asparagus
2010

Languages
Fluent in Polish