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B.

Country Industry Overview


1. Buying Decision Process

2. Major Buying Influences

3. Industry Description

The main industry refer on entertainment

Entertainment is defined in different understanding such as:

The art of keeping people entertained: the various ways of amusing


people, especially by performing for them

The enjoyment: the amount of pleasure or amusement somebody gets


from something

The performance or exhibition: something that is produced or


performed for an audience

Specifically one of the entertainments in India is called Bollywood. The term


is often incorrectly used to refer to the whole of Indian cinema but it is only a part
of the total Indian film industry, which includes several regional film industries
sorted by language. Bollywood is the largest film producer in India and one of the
largest centers of film production in the world. Bollywood is formally referred
to as Hindi cinema.

4. Web Purchasing Influences

C. Environmental Scan and Analysis


1. Threat of New Entry

Bollywood is a continuous developing industry, it is now conquering different


parts of the globe, as of know there are no emerging competitor for the industry,
but there are possible entrants such as the growing industry of Filipino
Independent film, whom usually fight and won international film fest around
the globe. The domination of Korean series, which is effectively followed by
different nationalities most especially Filipino all over the world. Chinese classical
and horror/ suspense films that hit the big screen worldwide.

2. Competitive Rivalry

3. Threat of Substitute Products


4. Buyer Bargaining Power

The table below shows the top 10 Highest-grossing Bollywood films in Overseas
markets, it really proves the Indian movies are well patronized not only by their
fellow countrymen but also by other nationalities.

10 Highest-grossing Bollywood films in Overseas markets


Net Gross (in
Rank Movie Year Studio(s)
USD)
Dharma Productions/Red Chillies
1 My Name Is Khan 2010 $19.25 million
Entertainment
2 3 Idiots 2009 Vinod Chopra Productions $15.50 million
Kabhi Alvida Naa
3 2006 Dharma Productions $10.75 million
Kehna
4 Om Shanti Om 2007 Red Chillies Entertainment $10 million
5 Dhoom 2 2006 Yash Raj Films $8.50 million
6 Rab Ne Bana Di Jodi 2008 Yash Raj Films $8.40 million
7 Veer-Zaara 2004 Yash Raj Films $8.20 million
Kabhi Khushi Kabhie
8 2001 Dharma Productions $8 million
Gham...
Don - The Chase
9 2006 Excel Entertainment Pvt. Ltd. $7.50 million
Begins Again
UTV Motion Pictures/Ashutosh Gowariker
10 Jodhaa Akbar 2008 $7.50 million
Productions
List is based on wikipedia.org list of highest-grossing Bollywood films in overseas
markets

5. Supplier Bargaining Power

The “Hollywood” of Mumbai (formerly Bombay), India, also known as Bollywood, is becoming
increasingly popular in the United States as the latest South Asian blockbusters bring in millions at the
box office and new fans eagerly await the next release.
Yash Raj Films, one of India’s largest film producers and distributors, reported in September 2005 that
Bollywood films in the United States earn around $100 million a year through theater screenings,
video sales and the sale of movie soundtracks. Although a small number in comparison to the
mainstream U.S. film industry, these figures contribute significantly to the bottom line of Indian
filmmakers. Films from India do more business in the United States than films from any other country,
according to the Internet Movie Database, an organization that tracks box office sales in several
countries.

Read more: http://www.america.gov/st/washfile-


english/2006/August/20060809124617nainawhdaw0.8614466.html#ixzz0x2YcSm8O

D. Threats and Opportunities

Threats Opportunities
Switching interest of Interest of undiscovered
viewing public culture of India as subject
of the film
Economic Fluctuation Great response of the
viewing public locally and
international
Emerge of new player that In store innovativeness of
caters the same genre the film industry.
Cultural difference, leads to Partnership- International
conflict of some culture or release in the market, co-
practices produce by a big
international producer

E. Strategic Group Map (Competitive Analysis)

F. Broader Societal Expectations


1. CSR Recent Trends

Indian Movies, Urban movies, which reflect social problems like the Warner
Bros. movies of the Great Depression. I thought it was time to put together a
section which would testify to the rich diversity of Indian cinema, which has more to
offer than melodramas with songs and dancing scenes.

2. Competitiveness

Bollywood, because of the rich and colorful culture the industry surprise the
international seen, providing them a quality films that are well acknowledge.
And with the following areas of Bollywood such as the effective cast and
hardworking crew, amusing sounds, entertaining Bollywood song & dance, and
heartwarming and effective dialogues and lyrics, Bollywood is exceptional
among others. Filmmaking to new heights in terms of quality, cinematography and
innovative story lines. It reflects its country rich culture and usual situation in
their daily lives. Bollywood are a lot more store within.

Films usually in these melodramatic, flashy films typically run more than three hours and
showcase Indian culture, dance, songs and, most important, romance. They also preserve
their culture such as whether set in the modern day or in colonial times, most films boast a
lavish wedding scene, as authentic Indian weddings remain a highly valued tradition.

3. Supply Chain and Labor Standards

Bollywood employs people from all parts of India. It attracts thousands of


aspiring actors and actresses, all hoping for a break in the industry. Models
and beauty contestants, television actors, theatre actors and even common
people come to Mumbai with the hope and dream of becoming a star. Just as
in Hollywood, very few succeed. Since many Bollywood films are shot abroad,
many foreign extras are employed too.

4. Community Investment

5. Environment

Over the last years of the twentieth century and beyond, Bollywood
progressed in its popularity as it entered the consciousness of Western
audiences and producers. Bollywood are adopted by different races across the
world.

Africa

Historically, Hindi films have been distributed to some parts of Africa, largely
by Lebanese businessmen.

Asia

Bollywood films are widely watched in South Asian countries, such as


Bangladesh, Nepal, Pakistan and Sri Lanka.

Europe

Bollywood films are particularly popular in the former Soviet Union. Bollywood
films have been dubbed into Russian, and shown in prominent theatres such as
Mosfilm and Lenfilm.
North America

Bollywood has experienced a marked growth in revenue in North American


markets, and is particularly popular amongst the South Asian communities in
large cities as Chicago, Toronto and New York City.

South America

Bollywood movies are not influential in South America, though Bollywood


culture and dance is recognised. In 2006, Dhoom 2 became the first Bollywood
film to be shot in Rio de Janeiro, Brazil

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