Professional Documents
Culture Documents
This is to confirm that Prerna Chauhan, student of IIPM, NEW DELHI, is doing a live
project(Thesis) on the topic RECRUITMENT & SELECTION PROCESS IN HDFC
BANK under my guidance and that the work being done by the candidate is original and
is of the standard expected by an MBA student.
Warm regards
Kamal Ghirdhar
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ABSTRACT
In the present business environment, organizations are faced with the pressure to produce
maximum with less recruitment. An employee, on whom an organizations profitability
depends, comprises the largest fixed cost that an organization incurs. In the past,
individual used to work with one or two organization during their entire working life
(average between 20-30 years). Organization too used to believe in lifetime employment
concept. However, such concepts are being eroded as a result of the unpredictable
business environment. Hence, organizations have to evolve methods not only to only
improve productivity but to also keep the cost down.
On the HR front, productivity can be improved by ensuring that the organization attracts
the best talent at the lowest possible cost. This objective translates in to the adoption of
the best recruitment and selection methods and instituting measures to retain and develop
them. Further, a quantitative measurement or recruitment and selection effectiveness has
to be conducted to prove ones point with respect to qualitative measure to improve HR
effectiveness, the field in still in its nascent stage. The objective of this study is to
measure the Recruitment and Selection practices and strategies in L & T. The primary
objective is to analyze how the overall recruitment and selection is done in the company
during the year.
The primary objective is well supported by a secondary objective which aims at the in-
depth study of those procedures which affects the Recruitment and Selection practices.
CONTENT
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ABSTRACT.................................................................................................ii
SIGNATORY PAGE...................................................................................iii
ACKNOWLEDGMENT..............................................................................v
1. INTRODUCTION .............................................................................................1
2. COMPANY PROFILE.....................................................................................25
3. LITERATURE REVIEW.................................................................................41
4. RESEARCH METHODOLOGY.....................................................................57
6. CONCLUSION................................................................................................71
7. RECOMMENDATION....................................................................................73
8. BIBLIOGRAPHY............................................................................................75
9. ANNEXURE QUESTIONNAIRE................................................................76
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INTRODUCTION
The human resources are the most important assets of an organization. The success or
failure of an organization is largely dependent on the caliber of the people working
therein. Without positive and creative contributions from people, organizations cannot
progress and prosper. In order to achieve the goals or the activities of an organization,
therefore, they need to recruit people with requisite skills, qualifications and experience.
While doing so, they have to keep the present as well as the future requirements of the
organization in mind.
Recruitment is distinct from Employment and Selection. Once the required number and
kind of human resources are determined, the management has to find the places where
the required human resources are/will be available and also find the means of attracting
them towards the organization before selecting suitable candidates for jobs. All this
process is generally known as recruitment. Some people use the term Recruitment for
employment. These two are not one and the same. Recruitment is only one of the steps in
the entire employment process. Some others use the term recruitment for selection. These
are not the same either. Technically speaking, the function of recruitment precedes the
selection function and it includes only finding, developing the sources of prospective
employees and attracting them to apply for jobs in an organization, whereas the selection
is the process of finding out the most suitable candidate to the job out of the candidates
attracted (i.e., recruited).Formal definition of recruitment would give clear cut idea about
the function of recruitment.
DEFINITIONS
Recruitment is defined as, a process to discover the sources of manpower to meet the
requirements of the staffing schedule and to employ effective measures for attracting that
manpower in adequate numbers to facilitate effective selection of an efficient workforce.
Edwin B. Flippo defined recruitment as the process of searching for prospective
employees and stimulating them to apply for jobs in the organization. Recruitment is a
linking function-joining together those with jobs to fill and those seeking jobs. It is a
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joining process in that it tries to bring together job seekers and employer with a view to
encourage the former to apply for a job with the latter.
In order to attract people for the jobs, the organization must communicate the position in
such a way that job seekers respond. To be cost effective, the recruitment process should
attract qualified applicants and provide enough information for unqualified persons to
self-select themselves out. Thus, the recruitment process begins when new recruits are
sought and ends when their applications are submitted. The result is a pool of applicants
from which new employees are selected.
Help increase the success rate of the selection process by reducing the number of
visibly, under qualified or overqualified job applicants.
Help reduce the probability that job applicants, once recruited and selected, will
leave the organization only after a short period of time.
Begin identifying and preparing potential job applicants who will be appropriate
candidates.
Search or head hunt/head pouch people whose skills fit the companys values.
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Devise methodologies for assessing psychological traits.
Search for talent globally and not just within the company.
Anticipate and find people for positions that do not exist yet.
Increase organizational and individual effectiveness in the short term and long
term.
Evaluate the effectiveness of various recruiting techniques and sources for all
types of job applicants.
Recruitment represents the first contact that a company makes with potential employees.
It is through recruitment that many individuals will come to know a company, and
eventually decide whether they wish to work for it. A well-planned and well-managed
recruiting effort will result in high-quality applicants, whereas, a haphazard and
piecemeal effort will result in mediocre ones. High-quality employees cannot be selected
when better candidates do not know of job openings, are not interested in working for the
company and do not apply. The recruitment process should inform qualified individuals
about employment opportunities, create a positive image of the company, provide enough
information about the jobs so that applicants can make comparisons with their
qualifications and interests, and generate enthusiasm among the best candidates so that
they will apply for the vacant positions.
The negative consequences of a poor recruitment process speak volumes about its role in
an organization. The failure to generate an adequate number of reasonably qualified
applicants can prove costly in several ways. It can greatly complicate the selection
process and may result in lowering of selection standards. The poor quality of selection
means extra cost on training and supervision. Furthermore, when recruitment fails to
meet the organizational needs for talent, a typical response is to raise entry-level pay
scales. This can distort traditional wage and salary relationships in the organization,
resulting in avoidable consequences. Thus, the effectiveness of a recruitment process can
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play a major role in determining the resources that must be expended on other HR
activities and their ultimate success.
SUB-SYSTEMS OF RECRUITMENT
Finding out and developing the sources where the required number and kind of
employees will be available.
Stimulating as many candidates as possible and asking them to apply for jobs
irrespective of the number of candidates required.
Management has to attract more candidates in order to increase the selection ratio so that
the most suitable candidate can be selected out of the total candidates available.
Recruitment is positive as it aims at increasing the number of applicants and selection is
somewhat negative as it selects the suitable candidates in which process; the unsuitable
candidates are automatically eliminated. Though, the function of recruitment seems to be
easy, a number of factors make performance of recruitment a complex one.
1) INTERNAL FACTORS
Recruiting policy
Cost of recruitment
2) EXTERNAL FACTORS
Unemployment Rate
Labour-market conditions
Social factors
Economic factors
Technological factors
INDUCEMENTS
Organisational inducements are all the positive features and benefits offered by an
organization that serves to attract job applicants to the organisation. Three inducements
need specific mention here, they are:-
Career Opportunities: These help the present employees to grow personally and
professionally and also attract good people to the organization. The feeling that
the company takes care of employee career aspirations serves as a powerful
inducements to potential employees.
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Image or Reputation: Factors that affect an organisations reputation include its
general treatment of employees, the nature and quality of its products and services
and its participation in worthwhile social endeavors.
Recruitment and selection is the process of identifying the need for a job, defining the
requirements of the position and the job holder, advertising the position and choosing the
most appropriate person for the job. Retention means ensuring that once the best person
has been recruited, they stay with the business and are not poached by rival companies.
Undertaking this process is one of the main objectives of management. Indeed, the
success of any business depends to a large extent on the quality of its staff. Recruiting
employees with the correct skills can add value to a business and recruiting workers at a
wage or salary that the business can afford, will reduce costs. Employees should therefore
be carefully selected, managed and retained, just like any other resource
have work patterns, new technology or new products altered the job?
are there any changes anticipated which will require different, more flexible skills from
the jobholder?
Answers to these questions should help to clarify the actual requirements of the job and
how it fits into the rest of the organization or department. Exit interviews, or consultation
with the current job-holder and colleagues may well produce good ideas about useful
changes.
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Writing a good job description or job specification helps in the process of analyzing the
needs of the job.
This should detail the purpose, tasks and responsibilities of the job. A good job
description should include:
main tasks of the job - use active verbs, like 'writing', 'repairing', 'machining',
'calculating', instead of vaguer terms like 'dealing with', 'in charge of'
scope of the job - expanding on the main tasks and the importance of the job. Job
importance can be indicated by giving information such as the number of people to be
supervised, the degree of precision required and the value of any materials and equipment
used.
A good job description is useful for all jobs. It can help with induction and training. It
provides the basis for drawing up a person specification - a profile of the skills and
aptitudes considered essential and desirable in the job-holder. It enables prospective
applicants to assess themselves for the job and provides a benchmark for judging
achievements.
Person specification
Drawing up the person specification allows the organization to profile the ideal person to
fill the job. It is very important that the skills, aptitudes and knowledge included in the
specification are related precisely to the needs of the job; if they are inflated beyond those
necessary for effective job performance, the risk is that someone will be employed on the
basis of false hopes and aspirations, and both the employer and employee will end up
disappointed in each other
Another good reason not to set unnecessary requirements is to avoid any possibility of
discrimination against particular groups of potential applicants. The very process of
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writing a job and person specification should help the employer to develop and
implement a policy of equal opportunity in the recruitment and selection of employees.
Education and training but only so far as is necessary for satisfactory job performance,
unless the person is being recruited on the basis of future potential (e.g. graduate
trainees), when a higher level of education may be specified
Any criteria relating to personal qualities or circumstances which must be essential and
directly related to the job, and must be applied equally to all groups irrespective of age,
sex, race, nationality, creed, disability, membership or non-membership of a trade union.
To do otherwise is potentially discriminatory.
For instance, a clause requiring the successful candidate to move their place of work
should be included only when absolutely necessary, as it is likely to discourage applicants
with family care commitments. Whilst age discrimination is not presently unlawful, to
impose age barriers will reduce the number of high quality applicants attracted by the
vacancy. Since December 2003 it has been unlawful to discriminate against people at
work in respect of religion or belief or sexual orientation. The Government plans to
introduce similar protection in respect of age by 2006.
The person specification helps the selection and subsequent interview to operate in a
systematic way, as bias-free as possible. The use of competency-based approaches can
help by focusing on the 'match' between candidate and role, but they are best used where
they are an integral part of the continuing assessment and development of staff.
Pay
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After setting the job and the person specifications, consideration should be given to pay
rates. Factors such as scales, grades and negotiated agreements, as well as market rates
and skills shortages, may affect the wage or salary, and organizations should be aware of
the requirements of equal pay and discrimination legislation. Unless there is a formal
system for increments or length of service, paying the new employee a different rate from
that paid to the preceding post holder may contravene the relevant legislation. Employers
must also comply with the provisions of the National Minimum Wage Act 1998.
Attracting applicants
The search for suitable candidates now begins. The process of marketing needs to be
undertaken carefully so as to ensure the best response at the least cost. The object is to get
a good selection of good quality candidates. Possible methods to consider are:
Internal Recruitment - This method can have the advantage of building on existing
staff's skills and training, and provides opportunities for development and promotion. It is
a good way to retain valuable employees whose skills can be further enhanced. Other
advantages include the opportunity for staff to extend their competencies and skills to the
benefit of both the organization and the individual, and the enhancement of individual
motivation. Use of a consistent, clear, procedure, agreed jointly between employer and
employees, has many advantages and avoids suspicion of favoritism
Jobcentres of the Department for Work and Pensions - will display employers'
vacancies and refer potential recruits. They also administer some of the Government
training programs. The Disability Service Team staff at Jobcentres can help address the
specific requirements of attracting disabled people
Learning and Skills Council - may well have trained workers available through their
recruitment service, and can tailor training to an employer's requirements
National L&T papers - advertising in the national press is expensive, but likely to
produce a good response for particular, specialist vacancies. Remember too there are
national ethnic group L&T papers which will reach a wide audience
Specialist and Professional Journals - less expensive than the national press, these
journals can guarantee to reach the precise group of potential applicants for specialist and
professional vacancies
Local L&T papers, Radio - for less specialized jobs, or to target groups in a particular
local area, advertisements in the local Engineering may produce a good response
Local Schools, Colleges and the Careers Service - maintaining contact with schools,
colleges and careers advisers will ensure that the organizations needs for school/college
leavers with particular skills and abilities are known. It can be particularly useful to offer
students the opportunity to spend some time at the company, on work experience, or
'shadowing'
Once the recruitment channel or channels are decided, the next step is to consider:
The design and content of any advertisement used
How applicants are to respond - by application form, fax, telephone, in person at the
organization or agency, by letter, by email on the internet or by tape
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who is to be responsible for sifting the applications? What is the selection process going
to be?
If interviews are to be held, when will they be and will everyone who needs to be
involved be available?
Are selection tests to be used? Is there the expertise to administer them and ensure they
are non-discriminatory and appropriate?
The advertisement
Any advertisement needs to be designed and presented effectively to ensure the right
candidates are attracted. Look through national, local or professional papers and see what
advertisements catch the eye. The L&T paper office will often advise on suitable formats.
Advertisements must be tailored to the level of the target audience, and should always be
clear and easily understood. They must be non-discriminatory, and should avoid any
gender or culturally specific language. To support this, the organization should include in
the advert its statement of commitment to equal opportunities, which will underline the
organization as one that will welcome applications from all sections of the community.
If the organization is well known, does it have a logo that could feature prominently in
the advertisement? Make the advertisement consistent with the company image
Keep the text short and simple while giving the main aspects of the job, pay, career
prospects, location, contract length
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Mention specific details - such as pay, qualifications and experience required - be given
in a way which will reduce the number of unsuitable applications?
Is the form of reply and the closing date for applications clear? Is there a contact name
and phone number for further information and enquiries?
All advertisements should carry the same information, whether for internal or external
use.
Application forms
Application forms can help the recruitment process by providing necessary and relevant
information about the applicant and their skills. The design of the form needs to be
realistic and straightforward, appropriate to the level of the job. Using application forms
has the following advantages:
Comparing like with like is easier. CVs can be time-consuming and may not provide the
information required
They provide the basis for an initial sift, and then for the interview
The standard of completion can be a guide to the candidate's suitability, if writing and
presentation skills are essential to the job; however, be aware of the possibility of
disability discrimination
Care also needs to be taken over some less positive aspects of application forms:
There is a temptation to use application forms to try to extract too much information,
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e.g. motives, values and personality characteristics. The form should concentrate on the
experience, knowledge and competencies needed for the job
some people may dislike filling in forms and so be put off applying for the job. Some
very experienced people may find the form inadequate, whilst those with little in the way
of qualifications or experience may be intimidated by large empty spaces on the form
Application forms add another stage, and therefore more time, to the recruitment
process. Some candidates may be lost if they can obtain work elsewhere more quickly
Any information such as title (marital status), ethnic origin or date of birth requested for
monitoring purposes (e.g. for compliance with the legal requirements and codes of
practice on race, sex, disability and age discrimination) should be clearly shown to be for
this purpose only, and should be on a separate sheet or tear-off section. Such information
need only be provided on a voluntary basis. Medical information should also be obtained
separately and kept separate from the application form.
Whatever form the applications take, there may be a need to separate them before moving
on to the interview stage. Such a separation serves to match the applicants as closely as
possible to the job and person specification and to produce a shortlist of people to
interview. To avoid any possibility of bias, such saperation should be undertaken by two
or more people, and it should involve the direct line manager/supervisor as well as
personnel. The separating stage can also help the organization by providing feedback on
the advertising process and the suitability of the application form. It can also identify
people who might be useful elsewhere in the organization. If references or medicals are to
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be taken up before the invitation to interview stage, it should be made clear on the
application form/information pack sent to the applicant.
The candidates who best match the specifications may then be invited for interview. The
invitation letter should tell candidates that they should advise the organization in advance
if any particular arrangements need to be made to accommodate them on arrival or during
the interview; for instance, ramp access or lighting levels. The invitation letter should
also clearly state whether the organization will pay the candidates reasonable travel
expenses for the interview.
In some companies there will be a personnel or human resource specialist who will
undertake most of the separating and short listing. It is very important that the line
manager/supervisor for the job also be involved, both at the job and person specification
stage and at the interview stage. The final selection will thus normally be a joint decision,
except in those very small companies where only a line manager/supervisor is available
to do the recruitment of staff. Gaining the commitment of the imEngineering te
manager/supervisor by involving them in the selection process can be vital to ensuring
that the new employee is settled successfully into the organization. It may be useful both
for the candidates to see the environment in which they would be working, and, if they
are to be part of a team, for the current team members to meet the candidate.
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Selection techniques
Interviews
Most jobs are filled through interviews. The interview has two main purposes - to find
out if the candidate is suitable for the job, and to give the candidate information about the
job and the organization. Every candidate should be offered the same opportunities to
give the best presentation of themselves, to demonstrate their suitability and to ask
questions of the interviewer.
A structured interview designed to discover all relevant information and assess the
competencies of the applicant is an efficient method of focusing on the match between
job and candidate. It also means that there is a consistent form to the interviews,
particularly important if there are a number of candidates to be seen.
Unstructured interviews are very poor for recruiting the right person. The structured
interview is most likely to be effective in obtaining specific information against a set of
clearly defined criteria. However, not every manager is skilled at interviewing, and may
not be able to judge efficiently the applicant's skills and competencies. Ideally all
interviewers should receive training, including the equal opportunities aspects of
recruitment and the relevant legislation.
Interviews need not be formal. The length and style of the interview will relate to the job
and the organization. Some vacancies may call for a formal interview panel, some for a
less formal, one-to-one interview. The interviewer(s) should consider the job and the
candidates when deciding on the nature of the interview.
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All interviews, whether formal or informal, need careful preparation if they are to be
successful. Each candidate should leave with a sense of being treated well and fairly and
having had the opportunity to give of their best.
Reading the application form, job and person specifications to identify areas which need
further exploration or clarification Planning the questions. In some interviews it is
appropriate to ask only one or two questions to encourage the candidate to talk at length
on certain subjects. In others it may be better to ask a series of short questions on several
different areas. If there is more than one interviewer, different people can cover different
topics, e.g. job knowledge, training, qualifications. Do not ask for personal information or
views irrelevant to the job. Do not ask potentially discriminatory questions such as 'Are
you planning to have children in the next few years?'
* being ready for the candidates' questions, and trying to anticipate what additional
nformation they may seek.
Conduct the interview in an environment that will allow candidates to give of their best.
Arrange for there to be no interruptions, divert telephone calls, welcome the candidate(s),
and show them cloakroom facilities, etc.
If possible, let the candidate have a brief tour of the place of work. This is particularly
useful in the case of people new to the job market (school-leavers, returning men and
women), who may have little or no experience of what to expect in a workplace. It may
also prove valuable in offering an additional opportunity to assess the candidates
interaction with possible colleagues.
Candidates with hearing impairment may not only need to be able to clearly see the
interviewer as they are talking, but may need communication support if they are not to be
placed at a disadvantage
Is there an alternative to steps for access to the building? Can the interview take place
elsewhere, where access might be easier for someone with a physical disability?
It is common that both interviewer and candidate are nervous. Thorough preparation will
help both of you. Be careful not to fill silences by talking too much - the aim of the
interview is to draw information from the candidate to decide if they would suit the job.
The candidate should do most of the talking.
Nevertheless, the interviewer will want to encourage candidates to relax and give of their
best in what is, after all, a somewhat unnatural setting. It is important to keep the
conversation flowing, and the introductions and initial 'scene-setting' can help all parties
settle to the interview.
Introduce yourself (and other interviewers if present); this also gives the candidate time
to settle down
Give some background information about the organization and the job - this helps
everyone to focus on the objective
Structure the questions to cover all the relevant areas, and don't ask too many 'closed'
questions. Open-ended questions (i.e. ones that cant be answered just by a yes or no
answer) will encourage the candidate to speak freely - they often begin 'what', 'why',
'when' or 'how'
Have a time frame and keep to it, allowing sufficient time for candidates to ask any
questions they might have
Make sure the candidate is familiar with the terms and conditions of the job, and they
are acceptable. If not, and the candidate is the best one for the job, then some negotiation
may be necessary
Tell the candidate what will happen next and when to expect to hear from the
organization.
Practical tests
If the job involves practical skills, it may be appropriate to test for ability before or at the
time of interview. This is generally acceptable for manual and word processing skills, but
less useful for clerical and administrative posts. Telephone skills are increasingly in
demand, and candidates for telesales/call centre work will almost invariably be asked to
undertake a practical test. Any tests must, however, be free of bias and related to the
necessary requirements of the job. Consideration in giving any tests must include the
objectives of such a test, the efficiency of the method selected, the numbers of candidates
(and vacancies), the costs and benefits of such method.
There are numerous tests commercially available which can assist in measuring aspects
of personality and intelligence such as reasoning, problem solving, decision making,
interpersonal skills and confidence. Although many large organizations have used them
for a number of years, they are not widely used, and some tests are considered
controversial - for instance, those that assess personality. Any organization considering
the use of psychometric or psychological tests should refer to the guides available, and
make sure they have the need, skills and resources necessary.
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Tests should never be used in isolation, or as the sole selection technique. Where a
decision is made solely on the automatic processing of personal data, an applicant may
require that the organization must reconsider any rejection or make a new decision on
another basis.
Bio-data (short for biographical data), is a questionnaire format with multiple choice
answers. The questions are of a biographical nature and answers are scored according to
the scoring key developed by the employer. In general bio-data is successfully used only
by really large employers, who have a large throughput of applicants. Use of bio-data,
like other tests, needs careful control to avoid any possibility of discrimination or
invasion of privacy.
Think carefully before using any test - is it actually necessary for the requirements of the
job? Is the test relevant to the person/job specification? What is the company policy about
using tests, storing results and giving feedback to the candidate? Marking criteria must be
objective, and the record sheets should be retained for Data Protection.
Assessment centres are often used by large organizations making senior management or
'fast-stream' graduate appointments. Exercises, sole and group, may take place over a few
days, normally in a residential setting. The individual may also be required to make
presentations and to take part in role-plays or team events.
Inform all the applicants of the outcome as soon as possible, whether successful or
unsuccessful. Keep in touch if the decision is delayed.
Try to give positive feedback to unsuccessful candidates on any aspects they could
reasonably improve for future success. It is sensible to maintain a favorable view of the
organization among the applicants - there may be future job vacancies for which they
would be suitable and for which you would wish them to apply. Failure to get one job
does not necessarily mean unsuitability for other jobs with the organization. You may
want to keep CVs or applications on file for future matching. Also bear in mind that
applicants and their families may be your customers as well as potential employees, so it
makes business sense to treat them fairly and courteously.
State on the application form when any references will be sought, and do not approach a
current employer unless the candidate has given express permission. If references are
sought, they will be most effective if you include a job description with the request, with
structured, relevant questions that will enable you to gain accurate further information
about the candidate's abilities. Do not ask for personal information about the applicant.
Remember too that completing a reference takes time and proper consideration, so only
seek such references if you believe they are necessary and appropriate. A simple form
confirming dates of employment, capacity and particular skills may be satisfactory.
The holding of particular qualifications, training or licenses may be important to the job,
and it is reasonable to ask candidates for proof. If checks on such qualifications are to be
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made, it is good employment practice to make sure the applicant knows, and that copies
of any relevant documents will be held on their personnel file.
The timing of reference and qualification checks is variable. It is often the case that
references are taken up at shortlist or offer stage, and the candidate may be asked to bring
documentary evidence of qualifications to the interview. Job offers are sometimes made
'subject to satisfactory references being received', but this is not advisable. The referee
may simply fail to provide any kind of reference. There is no legal requirement to do so.
Or a referee may wrongly indicate the applicant is unsuitable, in which case if the offer is
withdrawn on those grounds, the organization could face legal action by the applicant.
The organization needs a policy of what to do in circumstances such as the non-supply of
a reference - an initial 'probationary' period might be an acceptable way of proceeding.
The offer
Once the successful candidate is identified, and any necessary references and checks
completed, send out an offer letter. This is preferable to telephoning the candidate, as a
letter enables the specifics of the job to be re-stated, with the terms and conditions, any
pre-conditions (e.g. subject to exam success), or post-conditions (e.g. subject to a
satisfactory probation period).
Remember that the employment contract is a legal one, and exists even before the
candidate has commenced employment. The offer letter should set out the following
points:
The terms of the offer - salary, hours, benefits, pension arrangements, holiday
entitlement, place of employment, etc
What action the candidate needs to take, e.g. returning a signed acceptance of the offer,
agreement to references, any date constraints on acceptance
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If the letter is to form part of the contract of employment, it should say so. Alternatively
it could form the main terms and conditions of employment - a written statement required
by law to be issued to employees within two months of them starting work.
Once the candidate has accepted the job, the organization must then prepare for the new
employee's arrival and induction. Failure to attend to this can create a poor impression
and undo much of the positive view the candidate has gained throughout the recruitment
and selection process. A good induction program reinforces positive first impressions and
makes new employees feel welcome and ready to contribute fully.
COMPANY PROFILE
THE COMPANY.
Larsen & Tubro is Indias fourth largest company in the private sector. For more
than five decades L&T has held leadership position in designing, manufacturing,
installing plant and equipment for vital industries-food, chemical, petrochemical,
fertilizer, cement, steel, nuclear and thermal power generation. L&T also supports
Indias space programme by manufacturing rocket motor casings.
L&T has been manufacturing petrol pumps for 25 years. Thousands of L&T
petrol pumps serve motorists on Indias roans and highways. These pumps are
installed at the worlds highest service station at Leh, Ladakh (India) at 3658
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meters. This installation has the unique distinction of being featured in the Guinness
Book of World Records.
Over 8,000 petrol pumps have been exported to several countries. They are used
by leading companies like SHELL, BP, CALTEX, TOTAL.
Around 1,000- 1,500 pumps of each type are manufactured per month and
12,000 pumps per annum. The volume of production is 5 crores per month and
around 80-90 crores per annum.
The Mission
The companys mission is to provide Equipment, Sales and Services for dispensing
petroleum products to oil industry, distributors and consumers in India and abroad. They
shall retain their market leadership and grow by providing the best value for money to
their customers through:
VISION
L&T shall be a professionally-managed Indian Multinational, committed to total
consumer satisfaction and enhancing shareholder value. L&T-ites shall be an innovative,
entrepreneurial and empowered team constantly creating value and attaining global
benchmarks. &T shall foster a culture of caring, trust and continuous learning while
meeting expectations of employees, stakeholders and society.
With a view to bringing about a performance driven culture within the organisation, we
have an annual objective oriented performance appraisal system, which is implemented
uniformly across the L & T group of companies
Objective
Principle
The Process
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The Performance Management System is based on specific performance objectives,
which are jointly determined by subordinates and their superiors and progress towards
these objectives is periodically reviewed. Rewards are granted based on progress
towards achieving these goals. The Performance Appraisal System comprises of the
following steps:-
o Annual review
TRAINING
Human Capital is a crucial asset to our industry and more than anything else, is an
important business driver. Hence we at L & T believe that training, like all organisational
development processes cannot be a function of time, but rather is an ongoing continuous
process. Training needs of the employees are identified from a skills-gap analysis carried
out as part of the employees performance appraisal system, career plan or succession
plan. Based on an employee's identified training needs, employees are sent to training
programmes or programmes are arranged in-house, following which their performance on
the job is monitored.
L & T is also into a long-term general management education for employees in order to
nurture internal leadership. Cultural interventions are planned to promote the values &
desired behaviours among employees. We are also planning a pioneering concept called
"Training Scorecard", whereby each employee's development will be mapped through a
scorecard, to be used for his entire career with L & T.
RECRUITMENT POLICY
Recruitment policy of any organization is derived from the personnel policy of the same
organization. In other words the former is a part of the latter. However, recruitment policy
30
by itself should take into consideration the governments reservation policy, policy
regarding sons of soil, etc., personnel policies of other organizations regarding merit,
internal sources, social responsibility in absorbing minority sections, women, etc.
Recruitment policy should commit itself to the organisations personnel policy like
enriching the organisations human resources or servicing the community by absorbing
the retrenched or laid-off employees or casual/temporary employees or dependents of
present/former employees, etc.
Government policies
Recruitment sources
Recruitment needs
Recruitment cost
Recruitment policies are mostly drawn from personnel policies of the organization.
According to Dale Yodar and Paul D. Standohar, general personnel policies provide a
wide variety of guidelines to be spelt out in recruitment policy. After formulation of the
recruitment policies, the management has to decide whether to centralize or decentralize
the recruitment function.
Recruitment practices vary from one organization to another. Some organizations like
commercial banks resort to centralized recruitment while some organizations like the
Indian Railway resort to decentralized recruitment practices. Personnel department at the
central office performs all the functions of recruitment in case of centralised recruitment
and personnel departments at unit level/zonal level perform all the functions of
recruitment concerning to the jobs of the respective unit or zone.
32
MERITS OF CENTRALISED RECRUITMENT
It enables the line managers of various units and zones to concentrate on their
operational activities by relieving them from the recruiting functions.
The unit gets most suitable candidates as it is well aware of the requirements of
the job regarding culture, traditional, family background aspects, local factors,
social factors, etc.
Units can recruit candidates as and when they are required without any delay.
33
The units would enjoy freedom in finding out, developing the sources, in selecting
and employing the techniques to stimulate the candidates.
The unit would relatively enjoy advantage about the availability of information,
control and feedback and various functions/processes of recruitment.
The unit would enjoy better familiarity and control over the employees it recruits
rather than on employees selected by the central recruitment agency.
Both the systems of recruitment would suffer from their own demerits. Hence, the
management has to weigh both the merits and demerits of each system before making a
final decision about centralizing or decentralizing the recruitment. Alternatively
management may decentralize the recruitment of certain categories of employees
preferably middle and top level managerial personnel and centralize the recruitment of
other categories of employees preferably lower level positions in view of the nature of
the jobs and suitability of those systems for those categories of positions. The
management has to find out and develop the sources of recruitment after deciding upon
centralizing or decentralizing the recruitment function.
RECRUITING OR RETAINING
Mr. Sashidhar joined the L & T with great enthusiasm and also found his job to be quite
comfortable and challenging one. He found that his colleagues and superiors were
friendly and co-operative. But this didnt last long. After one year of his service, he
34
slowly learnt about a number of unpleasant stories about the L & T, management, the
superior-subordinate relations, rate of employee turnover, etc. But still he decided to
continue with the promise that he made in the interview. He wanted to please and change
the attitude of management through his performance, commitment and dedication.
Looking at his great contributions and efforts, the management got the impression that he
is well settled will remain in the L & T for a long time. After sometime they all started
taking undue advantage of him and overloaded him with multifarious jobs and thereby
ridded over him. As a result, his freedom in deciding and executing was cut down to size;
his colleagues started assigning their responsibilities to him. Consequently, there were
imbalances in his family, social and organization life.
It was quite surprising to the general manager to see the resignation letter of Mr.
Sashidhar one fine morning. The general manager failed to convince him to withdraw his
resignation. The general manager wanted to appoint a committee to go into the matter
imEngineering tely, but dropped the idea later so that the L & Ts image doesnt get
spoiled.
ANALYSIS
Thus, from this case study it is clear that retaining is much more important than
recruiting. Whats the use and benefits of recruiting quality employees if they cannot be
retained by the organization in a proper manner. The purpose of recruitment is fulfilled
when the employees selected from a pool of qualified applicants are retained in the L & T
by keeping them satisfied in all aspects. They must be provided with better working
conditions, better pay scales, incentives, recognition, promotion, bonus, flexible working
hours, etc. They should treat the employees as co-owners and partners of the L & T.
SOURCES OF RECRUITMENT
The sources of recruitment may be broadly divided into two categories: internal sources
and external sources. Both have their own merits and demerits. Lets examine these.
35
Internal Sources:-
Persons who are already working in an organization constitute the internal sources.
Retrenched employees, retired employees, dependents of deceased employees may also
constitute the internal sources. Whenever any vacancy arises, someone from within the
organization is upgraded, transferred, promoted or even demoted.
External Sources
External sources lie outside an organization. Here the organization can have the services
of : (a) Employees working in other organizations; (b) Jobs aspirants registered with
employment exchanges; (c) Students from reputed educational institutions; (d)
Candidates referred by unions, friends, relatives and existing employees; (e) Candidates
forwarded by search firms and contractors; (f) Candidates responding to the
advertisements, issued by the organization; and (g) Unsolicited applications/ walk-ins.
Merits Demerits
The merits and demerits of recruiting candidates from outside an organization may be
stated thus:
Merits Demerits
Wide Choice: The organization has the Expenses: Hiring costs could go up
freedom to select candidates from a large substantially. Tapping multifarious sources
pool. Persons with requisite qualifications of recruitment is not an easy task either.
could be picked up. Time consuming: It takes time to
Infection of fresh blood: People with advertise, screen, to test and test and to
special skills and knowledge could be hired select suitable employees. Where suitable
to stir up the existing employees and pave ones are not available, the process has to be
the way for innovative ways of working. repeated.
LITERATURE REVIEW
The following are the most commonly used methods of recruiting people.
INTERNAL METHODS:
This is a method of filling vacancies from within through transfers and promotions.
A transfer is a lateral movement within the same grade, from one job to another. It may
lead to changes in duties and responsibilities, working conditions, etc., but not necessarily
salary. Promotion, on the other hand, involves movement of employee from a lower level
position to a higher level position accompanied by (usually) changes in duties,
responsibilities, status and value. Organisations generally prepare badli lists or a central
pool of persons from which vacancies can be filled for manual jobs. Such persons are
usually passed on to various departments, depending on internal requirements. If a
person remains on such rolls for 240 days or more, he gets the status of a permanent
employee as per the Industrial Disputes Act and is therefore entitled to all relevant
benefits, including provident fund, gratuity, retrenchment compensation.
2. Job Posting
Job posting is another way of hiring people from within. In this method, the organisation
publicises job opening on bulletin boards, electronic method and similar outlets. One of
38
the important advantages of this method is that it offers a chance to highly qualified
applicants working within the L & T to look for growth opportunities within the L & T to
look for growth opportunities within the L & T without looking for greener pastures
outside.
3. Employee Referrals
Campus Recruitment
A preliminary screening is done within the campus and the short listed students are then
subjected to the remainder of the selection process. In view of the growing demand for
young managers, most reputed organizations (such as Hindustan Lever Ltd., Proctor &
39
Cable, Citibank, State Bank of India, Tata and Birla group companies) visit IIMs and IITs
regularly and even sponsor certain popular campus activities with a view to earn goodwill
in the job market. Advantages of this method include: the placement centre helps locate
applicants and provides resumes to organizations; applicants can be prescreened;
applicants will not have to be lured away from a current job and lower salary
expectations. On the negative front, campus recruiting means hiring people with little or
no work experience.
The organizations will have to offer some kind of training to the applicants, almost
imEngineering tely after hiring. It demands careful advance planning, looking into the
placement weeks of various institutions in different parts of the country. Further, campus
recruiting can be costly for organizations situated in another city (airfare, boarding and
lodging expenses of recruiters, site visit of applicants if allowed, etc.).
Identify the potential candidates early: The earlier that candidate with top
potential can be identified, the more likely the organization will be in a position to
attract them.
Offer training to campus interviews: Its better to devote more time and resources
to train on campus interviewers to answer specific job related questions of
applicants.
Come out with a competitive offer: Keep the key job attributes that influence the
decisions of applicants such as promotional avenues, challenging assignments,
long term income potential, etc., while talking to candidates.
Indirect methods:-
Advertisements:-
These include advertisements in L&T papers; trade, professional and technical journals;
radio and Engineering ; etc. in recent times, this medium has become just as colourful,
lively and imaginative as consumer advertising. The ads generally give a brief outline of
the job responsibilities, compensation package, prospects in organizations, etc. this
method is appropriate when (a) the organization intends to reach a large target group and
(b) the organizations wants a fairly good number of talented people who are
geographically spread out. To apply for advertised vacancies lets briefly examine the
wide variety of alternatives available to a L & T - as far as ads are concerned:
L&T paper Ads: Here it is easy to place job ads without much of a lead time. It has
flexibility in terms of information and can conveniently target a specific geographic
location. On the negative side, L&T paper ads tend to attract only those who are
actively seeking employment at that point of time, while some of the best candidates
who are well paid and challenged by their current jobs may not be aware of such
openings. As a result, the L & T may be bombarded with applications from a large
number of candidates who are marginally qualified for the job adding to its
administrative burden. To maintain secrecy for various reasons (avoiding the rush,
sending signals to competitors, cutting down expenses involved in responding to any
41
individual who applies, etc.), large companies with a national reputation may also go
in for blind-box ads in L&T papers, especially for filling lower level positions. In a
blind-box ad there is no identification of the advertising organization. Job aspirants
are asked to respond to a post office box number or to an employment firm that is
acting as an agent between the job seekers and the organization.
Engineering and radio ads: These ads are more likely to each individual who are not
actively seeking employment; they are more likely to stand out distinctly, they help
the organization to target the audience more selectively and they offer considerable
scope for designing ads creatively. However, these ads are expensive. Also, because
the Engineering or radio is simply seen or heard, potential candidates may have a
tough time remembering the details, making application difficult.
Employment Exchanges:-
Gate hiring (where job seekers, generally blue collar employees, present themselves at
the factory gate and offer their services on a daily basis), hiring through contractors,
recruiting through word-of-mouth publicity are still in use despite the many
possibilities for their misuse in the small scale sector in India.
Companies generally receive unsolicited applications from job seekers at various points
of time; the number of such applications depends on economic conditions, the image of
the L & T and the job seekers perception of the types of jobs that might be available etc.
Such applications are generally kept in a data bank and whenever a suitable vacancy
arises, the L & T would intimate the candidates to apply through a formal channel. One
important problem with this method is that job seekers generally apply to number of
organizations and when they are actually required by the organizations, either they are
already employed in other organizations or are not simply interested in the position.
Alternatives to Recruitment:-
Since recruitment and selection costs are high (search process, interviewing agency fee,
etc.) firms these days are trying to look at alternatives to recruitment especially when
market demand for firms products and services is sluggish. Moreover, once employees
are placed on the payroll, it may be extremely difficult to remove them if their
performance is marginal. Some of the options in this regard may be listed thus:
43
Evaluation of Alternative Sources
Companies have to evaluate the sources of recruiting carefully looking at cost, time,
flexibility, quality and other criteria before earmarking funds for the recruitment
process. They cannot afford to fill all their vacancies through a particular source. To
facilitate the decision making process in this regard, companies rely on the following:
Time lapse data: They show the time lag between the dates of requisition for manpower
supply from a department to the actual date of filling the vacancies in that department.
For example, a L & Ts past experience may indicate that the average number of days
from application to interview is 10, from interview to offer is 7, from offer to acceptance
is 10 and from acceptance to report for work is 15. Therefore, if the L & T starts the
recruitment and selection process now it would require 42 days before the new employee
joins its ranks. Armed with this information, the length of the time needed for alternative
sources of recruitment can be ascertained before pinning hopes on a particular source
that meets the recruitment objectives of the L & T.
Yield ratios: These ratios indicate the number of leads / contacts needed to generate a
given number of hires at a point at time. For example, if a L & T needs 10 management
trainees in the next six months, it has to monitor past yield ratios in order to find out the
number of candidates to be contacted for this purpose. On the basis of past experience, to
continue the same example, the L & T finds that to hire 10 trainees, it has to extend 20
offers. If the interview-to-offer is 3:2, then 30 interviews must be conducted. If the
invitees to interview ratios are 4:3 then, as many as 40 candidates must be invited.
Lastly, if contacts or leads needed to identify suitable trainees to invite are in 5:1 ratio,
then 200 contacts are made.
Surveys and studies: Surveys may also be conducted to find out the suitability of a
particular source for certain positions. For example, as pointed out previously, employee
referral has emerged as popular way of hiring people in the Information Technology
industry in recent times in India. Correlation studies could also be carried out to find out
the relationship between different organizational positions. Before finally identifying the
sources of recruitment, the human resource managers must also look into the cost or
44
hiring a candidate. The cost per hire can be found out by dividing the recruitment cost by
the number of candidates hired.
SELECTION
The size of the labour market, the image of the L & T, the place of posting, the nature of
job, the compensation package and a host of other factors influence the manner of
aspirants are likely to respond to the recruiting efforts of the L & T. Through the process
of recruitment the L & T tries to locate prospective employees and encourages them to
apply for vacancies at various levels. Recruiting, thus, provides a pool of applicants for
selection.
Definition
To select mean to choose. Selection is the process of picking individuals who have
relevant qualifications to fill jobs in an organisation. The basic purpose is to choose the
individual who can most successfully perform the job from the pool of qualified
candidates.
Purpose
The purpose of selection is to pick up the most suitable candidate who would meet the
requirements of the job in an organisation best, to find out which job applicant will be
successful, if hired. To meet this goal, the L & T obtains and assesses information about
the applicants in terms of age, qualifications, skills, experience, etc. the needs of the job
are matched with the profile of candidates. The most suitable person is then picked up
after eliminating the unsuitable applicants through successive stages of selection process.
How well an employee is matched to a job is very important because it is directly affects
the amount and quality of employees work. Any mismatched in this regard can cost an
organisation a great deal of money, time and trouble, especially, in terms of training and
operating costs. In course of time, the employee may find the job distasteful and leave in
frustration. He may even circulate hot L&T and juicy bits of negative information
about the L & T, causing incalculable harm to the L & T in the long run. Effective
election, therefore, demands constant monitoring of the fit between people the job.
45
Selection is usually a series of hurdles or steps. Each one must be successfully cleared
before the applicant proceeds to the next one. The time and emphasis place on each step
will definitely vary from one organisation to another and indeed, from job to job within
the same organisation. The sequence of steps may also vary from job to job and
organisation to organisation. For example some organisations may give more importance
to testing while others give more emphasis to interviews and reference checks. Similarly
a single brief selection interview might be enough for applicants for lower level positions,
while applicants for managerial jobs might be interviewed by a number of people.
46
Reception
L & T is known by the people it employs. In order to attract people with talents, skills and
experience L & T has to create a favourable impression on the applicants right from the
stage of reception. Whoever meets the applicant initially should be tactful and able to
extend help in a friendly and courteous way. Employment possibilities must be presented
honestly and clearly. If no jobs are available at that point of time, the applicant may be
asked to call back the personnel department after some time.
Screening Interview
47
A preliminary interview is generally done at L & T to cut the cost of selection by
allowing only eligible candidates to go through the further stages in selection. A junior
executive from the Personnel Department may elicit responses from the applicants on
important items determining the suitability of an applicant for a job such as age,
education, experience, pay expectations, aptitude, location, choice etc. this courtesy
interview as it is often called helps the department screen out obvious misfits. If the
department finds the candidate suitable, a prescribed application form is given to the
applicants to fill and submit.
Application Blank
Application blank or form is one of the most common methods used to collect
information on the various aspects of the applicants academic, social, demographic,
work related background and references. It is a brief history sheet of employees
background, usually containing the following things:
Marital data
Educational data
Employment Experience
Extra-curricular activities
Application blank is highly useful selection tool, in that way it serves three important
purposes:
Selection Testing
In this section let examine the selection test or the employment test that attempts to asses
intelligence, abilities, personality trait, performance simulation tests including work
sampling and the tests administered at assessment centres- followed by a discussion about
the polygraph test, graphology and integrity test.
Intelligence tests
Aptitude tests
Personality tests
Achievement tests
2. Aptitude Test: Aptitude test measure an individuals potential to learn certain skills-
clerical, mechanical, mathematical, etc. These tests indicate whether or not an
individual has the capabilities to learn a given job quickly and efficiently. In order to
recruit efficient office staff, aptitude tests are necessary. An aptitude tests is always
administered in combination with other tests like intelligence and personality tests as
it does not measure on-the-job-motivation
3. Personality Test: Of all test required for selection the personality tests have
generated a lot of heat and controversy. The definition of personality, methods of
measuring personality factors and the relationship between personality factors and
actual job criteria has been the subject of much discussion. Researchers have also
questioned whether applicants answer all the items truthfully or whether they try to
respond in a socially desirable manner. Regardless of these objections, many people
still consider personality as an important component of job success.
4. Achievement Tests: These are designed to measure what the applicant can do on the
job currently, i.e., whether the testee actually knows what he or she claims to know. A
typing test tests shows the typing proficiency, a short hand tests measures the testee
ability to take dictation and transcribe, etc. Such proficiency tests are also known as
work sampling test. Work sampling is a selection tests wherein the job applicants
ability to do a small portion of the job is tested. These tests are of two types; Motor,
involving physical manipulations of things(e.g., trade tests for carpenters, electricians,
plumbers) or Verbal, involving problem situation that are primarily language-oriented
50
or people-oriented(e.g., situational tests for supervisory jobs). Since work samples are
miniature replicas of the actual job requirements, they are difficult to fake. They offer
concrete evidence of the proficiency of an applicant as against his ability to the job.
However, work sample tests are not cost effective and every candidate has to be
tested individually. It is not easy to develop work samples for each job. Moreover, it
is not applicable to all levels of the organisation
Selection interview
Interview structure
The structure of an interview is based on the degree of control exerted by the interviewer
as to the predictability of what questions are asked and what information is sought. When
there is specific informational needs, then a more structured approach may be used.
Interview types
Job-related interviews ask about past behaviour on job. They are typically
conducted by HR or managers.
Behavioral interviews
Situational interview
The interviewer asks what the person would do in theoretical situations and
assesses their response against the criteria and rating scale.
Situational interviews tend to reduce the chance of discrimination as they offer all
candidates the same scenarios and evaluate them against the same criteria.
Candidates also prefer them, as they seems fairer, but it still limits their control
over proceedings.
the medical test relates specifically to the particular duties and responsibilities of
the job
53
the specific physical attributes required for the job are accurately identified
the attributes required for the job are reasonable in all the circumstances
the test only assesses current ability and does not attempt to predict any future
deterioration. (The pre-employment medical assessment however, can be used at a
later stage to determine any health deterioration, eg. to determine hearing loss in
relation to an industrial deafness claim).
JOB REFERENCES
The #1 reason a qualified job applicant may not get the JOB OFFER is that when your
prospective employer conducted a job reference check with your former employer, the
former employer gave a negative job reference. This negative job reference might have
been in the form of your previous boss:
Badmouthing You!
Blackballing You!
Slandering You!
Don't let an employer pass you up for a job due to a bad job reference! We will reference
check your previous employers, finding out EXACTLY what your former boss will say
about you. We can then give you strategies to counteract a BAD REFERENCE!
Suitable for routine, repetitive jobs Suitable for managerial jobs, the
with visible outcomes outcomes are not behaviourally
observable
Takes a few minutes to test the
applicant Takes days to conduct various
exercise
Evaluated by one supervisor
Evaluated by a team of trained
Can be done on location where the
observers
applicant performs a small segment
of the job Requires a separate facility. The
centres are conducted for a variety
Usually completed on one applicant
of task segments( that may not be
at a time
the real job) that may be included in
the real job
The assessment centre technique has a number of advantages. The flexibility of form and
content, the use of variety of techniques, standardised way of interpreting behaviour and
pooled assessor judgements accounts for its acceptance as a valuable selection tool for
managerial jobs. It is praised for content validity and wide acceptance in corporate
circles. By providing a realistic job preview, the techniques helps an candidate make an
appropriate career choice. The performance ratings are more objective in nature and
could be used for promotions and career development decisions readily. However, the
method is expensive to design and administer. Blind acceptance of assessment data
without considering other information on candidates (past and current performance) is
always not advisable.
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7. Graphology Test: Graphology involves using a trained evaluator to examine the
lines, loops, hooks, stokes, curves and flourishes in a persons handwriting to assess
the persons personality and emotional make-up. The recruiting L & T, may, for
example, ask the applicants to complete the application forms and write about why
they want a job. These samples may be finally sent to graphologist for analysis and
the result may be put use while selecting a person. The use of graphology, however, is
dependent on the training and expertise of the person doing the analysis. In the actual
practice, questions of validity and just plain skepticism have limited in use.
8. Polygraph (Lie-Detector) tests: the polygraph records physical changes in the body
as the tests subject answers a series of questions. It records fluctuations in respiration,
blood pressure and perspiration on a moving roll of graph paper. The polygraph
operator forms a judgement as to whether the subjects response was truthful or
deceptive by examining the biological movements recorded on the paper. Critic,
however, questions the appropriateness of the polygraphs in establishing the truth
about an applicants behaviour. The fact is that the polygraph records the biological
reaction in response to stress and does not record lying or even conditions necessarily
acL & Ting lying. Is it possible to prove that the responses recorded by the polygraph
occur only because a lie has been told?. Since they invade the privacy of those tested,
many applicants vehemently oppose the use of polygraph as a selection tool.
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RESEARCH METHODOLOGY
57
RESEARCH METHODOLOGY
The purpose of the methodology is to describe the research procedure. This includes
overall research design, the sampling procedure, the data collection method, and the
analysis procedures and methods.
In this study of recruitment and selection practices of L & T Ltd. descriptive type of
research has been done for collecting the primary data. It includes surveys and fact
finding enquiries of different kinds. The major purpose of descriptive research is
description of the state of affair as it exists at present. Moreover the researcher has no
control over the variables under study; he can only report what is happening or what has
happened.
Study design:
Primary data, which has been collected by descriptive research, was based on the
structured questionnaires filled up by the sample employees. For secondary data
collection method the help of various reference books have been taken which are
mentioned in bibliography and also by way of surfing through the company website.
Sample size:
Out of total universe, 50 respondents have been taken for convenience. Here, employees
are selected randomly and interviewed. An in-depth interview is also conducted with the
Human Resource Head.
Sampling design:
We would use the Probability Sampling method in designing of sample. This is simple
random line of sampling. Any one of the lot can be chosen. Here, everyone has a fair and
equal chance of being selected.
58
In probability sampling, the randomly selected people were given a questionnaire for
filling the desired information.
Sampling Methodology
Size 50
59
FINDING AND ANALYSIS
This question gives us insight in the L & T Manpower programmed that out of our
sample size of 50 employees. 40% i.e. 20 employee feels that the Manpower programmed
is to Assimilate the employees in the organization. While 30% people out of our sample
size given their views that Manpower program may reduce anxiety.
60
2) Which section of the Manpower process do you feel is the most important for
meeting the needs of your job in L & T ?
This question was asked to 50 employees of L & Ts to get a fair idea what employee
think about the Manpower programme in a company and what they perceive which
function is the most important for the Manpower programme?
The gathered data depicted that out of our sample of 50 people, 52% people think that a
clear understanding of JOB duties and day to day routine work is the most important
function. Also 24% people think that it is important to know about the core issues related
to the company, their vision & mission so that it helps the organisation in the long run.
61
Only 16% employees has shown their interest in knowing the benefits which they & the
company will have from this Manpower programme.
3) What special things should the organization provide to make new employees feel
comfortable, welcome and secure?
From this question, I got to know some interesting facts from L & T employees. I asked
50 employees that according to him/her what special things the organization should
provide to make new employee feel comfortable, welcome and secure.
The gathered data depicted that out of our sample of 50 employees,40% employee feels
that the special instruction given by the HR person have been successful in breaking the
ice & make them more comfortable, welcome and secure. Also 34% employees feels that
a better work area sounds more comfortable, welcoming & secure.
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4) What things according to you would new employees need to know about the
work environment that would make them comfortable?
This question was asked to 50 employees of L & Ts to know what things according to
them would they like to know about the work environment that would make them
comfortable.
The gathered data depicted that out of our sample of 50 employees, 46 % employees
think that knowing Companies policies and rules would make them more comfortable
than any other given options. Only 26% of the employees feel that knowing the names &
titles of key executives will boost their confidence.
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8%
19% 37%
<1
1-2 YRS
2-3 YRS
3-5 YRS
36%
The above chart depicts that most of the employees are doing service for more than 1
year. Usually the employees are young & have no past experience of any change in
recruitment.
The gathered data depicted that out of our sample of 50 employees, 37% of the
employees have completed more than 1 year of service. Similarly employees having 1-2
years of service comprises 36%. But there are only 19 % of employees who have
completed 2-3 years. The rest i.e. 8% comprised of the group of people who have been in
the organization for 3-5 year.
64
6) Candidates Willingness to join the Company
Most of the Indian candidate looks in for the salary package and job security before
joining a company for job. All other things such as Reputation of the company, working
environment, job prospects, location of the company, career growth opportunity, are seen
either in isolation or in combination to each other as a whole as shown in the graph
below:
Reputation of the
33% 6% company
3% Working environment
Salary package
The gathered data depicted that out of our sample of 50 employees, it follows that 33% of
employees feels that the most attractive reason to join the company is its salary
package.25 % of the employees joined due to the strong reputation& 22% joined for
career growth. Job prospects & location were given least importance.
65
From the chart it is quiet clear that the company adopts various processes for recruiting the
right candidate. Actual recruitment procedure followed by the company is by conducting
written examination followed by a group discussion and then a final interview which
comprised 40%(20 employees) of sample survey of 50 employees.
But still some candidates are also chosen through written exam & interview which
comprises 36 %(18 employees). 18%(9 employees) are selected through written only and
others comprising only 6%. These others include the reference of the existing employees
within the organization itself.
The above chart depicts that the minimum qualification required to join the organisation
is graduation (10 %). Preference is given to candidates having a post graduation degree
with experience. From the responses given by the employees its clear that equal
preference is given to candidates who are either CAs or are having a post graduation
degree with experience ie 32%(16 employees) Fewer graduates are hired but those who
hired must have experience in the same industry. Post graduate freshers are also
preferred as most recruitments are done through campus recruitments ie 26%.
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9) Strategies for Retaining Employees:
4 options were given to the employees to know what the organization is doing to reduce
employee turnover ratio. These are: -
More benefits
Cant Say
After summarizing the entire 50 respondents the following analysis can be given:
50% of the employees said that for evaluating an employee, performance is given at
most priority. The employee is checked for the quality of output.
30% of the employees said that for evaluating a candidate skill is taken into
consideration.
20% of the employees said that for evaluating the performance employees experience
in the particular department is taken into consideration.
15% of the employees are strongly agreed that principle of right man on the right job
is strictly followed.
60% of the employees are moderately agreed that principle of right man on the right
job is strictly followed.
10% of the employees are strongly disagreed that principle of right man on the right
job is strictly followed.
10% of the employees are moderately disagreed that principle of right man on the
right job is strictly followed.
25% of the employees are strongly agreed that there is participation by the manager in
planning and recruitment.
50% of the employees are moderately agreed that there is participation by the
manager in planning and recruitment.
10% of the employees are moderately disagreed that there is participation by the
manager in planning and recruitment.
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CONCLUSION
Recruiting people with the right skills and qualities is essential for any organization if it is
to maintain and improve its efficiency. Not only the personnel manager but also the line
manager/supervisor has a part to play in the selection process. It is crucial that both these
people have training to enable them to carry out their roles effectively. Careful analysis of
the job to be done, and of the competencies required to do it, is necessary if the right
people are to be fitted into the right job, Having selected the best candidate for the job,
the next stage is to ensure that the new recruit is successfully integrated into the
organization through a well planned induction program.
The benefits of a good induction program are a more settled employee, a more effective
response to training, lower labour turnover, and improved industrial relations.
Visiting campuses of various Graduate and Post-graduate colleges and get the
recruitment poster displayed on the notice board
Schedule the candidates for an interview and coordinate the same with the mentor
Taking first round of interview for the candidates and giving the feedback to the
mentor for the same
Reviewing the corporate salary account forms for mistakes and stamping
Providing the selected candidates with the joining kit and collect the same duly
filled in by them
Visit the recruitment consultant (Third party) office with the team members and
understand how they are hiring.
Maintain record and database of the interviews conducted and the candidates
selected or rejected
If you and your candidates are in the same area it is always advisable to meet face-to-
face.
Be it on the phone or in person spent as much time as you can and dig for information
what motivates him to look for a change, professional and personal reasons, what are his
expectations in terms of money and roles, etc.
It is important to be in control when it comes to recruiter-candidate relationship. To
achieve that it is important that you conduct a thorough pre-qualifying. Get all the low-
down about his background and aspiration, et al.
Always insist on obtaining either verbally and/or in writing his/her response and
commitment to the job offer. You may do this with a direct approach or with great
subtlety. Which approach you resort to will depend on each individual or their level of
seniority you need to make the right judgment.
Constantly update him/her on the process and try keeping-in-touch on a frequent basis.
Pay close attention while talking to him/her and listen for those tones and
expressed/unexpressed concerns and look for those signs that might indicate his
intentions
.
If any of his/her words, expressions, actions gives you a sense of doubt and concern,
then drop him/her and move on. It is better to drop him/her now than later have a back
out in your hand.
Have a set of questionnaire that you can run through with him/her before proceeding to
qualify him - questionnaire that will test his seriousness and sincerity to look for a
change.
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Do not hesitate to ask them if they have discussed with his/her family members about
this plan to look for a job change. Especially for those who are married, please confirm
with them if they have consulted their other half.
Try and get inside your candidates mind, understand his needs and his aspiration.
Pro-actively try to cover all areas that you possibly think will be a likely point of
concern (reason for a back out) for him at a later stage and addressed them
imEngineering tely.
Some of the more counter measures that organizations can apply. These fall under
defensive and offensive tactics.
Defensive tactics
Provisional offers: Peeved by the fact that employees use their offer letter to negotiate a
higher pay elsewhere, organisations make only a provisional offer to the candidate. They
may only indicate the pay and wait for the employee to arrive on the chosen day before
they issue the formal letter. This is very common at junior levels.
Hold consultants responsible: It is quite common for organisations like L & T to hold
their recruitment consultants responsible for the employee joining or staying on for a
reasonable tenure. Many do not get paid until this happens.
Hire through referrals: Organisations believe that if the candidate is chosen through an
internal referral process, the chances of his honoring the offer are higher given the
emotional pressures. For this reason, a referral source is quite often the first choice today.
Create back ups: More risk-averse organisations are beginning to build back-up plans.
Realizing the futility of crying over spilt milk, these organisations just get on with life
and go after the next best find.
Offensive tactics
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Emotional connect: Most employees tend to go through a certain amount of "post-
purchase guilt", especially at senior levels. This is where the organisations can step in and
do a lot. And many do it quite elegantly.
Most important, their selection processes tend to be so compelling and executed with
such suave that it blows the mind of the prospective employee. The most senior
executives engage with the candidate, give time, and address every perceivable concern.
They start involving the employee in important decisions, invite him to key events,
meetings and even get-togethers much before he comes on board. They introduce the
employee to his prospective team. They start sending him mails and business related
information regularly.
In other words, they start occupying his mind. They make him feel special and never let
him think back on his decision. Most have nowadays even begun announcing to the
Engineering .
Life altering offer: Organisations making very strategically important hiring decisions
do not want to take even the most slender chance. They want it signed, sealed and
delivered. Not only is their process savvy. Their offer has the power to alter the life of the
prospective employee.
When you do that, you derisk the hiring process so significantly. You are capable of
taking the employee completely out of the race and eliminate even the most remote form
of competition. On the other hand, when you leave a bit of after-taste in closing the deal,
there is always a risk that the employee can look beyond you.
Make it snappy: Nothing succeeds like speed. When the organisation does its homework
and then takes the leap of faith with lightning speed, the employee has very little time to
think. Sometimes the length of the process tends to increase the anxiety for the employee,
forcing him to reconsider his decision.
In the days to come, it is will be hard to find good people and harder still to secure their
commitment to join. It can be most frustrating to say the least. You will need to adopt a
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combination of defensive and offensive tactics to win the game. But before you get there,
you will need to certainly decipher the psychology of prospective employees. Knowing
what makes candidates accept or reject job offers would help organisations take
appropriate measures to increase the joining rate, just as digging into the matter got Ike
more than just the knowledge of why Maggie ran away from commitment.
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BIBLIOGRAPHY
DeCenzo, David A and Robbins, Stephen P,: Human resource Management Prentice
Hall India Private Limited (2000)
Mamoria, C.B and Gankar, S.V: Personnel Management- Text and Cases Himalaya
Publishing House.
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ANNEXURE
QUESTIONNAIRE
2. Which section of the Manpower process do you feel is most important for
meeting the needs of your job in L & T?
(a) Organizational issues (b) employee and organization benefits
(c) Introductions (d) job duties
3. What special things should the organization provide to make new employees feel
comfortable, welcome and secure?)
4. What things according to you, would new employees need to know about the
work environment that would make them comfortable?