Target Customer.

Potential victims of sexual assault would benefit from this product. According to
RAINN (the Rape, Abuse, and Incest National Network), every 98 seconds,
another person experiences sexual assault. Based on the survey that we
collected, 85% of people have either experienced or seen sexual assault or have
had a loved one experience or seen it.
Customer Needs. What does the customer want/need?
The potential customer wants a device that can prevent sexual assault before it
happens or gets too far. Based on our survey, 81.1% of people would like to
have such a device. Another device that customers would like to have would be
one to contact and alert authorities faster. 88.4% of people, based on our survey,
would like to have this device.
Performance. What must the product be able to do? Be specific.
The product must be able to prevent a predator from engaging in a sexual
assault attack so that the victim has time to get away. It also needs to be able to
alert others that this event is happening. It should alert either friends and family
that the user has previously set or alert people in the surroundings.
Target Cost. What is the anticipated cost to the consumer for this product?
There are many products that try to prevent sexual assault and they range
anywhere from $34.99 (the TigerLady device) to $129.99 (the Athena device).
We need to make this device accessible for anyone. The anticipated cost should
be $20 or less.
Size and Weight. What size should the product be, or what restrictions to size exist?
What are the weight restrictions on the product?
The device must be small enough to fit inside a pocket. The weight of it must be
less that 1 pound. The device must be this small so that it is easy to pull out and
carry around.
Operating Environment. Identify the environmental conditions relevant to the
manufacture and use of the product (temperature, corrosion potential, dust or dirt,
pressure, humidity, vibration, noise, degree of abuse, etc.).
The device must be able to withstand the weather of any city or town. It must
withstand high heats and cold conditions. It must be water resistant and may be
completely waterproof.
Materials. Is there a specific material or materials that must be used? If yes, describe it.
There is no specific material that needs to be used. The material, whichever it is,
needs to be durable. If possible, the device should be water resistant or water-
proof so that it can be used no matter the conditions.
Durability and Maintenance. Will the product require routine maintenance during its
service life? If yes, answer the following.
The product will not require routine maintenance during its service life.
Ergonomics. Identify considerations for the ergonomics of the product.
The device must have a handle and clip so that it can be fastened to the users
clothing. It must be sturdy so that it does not fall off when the user moves. The
 device must also not have any sharp edges so that it does not cut into the skin of
the user.
Global Environment. Will the product include any toxic or dangerous substances? What
is the plan for disposal of the product at the end of its useful life?
The product will not include any toxic substances. It will include an electronic
chip, however. The chip will need to be disposed properly, but that is the only
part of the device that must be handled with care when it is time to dispose of the
product. The IC chips can even be recycled.
Safety and Legal Issues. Identify potential safety and legal issues that may arise from
the use of this product.
The alarm system must have a silent mode so that the user can issue an alert
without the predator knowing. If he/she feels like their life is in danger, they can
secretly send out a call for help. In terms of legal issues, there may be problems
of fake calls to the authorities. In some cities around the country, people who
make fake calls to 911 can be fined up to $1,000 or face up to a year in prison.
Service Life. What is the required service life of the product?
The required service life of this product is 1 week before it needs to be recharged
so that the user can have to worry little about when to charge it. Product Life.
What is the anticipated length of time that the product will be produced before it
is replaced by a newer version or alternate product?
Product Life. What is the anticipated length of time that the product will be produced
before it is replaced by a newer version or alternate product?
The product must go a week before needing to be recharged and 4 years before
it needs to be replaced. The service life needs to be at least four years because
that it typically how long a person is in college for. This will allow college students
to have a device that protects them at a one-time cost.
Aesthetics. Are there preferences in the appearance features of the product (color,
surface treatment, shape, material)? If so, describe them.
The appearance of this product must be subtle. It should be able to blend into its
surroundings so that only the user knows that it is there. Color of the product can
range and customers can select the one they like best.
Sources:

Domestic Violence Facts & Statistics. (2017). Retrieved November 01, 2017, from
https://www.safehorizon.org/get-informed/domestic-violence-statistics-
facts/?utm_campaign=National&utm_source=ppc&utm_term=Domestic
Violence&gclid=Cj0KCQjw4eXPBRCtARIsADvOjY3udXUQxw3KpYrNimxGA9aMyo5dxR6uSPF
4WgFOKzKCQx0_iESnWWMaAiezEALw_wcB#description/

Baldas, T. (1998, February 04). Fake 911 Calls Could Bring Fine, Jail Time. Retrieved
November 01, 2017, from http://articles.chicagotribune.com/1998-02-
04/news/9802040253_1_abusers-phones-jail-time

About Sexual Assault. (n.d.). Retrieved November 01, 2017, from https://www.rainn.org/about-
sexual-assault

Connect with loved ones when you need them most. (n.d.). Retrieved November 01, 2017, from
https://roarforgood.com/meet

T. (n.d.). How it Works. Retrieved November 01, 2017, from

https://www.tigerlady.com/pages/how-it-works
 Target Customer.
Industries that are often used in some form or another to carry out sexual assault. For
example, the restaurant industry is often where victims are drugged for date rape. Or college
campuses are often a place where sexual assault is carried out.
Customer Needs. What does the customer want/need?
The customer - industries - want a way to prevent their unsolicited involvement with sexual
assault, whether it is a way to stop date rape drugs from getting into restaurants, or to give
college students a way to prevent rape on campus.
Performance. What must the product be able to do? Be specific.
In the restaurant industry, the product must be able to prevent the use of date rape drugs in a
drink, or to notify the drinker of the presence of date rape drugs. For colleges, the product must
alert campus police of potential sexual assault when activated .
Target Cost. What is the anticipated cost to the consumer for this product?
For the restaurant industry, we would like restaurants to chose our product- likely a glass or cup
of some sort- over normal glasses or cups. The average price we found for a 16oz. Pint glass
was $10.56 for a case of 12 glasses, or $0.88 per glass. Therefore, we would like to keep the
cost of our product close to or less than that price. For the college campuses, we would like our
product to be competitive. One safety system already in place on 92% of campuses is the Blue
Light system, which can cost up to $400,000 to install and up to $75,000 of maintenance every
year, depending on the physical size of the campus, so the installation of our product in all
campus dorm rooms should cost less than $400,000.
Size and Weight. What size should the product be, or what restrictions to size exist?
What are the weight restrictions on the product?
For the restaurant industry, the product should be the size of a 16oz pint glass, and no heavier
than 1 pound. For college campuses, the product should be no bigger than the size of a
doorknob and should not weigh more than a pound.
Operating Environment. Identify the environmental conditions relevant to the
manufacture and use of the product (temperature, corrosion potential, dust or dirt,
pressure, humidity, vibration, noise, degree of abuse, etc.).
The restaurant glass needs to withstand heat, water, and excessive handling. The college dorm
alarm should be able to work even with dust or dirt.

Materials. Is there a specific material or materials that must be used? If yes, describe it.
The restaurant product should be made of glass.
Durability and Maintenance. Will the product require routine maintenance during its
service life? If yes, answer the following.
The dorm room product would require maintenance.
What specific parts of the product must have easy access for maintenance?
The electronics of the alarm system would need to be easily accessible.
What is the anticipated maintenance schedule?
Once a year
Are special tools required? How will they be acquired?
Probably not
Will replacement parts be required? How will they be acquired?
 Replacement electronics could be acquired through our company
Ergonomics. Identify considerations for the ergonomics of the product.
The restaurant glass should be able to be held by the human hand.
Global Environment. Will the product include any toxic or dangerous substances? What
is the plan for disposal of the product at the end of its useful life?
The glass would include a chemical coating to detect the presence of date rape drugs, so that
coating shouldnt affect the glass. However drinking glasses are often hard to recycle in the first
place. The dorm alarm would contain electronics that would need to be recycled in special
electronic recycling facilities.
Safety and Legal Issues. Identify potential safety and legal issues that may arise from
the use of this product.
With the restaurant product, the glass could break, and there is a chance that the chemicals
used to detect the presence of date rape drugs could be toxic. The college dorm alarm system
has the chance for prank police calls, which in some states can result in fines or jail time.
Service Life. What is the required service life of the product?
The restaurant product should have service life of at least 1 year, while the dorm product should
last at least 10 years.
Product Life. What is the anticipated length of time that the product will be produced
before it is replaced by a newer version or alternate product?
The product life would probably be 2 years for the restaurant product and 10 years for the dorm
product.

Aesthetics. Are there preferences in the appearance features of the product (color,
surface treatment, shape, material)? If so, describe them.
The restaurant product should be in the shape of a pint glass, it should be made of glass, and
the treatment to detect the date rape drugs should be clear or monochromatic. The college
campus product should be circular, button-shaped.

Wearsafe. (16, August 11). 8 Things To Know About Blue Light Security Systems.
Retrieved November 1, 2017, from http://blog.wearsafe.com/2016/08/11/8-things-know-
blue-light-security-systems

Baldas, T. (1998, February 04). Fake 911 Calls Could Bring Fine, Jail Time. Retrieved
November 01, 2017, from http://articles.chicagotribune.com/1998-02-
04/news/9802040253_1_abusers-phones-jail-time

BarConic Mixing Glass Clear 16 oz [Advertisement]. (n.d.). Retrieved November 1, 2017,

from http://bulkbarproducts.com/product/barconic_mixing_glass_clear_15_oz_gwwbd87147