Intelligent Js] bAesS CoursebookIntelligent Business Coursebook / os Pre-Intermediate ‘s*" Business EnglishBeason Education Limited inburgh Gate Haren sere CM20 IE gland azul Associated Companies throughout the world vrwrelongmancom © Resrson Education Limited 2006 “The Fight of Christine Johnson to be identified as the author af this ‘Wort as bern ascend by her in accordance wis the Copyright, Deas ad Foteats Ac 18 {IL hin eserves no ptt of this publication may be repeodused, Stored ts etroval stem, oe tarmac Sn any cen Sr by ae ‘means, clecvonie, mechanical, phencopsing, recording or akerwise ‘without the price written permission of dhe Publishers. Fost published 2906 Isat: se. stO16 ISBN: 082858084 Set in Economist Roman ios /125 ‘Printed in Spins by Grafica fatells Aderovedgements ‘The author vould lke wo thank the editors Stephen Nisholl, eric Hayden and Clare Nlsen-Mash for thee excellent help and suzports and also the following penple and organisations foe tairvalucble ‘ontsbutions: ene Foser, Pal Gardner, Gavan Floyd, Paul Sauades, [Nikki lambert and the Vigin Mobile Aleketng wear, and dhe stall and students of LTS Training & Consulting. Fath ‘The publishers would like wo dhank the flowing poople for thei hhelpiul comments on the ouanuscipt foe the Fools Louse Bullock, Intercom Language Services Grob; Steve Bush, The British tnsiwe, Florenee: William Cooley. Open Schools of Languages, Mack Fetct unt, Groupe ESC, Dijon, Rourgogne: Jolanta Kove Migo®, Wasau University of Technology. Luise les UR. ‘he publishers would like to thank the allowing people for dei help {in piloting and developing this course: ene Ravel, UK; Richard Booker and Karen Nieow, Univesity of Hang Kang! Adolfo Esuder, ELL studios Emoreseriales, Uaiveisiey of Zaragora; Weady Farr, Unive Cattolica del Sacto Cust, Placemat Andress Hopood, Lnguarams, Hamburg; Ant-Marie Hada, Dept of Foreign Languages, National Taivean Universi, Tavan; Samel CM. Hsieh, Bnlish Depaciment, Chinese Culture University, Tatzes laura Lewis, ABS international, ‘Buenos Aires; Maite Pads, Universita de Baeclona; Galiete Aymard Ramos Siqueira, S80 Fala Richmond Straupe, World Language Center, Soka University, Telos Michael! Tnompson, Canteo Linguistica Universiti Comserciale L woeconi, Mion; Kriss Tl Earp Neches Sticioja, Badass, ‘The publishers ane getefal wo The Esonomist Sor pemmitsion to adapt commright material on pges 17 [© 2008) 5 [© 2008) {© 2008) 69 [© 2008), 6 (2003). 90 (© 2008108 (2 2008), 1) (© 200%) 129 (© 2000) All aatizis copyright of The Exonomist Newspapes Timed: All iis serve We ate sls grateful wo the follies for permission to repreduse copyright rete: [BEC News Online for permission tb reproduce exracts adapted fom “Ofie workers ‘adel ta being sude’” 9 June 2904 and “Moder (pegs ise wosk sess 3 Jane 2008 published oe nessbabecouk: BAC News Online and Lyne Rabson for permission wo repeeduce an eteact fiom ‘Move over game boys by Ema Sinith published on fnewsbheco.k; NI Syndication Linited for an extactadapved from "Turning healthy passion into pore undiluted prod’ by Zoe Brennan published on businestimesonlinecouk 2 June 2008 © NI Syndication, london 2004; Guardian News Sevices Limite for an exact adapted fom ‘Waen the sgt job puts you on the road to cheap cover by Sean Coughlan published in The Gouna 14 Asgust 2006 © Gardin | [Newspapers Lites 2008; and Kogan Page for extracts taken froma The Leders Guide 1 Later Thinking Skills by Paul Slane published by Kogan Pope 2003 1 some instaness we have been unsble t wae the ewners of copyright material and we would apprsciste any formation thar would enable Photograph acknowledgements “The Publishers ate grated vo the following for their permission to sepreiate copytight phoiographs: Advenising Archives: pg 3 AKGAmages: og 09; Alamys Fg 8 (u) David {Cause 2 1) mage 100) pg 1 (0 Goma 100. pe Coy (tage “hill, ps 36) UmageDs pg 44 (Mark Boulton), yw 09) UPhoofucinn Fesue Libary, ge 6 Blend tmsges) ¢2 70 Goseph Lawrence Nanci (Phowotuson Pere Library pe 92 (The Paosolbvary, Wales) 2307 Dynamic Graphics Guoup/TT Stock Freeh pe 184 () (lmage Stage); AOL: py & ell: Caron UK Lad: p80; Capitaine: (pe 2% Rick Chapman: p 100, Cebis: pe 9 Tim Pannell, pa 24 Royal Freeh pa 27 fm) ager Kessmyerh 927 [) Simon Waren), pg 36 (Frank ‘Teappeeh p94 Jose Las Pelzey, Ine) 9 (lose Ruse Rago) pt 68) (DAADann Tata, py 1 (Owen Franen, p10: (Rovalty Pes) pit [exey W Eggers); Dartington Casta: pp 6: Digital Stock: oy 228 (Divesty in Basinese CD, DK Images pg 27) (Michael Movan), pe 38 [ude Miler ArenivesSomlo Antiques) px 120 () (im Taye & Jane Burton eBay Inc: pj 22 (ls The Ezongmiss p90: (aPrReystone/Peter Luh); European Pessphot Agen 7, Fa 8 blb x8 be pe SHAM) ps IH $7, (0 6, Pa 8, S82 (bt pg 9%, py 106: Goldvorp Joc: py 126 (9 126 0) IKEA: a3 (hp: Image State pb) Pest Ligh) Katz Piers 61 68PE Kos Pitare Sexe! ft 26: London Masricte Hotel Grosvenor Square: 2g 108, Microsoft: py 8 (bj; Monsterorn [67 98 6%; NASA: pg 49 (Massall Space Flight Cente, p50 {Johnson Space Center); Gary Nel: ps: Nespresso: pt 7 Nokia: 9 34 (Banos: p22 (b) (Cheis Stowers): RU Would pg 38 2 Peatson Bsucaion ltd ky Gateth Roden: p 7. Philips Design: PE 55 MotoDse pg 82 (mobile plone); | Smoothie: pt; Puhstoxks bg 12 Digital Vision pg 16 (l) (Rubberbel. pg te () (Baranastock py 1 (0) (rand, pe (Digital Vision. pg 2 () PhowwDIse Green pe aL (© Gresas, pet Stockbyre pe 50m) (Comstock, py 6 (Bunanasiock). (Bg 7 (Bananssoed) py 7 (Digital Vision}, pg 79 (Digital Viton), p89 {Bananastck) pe 91 fImage Soured. po 96 (Comstock) es fimage Soutek px 108 Cage Source p17 (Photoalto) pe 1 (Image 100) pe 120 (¢)(Digkal Vision pe 5 (lage Source). pe 12 (Bananastock) pe 18 (b) (Dictal Visions: © Puresock: pe 2; Red Bul: p75 (Richie Hopson Re pe 8 fe py 30, 34 (mh 0 36 Gn). we 34 35, 38 (Bret Ryclt: pg 1s Slly Dog Cusp: eo: Seance toto bray py 9 () (NASAL pE 221; Sony UR: po 8 ik Superstacks pg 8 (re Fotosoes 158 Goa! Shoot Viegin Mobile: pw ¥2 Jogo): Zee pg 39 0) (A faden Front cover images supplied by Geny Qe Goldcom Ine entre) and Puricstock, (Gomori) Contents images supplied by turapean Pessghota Agency (top leh ‘Moustexeorn ortom left) and Corbis Royalty Fee) (hth Paze 5 supplied by Empis (arreystonerPeter Lath Pleuye Research by Hilary Luekeock {very effor has boen euade to wace she copys holders and we apologise in advance for any wnintantonal emissions. We Would be pleased eo inser the sppropscteacknowedsement in any subsequent fadihon of this pasheston, Uustation aeknowiedgeests Kathy Baxendale for 14 8691, 0.39, 158 and 196; Joh Bradley 18: Jace at Detar Art Is edt 72 Kevin Kallaugher (RAL for 25, 95,97 and 102; Rh Mortis an i: Jann Stanton for 40 and 5, Project managed by Bernie Hope,onten bese a Tee goes Lenny Bookmap Review 4 7 Unit 1 Activities 111 Unit 13 Productivity Playing the game Fighting back 15 Unit 2 Data 119 Unit 14 Creativity No privacy How to be a brilliant thinker 23 Unit 3 Etiquette 127 Unit 15 Motivation Bad manners at work Having fun at work Review 1 Review 5 i 33 Unit 4 Image 137 Pairwork Creating a buzz Fashion's favourite a 147 Glossary What js the point of fashion shows? 41 Unit 5 Success 155 Glossary test They ae very ners ad few Passion fate prof people want to buy the dresses, which 157 Grammar reference may cost $100,000 or men hea 49 Unit 6 Future el ‘show generates a lot of publicity and it 2 162 Audioscripts helps to sell cheaper products with the Going up P sons be nama hon i Milind basiness and bring economic ene rmengeas 59 Unit 7 Location Field of dreams 67 Unit 8 Job-seeking ‘A monster success 75 Unit 9 Selling Hard to reach Review 3 85 Unit 10 Price Pushing down prices Service 93 Unit 14 Insurance Honesty is the best policy _—~—«“Setting better service Americans complain more than the 101 Unit 12 Service Brsh an a ely stm ey hcompliint ea at cet better sence, Brits compaies complaint i a dont get mth feck fom shi customers so they dont know what ‘they shold do to improve service and often perform badly, American companies have developed beter systems for dealing with complaints, Page 103. Jol The online job-market Lots of people now use the internet: to find jobs, The biggest ontne job- search site is manstez.com, founded by Jeff Taylor. The monster image and deft Tayi unusual ideas for marketing have made the company a huge Leaming to wite well in foreign Language is one of the most dificult challenges facing the language learner. This success. Tt nat only offers a fast and pocket-sized style guide nll help you find the right words, efficent service but is fun to use as tse an appropriate style and write effectively See inside well. Page 60. the back cover.Bookmap Activities a7 Data m5 Etiquette 2 m3 Image a3 ‘Success ma Future ma esr Location mse Job-seeking or Selling 75 Reading Language Vocabulary Career skills Ditemnta & Decision Move over game Present simple Roles and Explaining your job Exporting to boys and continuous activities Greeting people Mexico Word butleing No hiding place Countable and Using the Checking information Buy it now! uncountable internet ‘re you precise or Quantity and approximate? umber Office workets Offers and Synonyms Being potite ‘A workplace ‘admit being requests Prefixes Being direct bully rude’ aguiage checks Present simple and continuous: some / any / a / much / many / alot of; Offers and requests; Consolidation fo +: Explaining your job; Checking information; Being polite Fashion's Comparatives The fashion —_—_—Describing products ‘Volkswagen favourite and industry Honest or diplomatic? bugs, superlatives Word building Passion into Past simple Opposites Telting a story Organic growth profit Business failure Telling stories Collacations ‘An elevator to. Modals of Financing Making predictions — Risky ventures space possibility ventures Past or frre? Collocations Language cherle Comparatives and superatives: The past simple; Modals of posit, Consolidation abulary sills: Describing products; Telling a story; Making predictions, ‘Arabia's field of Future plans Collocations Making an appointment A new location dreams and intentions Multipart To plan or not to plan? verbs : The online job The imperative Activities Explaining what to do |For love or market The application Fixed procedures or money? process Mlexible? Find a job | Marketing to Modals of Word building Making suggestions Gucrritta students obligation ‘Showing reactions marketing Future plans and intentions: The imperative: Nodals of obligation: Consolidation Career sills: Making an appaintment Explaining what to-do; Making suggestionsReading Language Vocabulary Career skills Dilemma & Decision Make it cheaper Present perfect | Synonyms Describing a graph Stock. and cheaper Verbs that take How much explanation? —_ challenge “an object Fighting froud Passives Problems Expressing arguments A fair decisi Insurance To interrupt or not? Insurance fraud Getting better Conditional 1 Feedback on —_—Dealing with problems Service not service service Showing emation included Deating with complaints ‘Synonyms Collocations Language check: The present perfect; Passives; Conditional 1; Consolidation Vocabulary check; Career skills: Describing a graph; Expressing arguments; Dealing with problems Revolution in the Adjectives and Design to Managing time Bonus or bust: car industry adverbs delivery Managing time Just-in-time production Word building Efficient stock a control [A different Conditional 2. Multi-part verbs [Finding perspective Suffixes solutions [Showing disagreement ive Gold rush ies Giving reasons “The kids are all Present perfect right and past simple Management Formal and informal styles presentations Multi-part verbs. Languaye check Adjectives and adverbs; Conditional 2; Present perfect and past simple; Consolidation Vocabulary check; Career skills: Managing time; Finding creative solutions; Giving reasons Motivation The kids are all right any companies, especialiy in the US, now offer games and sports facilites to attract yourg people to work for them. They want a younger workforce because the young lear faster and can accept change more easily. In the past, older people took all the decisions, but now young workers often have 2 lot of responsibility. It means that there is more ‘opportunity to have fun and 10 achieve success ealy fn your working He Page 129.From the author Ihave taught English in companies around Europe for many years, so 1 know how important it is ta learn the language of business. As the workplace is becoming more and more international, itis increasingly important for people to learn business English if they want to succeed, But in addition to the language, be familiar with key business concepts and developments, and to understand how business works in different cultures. The Eeonomist magazine is a unique resource which provides extensive coverage of news, current trends and the latest ideas from around the world. | am delighted to have had the opportunity to write Intelligent Business in partnership with The Economist. Key business concepts For the preintermediate Coursebook, 1 have tried to select topics which cover general business areas such as marketing, human resources and production. But I have also chosen topics that reflect the changing world of work: working across international orders, office etiquette and motivation, for example. Finally, Thave included one or two mote specialist areas such as insurance and technology, which have an important role to play in the business world. The result, I hope, is to give a unique overview of business today as well as providing something of interest to everyone. Students will be able to learn more about the business world and, at the same time, see how key language (both spoken and written) is used in real contexts. Language development Each unit has a central theme, Exercises and practical activities are developed around this to practise the key grammar and vocabulary areas. The Career Skills pages develop language for communication, and also present students with useful strategies that will help them to be more effective in the workplace. At the end of each unit is @ Dilemma — a problem solving activity which consolidates and recycles what has been learned. ‘The Intelligent Business pre-intermediate Coursebook is accompanied by a separate Workbook that provides comprehensive self-study language practice. ‘There is also the Intelligent Business preintermediate Skills Book: a task-driven intensive course that practises language from the Intelligent Business syllabus through authentic business tasks. All of these components are covered by a single Teacher's Book. People using the Coursebook and the Skills Book can visit the wow intelligent businessong website which contains further information on the course, lownloadable resources, teacher support and premium content from the www.economist.com website. ‘he aim of Intelligent Business is to make a truly contemporary world of business accessible to learners, of business English whatever their level of world and business knowledge. 1 hope you will also find that it is both enjoyable and beneficial. Trwish you every success in your future English- speaking working lives! Christine JohnsonMove over game boys PAGES Present simple and continuous PAGE 11 Career skills: Explaining your job PAGE 13 an-elt.com wawecononistcon Dilemma: Exporting to Mexico PAGE 14 e CCE Sic . ‘& ere oo Suen secre Seer = CUCU ee Og sees) CRUCUN I Sue oes See oes eC ead within the team or group that aWhat do these companies do? Talk about each company’s activities using words from A and B below. Microsoft designs and salls IT software. SONY A AOL citibank . WAL*MART - ALWAYS LOW PRICES. &D? Microsoft Aliant TOY OT. A create, design, develop, manufacture, market, offer, produce, provide, sell banking services, cars, clothing, electronic goods, food and drink, internet services, IT software Some companies have a number of different business activities. Read the short text below about General Electric (GE) and answer the questions. General Electric GE is a diversified technology, media and financial services company. The company mission statement is to create products that make better: from aircraft engines to industrial machinery to insurance, medical technology, television news and plastics. GE operates in more than 100 countries and employs more than 300,000 people worldwide. Name two more industry sectors mentioned in the text: Technaloay Name two more things that GE produces: Atrerafe engines How many people work for GE? ‘Which word means that GE has many different business activities? Work with a partner. Think of a company in your country or town. What are its main activities? Does it specialise in one industry sector or is it diversified? 8m Unit 1Frognation’s activities and put a@ Read the article about a company called Frognation. Underline Robson does in her work. ee Lynn Robson is a co-founder of Frognation, The company ereates soundtracks and designs and transiates Japanese video games for the UK market With her partuers in Tokyo and hee international team of designers aud developers, Lymn creates the video games that thousands are playing today. Lynn runs the UK office of Frognation, while er two business. parmers run the ‘Tokyo office. Her Japanese compu system, and, of course. email make it possible to work across borders ani time rognation represents producers: with ‘great game idess and helps them to sell @)round the things that Lynn Read the article again. Are these statements true or false? Frognation works on video games that sell in the UK. Lynn works mainly in Tokyo. Frognation does all the production work to prepare the games for the market. Lynn knows a lot about Japanese culture. The video game industry is growing rapidly. Not many women work in the video game industry. Move over game boys their ideas to Sony or Nintendo in Tokyo. Once the games go into development Tynn and her team provide aiviee on ‘everything from the music soundtrack anal fpraphies to the game programming and Characters, The result 1s a new kind of Video gaine, enfited by artists, which provides exciting game play. Cultural understanding is importa. When she is in meetings in Japan, Lynn gives advice on what will work in both ‘countries. In the West, Lynn becomes the Japan expert, giving clients information about Japanese culture. When her Japanese partners come to meetings in the UK. Lynn helps them to present their ideas in the best way, and vies to avoid any ‘cultural misundersiandings Vikloo game sales are sky-rocketing at the moment. There are thousands. of ‘opportunities to build careers in the video ame industry, but women don’t often vonsider gaming as a career Today most video games are created bby men, and for men. So itis no surprise thar almost all video games are either sports games oF shoot-em-up ‘Wilh more women like the video game industry, hos could chang What do you thi What are the bad things? Glossary Soundtrack music or other sounds ona video, film, etc. graphics pictures or images designed for a video game, computer program, ete. programming writing @ computer program characters tive people in a video game, film, ete. ‘sky-rocketing going up very fast shoot-em-ups violent games where people shoot and kill each other 1k are the good things about Lynn Robson's job? What do you think of video games? Do video games usually appeal more to men and boys than to women and girlse Why? Unit im10 mUnit 1 kKoles ana activities Match the words 15 with the meanings ac. founder to start a company or organisation 2 setup one of a number of people who own team a business together partner to be responsible for run (a business) a group of people who work together to doa job = someone who starts # company or organisation Word building 5 Jobs What do you call someone who works in each of the following areas? a technical job — technician accounts art banking economics engineering music Job titles Complete the job titles in the sentences. Use a dictionary if necessary. ‘Afinancial _analyst_ is someone who analyses the financial markets. A financial is someone who gives advice about financial services. Asales is someone who represents their company and sells their products. An ____ manager is someone who assists the manager. A offers eansultaney services to management. A______ is someone who develops software. A is someone who produces films.Present simple and continuous Match the examples with the rules below. Lynn nuns the office of Frognation. Video game sales are sky-rocketing at the moment, Lynn frequently travels to Japan for meetings. Lynn is working at home this week. Use the present simple to describe: regular or routine activities permanent or long term situations Use the present continuous to describe something happening now a temporary situation Choose the correct alternatives in italics. ‘We usually use the present simple / continuous with these expressions: normally everyday often sometimes frequently We usually use the present simple / continuous with these expressions: atthe moment now this week currently Choose the correct verb forms in italics to complete the text. We're all accountants and we ‘work / are working for a telecommunications company in the finance department. We ‘sit / are sitting at our FCs in the office every day and ‘check / are checking the invoices and payments. But this week is different: we attend / are attending a training course. The company ‘currently changes / is currently changing to a new accounting system, and this week, we ‘learn / are learning all about it, So at the moment, we ‘stay / are staying at a big hotel in the mountains. I's wonderful! When we've at home, we usually ‘spend / are spending the evenings cooking and cleaning for our families. But here, there's an excellent restaurant and we can relax and have a laugh together. ‘Complete the text with the correct forms of the verbs in brackets. My working day (‘start) _ with a long journey to the office - usually over an hour on a crowded train. The first event of a typical day is the regular moming meeting, Our managers (give) updates on the department's progress. After that, its a long, hard day of work, You can see me at work in this photo ~1 (give) 4 presentation to my colleagues. I often (stay) in the office until 9 or tOpm. But this is the old way. Now, things (begin) to change, Young people (refuse) to work long hours. They (demand) more leisure time and freedom. Describe your daily or weekly routine activities to a partner. Describe any special projects you are working on at the moment, or any special events in your personal life Unit 1How to write emails | Anna Davidson, a training manager and expert in business communication, talks about virtual teams: intemational teams which communicate mainly by email. Listen to the first part. What are the advantages and disadvantages of using email to communicate with colleagues in other countries? Which of the following are most important when writing to a colleague in another country? Discuss your ideas with a partner. Tell your colleagues about yourself. Only write about work. Keep your message very short. If there is a problem, explain it carefully Use polite phrases. Now listen to the second part of Anna Davidson's talk. Tick the points above which she recommends. Read two examples of an email from a Japanese designer to his London colleagues about the text for a new webpage. Which one follows Anna Davidson's recommendations? Err tare rn BYR SS Bhim Ae snipe sot re nee Hy We're having problems witn your text ~ It's too long ‘Thanks very much for sending the tex I looks very | Yau need to:cut i interesting. Unfortunately we' having some problems with i it Tes ite bt long, In our experience, the users are nat ‘acest very happy to reed more then 60 i 70 words, ie think it may be hetrer to cut te text. What do You think? We are taking a short brea naw ~ we're going out to tne kkonvani for an onighr (that means: we're going te the store fora rice snack!) Best regards Takeshi ‘Tracey Smith, a colleague in another country, has sent you a sample page for a new website design. You want to make the following comment about it: ‘There's a problem with the new website design. The colours are too dark. Its difficult to read the text. Tracey needs to find new colours. Write an email to Tracey Smith, Follow one of the examples above and make the comment more friendly and polite. Decide how to start and end the email. End the message with a little ‘conversation’ as Takeshi does in Example A above. Pm Unit 1"Explaining your job When you introduce yourself, it is common to say something about your job and where you work. Look at the following phrases. Match each phrase with a question a-d. 1 Tima... (graphics designer) Twork as @... (consultant) Twork for... (a media company) We provide... (web design services) im responsible for... (project management / managing projects) ‘My main role is to... (meet with clients, sell our services) AAR What kind of company do you work for? What does your company da? What do you do in your fob? What's your job? § Listen to four people explaining their job and job activities. Match the jobs, companies and main activities with the person. Person Job Company Main activity Olaf Lawyer Paper manufacturer manages IT systems Rania Accountant Finance house meets clients DaThe Project Manager Mobile phone company deals with payments Jaana Systems Developer Travel company checks contracts © Listen again. What other activities does each person do? ©) Which of the above phrases does each person use? Tick the phrases you heard. Then listen again and check. “7 Imagine you are Olaf, Rania, Da The or Jaana. Introduce yourself to your partner. Explain your job, company and job activities. © Work with a partner. You should each choose a different company and job for yourself. Practise asking and answering questions a-d above. Greeting people How do you greet a new contact or colleague in your country? In business, do you usually shake hands? When? Is it OK +0 use first names with someone you don’t know? These things may be different in other cultures. Can you give any examples from your own experience? Unit 1m