ABSTRACT

Title: PAVING THE WAY FOR ENTERPRISE INNOVATIONS WITH

PHILIPPINE LONG DISTANCE TELEPHONE
(PLDT) DATA SERVICES

Researchers: Belda, Joan Kristel A.

Escasinas, Estrellita Mae Angelie T.
Naval, Mark Eugene M.
Reforsado, Jerome B.

Degree: Bachelor of Science in Accountancy

Adviser: Dr. Gloria T. Baysa

School: Polytechnic University of the Philippines

Date Completed: September 24, 2008

This study aimed to determine what specific enterprise innovations are achieved

by the ten business corporations in Metro Manila through the use of PLDT Data Services,

particularly, the internet-based products. This study also sought to determine how these

ten business corporations perceived the contributions in their business when subscribing

to such Data Services. Moreover, this research attempted to identify the perspective of

these corporations, their most sought PLDT Data Service, features and benefits, the

enterprise innovations evident through the use of PLDT Data Services (Internet-based

products) and significant relationships among the perceived contributions.

The descriptive research design was used in the study, and is conducted to

illustrate and determine patterns or characteristics of variables in particular instances or

events. This method was used to describe the perspective of the chosen respondents, their

most sought PLDT Data Services, features and benefits, Enterprise Innovations that are

evident through the use of such Data Services and the perceived contributions. In data

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gathering, the researchers developed their own way survey materials. The respondents of

the study were the ten business corporations in Metro Manila which were provided by

PLDT to the researchers. After the survey was conducted, proper procedures like totaling

results, and applying appropriate statistical tools like Ranking, Percentages, Weighted

Average Mean and T-test were utilized. The results were then interpreted to arrive at

conclusions necessary to finalize the research.

Statement of the Problem

This research aimed to determine what specific enterprise innovations are

achieved by the ten business corporations in Metro Manila through the use of PLDT Data

Services, particularly, the internet-based products. This research also sought to determine

how these ten business corporations perceived the contributions in their business when

subscribing to such Data Services. Moreover, this research attempted to identify the

perspective of these corporations, their most sought PLDT Data Service, features and

benefits, the enterprise innovations evident through the use of PLDT Data Services

(Internet-based products) and significant relationships among the perceived contributions.

Specifically, this research aimed to answer the following questions:

1.0 What is the perspective of the ten business corporations that are subscribed to PLDT

data services, in terms of the following:

1.1 Type of business activity;

1.2 Years of existence of the business;

1.3 Number of years as a subscriber;

1.4 Number of Personnel;

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 1.5 Monthly subscription fee; and

1.6 Amount of Capitalization?

2.0 What PLDT Data Services, features and benefits are most sought by the ten business

corporations?

3.0 What enterprise innovations are most evident in the ten business corporations through

the use of PLDT Data Services - internet-based products?

4.0 How do PLDT Data Services contribute to the ten business corporations in terms of

the following:

4.1 Efficiency and Effectiveness of Operations;

4.2 Business Evolution;

4.3 Improving Human Resources; and

4.4 Responsiveness to Customers’ Needs?

5.0 Is there a significant relationship among the perceived contributions in the business

corporations by using such internet-based data services?

Summary of Findings

Based on the results of the study, the following findings are presented:

1. Business Perspective

The respondents engaged in service activities represented 80% of the total

number of the business corporations surveyed. Fifty percent (50%) of the respondents

have been existing for 16 years and above. In terms of length of subscription to PLDT

Data Services, 90% of the respondents have been utilizing PLDT internet-based products

for seven (7) years and above. With the survey, the researchers found out that 70% of the

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respondents have 51 and above number of personnel employed during the conduct of the

study. The researchers also noticed that 60% of the respondents were within the range of

5,001 and above monthly subscription fee. It was also remarkable that 100% or all of the

respondents have a capitalization of 100,001 and above.

2. Most Sought PLDT Data Services, Features and Benefits

Most of the Data Services offered by PLDT were not known to the respondents.

myDSL Biz Enterprise was the most sought among the PLDT Data Services, which was

subscribed to by three (3) respondents. On the other hand, wide network coverage was

the most appealing feature of PLDT Data Services, as answered by seven (7)

respondents. The research also revealed that among the various benefits of the Data

Services, e-Commerce was the most sought after as answered by nine (9) respondents.

3. Enterprise Innovations

Based on the survey conducted, the top two enterprise innovations were electronic

bill presentment and e-Marketing. Five (5) respondents revealed that electronic bill

presentment was the most evident enterprise innovation when using PLDT Data Services.

e-Marketing, on the other hand ranked second since three respondents regarded it as a

manifestation in their businesses.

4. Perceived Contributions

In the findings of the researchers, most of the questions pertaining to Efficiency

and Effectiveness of Operations, Business Evolution, Improving Human Resources, and

Responsiveness to Customers’ Needs were agreed upon by the respondents. In Efficiency

and Effectiveness of Operations, the items that the respondents strongly agreed were

PLDT Data Services provide features for connecting branches and main office, and serve

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as means which widen the market of the business such as promoting the products or

services online. In Business Evolution, the only item that the respondents strongly agreed

was PLDT Data Services are tools to make better use of people, money and material

resources by identifying critical constraints in the business operations. In Responsiveness

to Customers’ Needs, the only item that the respondents strongly agreed was PLDT Data

Services increase customer awareness on a particular product or service through surfing

the internet.

5. Relationships among the Perceived Contributions

With the use of t-test, the researchers made an analysis about the relationships

among the Perceived Contributions in the business corporations by using PLDT Data

Services. The relationship of the Perceived Contributions with each other was computed

next. The relationship between Efficiency and Effectiveness of Operations and Business

Evolution is significant, Efficiency and Effectiveness of Operations related to Improving

Human Resources is also significant, likewise, Efficiency and Effectiveness of

Operations related to Responsiveness to Customers’ Needs is significant, Business

Evolution related to Improving Human Resources resulted to a significant relationship,

Business Evolution related to Responsiveness to Customers’ Needs resulted also to a

significant relationship, and Improving Human Resources related to Responsiveness to

Customers’ Needs is also significant. All the t-test values computed for each relationship

are greater than the amount derived from the Tabular Values which is 1.734. All of the

hypotheses with regard to the relationships among the perceived contributions are

rejected. Therefore, there are significant relationships among the perceived contributions.

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Conclusions

On the basis of the results of the study, the following conclusions were drawn:

1. Majority of the respondents were dominated by business corporations engaging in

service activities. In terms of the number of years of existence, most of them have been

existing for 16 years and above, and that majority of them are PLDT Data Services’

subscribers for seven years and above. Furthermore, majority of the respondents have a

number of personnel of 51 and above, and a monthly subscription fee of 5,001 and above.

Finally, all of them have 100,001 and above amount of capitalization.

2. myDSL Biz Enterprise was the most sought among the PLDT Data Services. On the

other hand, wide network coverage was the most appealing feature of PLDT Data

Services, as answered by the business corporations. The research also revealed that

among the various benefits of the Data Services, e-Commerce was the most sought after.

3. The most evident enterprise innovation in the ten business corporations is electronic

bill presentment.

4. Most of the respondents agreed that PLDT Data Services contribute to the business

corporations in terms of Efficiency and Effectiveness of Operations, Business Evolution,

Improving Human Resources, and Responsiveness to Customers’ Needs.

5. In terms of the relationships among the perceived contributions of PLDT Data Services

to business corporations, the results showed that there are significant relationships among

the four aspects.

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Recommendations

In the light of the findings and conclusions of the study, the following are hereby

recommended:

The Philippine Long Distance Telephone (PLDT) Management should

continuously seek for technological advancements which can help businesses in

achieving innovations in their operations. They should as well exert more effort in

providing information to the business corporations about the different features and

benefits of PLDT Data Services that can pave the corporations’ way to innovation. PLDT

should also obtain knowledge on the changing needs of the businesses and for them to

provide better and timelier services.

PLDT Data Services subscribers or customers should also be knowledgeable of

the other Data Services, which may further enhance the way they do their business

operations.

Since Information Technology (IT) is becoming more and more prevalent in

domestic business, the government should provide more effective ways of giving security

and reasonable assurance to the businesses when transferring confidential data over the

internet. A stricter implementation of IT- related legislations is also recommended.

For future researchers, conduct follow-up studies related to areas not covered in

this research is highly recommended, such as the importance of the internet not only to

corporations, but also to the other forms of business organizations. The researchers also

recommend to include aspects such as profitability and competitive advantage that a

certain entity can have by using internet services. They can also study the disadvantages,

if any, of using the internet in the business.

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