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Customer Attendant Training

Premium Care

Indian Oil Corporation Ltd

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Objective

The objective of the module is to make you understand your


day to day tasks, your roles and responsibilities, how to work
in a team and how to be a confident and self managed
Customer Attendant.

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Overview

This module will cover:

IndianOil as a brand
Core Values
SOPs
Grooming and Complete Uniform
Presenting Yourself to Customers
Key Roles of CAs in a Retail Outlet
Safety Guidelines
Shift Huddle

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IndianOil as a brand
Core Values
SOPs
Grooming and Complete Uniform
Presenting Yourself to Customers
Key Roles of CAs in a Retail Outlet
Safety Guidelines
Shift Huddle
Lets Watch a Video

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Discuss: What Can We Take Away?

IOCL is the market leader

It is a matter of pride to work for IOCL

It depends on us to preserve the pride and


brand of IOCL

As CAs of IOCL, we will always place the


customer first

We will uphold the customers trust in IOCLs


delivery quality

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IndianOil as a brand
Core Values
SOPs
Grooming and Complete Uniform
Presenting Yourself to Customers
Key Roles of CAs in a Retail Outlet
Safety Guidelines
Shift Huddle
Would You Like to Know?

What are the core values of IOCL?

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Lets Watch a Video

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The IOCL Core Values

Care

Core
Innovation Trust
Values

Passion

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IndianOil as a brand
Core Values
SOPs
Grooming and Complete Uniform
Presenting Yourself to Customers
Key Roles of CAs in a Retail Outlet
Safety Guidelines
Shift Huddle
Would You Like to Know?

How do we ensure standard,


streamlined, guaranteed, and quality
service to customer?

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Our Answer

By following our Premium Care SOPs

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Would You Like to Know?

How many of us are aware of the


Premium Care SOPs?

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Premium Care SOP Each One, Read One

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Premium Care SOP Each One, Read One

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Premium Care SOP Each One, Read One

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IndianOil as a brand
Core Values
SOPs
Grooming and Complete Uniform
Presenting Yourself to Customers
Key Roles of CAs in a Retail Outlet
Safety Guidelines
Shift Huddle
Our Efforts

How to make it happen at our IOCL RO!

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Grooming: Service Begins with Self

Remember to take time out to do these things daily

Wear neat and clean


uniform

Brush teeth

Keep hair short and properly


combed

Shave regularly

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IndianOil as a brand
Core Values
SOPs
Grooming and Complete Uniform
Presenting Yourself to Customers
Key Roles of CAs in a Retail Outlet
Safety Guidelines
Shift Huddle
The Essentials of Proper Uniform

Wear clean &


complete Uniform

Wear Cap, ID, Belt


& Shoes

Shirt should be
tucked in

No broken
buttons

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Presenting Yourself to the Customer

Talk in
Greet with Stand up Appear
Maintain clear voice
a pleasant while confident
eye contact and with
smile talking and poised
respect

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Lets Watch a Video

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IndianOil as a brand
Core Values
SOPs
Grooming and Complete Uniform
Presenting Yourself to Customers
Key Roles of CAs in a Retail Outlet
Premium Care Services
Safety Guidelines
Shift Huddle
What Are the Key Roles in the RO?

House Premium
Marshalling Fuelling Air Filling
Keeping Care
Team Team Team
Team Services

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Would You Like to Know?

What are the different things


Marshall
that the Marshall must ensure?

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Lets Watch a Video

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Right Way of Marshalling for CAs

Greet Guide Thank


Ensure dividers are in
Be present at place Guide vehicles to
designated spot on Ensure signage is exit after fuelling
time

available Thank the customer
Smile and be polite Use gestures to guide
Greet with folded customers to vacant
hands DUs/smaller queues
Ensure parking is
done in designated
areas
Ensure no unwanted
material in forecourt
Ensure vehicles do
not block RVI
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Read Out Loud Together: Marshall's Checklist
Start of Shift

Check uniform and grooming

Ensure
Ensure dividers in place
Ensure
Ensure signage available

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Read Out Loud Together: Marshall's Checklist
Throughout Shift

Be present at entry to guide vehicles


Have LED light baton during night time
Gesture and guide customers to vacant DUs as
per fuel/ vehicle type

Ensure parking in designated areas


Ensure no unwanted material on forecourt
Ensure vehicles don't block RVI

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Would You Like to Know?

What should the Fuelling


Fuelling CAs
CA ensure?

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Right Way of Fuelling for CAs
Understand Serve Customer
Greet
Customer Needs Needs
Be present at the DU Ask for type and Show Zero reading
Guide to the correct volume of fuel before filling
position Request to open the Do not touch the
Smile and greet the fuel tank nozzle during fuelling
customer Show final reading on
the meter
Offer to clean the
windscreen

Guide to Exit/Air Get Payment


Thank Customer
Facility
Guide to exit Thank the customer Ask cash/card
Guide to preferential swipe visibly
car care facility (pit Ask mobile number
stop /vacuum for SMS (if available)
cleaning) Provide receipt of the
payment, bill or
change

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Read Out Loud Together: Fuelling
CA's Checklist Before Shift

Check
Check uniform and grooming

Check
Check for change

Check for Loyalty Card Machines


and connectivity

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Read Out Loud Together: Fuelling
CA's Checklist Before Shift

Check DU and card machines are working

Check
Check internet connectivity
Check
Check for spare printing rolls in DU

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Read Out Loud Together: Fuelling
CA's Checklist During Shift

Remain at assigned DU at all times


Do not group together
Be polite
Provide quick and prompt service

Interact with customer from drivers side

Inform customers about mandatory printed


billing and Q&Q monitoring via automation

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Read Out Loud Together: Fuelling CA's
Checklist For Every Customer

Greet customer
Ask customer to position vehicle such that
customer can look at the DU meter reading

Ask for fuel type Petrol/Diesel/XTRAPREMIUM)


and quantity(or tank full)
Guide them to proper DU/nozzle

Show 'zero' before filling

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Read Out Loud Together: Fuelling CA's
Checklist For Every Customer

Ask customer to switch off the vehicle


before starting filling
Share details of any scheme running at RO

Request to open tank cover


Handle Fuel Tank cap properly
Do not touch nozzle during fuelling

Offer windscreen cleaning

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Read Out Loud Together: Fuelling CA's
Checklist For Every Customer

Show final meter reading and final amount after


filling

Ask cash/card swipe visibly


Ask mobile number for sms/e-receipt

Hand over printed bill/change


Tell customer it is mandatory to give bill of sale
Thank the customer
Guide customer to exit

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Lets Watch Another Video: Automated
DUs

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Dealing with Customers: Automated DUs

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Would You Like to Know?

What should the Air Filling


Air Filling Attendant
CA ensure?

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Lets Watch a Video

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Right Way of Air Filling for CAs

Greet Service Thank


Be present at the Perform checks on Smile and thank the
designated spot on coolant, brake lights, customer
time tyres,, brake oil, head
lights, engine oil Guide customer to exit
Smile and be Polite
Advise customer about
Greet with folded services being
hands performed

Inform the customer


after the completion of
service

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The Air Filling Attendant's Checklist
Before Shift

Check Air Filling equipment

Check own uniform & grooming

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The Air Filling Attendant's Checklist
During Shift

Be present at Air Filling station


Service quickly and efficiently

Ensure tyre pressure chart is displayed

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The Air Filling Attendant's Checklist
For Every Customer

Greet customer
Guide
Guide the vehicle to the bay

Perform
Perform quick checks of tyres and maintain
correct pressure

Inform
Inform customer once service is complete
Thank
Thank the customer

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Would you Like to Know!

What should the Housekeeping


H
CA ensure?
Housekeeper

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The Right Way of Housekeeping for CAs

Fuelling Area Non- Fuelling Area

Clean and maintain Check on lighting


facility
Dispensing Units
Maintain clean RVI
Check working
condition of
elements
convenience
Clean and maintain
facilities
driveway
Clean and maintain
Ensure clean toilet
facility
sales building
Trim and maintain
greenery

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Read out Loud Together: Housekeepers
Checklist Before Every Shift

Clean building & furniture

Hang clothes in change room

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Read out Loud Together: Housekeepers
Checklist Before Every Shift

Clean
Clean convenience facilities

Clean
Clean & maintain driveway

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Read out Loud Together: Housekeepers
Checklist Before Every Shift

Clean Dispensing Units & Pump


Island area before every shift

Trim and maintain greenery

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Read out Loud Together: Housekeepers
Checklist Before Every Shift

Clean toilets; check facilities


Maintain cleaning record
Inspect toilet every morning
Ensure facilities are provided and are
functional: Latch, Lighting, Running water
Toilet should not be locked and to be
available at all times

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Premium Care Services - Differentiated Care

Provide Differentiated Care to Customer

Provide Differentiated Care to Customers Car

Have Differentiated Uniform for CAs

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Premium Care Services Pit-stop Services

Perform six quick checks


1. Coolant
2. Brake lights
3. Tyre checks
4. Brake oil
5. Head lights
6. Engine oil
Advise customer about the services
being performed
Advise customer when car needs to
be serviced

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Premium Care Services Windscreen Cleaning

Offer window cleaning to all customers


Ensure cleaning equipment (and
spares) is available around DUs

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Premium Care Services Vacuum Cleaning

Ensure facility of vacuum cleaning is well


maintained and available

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IndianOil as a brand
Core Values
SOPs
Grooming and Complete Uniform
Presenting Yourself to Customers
Key Roles of CAs in a Retail Outlet
Safety Guidelines
Shift Huddle
Remember the Safety Guidelines

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Key Safety Points

Press
Switch
witch off engine
No smoking in the EMERGENCY
before
RO STOP button in
refuelling
case of any spill/fire

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Let Us Watch Another Video & Get Back to
Work Energised

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IndianOil as a brand
Core Values
SOPs
Grooming and Complete Uniform
Presenting Yourself to Customers
Key Roles of CAs in a Retail Outlet
Safety Guidelines
Shift Huddle
Lets Practice the Start of Shift Huddle

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Start of Shift Huddle

Purpose:
Share any RO or staff related news/updates e.g. RO achievements, staff
personal news, etc.
Highlight the SOP hits & misses from the previous day
Pray as a team
Recommit to the IOCL brand
Reiterate that customer is at the center of everything that we do

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Start of Shift Huddle

Who leads the start of the shift huddle?


Dealer manager (in his absence the next most
senior employee at the RO)

Where does the huddle take place?


An orange circle, 1.5 meters in radius to be
marked at every pilot RO. Preferably outdoors
and at a distance from the island

When does the huddle take place?


Twice a day. Start of the shift in morning & evening

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Start of Shift Huddle

If I was there what will I see?

Dealer manager/second in command gathers all


staff member around the "orange circle
He/she shares any significant news/updates
related to the RO or a staff member max 3
He then shares the SOP hits & misses from the
previous day
Post updates, everyone holds the hand of the
person standing next to them on either side
(forming a circle), close their eyes and pray.
(content of prayer is flexible whatever works
best for the group)

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Start of Shift Huddle

Post prayer, everyone lets go of the hands and forms a close circle for the
IOCL chant
They
They extend their right hand inward and keep their hands atop each others
With
With a downward movement of the hands every one says "I" together. Then "O" followed
by "C" & "L"
Letting
Letting the hands fall, the Dealer manager asks, What does that stand for? everyone
replies, IOCL
II could not hear that!! (Dealer manager says) IOCL (everyone replies - loudly)
Who
Who is number one? (Dealer manager asks) IOCL (everyone replies)
Who
Who is number one? (Dealer manager asks) Customer always!! (everyone replies)
End with claps
How long should it take?
~3-5 minutes

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To Summarise
We understood the following:

The core values of the IOCL brand


The importance of grooming
The different SOPs under Premium Care
The key roles played by CAs under Premium Care
The differentiated services under Premium Care
The safety guidelines to be followed
The importance of being energised/motivated
energised while
carrying out your duties as a CA

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Thank you
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