BASE CAPITAL GROUP

The Base Capital Group is a premier integrated financial services provider, ranked among the
top-5 in the country across its business segments. The Group services over 70 million individual
investors in various capacities, and provides investor services to over 600 corporate houses. Base
Capital Group established its presence through a wide network of over 450 branches, (or 900
offices) covering in excess of 400 cities and towns.
Base Capital covers the entire spectrum of financial services, viz stock broking, depository
participant, distribution of financial products (including mutual funds, bonds and fixed deposits),
commodities broking, personal finance advisory services, merchant banking & corporate finance,
wealth management, NBFC, among others.
The Group is professionally managed and ranks among the best in technology, operations and
research across the financial industry. The Base Capital Group has evolved over the last
three decades and today it assumes many avatars. Broadly the group pursues two lines of
businesses and can be graphically represented as follows:

EQUITY BROKING SERVICES

Our equity advisors will help you time the market better with their expert guidance and ensure
that you make smart decisions.
Stock markets are considered unpredictable, but they reflect the mood of the economy. Over the
years, investment in equities is considered to be the best long-term wealth maximization option.
The gap between unpredictability and a safety anchor in the market is bridged by the in-depth
knowledge of market functioning and changing trends, planning with foresight and choosing
ones options with care. From that perspective, our equity broking and advisory services are
beyond just a medium for buying and selling stocks and shares. Instead, we provide services
which are multi-dimensional and multi-focused in its scope.
Base Capital can boast of the largest-owned network among financial-services companies in
India. This has ensured that wherever a potential customer is located, it is never too far from a
Base Capital office. Given the wide network, there are a number of trading terminals that provide
retail stock-broking facilities. Our services have increasingly offered customer-oriented
convenience which we provide to a spectrum of investorshigh net-worth or otherwisewith
equal dedication and competence.
We offer online trading on both key platformsNational Stock Exchange and Bombay Stock
Exchange. More importantly, we make trading safe to the maximum possible extent by
accounting for several risk factors and planning accordingly. We have created a very robust
trading platform that facilitates customers to trade online not only in equities, but also buy fixed
deposits, mutual funds, commodities, currencies and also participate in a public issue. Our online
platform enables customers to view their portfolio online and also access our various research
reports and views on stocks. It also provides them with a facility to communicate with our
research/advisory teams online.
 We are assisted by our in-depth research, constant feedback and sound advisory capabilities.. Our
highly skilled research teamcomprising technical analysts and fundamental specialistssecure
result-oriented information on market trends, market analysis and market predictions.
This crucial information is provided as a constant feedback to our customers, through daily
reports delivered twice the Morning moves, which predicts the market scenario for the day;
the Daily Wrap up, the final report for the day, where the market and the report itself is
reviewed.
To add to this repository of information, we publish a monthly magazine, The Finapolis, which
analyzes personal finance and offers share market tips and takes a close look at various
investment options and products available in the market. Moreover, our weekly e-
newsletter, Base Capital Bazaar Baatein, keeps you informed on key trends in personal finance
and stock market trends. We cover a wide range of sectors and companies which are categorised
as large cap, mid cap and small cap. We also provide periodic macroeconomic reports. Above all,
we also offer special portfolio analysis packages and provide customized advisory services to
help you make the right financial moves to specifically suit your portfolio.

DATA MANAGEMENT SERVICES

We offers services in the areas of E-governance processing, insurance back office processing,
record keeping, back office for BFSI clientele and telecom, data management requirements of
large corporations.
Data Management Services offers services in the areas of E-governance processing, insurance
back office processing, record keeping, back office for BFSI clientele and telecom, data
management requirements of large corporations.
E- Governance
In todays world where governments are gearing up to the ever growing needs of the citizens and
scaling to reach their mission, we offer a unique value proposition and present our bouquet of
services... More
Telecom
At a time when telecom companies are looking to grow beyond the boundaries with minimum
input costs, with our pedigree and footprint in the country we are offering solutions to help them
grow. The service offerings spectrum has been designed in such a way so that an end to end
model is offered... More
Banking
Banks and financial services companies are looking to penetrate into deeper untapped markets.
We are helping these companies to reach the potential markets with our wide array of services.
Here we have designed our service spectrum in such a way that it is focused for for each product
category in order to help you ascertaining the services you need... More
KYC Registrations
With a view to bring uniformity and remove duplication efforts in the KYC requirements for the
securities markets, SEBI has introduced the SEBI KYC Registration Agency (KRA) Regulations,
2011.
PMS
Direct equity investors are often seen disappointed with the performance of their portfolios, as human emotions of greed and fear
makes them commit errors. Also, all equity investments require regular monitoring for cleaning up holdings that become junk with
time, hence it is a time-consuming activity. All these reasons and more, make Portfolio Management Services more suitable for the
HNIs.

WHAT IS PORTFOLIO MANAGEMENT

It is a customised solution to investments in equity and debt offered by experienced and professional Fund Managers. However the
ownership of stocks continues in ones own Demat account. The benefit of this service is that you may choose to give discretionary
powers to Portfolio Managers for, staggered deployment of money to average out entry levels and portfolio actions into research
backed stock ideas into mid/large/small cap to enhance return potential.

Portfolio Management Services (PMS) as an equity investment solution has been a popular choice amongst High Networth
Individuals (HNIs) ever since the Market watchdog, SEBI, has tightened regulations. In 2010, the regulator mandated High
watermark principle to be used as the basis of sharing profits from the portfolio returns as management fee. This implies that the
investor is charged fee only in case there is real addition to the capital introduced by him. This is a unique characteristic which offers
a low cost opportunity for optimisation of returns generated by competent portfolio managers with robust track records.

Moreover factors such as transparency of charges, better access to information, high chances of spotting opportunities at early
stages of investment, makes PMS a must-have in every HNIs portfolio for comfortable journey to taking advantage of India Growth
story.

WEALTH MANAGEMENT SERVICES

It is not how exotic your portfolio is but how well it is structured to meet your objectives and
give you regular returns whatever the economic environment.
Base Capital, with over 25 years expertise in the financial markets, is offering comprehensive
wealth management solutions for its customers through Base Capital Private Wealth (KPW). Our
wealth managers provide direction to a clients financial decisions, enabling him achieve his
financial and life goals. As a wealth manager, we collate the relevant financial information and
life goals of the client, assess his risk tolerance level, examine his current financial status, and
identify a strategy to fulfill his goals.
Wealth management is an all-encompassing service, providing comprehensive research-based
advisory along with convenient and personalized investment execution. KPW offers an
unmatched product basket, ranging from debt, equity, mutual funds, insurance, derivatives,
commodities, structured products, international funds, art funds and real estate. It is a unique
service aimed at transforming clients dreams into reality.
KPW was set up to cater to HNIs, keeping in mind that they require a different kind of financial
planning and management. Our services include planning and protection of finances, planning of
business and retirement needs, and a host of other services, which will help augment their
existing as well as future finances and lifestyle. We combine a hard-nosed business approach
with a soft touch of personalized attention and dedicated customer care.
Our research reports have been widely appreciated by the HNI segment. The delivery and
support modules have been fine-tuned by giving our clients access to online portfolio
information, constant updates on their portfolios as well as value-added advice on portfolio
churning, sector switches, etc. Moreover, the investment recommendations given by our research
team in the cash market have enjoyed a high success rate.
To tap NRIs, we commenced operations in the Middle East, Dubai to cater to a significant Indian
population that resides there and is keen on participating in Indias growth story. We have a
strong team that specialises in offering not only Indian investment products but also local
investment products to these customers.

NON - BANKING FINANCIAL SERVICE

Personal loans, business loans, loans against security all within easy reach with minimum fuss
and maximum service.
Base Capital Finance, an NBFC established in 2009, is primarily focused on Micro & Small
Enterprise Secured Business Loans with Loan against Property, Loan against Gold & Loan for
Small Commercial Vehicles. Base Capital Finance believes in serving the underserved business
customers in Indias market for all their loan needs with a network of 75 neighborhood lending
branches in 35 locations. Base Capital Finance aims to provide Fast, Friendly & Flexible loan
services to its target audience
Keeping in line with Base Capital credo to be a leading and preferred financial services provider,
our focus at Base Capital Finance is to provide the complete spectrum of financial services
products to our customers and build a strong nationwide distribution footprint to emerge as the
leader in Micro, Small & Medium Enterprise segments in India. At Base Capital Finance, we
recognize your self-worth and help in growing your net worth and achieving your dreams on
your own terms.