Evolution of T.V.

Media & its

impact on Business
Management
Submitted to Dr. Bhavya Raj

Group
Members:
Sumit
Bhardwaj
Yogesh
Khandelwal
V. S. Deepak
Vibhor
Agarwal
 Contents
 History of Television media in India
 Current Issues
 Future of Television media
 Implications of television media in Business management
 Parameters of Television media
 Segmentation
 What is Television Media?
 Categories of Television Media
 Market Share
 Major Players & their sales
 Future of Television Media
 Conclusion

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 INTRODUCTION
In today's media, television is the most dominant form. It combines
aspects of print and radio with the clarity of video. Instead of just
reading or listening to what happened in a story, television viewers
can see it as well. With proper editing, television is the most
compelling and attention-grabbing medium. It is designed to hold the
viewers attention for short periods of time and seems a perfect fit for
today's fast-paced world. In a converged website, television can offer
video clips of events that show the audience what happened in the
accompanying story. The 24-hour television news cycle is also well
suited for covering events at all times of the day, which is a challenge
for radio and print. Finally, television, the most popular medium, has
the greatest visibility and can be a powerful tool in promoting the
converged website.
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 History of Television Media in India

History of television media

•In existence for three decades

•Until recently, all broadcasting was by government owned company
(Doordarshan)
•Developed extensive network of terrestrial transponders
•Private broadcasting was illegal
•Introduction of colour television in 1980’s (during 1982 Asian games)
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 History of Television Media (Contd.)
CTV was the driving force behind the consumer electronics boom of
mid ‘80s, which was due to a steady rise in GDP

Between 1989 and 1992 the healthy demand growth got eroded due
to:
high excise, sales and other taxes leading to price increase;
•devaluation of rupee in ’91 leading to higher import costs; and
•temporary saturation of initial pent-up demand.

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 History of Television Media (Contd..)
Post-liberalization revival of CTV market
•Rationalization of duty structures leading to lowering of prices
•Stable rupee
•Higher GDP growth
•Relatively lower inflation

Product life cycle got reduced considerably

Introduction of satellite broadcasting by foreign company

Led to increase in channel diversity

Access to homes where cable (landline) was impenetrable

Created fierce competition to enter the market
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Implications Of Television Media in
Business Management

In Today's Era ideas are the currency and

Television Media has proved to be an
efficient medium to use these ideas in
business management which proves
beneficial for company and some times
harmful for the competetor company

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 Beneficial use of Television Media in
Business Management
➢To Increase the Total revenue of the company
➢To Promote a Product before its launch

➢To Make the Mass aware about the latest

happenings of the company

➢To Communicate with Mass through Interviews

➢To raise the investment in shares and Mutual

Funds
➢Elite the reputation of the company

➢Generate Secondary funds by Investing in Movies

and Sponsoring Award Functions 8

 Dominant Parameters of Television Media
Brand name
Content
Price
Mode
Picture quality
Number of channels
Other features

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 Categories of
television media
§Advertising Media
§Short Films
ClickSops
§Daily to edit Master subtitle style
§News Channels
§Entertainment Media
 Televison Media Is

§ An award-winning,

§ Highly creative full-service film,

§ Video & interactive production company,

specializing in dramatic and creative

storytelling for broadcast and non-

broadcast clients.
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Television Media is divided
into two categories

Broadcast Programming
Ø Television & Entertainment
Ø News & VNRs
Ø Advertising & PSA's
 Non-Broadcast Programming
Ø Fundraising & Development
Ø Health/Medical Production
Ø Educating & Training
Ø Corporate & Industrial
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 Market share
• In 2009 the global TV market
represented 1,134,141 million TV
households

• total revenues of 268.9 billion EUR

(declining 1.2% compared to 2008).

• Click toAmerica
North edit Master
had subtitle styleTV
the biggest
revenue
market share with 39%, followed by
Europe
(31%), Asia-Pacific (21%), Latin-
America(8%)
and Africa / Middle East (2%).

• Globally, the different TV revenue

sources
MAJOR PLAYERS AND THERE
SALES
§ Time Warner (1997 sales: $24 billion),
§ Disney ($22 billion),
§ Bertelsmann ($15 billion),
§ Viacom ($13 billion), and
§ Rupert Murdoch's News Corporation
($11 billion).
§ Sony ($9 billion – 1997),
§ TCI ($7 billion – 1996),
§ Universal (Seagram) ($7 billion – 1997),
§ NBC (GE) ($5 billion – 1996).
Future of Television Media

§The future of television is changing before our

eyes, as media giants scramble to stake their
claims in the wilderness of Internet video.
§Major studios, including Fox, NBC Universal,
and Warner Bros. are moving quickly to
establish Web sites for their premium video
titles, in hopes of grabbing a growing audience
of online video viewers.
§ IPTV (Internet Protocol Television)
§ Web TV
§ Cable TV
§ Satellite TV
§ Digital Terrestrial Television (DTT)
§ Mobile TV
 Conclusion
New technologies, new business models and new
players are
shaping the future of TV Media. It is difficult to
predict who the
winners and losers will be, but three things have
become clear:

•Everyone involved needs to keep an open mind. The

agents of greatest change may not be the most
obvious ones. They may not even be available yet.
•Consumers dictate the pace of change. Companies all

along the television supply chain will have to work

hard to keep viewers engaged, otherwise – with so
many choices in front of them – viewers will simply
go elsewhere.
•The winners in the TV industry will be those who

secure sustainable revenue streams - those who give

customers what they want, whether it be TV
content,