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EXAMPLE 1
Units produced Total factory
costs ($)
Quarter 1 1,000 35,000
Quarter 2 1,500 45,000
Quarter 3 2,000 50,000
Quarter 4 1,800 48,000
Just by looking at the figures in Example 1 you can see that the costs are
not purely variable otherwise they would double from Quarter 1 to Quarter
2 as output doubles. The assumption is that there are also fixed costs in
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STUDENT ACCOUNTANT PAPER F5
each of the four quarters which can be removed by subtracting two pairs
of total costs.
The range method looks at the costs incurred at the lowest and highest
outputs and says that any increment in costs must be purely with the
result of additional variable costs. So:
If the extra 1,000 units are causing the extra $15,000 in costs then the
variable cost per unit is $15,000/1,000 = $15.
The other cost in the total costs must be fixed cost, and this can be
estimated using either of the highest or lowest data sets:
Lowest output:
Total costs = $35,000 of which 1,000 x $15 = $15,000 are variable. The
remaining $20,000 of the total costs must therefore be fixed.
Or
Highest output:
Total costs = $50,000 of which 2,000 x $15 = $30,000 are variable. The
remaining $20,000 of the total costs must therefore be fixed.
Armed with this information, we can estimate costs at any level of output.
For example:
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STUDENT ACCOUNTANT PAPER F5
The high-low method is quick and easy but, as said earlier, crude. For
example, all the data falling between the highest and lowest values are
ignored.
You will see here that the predicted costs for output of 1,800 units is
$20,000 + 1,800 x $15 = $47,000, whereas the actual reading was
$48,000. No matter how sophisticated the forecasting tool, there will
always be anomalies between actual and forecast data: factors such as
efficiency, commodity prices, the weather, can all change unexpectedly
and cause forecasting anomalies.
Within that sentence lie two important warnings concerning the use of
linear regression:
• It results in a straight line, even if a curved or kinked line might be
better.
• It will work for any set of points, so, you could collate people’s ages
and apartment or house numbers and a linear regression would
give the best fit possible between where you live and your age (but
whether you are then expected to move every birthday is not
clear!).
So, just because you can perform a least squares regression, it gives you
no information whatsoever about how much you can rely on the predictive
power of the result. For that, you also have to calculate the coefficient of
correlation, or r.
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y = a+bx
b = nxy - xy
nx2 - (x) 2
a = y - bx
n n
r= nxy-xy
(nx2-(x) 2)(ny2-(y) 2)
EXAMPLE 2
Figure 1
$
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Output
STUDENT ACCOUNTANT PAPER F5
Costs
Month Volume ($)
1 1,000 8,500
2 1,200 9,600
3 1,800 14,000
4 900 7,000
5 2,000 16,000
6 400 5,000
You can see from Figure 1 that when plotted, the data does follow a
straight line relationship fairly well, and we could draw a fairly accurate
straight line to represent how cost depended on volume, but linear
regression takes the subjectivity out of that.
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Figure 2
So, if we were asked to predict costs if for output of 1,500 units, we would
predict:
Even though we can see from Figure 2 that the line is a good fit, it is still
important that the coefficient of correlation is calculated.
r= 74,390,000
(6 x 10,650,000 – 7,300 x 7,300)(6 x 6,410,000 - 60,100 x
60,100)
= 0.99
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If r = 0, there is no correlation.
2 Good correlation does not prove cause and effect. In Example 2, few
would argue that producing more units would not cause more costs.
But what if we were to do a linear regression on advertising and sales
volume and found a strong correlation coefficient? That does not prove
that more advertising causes more sales. For example, we might have
seen the economy recovering so decide to advertise more, but the
extra sales could have happened anyway as the economy improved.
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But how do we know that costs keep behaving in the same way at this
higher level of output? Fixed costs could step up, variable costs per
unit could increase, and employees may have to be paid overtime
rates.
Inflation Inflation
Costs adjustment adjusted
Year Volume ($) costs ($)
The regression should be carried out on the data in the Volume and
Inflation-adjusted costs columns.
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EXAMPLE 3
Sales
Time $000
Year Qtr series
2006 1 1 989.0
2 2 990.0
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Time
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3 3 994.0
4 4 1,015.0
2007 1 5 1,030.0
2 6 1,042.5
3 7 1,036.0
4 8 1,056.5
2008 1 9 1,071.0
2 10 1,083.5
3 11 1,079.5
4 12 1,099.5
2009 1 13 1,115.5
2 14 1,127.5
3 15 1,123.5
4 16 1,135.0
2010 1 17 1,140.0
You can see from Figure 3 that there is some sort of trend (the line
increases overall) and there are seasonal variations with a dip occurring at
times 7, 11, and 15, corresponding to the third quarter of each year.
Quarter 2 tends to look high each year. So, if we are going to try to
forecast sales for the third quarter of 2010, we would first try to project
the trend, then superimpose the seasonal effect on to the trend in order
to decrease it appropriately.
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2010 1 17 1,140.0
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The first four columns are as before.
The moving average is the average of the four components in the cycle.
So, in 2006, it is:
Progressing down the data, the 4-part moving average contains one
element from each season. This is really where we can isolate the trend
because the high season and low season components tend to cancel out.
The trouble with 4-part moving averages (or any even periodicity) is that
the moving average is not really ‘opposite’ any season. To get a figure
which is centred on a season, adjacent moving averages are themselves
summed. This is not necessary if we start with, say, five seasons in the
repetitive cycle.
Therefore:
This data represents the trend line, and if plotted on a graph it would look
like Figure 4:
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Sales
Time
FIGURE 4
Figure 4 yields a very smooth trend; you would not always expect such a
linear result.
The seasonal variations are obtained by comparing the raw data for each
season with the trends. The comparisons can either be done by
subtraction (the additive model) or by proportions (the multiplicative
model).
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Additive: Multiplicative:
1 2 3 4
1 2 3 4
0.9919 1.0012
1.0043 1.0062 0.9901 0.9999
-8.1 1.2 1.0036 1.0051 0.9913 0.9995
- - 1.0041 1.0059
Average 1.0040 1.0057 0.9911 1.0002
4.4 6.4 10.4 0.1
-
3.8 5.5 -9.4 0.5
4.5 6.6
Average 4.2 6.2 -9.3 0.2
The analysis has now been completed, and the results can be used to
make forecasts. Let’s say we want to forecast season 3 for 2010. The
approach is as follows:
The last trend figure we have is for season 2 of 2009 and that was
1,120.9. Season 3 of 2010 is five seasons further on, so the predicted
trend figure would be:
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LEARNING CURVES
The learning curve phenomenon was first quantified for business use in
the early 1900s in the aircraft construction industry. It is perhaps no
accident that this was where learning was investigated in a commercial
context because the construction of aircraft was then both highly manual
and highly complex, and it is exactly these complex, manual tasks which
give the greatest opportunity for learning.
The rule for quantifying learning is simple to quote, but very subtle in
operation:
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EXAMPLE 4
A typical question would be: 'A company has already made the
first four units, how long will it take to produce the next four?'
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3 Scheduling work. If the learning effect is not taken into
account. machines might become idle because not enough
work is planned.
FIGURE 5
Cumulative average unit time
Cumulative production
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• new, inexperienced staff will replace practised ones from
time to time, slowing things down again.
y = axb
where
a = 20 x = 32
-0.3219
y= 20 x 32 = 6.55 (as derived previously in the
table).
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But now back to the steady state problem. We need to find the
time for the 80th item. This can only be calculated by finding the
total time for 80 items and then subtracting the total time for the
first 79 of those items:
.
Cumulative production = 80 Cumulative production = 79
y (the cumulative average time for 1st 80) y (the cumulative average time for 1st 79)
Total time for first 80: Total time for first 79:
Therefore, the time taken to make the 80th item must be:
and so, if you were asked to forecast the total time that 100
items would take:
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