Quantitative methodology Qualitative methodology Purpose ~ To predict and explain. To describe and explain - To confirm and valuate. - To explore and interpret -_ To test theory. -_ To build theory. Process - Focused - Wholistic - Known variables - Unknown variables - Established guidelines - Flexile guidelines - Predetermined methods - Emergent methods - Context free = Context bound. Data = numerical data = Textual or image based data. collection | - Representative large - Informative small sample simple. - Loosely structured or non- - Standardized standardized observations instruments and interviews. Data = Statistical analysis = Search for themes and analysis - Objectivity is stressed. categories - Deductive reasoning. - Acknowledgement that analysis is subjective and potentially biased. = _ Inductive reasoning Reporting] - Numbers — words findings = Statistics - narratives - Formal voice - Scientific style - Individual quotes; personal voice = Literacy style.