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Title: INDUSTRY AND EXTERNAL ENVIRONMENT ANALYSIS

Length:

2000-2500 words (excluding reference list and appendices)

Task:

Utilise the University library, the Internet and any information made available by the industry (e.g.
report, promotional materials, industry trends etc) to provide an analysis of the industrys current
operations.

DESCRIPTION

1. The purpose of this assignment is to provide an opportunity to utilise your skills and
knowledge of strategic planning to undertake the tasks associated with the key question of
where are we now in relation to the external environment and industry structure currently
facing your chosen industry.

2. You will conduct a five forces analyses for an industry of your choice. Based on your
analysis, you need to indicate how profitable do you think the industry currently is and what
are the factors driving that profitability. Also discuss how will these factor change in the future
and what will be the effect of these changes on industry profitability.

Assessment Criteria

An ability to utilise sources such as the Internet and University library facilities to search, locate and
summarise data relevant to the assignment

2. An ability to utilise appropriate academic theories about analysing key variables within the external
environment which have a direct impact on the industry and macro-environmental variables that might
impact current and future performance

3. An ability to develop a review of the industry forces and industry structure including identification of
what key factors are most likely to impact industry profitability

4. An ability to present a well written, well-structured report

5. An ability to critically analyse information, formulate conclusions and exhibit original thought.

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