Professional Documents
Culture Documents
Nicholas McMahon
VP, Global Technology Solutions, Lionbridge
Nicholas.McMahon@lionbridge.com
Over 13 years experience working with some of the world’s most
successful global organizations
Provided strategic and tactical global leadership as a foundational
executive for two US divisions of European companies, as well as a
VAR business
Paula Shannon
CSO, SVP and General Manager, Lionbridge
Paula.Shannon@lionbridge.com
More than 23 years experience in the translation and localization
industry
Responsible for sites in 26+ countries, driving new services and
sustainable solutions, ensuring the continued delivery of innovation
and execution excellence to a broad range of Global 1000 customers
Basic MT Introduction
3 Basic Considerations for MT Evaluation
Top 3 Applications of MT
Enterprise Cost Considerations for MT
Business considerations and ROI Modeling
Live Q&A
Rules Based
iTranslator
Statistical
Google
Hybrid
Systran Enterprise
Server 7
Company confidential – distribution prohibited without permission
Basic MT Introduction
MT performance in one
language is NOT MT
performance in another
language or even in another
language direction
MT is not an
“every language solution”
for any of the MT Engines
MT at an Enterprise Level
is NOT free
Top 3 Applications of MT
Evolution
Early adoption – Value focus, very little distinct ‘ROI’
modeling
Evolution
Volume Success and reasonable adoption
“Self serve” & “New content” increases user patience
Approaches
TM, MT + Post Editing of content
Considerations
Early Adoption – strong indicators of
success
Goal is to MT to be ‘invisible’ in
process
Benefit
100,000 * 10% * $15 $150,000
Very Low
Low
About Right
High
Very High
Benefits Variables
Strong defined reference sets
produce better results
Quality of source content
construction
Expectations of user –
disclaimers on quality
Favors un-translated content
Rules based or Hybrid best
solutions
Provision of English source links
provide additional context
Cultural expectations
Volume of source data available
Company confidential – distribution prohibited without permission
ROI modeling for MT applied to FAQs
Benefit
100,000* 25% * $35 = $875,000
Very Low
Low
About Right
High
Very High
Benefits Variables
Strong defined reference sets
produce better results
Quality of source content
construction
Knowledge and skills of human
resources
Systems and tools integration of
MT and TM
Target Language complexity
Averaged Results
15 % increased in productivity
Average fully loaded per word cost $0.25
(accounting for fuzzy matches)
Benefit
2,000,000 * 15%* 0.25 = $75,750
Live Q&A
www.lionbridge.com
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• Building Stronger Brands Around the World: A Guide
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• Strengthening Global Brands: Key Steps for
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• Building a Global Web Strategy: Best Practices for
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• Machine Translation: Saving Time, Lowering Costs,
and Improving Services
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Nicholas McMahon
VP, Global Technology Solutions
Nicholas.McMahon@lionbridge.com
http://localization2dot0.lionbridge.com
http://blog.lionbridge.com
http://twitter.com/Lionbridge
Lionbridge
www.lionbridge.com