CGD 318 Entire Course

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CGD 318 Week 1 DQ 1 What is Public Relations
CGD 318 Week 1 DQ 2 Public Relations and Crisis Management
CGD 318 Week 1 Quiz
CGD 318 Week 2 DQ 1 Public Relations Research
CGD 318 Week 2 DQ 2 Publics & Public Opinion
CGD 318 Week 2 Assignment To Accept or Reject a Client
CGD 318 Week 2 Quiz
CGD 318 Week 3 DQ 1 The Audience
CGD 318 Week 3 DQ 2 Public Relations Tactics
CGD 318 Week 3 Assignment News Release
CGD 318 Week 3 Quiz
CGD 318 Week 4 DQ 1 Global Impact of Public Relations
CGD 318 Week 4 DQ 2 Business, Sports, Tourism, and
Entertainment
CGD 318 Week 4 Quiz
CGD 318 Week 5 DQ 1 Public Relations & Non-Profit Organizations
CGD 318 Week 5 DQ 2 Public Relations in the 21st Century
CGD 318 Week 5 Final Paper (Public Relations of Starbucks)
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CGD 318 Week 1 DQ 1 What is Public Relations
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What is Public Relations? Assess a minimum of two definitions of
public relations from the course materials and your own research.
Compare and contrast the major differences and interrelationships
between public relations and journalism. Has public relations
influenced your buyer behavior? Synthesize the course materials and
other research to support your response. Respond substantively to at
least two of your classmates postings.
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CGD 318 Week 1 DQ 2 Public Relations and Crisis

Management
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Public Relations and Crisis Management. Review the video, Jack
Welch on Toyota's PR Disaster. How does Dr. Welch assess Toyotas
performance? Based on the course materials and the video and other
research, synthesize the concepts and give an illustration of how
Toyota might have changed public perception using PR in responding
to this crisis. Respond substantively to at least two of your
classmates postings.
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CGD 318 Week 1 Quiz

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Quiz:
1. When steps are taken to repair damage from the crisis and to
prevent it from happening again, it is what type of strategy?
2. According to the text, clients often criticize public relations
firms for all of the following EXCEPT:
3. What is not a contingency factor that public relations
professionals must take into account in managing a conflict with its
public?
4. Environmental activist John Muir used public relations tactics
to:
5. When organizational policy requires that line managers at
least listen to appropriate staff experts before deciding on a strategy it
is referred to as:
6. Many practitioners self-select technician roles because they:
7. Which is a factor in fueling the trend toward integrated
communication approach in public relations?
8. In issues management, if the company decides the emerging
issue is potentially damaging, what is the next step?
9. The major effort to improve standards and professionalism in
public relations worldwide is:
10. Grunigs IABC Foundation research study on Excellence
notes all of the following about public relations EXCEPT
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CGD 318 Week 2 Assignment To Accept or Reject a Client
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To Accept or Reject a Client. A well-known professional baseball
player is suspected of having used steroids and other performance-
enhancing drugs. He has not been charged. His agent asks you to
advise and assist him in handling the intense media interest in the
case. He wants you to try to place favorable stories about the baseball
star in the media and create a positive environment for him. If
formally accused, it could mean irreparable damage to his baseball
career.
You are not asked to do anything unethical. The money is quite good,
and you know the publicity from working on the case will probably
help your public relations consulting career, especially if the athlete is
exonerated. Would you take the account? The agent tells you
confidentially that the athlete has admitted that he took some
substance that was unknown to him, but may have been steroids. Does
this information affect your decision? What are the ethics of the
situation as you see them?
Write a proposal to your business partners regarding the situation.
Answer any questions brought up in the case and compare the case to
at least one similar case with a well-known ballplayer found through
your research. Finally, make a recommendation to your partners as to
whether or not you should accept the contract.
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CGD 318 Week 2 DQ 1 Public Relations Research
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Public Relations Research. Identify a minimum of five ways
research is used in public relations. Discuss the role of public
relations research in setting organizational short-term and long-term
goals within an organization. Assess the manner in which public
relations research can help professionals build and shape PR
campaigns. Respond substantively to at least two of your classmates
postings
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CGD 318 Week 2 DQ 2 Publics & Public Opinion

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Publics & Public Opinion. Choose an organization and identify its
key audiences, or publics. Assess how these publics can have their
opinion shaped. Compare and contrast the influence of the different
types of opinion leaders and their influence on shaping public
opinion. Respond substantively to at least two of your classmates
postings.
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CGD 318 Week 2 Quiz

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Quiz
1. Any false statement about a person or organization that creates
public contempt, hatred, ridicule, or inflicts injury on reputation is
known as:
2. Motivational objectives are more difficult to accomplish
because:
3. What persuasive tactic is being used when a political
candidate begins to use the issue of employment if the poll indicates
that unemployment is a key issue?
4. Which is not an aspect of timing in a public relations
program?
5. Which of the following is an example of an informational
objective?
6. Public relations professionals protect trademarks in all the
following ways EXCEPT:
7. The mass media are influential in forming a persons opinion
when the information provided:
8. The selection of facts and data to build an overwhelming case
on one side of an issue, while concealing the other side, is known as:
9. Which is not an example of a formal opinion leader?
10. The use of existing information in books, articles, and
electronic databases is known as:
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CGD 318 Week 3 Assignment News Release
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News Release. Review the section entitled The Format of a News
Release in the beginning of Chapter 10. Choose an existing product
or a made up product and write a one to two page news release (not
including title and reference pages) announcing the introduction of the
new product using the provided format.
Include at least one scholarly resource in addition to the course text.
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CGD 318 Week 3 DQ 1 The Audience
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The Audience. Select and discuss one of the following questions.
Conduct research using the text and the Universitys Online Library
to support the position you take. Respond substantively to at least two
of your classmates postings.
a. Assess the public relations implications of the senior market in the
United States. Identify a specific senior audience. Is this an influential
audience? Why or why not?
b. Determine the characteristics of the youth (Generation X and
Generation Y). What are the public relations implications regarding
the use of their media habits and preferences?
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CGD 318 Week 3 DQ 2 Public Relations Tactics
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Public Relations Tactics. Review the public relations
communications instruments in Chapter 10, such as news releases,
brochures, and broadcast media. Select an organization, and compare
and contrast the strengths and limitations of two instruments used by
the organization. Which tactic is least effective and why? Which
tactic is most effective and why? Synthesize the course materials and
other research to support your response. Respond substantively to at
least two of your classmates postings.
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CGD 318 Week 3 Quiz

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Quiz
1. This form of news delivery to television stations must be
carefully considered because of the cost.
2. The most widely used document issued by practitioners to
news media is the
3. Which is a good public relations tech tool of internal
communication with employees?
4. What is the principal media impact and attraction of American
Idol?
5. Major advantages of computer-stored mailing lists include all
of the following EXCEPT:
6. A softening-up process that involves inviting media to a
gathering where the host usually makes a pitch at the end of a
socializing period is called a
7. Which is NOT a frequently used technique at the local
television station level?
8. A major selling point for a radio media tour is:
9. The most effective medium for delivering messages that
require absorption of details and contemplation by the receiver is the
10. The family-oriented culture is why Hispanics will spend
more than three times more than white households on which
expenditures?
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CGD 318 Week 4 DQ 1 Global Impact of Public Relations
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Global Impact of Public Relations. Select an organization from the
United States that conducts business in countries other than the U. S.,
and assess the impact of global public relations on buyer behavior
(hint: Coca-Cola, Disney, McDonalds, etc.). Respond substantively
to at least two of your classmates postings.
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CGD 318 Week 4 DQ 2 Business, Sports, Tourism, and

Entertainment
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Business, Sports, Tourism, and Entertainment. Synthesize the
course materials and evaluate how the public relations professional
educates the media using a specific example either from a
corporation, a sports celebrity, tourism (for a state, for example), or
for an entertainer. Respond substantively to at least two of your
classmates postings
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CGD 318 Week 4 Quiz

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1. Which is NOT a Hofstedes cultural dimension that addresses
a cultural difference?
2. The pinnacle of corporate sponsorships is
3. The refusal to buy the products or services of a company is
called
4. News releases in Malaysia should be distributed to avoid
confusion and enhance understanding is:
5. About one-third of U.S. corporate profits are generated
through
6. Diversity in the workforce impacts all the following EXCEPT
7. With regard to international public relations, probably the
most critical and underutilized tool is the understanding of foreign
8. Public relations is a well-developed industry in many nations
around the world. Which country is in particular has a rapidly
expanding industry that is getting more sophisticated every year?
9. Research shows that many CEOs view the media as:
10. A survey of consumers showed that 70 percent believe the
number one criterion for good corporate citizenship is
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CGD 318 Week 5 DQ 1 Public Relations & Non-Profit
Organizations
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Public Relations & Non-Profit Organizations. Select a non-profit
organization (American Red Cross, Salvation Army, etc.) and assess the role of
public relations in that non-profit organization. Compare and contrast at least
two characteristics between a for-profit organization and a non-profit
organization. Respond substantively to at least two of your classmates postings.

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CGD 318 Week 5 DQ 2 Public Relations in the 21st

Century
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Public Relations in the 21st Century. Select an organization from
the United States and assess the methods with which this organization
uses communication instruments such as traditional or social media
for its public relations campaign. To what extent has this company
incorporated newer media into its public relations strategy? Use the
course materials and other research data to support your position.
Respond substantively to at least two of your classmates postings.
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CGD 318 Week 5 Final Paper (Public Relations of

Starbucks, Ford Motor) (2 Papers)
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This Tutorial contains 2 Papers Focus of the Final Paper For the Final
Paper, you will be evaluating the public relations practices at an
organization based on all the chapters in the course text.
Develop a paper that answers the following questions based on the
organization of your choice. You may pick any organization as long
as your choice has information available to answer the following
questions.
1. Analyze how the organization used public relations to create a
brand and influence public opinion.
2. How is your selected organization adapting to the social media sites
and other venues in the 21st century?
3. Identify a crisis that the organization has faced or is facing and
analyze how it was or is being handled by the organization (include
an evaluation of the organizations response to the crisis in your
analysis).
4. Compare and contrast the similarities and differences between the
public relations campaigns of your organization and another
organization. If your organization is for-profit, select a non-profit
organization for your comparison organization, and if your
organization is non-profit, select a for-profit.
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