Objectives of the Paper

The industry analysis paper primordial goal is to analyze Alphathread Clothing

Corporations microenvironment and macroenviroment.

Moreover, the study specifically aims to:

1. To determine the factors that may affect Alphathread Clothing Corporations ability to serve
its customers and make a profit in terms of the Philippine Clothing Industrys:
1.1. Competition among Existing Firms,
1.2. Bargaining Power of Customers,
1.3. Bargaining Power of Suppliers,
1.4. Threat of Potential Entrants, and
1.5. Threat of Substitutes.
2. To examine how the Philippine Clothing Industry will respond to:
2.1. Economic Changes,
2.1.1. Local Economic Changes
2.1.2. Global Economic Changes
2.2. Political Changes,
2.3. Technological Changes,
2.4. Social Changes,
2.5. Demographic Changes, and
2.6. Environmental Changes.
3. To establish the strengths, weaknesses, opportunities, and threats of Alphathread Clothing
Corporation.
4. To evaluate the overall attractiveness of the Philippine Clothing Industry.
5. To assess the profitability of Alphathread Clothing Corporation after infiltrating the Philippine
Clothing Industry.