ICMAP

SYLLABUS 2016
Estd. 1951

GRADUATION LEVEL
G2 - Enterprise Management & Communication
Weightage

Part-B Part A : Enterprise Management 50%

Part-A

Part B Business Communication 50%

Syllabus Overview: l Perform demand management and capacity

This course comprises two parts, i.e., enterprise
management and business communication. This course
is designed to help the students in identifying, correlating
and applying the concepts to the profession of
management accounting vis--vis planning, decision-
making and communicating.
Learning Outcomes:
Upon completion of this course, students will be able to:
l Understand the basic concepts of management
l Learn planning and decision making process
l Apply leadership skills and learn how to motivate
employees
l Understand the operations management
l Learn about production planning and control
management
l Execute inventory management and scheduling
l Apply human resource management in an
organization
l Use 7 P's in marketing
l Perform marketing research
l Understand the basic concepts of business
communication
l Elucidate types of communication
l Know about today's communication challenges
l Write report, Business Proposal and perform
Employment Correspondence
l Develop managerial soft skills

Detailed Contents Weightage Level of

in % Study Required
PART - A: ENTERPRISE MANAGEMENT
1. Introduction to l Describing Management U&A
Management l Managerial Functions U&A
l Skills, and Roles of Managers U
l Managerial Levels, and Managerial Structures U
l Challenges for Managers U
l Discipline U
l Grievance U
l Termination of contract U
l Equal opportunities U
l The practical implications of legislation U
l Diversity 50 U
2. Planning and l Meanings of, and Rationale for Planning U
Decision Making l Planning Process (Goal Setting Process) U&A
l Types of Goals and Plans U
l Decision, and Decision Making U
l Decision Making Process U&A
l Decision Making Considerations including U
Rationality, Intuition etc.
l Types of Decisions, and Decision Making U
Conditions, Constraints, Biases and Errors

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3. Organizing l Meaning, and Significance of Organizing U

l Organizing Decisions and Functions U
l Designing Organizational Structure U
l Authority, Delegation of Authority, Responsibility, A
Accountability, and Ethical Behaviour
l Contemporary Organizational Designs U
l Organizational flexibility U
l Staffing: Hiring right number and kind of people at U
right posts and ranks at the right time
4. The Financial l The role of the finance function U
Function; Conflict l The nature of conflict U
l Causes of conflict U
l Managing conflict U
5. Leading/ Leadership l Understanding Leadership Attributes U
& Motivation l Manager VS Leader VS Politician U
l Management and leadership U
l Power and its types U
l Theories of leadership including Trait Theories, U&A
Behavioural (Style) Theories, Situational Theories
and Contemporary Theories& Concepts
l Meaning and Use of a Team-based Structure U&A
l Distinction between a Team and a Group U
l Understanding Motivation, and its Constituents U
l Theories of Motivation including Early Theories of U
Motivation and Contemporary Theories of motivation
l Motivation and Team Building U&A
6. Operations l Understanding Operations Management, its U
Management, Importance for Business, and Operational Decisions
Production l Competitiveness, Strategy, Productivity and Reliability U&A
Planning and l Elements of Production/Operations Planning U
Controlling l Nature of Product (Goods or Services), and its U&A
Impact on Production/Operations Planning
l Classification of Production Systems U
l Understanding controlling function U
l Control vs Assurance U
l The Control Process, and Types of Control U
l Features of a reliable Internal Control System U
l Tools and Techniques for controlling Organizational U&A
Performance
l Controlling health and safety U
l Mentoring U
7. Demand l Capacity Planning for Products (Goods or Services) U
Management l Process Selection, its Reliability and Facility Layout U&A
and Competitive l Location Planning Analysis and Up-gradation/Change U
Strategy l Plant Maintenance Techniques U
l Techniques and Tactics of attaining, maintaining and U
enhancing Efficiency and Competitiveness

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8. Inventory l Rationale for Inventory Management and Scheduling U

Management l Approaches to Inventory Management and U&A
and Scheduling Scheduling including Material Requirement Planning
(MRP), Manufacturing Resource Planning II (MRP II),
Enterprise Resource Planning (ERP), Optimization
Production Technology (OPT), Lean Systems,
Just-in-Time (JIT) and any other contemporary
approach
9. Quality Assurance l Comprehending the Concept of Quality U
and Management l The Scope of Quality Management U
l Quality Management Approaches including Total U&A
Quality Management (TQM), Continuous
Improvement, Lean Production, Total productive
maintenance (TPM), TQMEX Model etc.
l International Organization for Standardization, and U
Quality Control and Assurance
l Maintaining and Improving Services Quality U
10. Human Resource l Understanding the concepts of HR,HRM and HRD, U
Management and Significance of HRM and HRD
l Comprehensive Human Resource Management U
Process
l Contemporary Issues in HRM U
Workforce Diversity
Technological Involvement
Equal Employment Opportunities
Downsizing
Termination
Equity & Fair Treatment
Flexible Working Arrangements
Discipline
Professional Behaviour and Professional Ethics
Grievance Handling and likewise Issues
11. Global Business l The global business environment U
Environment-Social, l International environment influences U
Political and l Economic context U
Economic Context l Emerging economies U
l Different types of organisation U
l Culture and the global organisation U
12. Marketing and l Understanding Marketing, Marketing Process and its U
Customer Centricity Significance
l Understanding the Market Place and Customer U
Needs in order to design and implement a
customer-driven marketing strategy
l Preparing and applying an Integrated Marketing U
Program
l Building Customer Relationships and maintaining U
Customer Relationship Management (CRM)
l Capturing and Maintaining Value from customers U

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13. 7 P's in Marketing l Product and Product Decisions U

14. Marketing Channels
and Research
l Price, and Pricing Strategies U
l Place, and Placement Choices and Decisions U
l Promotion, and related Activities and Decisions U
l Services, its Features and Services Marketing U
l Role and Significance of People in Marketing U
l Process in provision of services to customers U
l Impact of Physical Evidence on Marketing U
l Brand Development Strategies U
l Defining Marketing Channel and Distribution U
l Understanding how Marketing Channel Members add U
Value to Marketing Process
l Channel Levels and Forms U
l Distinction between Value Chain and Supply Chain U
l Grasping the Significance of Marketing Research U
l The Marketing Research Process, and its Implications U

PART-B: BUSINESS COMMUNICATION

15. Introduction to l Importance of Communication skills at workplace U&A
Business l Purposes of Communication U
Communication l Process of Communication U
l Components of Communication U&A
l Importance of giving and receiving feedback U
l Media Richness and Choice of medium U
l Barriers of communication and ways to overcome U ,A & D
l Principles of effective communication: 7C' U&A
16. Communication in l Verbal communication U
Organization l Listening, Writing, speaking and Reading skills U
l Listening barriers and ways of improving listening U
l Non-verbal communication: Importance and Types U
of non-verbal communication
l Role of effective communication in organization 50 U&A
l Communication Networks: U&A
o Formal and Informal communication
Advantages and Disadvantages
o Dimensions of Communication: Vertical,
Horizontal and Diagonal
o Negotiation and communication
17. Tools for l Internet and intranet U
Communication l E-Commerce U
and today's l Webhosting U
Communication l Weblogs U
Challenges l Social networking U
l Telecommunicating U
l E-mails U
l Video conferencing U
l Globalization U, A & D
l Workforce diversity U, A & D
l Intercultural Communication U&A
l Difference between Culture and Subculture U
l Cultural Barriers U&A
l Ways of Overcoming Cultural Barriers U
l High Context Culture and Low Context Culture U

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Estd. 1951

18. Types of Oral l Meetings U

Communication l Team briefings U
and Developing l Job interviews U&A
Managerial Soft l Conferences U
Skills l Workshops U
l Mock interviews U
l Extempore speech U
l Interactive/ group discussions U
l Difference between hard skills and soft skills U&A
l Soft skills for successful career U
l Critical thinking ability U&A
l Teamwork and collaboration U&A
l Stress management U&A
l Conflict management U, A & D
l Problem solving U&A
l Emotional intelligence U&A
l Leadership skills U, A & D
19. Report Writing, l Objectives of Reports U
Business Proposal l Long Reports & Short Reports U&D
Writing and l Kinds of short Report U
Employment l Parts of Report U
Correspondence l Formal & Informal Reports U
l Request for proposal (RFP) U
l Business proposals U
l Writing CV/ Resume U
l Cover Letters U
l Letters of Resignation U
l Joining Report U
TOTAL WEIGHTAGE 100

NOTE:-
U = Understanding
A = Application
D = Decision

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