Means input by

Assessee Quarter 1
Demand Units (Pre Advt) 7,000,000.00
Demand Units (Post Advt) 7,000,000.00
Actual Production Units 7,000,000.00
Price 13.00
Total Sales 91,000,000.00
Per Unit Input Mat Cost 5.00
Input Material Cost 35,000,000.00
Advertising -
Employees (No.) 70.00
Per Employee Cost 50000.00
Employees (Rs) 3,500,000.00
Profit 52,500,000.00

Cum Profit 52,500,000.00

UNITS
Price At No Advt.
10 1
11 0.9
12 0.8
13 0.7
14 0.6

Price Contri Q1 At No Advt.

10 4.5 4.5
11 5.5 4.95
12 6.5 5.2
13 7.5 5.25
14 8.5 5.1

Price Contri Q4 At No Advt.

10 5.5 5.5
11 6.5 5.85
12 7.5 6
13 8.5 5.95
14 9.5 5.7
 Quarter 2
8,000,000.00
12,800,000.00
12,800,000.00
12.00
153,600,000.00
4.00
51,200,000.00
32,000,000.00
128.00
50000.00
6,400,000.00
64,000,000.00

116,500,000.00 Number to be used for evaluation

UNITS
With Advt
1.6
1.44
1.28
1.12
0.96

With Advt at 2.7 cr With Advt at x cr

7.2 4.5 4
7.92 5.22 4.72
8.32 5.62 5.12
8.4 5.7 5.2
8.16 5.46 4.96

With Advt at 2.7 cr With Advt at x cr

8.8 6.1 5.6
9.36 6.66 6.16
9.6 6.9 6.4
9.52 6.82 6.32
9.12 6.42 5.92