Jungle Book

Rudyard Kipling
Rudyard Kipling was born in India, he wrote the original
version of the Jungle Book. It was released as multiple series
in a magazine in 1893 and was later combined into one
book in 1894 . Kipling wrote it for his daughter while his wife
was pregnant and carried on writing them while she was
growing up. However, when she was 6 she passed away
from ammonia.
Kipling used the animals in a anthropomorphic way to teach
children morals and lessons of life. For example the rule of
the jungle verses in the book refers to keeping yourself and
your family safe.
20th centaury Adaptation

Jungle Book was a very influential book on the film industries.

Film versions of Jungle Book stories also came out in 1942, 1994, 1997 and
1998. Marvel Comics and DC Comics brought out adaptations in the
1990s. The stories inspired Jungle Book Shonen Mowgli, the Japanese
anime, in 1989. Furthermore, there was a number of tv series through out
the 20th centaury.
1967- Walt Disney animation
During the 1960s there was lots of different changes happening,
especially in America. America was beginning to become more equal
by getting rid of segregation. Jungle book has a theme of jazz music
throughout which is very popular music in the black community. Disney
asked Louis Armstrong to play some of the music for the movie and also
to be the voice of King Louis in the movie. This can show that Disney is
supporting getting rid of segregation in the US.
Jungle Book has won numerous of awards. Altogether they have won 9
awards which include Best International Film and Best Recording for
Children.
Their budget was $4 million but overall made $141 million in the USA.
Moral messages in the Jungle Book
The Jungle Book is much more than a story of a boy rose by wolves in a jungle. When
looked at closely it depicts all of human society; the unjust and even corrupt. It shows
how our society could work and structure just as a jungle could, with the "laws of the
jungle" and "rules of civilization." The jungle represents a city and all the animals are its
citizens. Each animal in The Jungle Book represents a different part of the city. There are
hard workers, schemers, beggars, leaders and criminals. Kipling uses the jungle and its
animals to represent human civilization and the dangers that are present. This danger
could be many things such as war, lack of food or lack of culture. Kipling's chief point is
that danger is always around and is always present.
Some lessons that people can take from the jungle book is to:
Be brave when mowgeli decides to stand up to sheer khan to protect himself and
the jungle
Humans are never content- shown when King louis craves to be given the red flower.
King louis represents the greediness of humans and how nasty humans can be when
they dont get what they want
If you help someone out , you will get help in return- shown when mowguli saves the
young elephant out of the ditch and in the end of the movie the elephants help
mowguli in return to put the fire out.
 Order of Scenes
1. Running with wolves introduces the pack ( family) the jungle (home) and a teacher ( baghera)

2. Water truce represents how a group of people come together and follow the rules of society to make
society a better place

3. Mowlgi leaves the pack represents the beginning of where a person goes through the journey of
becoming an adult and being independent

4. Sheer khan attacks life is full of surprises good or bad and people need to be safe when in a new
environment

5. Sheer kahn kills Akela- showsn how some humans are so consumed by something that they will do
anything to get it.

6. Mowgli gets hypnotised Kaa shows that not everyone can be trust some people are two face or fake
friends.

7. Baloo saves mowgli and they begin to work together some people you meet can be trusted and they will
make you a better you. Baloo accepts mowglis tricks which makes mowgli a better person as he is using
his tricks to get food without failing.

8. Mowgli meets king louis- shows that humans are not content and can be dangerous when greedy king
louis represents this.

9. Mowgli gets to the red fire and stands up to sheer kahn shows how at one point in a persons life they will
have to stand up to someone who may be considered mean or a bully in order to protect themselves or
someone else

10. Everyone comes together represents unity and peace is greater and more powerful than destruction. As
all the animals came together they were able to kill sheer khan that was causing the jungle to go against
each other
 Marketing Jungle Book
There are many ways Disney chose to advertise their movie this is
known as Synergy. One way is In August, Mr. Favreau set up a show in a
7,800-seat arena at a Disney fan convention in Anaheim, Calif, and
showed sneak-peek footage from his film. He presented the show with
three Jungle Book stars on stage, including Neel Sethi, who plays the
man-cub Mowgli. Thousands of movie posters were handed out. By
doing this and allowing viewers to ask questions about the movie to the
actors they may feel a want to see the movie more after hearing the
actors stories of the production of the film.
Furthermore they have produced photos of the actors with their
characters. Both of these marketing ideas would influence people to see
the movie if they favour a particular actor
Marketing Continued:
Disney recently discovered that they sell more tickets to a female audience
then a male audience. Generally speaking, they believe this is due to the
opening of Disney with the castle and the songs that play during a film.
Therefore, Disney trued to find a balance of the jungle book.
Most of their adverts represented the action of the movie which would
attract boys but also they showed happy moments which would be
preferred by girls. The movie did show a rise in males buying tickets.
https://youtu.be/5mkm22yO-bs. The trailer even shows that the production
team produced Ironman and Pirates of the Caribbean which are seen as
male movies; this alone will attract more male viewers as it is linked in with
other films aimed at them. The trailer got 13million views which can be seen
as proliferation as t has gone all around the world.
Marketing continued:
Another example of marketing is studio marketers have learned that
Hispanic moviegoers tend to buy tickets in particularly large groups; if
you hook one family member, you can get a larger result. To achieve
that goal, Disney teamed with Univision for a five-week stunt that
brought Jungle Book characters and clips to telenovelas, talk shows
and sports coverage. Disney even built a tool to allow Univision
personalities to appear in scenes.