PROJECT REPORT

ON
PRODUCT AND SERVICES OF NOKIA

SUBMITTED IN PARTIAL FULFILLMENT FOR THE

AWARD OF THE

DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION

2008-2011

SUBMITTED BY:

ANKIT KUMAR SINGH

Enrollment no. 0081471708

Batch BBA III rd SEM

SUBMITTED TO:

Dr. AMIT GUPTA

FACULTY, MAIMS

MAHARAJA AGARSEN INSTITUTE OF

MANAGEMENT STUDIES
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
PSP Area, Plot No. 1, Sector 22, Rohini Delhi 110085
 STUDENT UNDERTAKING

This is to certify that I have completed the Project titled Product and Services of Nokia
in Maharaja Agarsen Institute of Management Studies under the guidance of Dr.
Amit Gupta in partial fulfillment of the requirement for the award of degree of Bachelor
of Business Administration at Maharaja Agarsen Institute of Management Studies, Delhi.
This is an original piece of work & I have not submitted it earlier elsewhere.

ANKIT KUMAR

(Name of the Student)

 CERTIFICATE

This is to certify that the project titled Product and Services of Nokia is an academic
work done by Ankit Kumar submitted in the partial fulfillment of the requirement for
the award of the degree of Bachelor of Business Administration from Maharaja Agarsen
Institute of Management Studies, Delhi, under my guidance & direction. To the best of
my knowledge and belief the data & information presented by him in the project has not
been submitted earlier.

Dr. AMIT GUPTA

(Name of the Faculty Guide)

 ACKNOWLEDGEMENT

Success is an effort bounded activity that involves co-operation of all.

I hereby take the opportunity to express my profound sense of gratitude and reverence to
all those who have helped and encouraged me towards successful completion of the
Project Report. It has been a great experience working on the Product and Services of
Nokia. It gives me complete insight of this concept of marketing and its application.

I would like to thank my Project Guide Dr. Amit Gupta for her immense guidance,
valuable help and the opportunity provided to me to complete the project under her
guidance.

I would like to thank all faculty members of Maharaja Agarsen Institute of Management
Studies for guiding and supporting me in the completion of project from time to time.

Last but not the least, my gratitude to great almighty and my parents without whose
concerned and devoted support the project would not have been the way it is today.
 TABLE OF CONTENTS

Student undertaking

Certificate

Acknowledgement

Chapter Scheme

• Chapter 1 - Industry Profile

• Chapter 2 - Company Profile
• Chapter 3 - Products of Nokia and Sony Ericsson
• Chapter 4 - Research Methodology
• Chapter 5 - Comparison Between N Series and Walkman Series
• Chapter 6 - Conclusion

Bibliography
 Chapter 1

Industry Profile
 Industry Profile

Growth in India's mobile sector, from a humble start in the mid-1990s, has really picked
up pace in recent years, aided by higher subscriber volumes, lower tariffs and falling
handset prices. Home to a clutch of global operators working with local companies, India
had almost 350 million mobile subscribers (including GSM & CDMA) in early 2008.

The market was growing at an annual rate of around 60% and while the ARPU has been
steadily declining as competing operators offer cheaper tariffs the usage levels have been
high, thus slowing the decline of ARPU. By 2008 there was a major push to take mobile
services into the poorer and rural areas of the country. Driven by cheap call rates, low
handset prices and rising incomes among the estimated 300 million of the population that
are described as the country's middle class, the boom in India's mobile market was
continuing into 2008. Also operators were increasingly eyeing the poorer rural areas a
potential markets for their services. India has continued to attract a lot of attention in the
global telecom sector, especially from foreign players interested in entering the Indian
market.

India's mobile market finished in the 2007 year strongly with over 233 million
subscribers in the sector according to the telecom regulator's figures which cover GSM,
CDMA and Wireless Local Loop (WLL). The Telecom Regulatory Authority (TRAI)
announced that the country had added a record 8.32 million subscribers during November
2007, up from 8.05 million one month previously. This was followed by 8.16 million in
December.

India's mobile operators have been attracting new customers with call rates ass low as
US$0.01 a minute and by offering cheap handsets. While offering some of the lowest
tariffs in the world, the market also had the highest usage in the world with the average
customer using 500 minutes a month. In the meantime, the fixed line segment
experienced falling numbers, with the overall base dropping to 39.3 million by the year
end.
There was much evidence by early 2008 of the continuing global interest in the Indian
telecom market. With the market showing some of the most consistent growth in the
world throughout 2007, it has been the focus of much attention by both foreign and
domestic players. Vodafone arrived on the scene with a considerable impact, having
successfully acquired Hutchison Telecom's 67% stake in Hutchison Essar for US$11.1
billion -- one of the largest ever single foreign investments in India. UK incumbent BT
also boosted its presence in India in 2007, expanding the footprint of its managed
network services and IT operations in the country through its acquisition of i2i
Enterprise.

By the end of 2004 and ten years after India had launched mobile services, India had 47.4
million mobile subscribers, up from 28 million a year earlier, after the national subscriber
base had grown by 168per cent in 2004. A total of 19.2 million mobile subscribers were
added in 2004, compared with 17.5 million in 2003. GSM operators added more than 1.5
million subscribers in 2004 to end up with 37.4 million at the end of the year. CDMA
operators had 9.9 million at end-2004, up from 6.2 million at the end of 2003.

The Telecom Regulatory Authority (TRAI) announced in April 2005 that the fiscal year
ending March 2005 had seen what it described as 'unprecedented growth' in telecoms
service in India, with mobiles leading the way with 55 per cent growth rate. The main
driver for the continuing high growth since 1996 had been the falling tariffs in a sector
where the mobile operators have been prepared to lose money to keep or win market
share and have consequently been fighting a fierce price war. Facing the prospect of
subscriber growth reaching saturation point in the larger cities, the country's mobile
operators were increasingly eyeing the vast rural market in the next step in boosting
mobile phone growth.

In March 2005 it was reported that the average per minute charge for mobile services in
India declined by 58 per cent to 1.20 rupee (US$0.27) during the quarter ending
December 2005, compared with 1.90 Rupee (US$0.043 during the previous quarter.
As an indication of how the Indian mobile market was expanding, In May 2005 LG
Electronics India announced plans to build a GSM handset manufacturing plant in
Ranjangaon near Pune as part of plans to produce 20 million GSM handsets by2010. The
company said the facility was part of LG's plans to make India its global export hub.
Sony-Ericsson also said it saw significant new growth areas in emerging markets like
India which were helping drive sales of mobile phones.

There were 149.5 million mobile subscribers in India by December 2006, representing a
penetration of 13.6 per cent. Close to 74 million subscribers were added in 2006 and
according to TRAI, making it one of the most attractive markets in the world for mobile
operators and wireless equipment vendors alike. The Cellular Operators Association of
India (COAI) reported that the country's nine GSM operators added 47 million
subscribers in 2006 whilst The Association of Unified Telecom Service Providers
(AUSPI) reported the four CDMA-based operators added 25 million during 2006.

India's mobile operators committed to investments of about US$20 billion over a two
year period to 2009 to bring over 80 per cent of the population under mobile coverage.
The planned investment, announced in April 2007, was 50 per cent higher that what had
been invested in the 12 year period to 2006. In anticipation of the huge potential in both
mobile penetration and the coverage area of the networks, operators were planning a total
capital expenditure of US$10 billion each of fiscal 2008 and 2009. It was generally
agreed that significant growth opportunities existed in the rural areas, where penetration
remained around 1 per cent while worthwhile growth prospects also remained in the
urban areas where penetration was running at 40 per cent at the time. Furthermore, it was
expected that mobile revenues would be substantial enough to support the huge CAPEX
committed to the sector.

The mobile market in India continued its strong growth through 2007 and looked to be
carrying a 50 per cent annual growth rate into 2008. While the market was initially totally
a GSM domain, CDMA technology was introduced as a Wireless Local Loop (WLL)
service, which after a long battle with the regulator was eventually accepted as a legal
mobile service. The subscriber base has developed into a fairly stable mix of GSM
subscribers, (74 per cent market share at end-2007) and CDMA subscribers (24 percent).
The regulator initially referred to these CDMA service as WLL (Mobile), or WLL (M).
These CDMA services were differentiated from WLL (Fixed), or WLL (F) services,
which at the time were being included as part of the fixed-line segment of the market. In
2006, TRAI started putting the emphasis on the 'wireless' in WLL in WLL (F) and
grouped all WLL services with 'mobile' services.

Although well behind China a terms of the total size of its mobile subscriber base, a
comparison of net growth by end 2006 was interesting. Chain added a total of just fewer
than 6.1 million subscribers in December 2006, bringing the total additions for the
December quarter to just less than 18 million; India, by contrast, added 6.25 million in
December to being the total number of additions to 19.5 million for the quarter.

Key players of mobile phones

L.G.
Nokia
Motorola
Samsung Mobile
Tata
Reliance
Sony Ericsson
Virgin mobile
Sony
 Chapter 2

Company Profile
 Story of Nokia

Follow the story of Nokia - a century and a half of innovation, from a riverside paper mill
in southwestern Finland to a global telecommunications leader.

Nokia’s first century: 1865-1967

From roots in paper, rubber, and cables, in just over 100 years Nokia becomes a powerful
industrial conglomerate...

The move to mobile: 1968-1991

The newly formed Nokia Corporation is ideally positioned for a pioneering role in the
early evolution of mobile communications...

Mobile revolution: 1992-1999

As mobile phone use booms, Nokia makes the sector its core business. By the turn of the
century, the company is the world leader...
Nokia now: 2000-today

Nokia sells its billionth mobile phone as the third generation of mobile technology
emerges...

Nokia’s first century: 1865-1967

The first Nokia century began with Fredrik Idestam's paper mill on the banks of the
Nokianvirta River. Between 1865 and 1967, the company would become a major
industrial force; but it took a merger with a cable company and a rubber firm to set the
new Nokia Corporation on the path to electronics...

1865: The birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in south-western
Finland, where the Nokia story begins.

1898: Finnish Rubber Works founded

Eduard Polón founds Finnish Rubber Works, which will later become Nokia's rubber
business
1912: Finnish Cable Works founded
Arvid Wickström starts Finnish Cable Works, the foundation of Nokia's cable and
electronics businesses.

1937: Verner Weckman, industry heavyweight

Former Olympic wrestler Verner Weckman becomes President of Finnish Cable Works.

1960: First electronics department

Cable Works establishes its first electronics department, selling and operating computers.

1962: First in-house electrical device

The Cable Works electronics department produces its first in-house electrical device - a
pulse analyzer for nuclear power plants.

1967: The merger

Nokia Ab, Finnish Rubber Works and Finnish Cable works formally merge to create
Nokia Corporation.
How it all began
Nokia started by making paper – the original communications technology. The history of
Nokia goes back to 1865. That was when Fredrik Idestam built a wood pulp mill on the
banks of the Tammerkoski rapids, in southern Finland. A few years later, he built a
second mill by the Nokianvirta River – the place that gave Nokia its name.
Who was Fredrik Idestam? A mining engineer by trade, Idestam brought a new, cheaper
paper manufacturing process to Finland from Germany.
It was a great success. Idestam’s invention won a bronze medal at the Paris World
Exposition in 1867, and he is considered to be the father of Finland’s paper industry.
Idestam named his company Nokia Ab in 1871 Nokia Ab added electricity generation to
its business activities in 1902
Did you know? The Nokianvirta River is named after a dark, furry animal that was
locally known as the Nokia – a type of marten.

Verner Wecknan, industry heavyweight

Company president was Finland’s first Olympic champion. In 1937, Verner Weckman
became President of one of Nokia Corporation’s founding companies, Finnish Cable
Works, after 16 years as its Technical Director.
Weckman had worked as a mining engineer in Russia from 1909 to 1921. His knowledge
of the Russian language and culture, as well as his industry connections, proved crucial
when Finnish Cable Works started exporting products to the Soviet Union after the
Second World War. Award-winning athlete Weckman was also a world-class light-
heavyweight wrestler and Finland’s first Olympic Gold medalist. He won the wrestling
World Championship in 1905.
He won Olympic gold medals in wrestling at the 1906 Games in Athens and the 1908
games in London.
Did you know? Finish Cable Works supplied cables to the Soviet Union as part of
Finland’s war reparations after WWII. This gave the company a good foothold for later
trade.
Cable goes electric

TVs and computers – the first electronics boom Finnish Cable Works, already working
closely with Nokia Ab and Finnish Rubber Works, branched out into electronics in the
1960s.In 1962, it made its first electronic device in-house: a pulse analyzer designed for
use in nuclear power plants. The company’s involvement with telecommunications
systems also began in the 60s, and it 1963 it started to develop radio telephones for the
army and the emergency services. The electronics department went on to sell mainframe
computers and run a computer center to cater for the company’s IT needs.
Nokia would later make:
TVs – by 1987 Nokia would be the third largest TV manufacturer in Europe
Computers – the MikroMikko became the best known computer brand in Finland
Radio telephones
Data transfer equipment
Radio links and analyzers
Digital telephone exchanges
Changing times
Nokia would eventually leave consumer electronics behind in the 1990s. But the
telecommunications expertise it developed from the 1960s onwards would become the
core of its future work.

Three companies merge to form Nokia Corporation

Merger paves the way for Nokia’s future as a global corporation

The merger of three companies created Nokia Corporation. These were:
Nokia Ab
Finnish Cable Works
Finnish Rubber Works
The companies, which had been jointly owned since 1922, officially merged in 1967. At
the time, Nokia Ab was the smallest of the three.
The new Nokia Corporation had five businesses:
Rubber
Cable
Forestry
Electronics
Power generation
Each business had its own director who reported to the first Nokia Corporation President,
Björn Westerlund. As the president of Finnish Cable Works, he had been responsible for
setting up the company’s first electronics department, sowing the seeds of Nokia’s future
in telecommunications.

The move to mobile: 1968-1991

The newly formed Nokia Corporation was ideally positioned for a pioneering role in the
early evolution of mobile communications. As European telecommunications markets
were deregulated and mobile networks became global, Nokia led the way with some
iconic products...

1979: Mobira Oy, early phone maker radio telephone company Mobira Oy begins life as
a joint venture between Nokia and leading Finnish television maker Salora.

1981: The mobile era begins Nordic Mobile Telephone (NMT), the first international
mobile phone network, is built.
1982: Nokia makes its first digital telephone switch Nokia DX200, the company’s first
digital telephone switch, goes into operation.

1984: Mobira Talkman launched okia launches the Mobira Talkman portable phone.

1987: Mobira Cityman – birth of a classic.

Nokia launches the Mobira Cityman, the first handheld NMT phone.

1991: GSM – a new mobile standard opens up.

Nokia equipment is used to make the world’s first GSM call.

The mobile era begins

Nordic network pioneers international mobile calling

A new era for mobile phones began in 1981, with the launch of the Nordic Mobile
Telephone (NMT) service. Initially spanning several Nordic countries, the service was
the world’s first international cellular network. It was also the first to allow international
roaming, and caught on fast both inside and outside Europe.
Mobile explosion with the introduction of the NMT standard, the mobile phone industry
began to expand rapidly.
Nokia soon introduced the first car phones to the network. The Mobira 450 car phone
came in 1982, followed by the portable in 1986. By this time the company was also
providing base stations and switches for NMT network operators.
Did you know?
As Nokia’s telecommunications business took off, its cable and rubber businesses were
still going strong. One of the great successes of the early 1970s was the Kontio – a rubber
boot that was available in different colors and proved a big hit with all age groups.

Mobira Cityman: birth of a classic

Mobile phones go handheld in 1987; the original mobile phones were heavy, bulky and
usually permanently installed in cars.
But 1987 saw a breakthrough: Nokia launched the Mobira Cityman, the first handheld
mobile phone for NMT networks and a model that was to become a classic.
Nokia’s mobile phones got a big publicity boost in 1987, when Soviet leader Mikhail
Gorbachev was pictured using a Cityman to make a call from Helsinki to his
communications minister in Moscow. This led to the phone’s affectionate nickname of
the "Gorba".
The Mobira Cityman 900 weighed 800 grams and had a price tag of 24,000 Finnish
Marks (approximately EUR 4,560

GSM: a new mobile future opens up

Nokia is a prime mover in digital standards On July 1, 1991, Finnish Prime Minister
Harri Holkeri made the world’s first GSM call, using Nokia equipment.
It was an appropriate choice. From the start, Nokia was one of the key developers of
GSM technology. Its expertise in the new standard, coupled with the deregulation of
European telecommunications markets in the 1980s and 1990s, was to be the cornerstone
of its international success.
What is GSM?
The Global System for Mobile communications (GSM) was adopted in 1987 as the
European standard for digital mobile technology. This second generation mobile
technology could carry data as well as voice traffic.
GSM’s high-quality voice calls, easy international roaming and support for new services
like text messaging (SMS) laid the foundations for a worldwide boom in mobile phone
use.
Nokia was in the vanguard of GSM’s development, delivering its first GSM network to
the Finnish company Radiolinja in 1989. Nokia launched its first digital handheld GSM
phone, the Nokia 1011, in 1992. By the end of the 1990s, Nokia had supplied GSM
systems to more than 90 operators all over the world.
Did you know?
Nokia was the first manufacturer to make a series of handheld portable phones for all
major digital standards, including TDMA, PCN and Japan Digital, as well as GSM.

Mobile revolution: 1992-1999

In 1992, Nokia decided to focus on its telecommunications business. This was probably
the most important strategic decision in its history.

As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at the head of
the mobile telephone industry’s global boom – and made it the world leader before the
end of the decade...

1992: Jorma Ollila becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia, focusing the company on
telecommunications.
 1992: Nokia’s first GSM handset
Nokia launches its first GSM handset, the Nokia 1011.

1994: Nokia Tune is launched

Nokia launches the 2100, the first phone to feature the Nokia Tune.

1994: World’s first satellite call

The world’s first satellite call is made, using a Nokia GSM handset.

1997: Snake – a classic mobile game

The Nokia 6110 is the first phone to feature Nokia’s Snake game.

1998: Nokia leads the world

Nokia becomes the world leader in mobile phones.

1999: The Internet goes mobile

Nokia launches the world's first WAP handset, the Nokia 7110.
Jorma Ollila, mobile visionary

When Jorma Ollila became President and CEO of Nokia in 1992, the company made a
crucial strategic decision: to focus on telecommunications and move out of its other
businesses. During the 1990s, rubber, cable and consumer electronics divisions were
gradually sold as the company moved to concentrate on communications.
Nokia’s core business was now:
• Manufacturing mobile phones and
• Manufacturing telecommunications systems
The strategy was to prove a big success, as Jorma Ollila’s long-term vision propelled
Nokia onto the world stage

Nokia’s signature sound

Nokia ringtone has classical roots. The Nokia Tune is probably one of the most
frequently played pieces of music in the world.
The company introduced it as a ringtone in 1994 with the Nokia 2100 series, which went
on to sell 20 million phones worldwide. Nokia’s target had been 400,000.
The tune comes from a classical guitar work called Gran Vals, composed by Francisco
Tarrega in the 19th century.
Ringtones have come a long way since 1994, and new phones offer dozens of choices in
a variety of formats. With the right phone, you can even create your own.

Snake is born: a mobile gaming classic

In 1997, everybody knew their Snake high score. The addictive game was launched on
the Nokia 6110 and is rightly considered a classic.
Snake and its successors are now available on an estimated 350 million mobile phones. A
new version of the game was created for the N-Gage platform in 2005. You can
download it for free and share it over your phone’s Bluetooth wireless connection.
Leading the world

Nokia becomes the world’s biggest mobile phone manufacturer by 1998, Nokia’s focus
on telecommunications and its early investment in GSM technologies had made the
company the world leader in mobile phones.
For most of its history the company had exported to Europe, other Nordic countries and
the Soviet Union. As late as 1991, more than a quarter of its turnover still came from
sales in Finland. But after the strategic change of 1992, Nokia saw a huge increase in
sales to North America, South America and Asia.
The 1990s also saw unparalleled growth in global sales. Between 1996 and 2001, Nokia’s
turnover increased almost fivefold from EUR 6.5 billion to EUR 31 billion.

Nokia now: 2000-today

Nokia’s story continues with 3G, mobile multiplayer gaming, multimedia devices and a
look to the future...

2002: First 3G phones

Nokia launches its first 3G phone, the Nokia 6650.

2003: Nokia launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage.

2005: The Nokia Nseries is born

Nokia introduces the next generation of multimedia devices, the Nokia Nseries.
 2005: The billionth Nokia phone is sold
Nokia sells its billionth phone – a Nokia 1100 – in Nigeria. Global mobile phone
subscriptions pass 2 billion.

2006: A new President and CEO – Nokia today

Olli-Pekka Kallasvuo becomes Nokia’s President and CEO; Jorma Ollila becomes
Chairman of Nokia’s board. Nokia and Siemens announce plans for Nokia Siemens
Networks.

2007
Nokia recognized as 5th most valued brand in the world. Nokia Siemens Networks
commences operations. Nokia launches Ovi, its new internet services brand.

2008
Nokia's three mobile device business groups and the supporting horizontal groups are
replaced by an integrated business segment, Devices & Services.

3G: faster connections, more applications

Nokia launches mobiles for a new generation.The launch of 3G ("third generation")

technology meant mobiles would never be the same again.
Nokia launched its first 3G phone, the Nokia 6650, in 2002. A vintage year for
innovation, 2002 also saw the launch of Nokia’s first phone with a built-in camera, the
Nokia 7650, and its first video capture phone, the Nokia 3650.
With 3G, mobiles can do much more than just make calls. 3G means you can use your
phone to:
• Download music
• Make video calls
• Watch TV on the move
• Browse the web

The Nokia Nseries: a new generation

A new generation of multimedia devices was born in 2005 with the launch of the Nokia
Nseries. The easy-to-use devices combine state-of-the-art technology with stylish design,
creating complete entertainment and communication packages.
Whether it’s taking your music collection mobile, shooting and editing feature-length
video or watching TV

Nokia today

Today, Nokia is still the world’s number one manufacturer of mobile phones, and one of
the leading makers of mobile networks.
In 2006, Olli-Pekka Kallasvuo, formerly Nokia’s Chief Financial Officer, took over as
CEO from Jorma Ollila, who became chairman of Nokia’s Board of Directors.
The next step in Nokia’s continuing evolution is already under way. In June 2006, Nokia
and Siemens announced plans to merge Nokia’s networks business and the carrier-related
operations of Siemens into a new company, to be called Nokia Siemens Networks.
As mobile usage grows in the world’s emerging markets, Nokia will continue to develop
affordable mobile devices that can contribute to increased economic growth and quality
of life.
At the same time, mobile communications is converging with computing, digital imaging
and the internet, making it possible for people to use handheld devices for filming video,
listening to music, playing games, surfing the web and more. Nokia is shaping this
converging industry, pushing it forward with cutting-edge products and the development
of open standards.
Nokia’s success story is built on constant innovation. Our very human technology is all
about enhancing communication and exploring new ways to exchange information.
That’s why Nokia will never stop finding new ways of connecting people.

Structure of Nokia

The Devices unit is responsible for developing and managing our mobile device
portfolio, including the sourcing of components.
Nokia is increasing its offering of consumer Internet services, in five areas—music,
maps, media, messaging and games—and working to deliver those services in an easily
accessible manner to consumers. The Services unit is responsible for developing this part
of our business.
The Markets unit is responsible for the management of our supply chains, sales channels,
brand and marketing activities.
The three units receive operational support from our Corporate Development Office,
which is also responsible for exploring corporate strategic and future growth
opportunities.
Nokia Siemens Networks provides wireless and fixed network infrastructure,
communications and networks service platforms, as well as professional services to
operators and service providers.
NAVTEQ is a leading provider of comprehensive digital map data for automotive
navigation systems, mobile navigation devices, Internet-based mapping applications, and
government and business solutions. NAVTEQ’s map data will be an important part of the
Nokia Maps service that brings downloadable maps, voice-guided navigation and other
context-aware web services to people’s pockets.
 Production Units

Networks technology Mobile devices and technology

China Brazil
Finland China
Germany Finland
India Great Britain
Hungary
India
Mexico
Romania
Joint ventures
South Korea
Nokia has entered into several joint ventures over time, particularly in the areas of
manufacturing and research and development. Regional joint ventures have proven to be
an effective way to combine Nokia's global technology leadership with strong local
partners to accomplish faster and higher market penetration in new and emerging
markets.
Meridea Financial Software Oy, Finland
Established 2001
New company founded by 3i, Accenture, Nokia and Sampo for producing and marketing
of software for mobile and online financial services

Nokia (Suzhou) Telecommunications Co., Ltd., China

Established 2001
Established in 1998 as soly-owned foreign company, became Joint Venture in 2001
Production of GSM base station and cellular transmission product
Partner Shanghai Alliance Investment Ltd.

Hangzhou R&D center, China

Established 2001
MoU between Nokia Networks and the Zhejiang Provincial Government of China signed
on November 22, 2001
Software development, platform technology development related to Nokia's 3G networks
Start of operations at the beginning of 2002
To start cooperation with a local partner in 2003

Nice-business Solutions Finland Oy, Finland

Established 2000
Joint venture between ICL and Nokia focusing on developing solutions and services for
Nokia's e-business and customer relationship management (CRM) needs

Nokia Neu Comm. Tech Company Ltd., China

Established 2000
Software products research and development
Partner NEU-ALPINE Software Holding Co. Ltd

Nokia Citic Digital Technology Co. (Beijing) Ltd., China

Established 1999
Development, manufacturing and marketing of digital multimedia terminals
Partners CITIC Technology Co. Ltd and the Academy of Broadcasting Science

Symbian Limited, United Kingdom

Established 1998
Symbian supplies an advanced, open, standard operating system for mobile phones.
Symbian OS is used in the Nokia 9200 Communicators, the Nokia 7650 and Nokia 3650
as well as in the recently announced Nokia N-Gage. Symbian OS is used in the S60
platform.
The shareholders are Nokia, Psion, Motorola, Samsung, Siemens, Sony Ericsson,
Ericsson and Panasonic.
ChongQing Nokia Telecommunications Co. Ltd, China
Established 1998
Provision of a full range of services, manufacture and supply of products for fixed
networks
Partners ChongQing Telecommunications Bureau, ChongQing PTAC

Fujian Nokia Mobile Telecommunications Ltd., China

Established 1997
Main activities in the field of GSM 900/1800 technical services, primarily network
planning and optimization
Partner Fujian PTA

Nemo Technologies Ltd, Finland

Established 1996
Development and production of cellular radio network measurement and optimization
tools
Partner Elektrobit, Finland

Dongguan Nokia Mobile Phones Co., Ltd, China

Established 1995
Production of mobile phones and accessories
Partner Dongguan Nan Xin Industrial Development Co., Ltd.

Beijing Capitel Nokia Mobile Telecommunications Co., Ltd., China

Established 1995
Production of GSM digital cellular systems and mobile phones
Partner Beijing Capitel Co., Ltd.

Beijing Nokia Hangxing Telecommunications Systems Co., Ltd., China

Established 1995
Production of mobile digital switches, base station controllers and fixed digital switches
Partner Beijing Hangxing Machinery Manufacturing Corporation

Sapura-Nokia Telecommunications Sdn Bhd, Malaysia

Established 1992
Implementation of a DX 200 digital switching system project
Partner Sapura Holdings

Financial
Key Data

March 2009

2008 EURm 2007 EURm Change %

Net sales 50 710 51 058 -1
Operating profit 4 966 7 985 -38
Profit before taxes 4 970 8 268 -40
Profit attributable to equity holders
3 988 7 205 -45
of the parent
Research and development 5 968 5 636 6

2008 % 2007 %
Return on capital employed 27.2 54.8
Net debt to equity (gearing) -14 -62

Note! As of April 1, 2007, Nokia results include those of Nokia Siemens Networks on a
fully consolidated basis. Nokia Siemens Networks, a company jointly owned by Nokia
and Siemens, is comprised of Nokia's former Networks business group and Siemens'
carrier-related operations for fixed and mobile networks. Accordingly, the results of the
Nokia Group and Nokia Siemens Networks for the ear ended December 31, 2007 are not
directly comparable the results for the year ended December 31, 2006. Nokia's 2006
results included Nokia's former Networks business group only. On July 10, 2008, Nokia
completed the acquisition of NAVTEQ Corporation. NAVTEQ is a separate reportable
segment of Nokia starting from the third quarter 2008. Accordingly, the results of
NAVTEQ are not available for the prior periods.

Markets

March 2009

10 major markets, net sales

2008 2007
EURm EURm
China 5 916 5 898
India 3 719 3 684
UK 2 382 2 574
Germany 2 294 2 641
Russia 2 083 2 012
Indonesia 2 046 1 754
USA 1 907 2 124
Brazil 1 902 1 257
Italy 1 774 1 792
Spain 1 497 1 830

Personnel
 2008 2007 Change, %
Devices & Services 61 130 53 523 14
NAVTEQ 4 049
Nokia Siemens Networks 60 295 58 423 3
Corporate Common Functions 355 316 12
Nokia Group 125 829 112 262 12

10 major countries, personnel,

2008 2007
Finland 23 320 23 015
India 15 562 11 491
China 14 505 12 856
Germany 12 309 13 926
Brazil 8 557 8 527
USA 8 060 5 269
Hungary 7 541 6 601
UK 4 313 2 618
Mexico 3 559 3 056
Italy 2 007 2 129

Acquisitions
During the past few years Nokia has been actively acquiring companies with interesting
new technologies and competencies, including also investments in minority positions. All
of these acquisitions and investments were targeted to enhance Nokia's ability to help
create the Mobile World.
Date Acquisition Target Nokia Unit
February 9, 2009 bit-side GmbH Services
December 2, 2008 Symbian Nokia Corporation
November 4, 2008 OZ Communications Services & Software
July 15, 2008 PLAZES Services & Software
July 10, 2008 NAVTEQ Nokia Corporation
June 17, 2008 Trolltech Devices
December 4, 2007 Avvenu Enterprise solutions
October 8, 2007 Enpocket Nokia Corporation
July 24, 2007 Twango Multimedia
October 16, 2006 Loudeye Corp. Multimedia
October 12, 2006 gate5 AG Multimedia
LCC International's U.S. deployment
June 30, 2006 Networks
business
February 10, 2006 Intellisync Corp. Enterprise Solutions
October 18, 2004 Metrowerks Corporation Nokia Corporation
November 3, 2003 Tahoe Networks Nokia Networks
August 19, 2003 Sega.com Inc. Nokia Mobile Phones
Nokia Internet
April 22, 2003 Eizel Technologies(TM)
Communications
May 22, 2002 Redback Networks Inc. Nokia Networks
July 25, 2001 Amber Networks Inc. Nokia Networks
Nokia Internet
June 28, 2001 F5 Networks Inc.
Communications
Nokia Internet
December 7, 2000 Ramp Networks Inc.
Communications
October 20, 2000 NGI Industrial (NGI) Nokia Mobile Phones
August 8, 2000 Discovery COM Inc. Nokia Networks
February 1, 2000 Network Alchemy Inc. Nokia Internet
 Communications
Security software business from Team Nokia Wireless Network
December 13, 1999
WARE Group Solutions
Nokia Internet
October 22, 1999 Telekol Group
Communications
September 2, 1999 Rooftop Communications Corp Nokia Networks
June 30, 1999 Aircom International Nokia Networks
May 14, 1999 R&D units from Team WARE Group Nokia Mobile Phones
Nokia Wireless Business
February 18, 1999 In Talk Corp
Communications
February 16, 1999 Diamond Lane Communications Nokia Networks
Nokia Internet
December 18, 1998 Vienna Systems Corp
Communications
September 17,1998 NE-Products Oy Nokia Mobile Phones
Nokia Communications
August 20, 1998 User Interface Design
Products
June 25, 1998 Matra Nortel Communications Nokia Mobile Phones
December 9, 1997 Ipsilon Networks Inc Nokia Networks
 Chapter 3

Products of Nokia and Sony

Ericsson
 Some of the Nokia’s latest products

Brand Nokia X3 Specifications

Network

Technology GSM : 850/900/1800/1900 MHz

Battery

Capacity 860 mAh

Standby 288 hours

Talk time 240 mins

Built

Dimensions 96x49.3x14.mm

Weight 103g

Form factor Slide

Colors Red on Black, Blue on Silver

Display

Size 240 x 320 pixels

Type color : TFT

Colors 262144 colors

Camera 3.0 mega pixel

Resolution 2048x1536 pixels

Zoom 4x

Flash No
Video recording yes Resolution :176x144 15 fps

Video formats MPEG-4 / 3GPP H.263

Media

Audio playback Yes

AAC / AAC+ / eAAC+ / MP3 / MP4 / M4A / WMA /
Audio formats AMR / WAV / WB-AMR / NB-AMR / Midi Tones / True
Tones
Ring tones Mp3 ring tones

Streaming Yes

F M radio Yes

Memory

Inbuilt 46 MB
Yes microSD/TransFlash Hot Swappable Expandable Up
Memory slot
to : 8 GB

Brand Nokia X6 Specifications

Network
GSM : 850/900/1800/1900 MHz UMTS : 900/1900/2100
Technology
MHz
Battery

Capacity 1320 mAh

Standby 408 hours UMTS: 432 hours

Talktime 510 mins UMTS: 360 mins

Built

Dimensions 111x51x13.8 mm

Weight 122g

Form factor Candy bar

Colors Red and blue

Touch screen Yes

Display

Size 360x640 pixels

Type color : TFT

Colors 16000000 colors

Camera

Camera 5.0 Megapixel

Resolution 2592x1944 pixels

Image formats EXIF / JPEG

Zoom 4x

Video recording Resolution :640x480 30 fps

Real Video / MPEG-4 / 3GPP H.263 / H.264/AVC /
Video formats
WMV 9
Secondary camera yes

Media
AAC / AAC+ / eAAC+ / MP3 / MP4 / M4A / WMA /
Audio format AMR / WAV / XMF / WB-AMR / NB-AMR / Real Audio
/ Midi Tones / WMA Pro Plus
Ring tones Polyphonic

FM radio yes
Streaming yes

Memory

Inbuilt 32 GB

USB mass storage yes

Brand Nokia N900 specification

Technology GSM : 850/900/1800/1900 MHz UMTS : 900/2100 MHz

Battery

Capacity 1320 mAh

Standby 8 hours

Talk time 500 mins

Built

Dimensions 110.9x59.8x18(19.55) mm

Foam factor slide

Weight 181g

Colors Black

Dedicated keys Camera key, Volume Key, Zoom key

Qwerty Yes

Touch screen Yes

Stylus yes
Music keys yes

Display

Size 480x800 pixels

Type color : TFT

Colors 16000000 colors

Camera

Camera 5 MP

Resolutions 2584x1938 pixels

Image formats EXIF / JPEG

Zoom 3x

Flash yes

Video recording Yes 25 fps

Video formats MPEG-4

Secondary camera yes

Media

Audio playback yes

Audio formats AAC / AAC+ / eAAC+ / MP3 / M4A / WMA / WAV

Video formats MPEG-4 / 3GPP H.263 / H.264/AVC / Xvid / WMV 9

Ring tones wav,mp3, AAC, eAAC, wma

FM radio yes

Streaming yes

Memory
Inbuilt 32GB

USB mass storage yes

Brand Nokia 5800 Navigation

Network

Technology GSM : 850/900/1800/1900 MHz HSDPA : 900/2100 MHz

Battery

Capacity 1320 mAh

Standby 408 hours HSDPA: 408 hours

Talktime 540 mins HSDPA: 240 mins

Built

Dimensions 111x51.7x15.5 mm

Weight 109g

Form factor Candy bar

Colors Black

QWERTY yes

Touch screen yes

Music keys yes

Display

Size 360x640 pixels

Type color : TFT

Colors 16000000 colors

Camera

Camera 3.0 Megapixel

Resolution 2048x1536 pixels

Zoom 3x

Flash Yes

Video recording Resolution :640x480 30 fps

Video formats Real Video / MPEG-4 / WMV 9

Media
AAC / AAC+ / eAAC+ / MP3 / MP4 / WMA / AMR /
Audio formats WAV / Real Audio / Midi Tones / True Tones / WMA Pro
Plus
Riungtones Mp3, MIDI tones

F M radio Yes

Streaming Yes

Memory

Inbuilt 81 MB

USB mass storage Yes

Brand Nokia 6790 Surge

Network

Technology GSM : 850/900/1800/1900 MHz HSDPA : 850/1900 MHz

Battery

Capacity 1500 mAh

Standby 0 hours

Talktime 290 mins HSDPA: 290 mins

Built

Dimensions 97.5x57.9x15.5mm,78.5cc mm

Weight 124 g

Form factor Slide

Colors Black

QWERTY yes

Display

Size 360x640 pixels

Type Mono LCD

Colors 16000000 colors

Camera

Camera 2.0 Megapixel

Resolution 1600x1200 pixels

Zoom 4x

Video recording Resolution :320x240 15 fps

Video formats Real Video / MPEG-4 / 3GPP H.263 / WMV 9

Media

Audio formats AAC / AAC+ / eAAC+ / MP3 / WMA / WAV

Ring tones Mp3, MIDI tones

F M radio Yes

Streaming Yes

Memory

Inbuilt 120 MB

USB mass storage yes

Sony Ericsson Mobile Communications

Sony Ericsson, a 50:50 joint venture of Sony Corporation and Telefonaktiebolaget LM

Ericsson, was established in October 2001.Our vision is to become THE communication
entertainment brand. We inspire people to do more than just communicate. We enable
everyone to create and participate in entertainment experiences. Experiences that blur the
lines between communication and entertainment. Sony Ericsson's press room section
contains recent press releases, the press release archive and the photo library with images
of mobile phones and accessories.

Design
At Sony Ericsson, design is about more than just a good looking product: it is integrated
into every step of the process – intelligent features, user-friendly applications, innovative
materials and, of course, attractive visual appearance. Design is the essential
differentiator when comparing mobile communications products. A Sony Ericsson design
can be defined as one that triggers all your senses, communicating to both to rational
intellect and the emotions. A focus on logical thinking ensures that usability is a key
factor in design, while at the same time innovative, explorative aspects appeal to the
emotions. We aim to be always a half-step ahead of the consumer, so that they can relate
to our ideas and be inspired by them. Our Creative Design Centre has studios in Lund
(Sweden), London, the USA, Asia and Japan, where industrial designers work alongside
human interface designers, color and material designers and graphic designers.
Industrial designers develop the underlying shape of the product, while human interface
designers choose graphical themes, icons and wallpaper for the screens. Color and
material designers work with the texture, materials and colors, and packaging and
graphical material is created by graphic designers. The number of designers working on
each project varies, but all of these people are part of a team that collaborates to break
new ground in design. Fashion, market and consumer trends are continuously monitored,
along with product and technology trends, and they inspire, influence and are reflected in
all elements of our design. From the birth of an idea until the launch of the product,
designers participate all the way.
Sustainability

Life cycle in mind

Sony Ericsson considers sustainable development and production to be one of the most
important challenges for the future and one that demands immediate action from
responsible manufacturers. Sony Ericsson is committed to continuously improving our
impact on the environment and society, and striving to follow the holistic approach to
business with the triple bottom line thinking or the three dimensions of sustainability:
economic, environmental and social aspects of the company.

Sony Ericsson aims to exceed minimum industrial standards and has taken a leadership
position in a number of areas. Our decision to lead the way in phasing out unwanted
substances, our efforts to drive energy efficiency and our focus on recycling give us a
very strong foundation to strive for a leadership position in the mobile phone industry.

This Sustainability Report, the first from Sony Ericsson, is an overview of our
sustainability initiatives. Sony Ericsson has strived to take a leadership position in the
mobile phone industry, driving sustainable improvements in our products, manufacturing,
logistics and supply chain. We present our achievements to the end of 2008, share our
future vision and provide a historic overview to put our recent work into long term
perspective

GreenHeart™

GreenHeart™ is the result of years of innovation to bring you phones that offer you
greener choice. Sony Ericsson announced the Sony Ericsson Green Heart Portfolio,
which introduces green innovations that reduce the overall environmental impact of the
phone without compromising on style or features. The first pioneer product is the C901
Green Heart significantly reducing its impact on the environment: the ‘green core’ of
our Green Heart phones is the result of a long standing commitment to eliminate the use
of unwanted substances from the product design and manufacturing process; an in-phone
manual replacing the standard paper version; recycled plastics, an energy efficient display
and waterborne paint mean that the overall CO2 emissions of the phone are decreased by
15%. The C901GreenHeartalso includes the WalkMate application, letting you really
walk the talk about being eco-friendly. To learn more about GreenHeart™.

Life cycle approach

Sony Ericsson has implemented a life cycle approach to product development that takes
into account materials, design, supply chain, manufacturing, logistics, product use and
end of life treatment of all our products. Since the establishment of the company, Sony
Ericsson has focused on the following areas based on the studies inherited from our
parent companies:

• Phase out unwanted substances: Focus on substances with potential issues in

recycling or landfill
• Save energy: Reduce life cycle carbon footprint
• Control supply chain: Work with and improve working conditions in the supply
chain

Walkman Series Mobile Phones

If you long to enjoy music anywhere and any time then you can opt for the Walkman
handsets from the most renowned brand, Sony Ericsson. These gadgets come enhanced
with various rich musical features. The add-on features such as Mega Bass, Play NOW
etc. come incorporated in almost all the Walkman handsets. Even quite interestingly you
can find all these musical phones under on roof. Actually, we proudly claim you would
definitely find all your most preferred options here. These gadgets are even offered to
you at very cheap rates. So, in order to relish the perfect melody of your preferred music
tracks then you can definitely opt for these Walkman phones. The Sony Walkman
phones are truly the perfect acronyms of style and high-end technology.

Some of the Walkman Series Phones

Sony Ericsson W205 White

The Sony Ericsson W205 White is a gorgeous black color handset for stylish people. This
unique device posses a 1.3 MP camera, which lets one to capture lovely pictures of
friends. One can view all outputs of this handset on a 1.8 inches TFT color (65 K colors)
screen of this handset at 128 x 160 pixels resolution. The music of this device also
Awesome, which can be delighted through its Walkman music player, FM radio with
RDS and MP3 & AAC ring tones. The Bluetooth facility of this gizmo lets one to
exchange songs, videos and other data to the Bluetooth supportive handsets of others. A
durable battery of this device enables one for 9 hours of talk time and 425 hours standby
time. One can hold this handset in his/her hands easily due to its good dimensions that
include 92 x 47 x 16.4 mm and it weighs only 96 grams. The Java enabled games and
other embedded games of this handset give more entertainment provisions to one. Thus,
the Sony Ericsson W205 White is furnished with many quality features.

Sony Ericsson W995 Silver

The Sony Ericsson W995 Silver is an outlandish device for stylish people. It comes with
many interactive features which allow one to avail best quality services. This handset
offers amazing Internet connectivity features like WLAN Wi-Fi & 3G technologies,
EDGE and USB, which help to connect this handset through Internet at fast speed. Now,
it is very easy to share favorite songs, videos, wallpapers etc., through Bluetooth facility
of this gizmo. The main attraction of this device is its highly dedicated 8.1 MP camera
which allows one to capture wonderful pictures, video streaming, video recoding, picture
blogging, creating video clip, video calling and lots more. The music of this gadget is
also awesome which can be experienced through its Walkman music player, which
enables owner to play songs with great sound. The more musical fun can also be availed
through FM radio and other MP3 & polyphonic ring tones of this device. The standard
battery of this device allows 9 hours of GSM talk time and 370 hours of standby time.
The 118 MB memory of this device is enough to store more videos, wallpapers, songs
and other valuable data. So, this Sony Ericsson W995 Silver is loaded with many quality
features which enhance the value of this device.

Sony Ericsson W995

The Sony Ericsson w995 is a highly advanced mobile phone that has been released in the
market with unique features. This fabulous model comes with a enlarge 2.6 inches of
TFT color display that supports bright 256 thousands colors along with the resolution of
240 x 320 pixels. As per the demand of the memory storage, this fantastic gadget has
been fully equipped with 118 mega byte of internal memory, so that the users can save
huge amount of data and files. This perfect device also includes a memory stick micro
(M2) card that would facilitate you to expand the external memory of the model up to 8
giga byte. In order, to gain full satisfaction of the people, this terrific mobile phone also
comes blessed with ultimate 8.1 mega-pixels of camera which would help its users to
capture the best moments without any hassles. Moreover, this amazing device has a
powered built in standard battery which has the potential to support up to 370 hours of
standby time and 9 hours of talk time in one start. At last, it can be said this is a high-end
widget that can catch the fancy of the modern users at great ease.

Sony Ericsson W980i

The Sony Ericsson W980i comes with the advanced features and intricate components.
The handset is stunning in looks and design. It has an awesome clamshell design and
compact body that measures 92 x 46 x 17 mm and weighs only 101 grams. The handset
features incredible 3.2 mega pixel camera which is supported with advanced functions
like auto focus, digital zoom, slide show creation of images etc. The phone features the
Photo fix application for image editing and other facilities like picture blogging and video
calling. It gives you facility to send emails, multimedia messages and text messages etc.
The incredible music player in this phone gives you wonderful experience. It has
awesome features like TrackID which helps you identify the album and artiste names etc.
 Chapter 4

Research Methodology

Research Methodology

Meaning of Research
Redman and Mory define research as a “systemized effort to gain new knowledge.” Some
people consider research as a movement, a movement from the known to the unknown.
Research is an academic activity and as such the term should be used in a technical sense.
According to Clifford Woody, research comprises defining and redefining problems,
formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;
making deductions and reaching conclusions; and at last carefully testing the conclusions
to determine whether they fit the formulating hypothesis.

Objectives of Research

The purpose of research is to discover answers to questions through the application of

scientific procedures. The main aim of research is to find out the truth which is hidden
and which has not been discovered as yet. Though each research study has it’s own
specific purpose but the research objectives can be listed into a number of broad
categories, as following

1. To gain familiarity with a phenomenon or to achieve new insights into it. Studies
with this object in view are termed as exploratory or formulative research studies.
2. To portray accurately the characteristics of a particular individual, situation or a
group. Studies with this object in view are known as descriptive research studies.
3. To determine the frequency with which something occurs or with which it is
associated with something else. Studies with this object in view are known as
diagnostic research studies.
4. To test a hypothesis of a casual relationship between variables. Such studies are
known as hypothesis-testing research studies.

Significance of Research

“All process is born of inquiry. Doubt is often better than overconfidence, for it leads to
inquiry and inquiry leads to invention.” Is a famous Hudson Maxim in context of which
the significance of research can well be understood? Increased amounts of research make
progress possible.
Research inculcates scientific and inductive thinking and it promotes the development of
logical habits of thinking and organization.
The role of research in several fields of applied economics, whether related to business or
to the economy as a whole, has greatly increased in modern times. The increasing
complex nature of business and government has focused attention on the use of research
in solving operational problems. Research, as an aid to economic policy, has gained
added importance, both for government and business.

Research Methodology

Research methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically. In it we study the
various steps that are generally adopted by a researcher in studying his research problem
along with the logic behind them. It is necessary for the researcher to know not only the
research methods or techniques but also the methodology.

Data Collection Source

Information was collected through both primary and secondary sources.

Primary Data: In some cases the researchers may realize the need for collecting the first
hand information. As in the case of everyday life, if we want to have first hand
information or any happening or event, we either ask someone who knows about it or we
observe it ourselves, we do the both. Thus, the two methods by which primary data can
be collected is observation and questionnaire.

Secondary Data: Any data, which have been gathered earlier for some other purpose, are
secondary data in the hands of researcher.

The data collected for this project has been taken from the secondary source.
Sources of secondary data are:-
• Internet
• Magazines
• Publications
• Newspapers
• Broachers
 Chapter 5

Comparison between N Series and

Walkman Series

Comparisons between Nokia n – series and Sony Ericsson walkman

series
N79 Active and Sony Ericsson W800i
Brand / Type Nokia n - series Walkman series
Type
Entertainment N79 Active W800i
Form factor
FM radio Candy
Yes bar Candy
Yes bar
Java Black/grey,
Yes Brown/green, Yes
Audio
Color player AAC,
CanvaseAAC, MP3,blue,
white/light WMA, AAC,
White MP3
WMA9
Grey/brown, Plum, Red, White
Video player
Display H263, H264, MPEG4, WMV MPEG4
Main display QVGA Color TFT
Color display 16.000.000 colors 262.144 colors
Dimensions 2.4x0 in. 1.1x1.4 in.
Resolution 240x320 pixels 176x220 pixels
External display Yes No
Memory
Internal memory 50MB 34MB
External memory 8GB Yes
Camera
Camera Yes Yes
Megapixels 5 megapixels 2.0 megapixels
Max photo resolution 2584x1938 pixels 1632x1224 pixels
Digital zoom 20 x 4x
Optical zoom No No
Auto focus Yes Yes
Flash Yes Yes
Recording video Yes Yes
Second (front) camera Yes No

Nokia N900 and Sony Ericsson W995

Brand / Type Nokia n - series Walkman series

Type N900 W995
Form factor Slide sideways Candybar
Color Black Black, Red, Silver
Display
Main display Color TFT touch screen Color TFT
Color display 16.000.000 colors 256000 colors
Dimensions 3.5x0 in. 2.6x0 in.
Resolution 800 x 480 pixels 240 x 320 pixels
External display No Yes
Memory
Internal memory 32GB 118MB
External memory Yes 8GB
Camera
Camera Yes Yes
Megapixels 5 megapixels 8.1 megapixels
Digital zoom Yes x No
Optical zoom No No
Auto focus Yes Yes
Flash Yes Yes
Recording video Yes Yes
Second (front) camera Yes No
Entertainment
FM radio Yes Yes
Java Yes Yes
Audio player AAC, MP3 AAC, MP3
Video player DivX MPEG4

Nokia N95 8GB and Sony Ericsson W980i

Brand / Type Nokia n - series Walkman series

Type N95 8GB W980i
Form factor Slide Clamshell
Color Black Black
Display
Main display Color TFT Color TFT
Color display 16.000.000 colors 262.144 colors
Dimensions in. in.
Resolution 240x320 pixels 240x320 pixels
External display No Yes
Memory
Internal memory 8GB 8GB
External memory Yes No
Camera
Camera Yes Yes
Megapixels 5 megapixels 3.15 megapixels
Maximum photo 2592x1944 pixels 2048x1536 pixels
Digital zoom 20 x Yes x
Optical zoom N/A x No
Auto focus Yes No
Flash Yes Yes
Recording video Yes Yes
Second (front) camera Yes Yes
Entertainment
FM radio Yes Yes
Java Yes Yes
Audio player AAC, ACC, eAAC, MP3, WMA AAC, eAAC, MP3
Video player 3GP, MPEG4 3GP, MPEG4

Nokia N97 Mini and Sony Ericsson W902

Brand / Type Nokia n - series Walkman series

Type N97 Mini W902
Form factor Slide sideways Candybar
Color Grey Black, Green, Red
Display
Main display Color TFT touchscreen Color TFT
Color display 16.000.000 colors 262.144 colors
Dimensions in. in.
Resolution 640 x 360 pixels 240x320 pixels
External display No No
Memory
Internal memory 8GB/16GB 25MB
External memory Yes 8GB
Camera
Camera Yes Yes
Megapixels 5 megapixels 5 megapixels
Maximum photo
2584x1938 pixels 2592x1944 pixels
resolution
Digital zoom 16 x 16 x
Optical zoom Yes No
Auto focus No Yes
Flash Yes Yes
Recording video Yes Yes
Second (front) camera Yes Yes
Entertainment Entertainment Entertainment
FM radio Yes Yes
 Java Yes Yes
Audio player AAC, eAAC, MP3, WMA AAC, eAAC, MP3, WMA
Video player H264, MPEG4, WMV 3GP, MPEG4

Nokia N96 and Sony Ericsson W830i

Brand / Type Nokia n - series Walkman series

Type N96 W830i
Form factor Slide Slide
Color Black Black, White
Display Display Display
Main display Color TFT Color TFT
Color display 16.000.000 colors 262.144 colors
Resolution 240x320 pixels 240x320 pixels
External display Yes No
Memory Memory Memory
Internal memory 16GB 16MB
External memory 8GB 1GB
Camera
Camera Yes Yes
Megapixels 5 megapixels 2.0 megapixels
Maximum photo
2560x1920 pixels 1600x1200 pixels
resolution
Digital zoom 16 x 4x
Auto focus Yes No
Flash Yes Yes
Recording video Yes Yes
Second (front) camera Yes No
Entertainment
FM radio Yes Yes
Java Yes Yes
Audio player AAC, eAAC, MP3, WMA AAC, MP3
Video player 3GP, MPEG4 MPEG4
Chapter 6

Conclusion

Conclusion
From the above comparison between Nokia’s n series and Sony Ericsson’s walkman
series we can clearly see that the products of Nokia n series are better than Sony walkman
series. We have compared almost all the top models of both the products.
The products compared are-
• Nokia N96 to Sony Ericsson W830i
• Nokia N900 to Sony Ericsson W995
• Nokia N97 Mini to Sony Ericsson W902
• Nokia N95 8GB to Sony Ericsson W980i
• Nokia N79 Active to Sony Ericsson W800i
We have compared both products on many bases like image quality, internal and
external memory, screen resolution, sound quality, camera and other multimedia
functions.
On comparing on the above basis we can say 6that Nokia’s n series is a better product
than Sony Ericsson in following ways-
• Better image quality
• Better internal as well as external memory
• Better screen resolution
• Better camera with flash
• Better software
• Have bigger market shear in India
Clearly Nokia’s n series have a upper hand in all the above features but if we compare in
terms of sound quality then we can say that Sony Ericsson’s walkman series is a better
product.

Bibliography
The above data is collected from the following sources:

Internet
• www.nokia.world.com
• www.sonyericsson.india.in
• www.comparemyphone.com
• www.mycellphone.com

Book
• Kothari, C.R. Research methodology, 3rd edition, 1997, Vikas Publishing House
Pvt. Ltd, New Delhi.