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List of Tables & Charts 3

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Sample Text, Table

& Chart 5

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About Freedonia,
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World Emulsion Polymers

Industry Study with Forecasts for 2014 & 2019
Study #2686 | October 2010 | $5700 | 297 pages

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 Study #2686
October 2010
$5700
World Emulsion Polymers
297 Pages Industry Study with Forecasts for 2014 & 2019
Table of Contents
Executive Summary
Market EnvironmenT
General....................................................... 4
Global Economic Overview.............................. 5
Recent Historical Trends............................. 5
World Economic Outlook............................. 7
World Demographic Outlook...........................11
World Manufacturing Overview.......................13
World Construction Outlook...........................15
World Paint & Coatings Overview....................18
World Paper & Paperboard Overview................20
World Adhesives Overview.............................23
World Tufted Carpets & Rugs Overview.............25
Emulsion Technology....................................28
MARKETS
General......................................................32
Coatings.....................................................36
Paint & Coatings......................................37
Paper Coatings.........................................40
Adhesives...................................................43
General Purpose Adhesives.........................45
Carpet Backing Adhesives..........................48
Other Markets..............................................51
Demand by Region.......................................53
PRODUCTS
General......................................................57
Acrylics......................................................60
Demand by Type & Market..........................61
Demand by Region....................................64
Suppliers & Market Share...........................66
Styrene-Butadiene Latex...............................68
Demand by Type & Market..........................69
Demand by Region....................................72
Suppliers & Market Share...........................74
Vinyl Acetate Polymers..................................75
Demand by Type & Market..........................76
Demand by Region....................................79
Suppliers & Market Share...........................81
Other Emulsion Polymers...............................82
Demand by Type & Market..........................83
Regions & Suppliers..................................85
NORTH AMERICA
Overview....................................................88
Emulsion Polymer Demand.............................89
United States..............................................93
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Canada..................................................... 100
Mexico..................................................... 106
WESTERN EUROPE
Overview.................................................. 111
Emulsion Polymer Demand........................... 113
Germany................................................... 115
France...................................................... 120
Italy........................................................ 125
United Kingdom......................................... 130
Spain....................................................... 135
Other Western Europe................................. 139
ASIA/PACIFIC
Overview.................................................. 144
Emulsion Polymer Demand........................... 146
China....................................................... 149
Japan...................................................... 155
South Korea.............................................. 161
India....................................................... 166
Taiwan..................................................... 170
Other Asia/Pacific...................................... 175
OTHER REGIONS
Central & South America............................. 181
Brazil................................................... 185
Other Central & South America.................. 190
Eastern Europe.......................................... 194
Africa/Mideast........................................... 199
INDUSTRY STRUCTURE
General.................................................... 205
Market Share............................................. 207
Industry Restructuring................................ 211
Competitive Strategies................................ 214
Research & Development............................. 216
Marketing & Distribution............................. 217
Company Profiles
Arkema..................................................... 220
Asahi Kasei............................................... 222
Avery Dennison......................................... 224
BASF SE.................................................... 225
Celanese Corporation.................................. 230
Clariant International................................. 233
Cytec Industries......................................... 235
Dairen Chemical......................................... 238
DIC Corporation......................................... 239
Dow Chemical............................................ 241
Dow Corning............................................. 244
Eliokem SAS.............................................. 247
Eni SpA.................................................... 248
Henkel AG................................................. 250
Hexion Specialty Chemicals.......................... 253
International Specialty Products................... 256
JSR Corporation......................................... 258
KCK Emulsion Polymers............................... 259
Lubrizol Corporation................................... 260
Mallard Creek Polymers................................ 263
Momentive Performance Materials................. 265
OMNOVA Solutions...................................... 267
PolymerLatex............................................. 270
Reichhold Incorporated............................... 273
Royal DSM................................................ 275
Styron LLC................................................ 277
3M Company............................................. 280
Total SA................................................... 283
Valspar Corporation.................................... 285
Wacker Chemie.......................................... 287
Yule Catto................................................. 292
ZEON Corporation....................................... 296
List of Tables/Charts
Executive Summary
1 Summary Table....................................... 3
Market EnvironmenT
1 World Gross Domestic Product by Region...11
2 World Population by Region....................13
3 World Manufacturing Value Added
by Region.........................................15
4 World Construction Expenditures
by Region.........................................18
5 World Paint & Coatings
Production by Region.........................20
6 World Paper & Paperboard
Production by Region.........................23
7 World Adhesives Demand by Region.........25
8 World Tufted Carpet & Rug
Production by Region.........................28
MARKETS
1 World Emulsion Polymer
Demand by Market.............................35
Cht World Emulsion Polymer Demand
by Market, 2009................................35
2 World Coating Markets for
Emulsion Polymers.............................36
(continued on following page)
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 Study #2686
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297 Pages Industry Study with Forecasts for 2014 & 2019

List of Tables/Charts 3 United States: Key Indicators For 4 China: Emulsion Polymer Demand
(continued from previous page)
Emulsion Polymer Demand...................95 by Product & Market......................... 154
4 United States: Emulsion Polymer 5 Japan: Key Indicators for
3 World Paint & Coatings Markets
Demand by Product & Market...............99 Emulsion Polymer Demand................. 157
for Emulsion Polymers.........................40
5 Canada: Key Indicators for 6 Japan: Emulsion Polymer Demand
4 World Paper & Paperboard Coating
Emulsion Polymer Demand................. 102 by Product & Market......................... 160
Markets for Emulsion Polymers.............43
6 Canada: Emulsion Polymer Demand 7 South Korea: Key Indicators for
5 World Adhesive Markets
by Product & Market......................... 105 Emulsion Polymer Demand................. 163
for Emulsion Polymers.........................44
7 Mexico: Key Indicators for 8 South Korea: Emulsion Polymer
6 World General Purpose Adhesive
Emulsion Polymer Demand................. 107 Demand by Product & Market............. 165
Markets for Emulsion Polymers.............48
8 Mexico: Emulsion Polymer Demand 9 India: Key Indicators for
7 World Carpet Backing Adhesive
by Product & Market......................... 109 Emulsion Polymer Demand................. 167
Markets for Emulsion Polymers.............51
10 India: Emulsion Polymer Demand
8 World Demand for Emulsion Polymers
by Product & Market......................... 169
in Other Markets................................53 WESTERN EUROPE 11 Taiwan: Key Indicators for
9 World Emulsion Polymer
1 Western Europe: Key Indicators for Emulsion Polymer Demand................. 172
Demand by Region.............................55
Emulsion Polymer Demand................. 112 12 Taiwan: Emulsion Polymer Demand
Cht World Emulsion Polymer Demand
2 Western Europe: Emulsion Polymer by Product & Market......................... 174
by Region, 1999-2019........................56
Demand by Product & Market............. 114 13 Other Asia/Pacific: Key Indicators
Cht Western Europe: Emulsion Polymer for Emulsion Polymer Demand............ 176
PRODUCTS Demand by Country, 2009.................. 115 14 Other Asia/Pacific: Emulsion Polymer
3 Germany: Key Indicators for Demand by Product & Market............. 179
1 World Emulsion Polymer
Emulsion Polymer Demand................. 117
Demand by Product............................59
4 Germany: Emulsion Polymer Demand
Cht World Emulsion Polymer Demand
by Product & Market......................... 119
OTHER REGIONS
by Product, 2009...............................60
5 France: Key Indicators for 1 Central & South America: Key Indicators
2 World Acrylic Emulsion Demand
Emulsion Polymer Demand................. 122 for Emulsion Polymer Demand............ 183
by Type & Market...............................64
6 France: Emulsion Polymer Demand 2 Central & South America: Emulsion Polymer
3 World Acrylic Emulsion
by Product & Market......................... 124 Demand by Product & Market............. 185
Demand by Region.............................66
7 Italy: Key Indicators for 3 Brazil: Key Indicators for
Cht World Acrylic Emulsion
Emulsion Polymer Demand................. 127 Emulsion Polymer Demand................. 187
Market Share, 2009............................68
8 Italy: Emulsion Polymer Demand 4 Brazil: Emulsion Polymer Demand
4 World Styrene-Butadiene Latex
by Product & Market......................... 129 by Product & Market......................... 189
Demand by Type & Market...................71
9 United Kingdom: Key Indicators for 5 Other Central & South America:
5 World Styrene-Butadiene Latex
Emulsion Polymer Demand................. 131 Key Indicators for Emulsion
Demand by Region.............................73
10 United Kingdom: Emulsion Polymer Polymer Demand.............................. 191
Cht World Styrene-Butadiene Latex
Demand by Product & Market............. 134 6 Other Central & South America:
Market Share, 2009............................75
11 Spain: Key Indicators for Emulsion Polymer Demand
6 World Vinyl Acetate Emulsion
Emulsion Polymer Demand................. 136 by Product & Market......................... 193
Demand by Type & Market...................79
12 Spain: Emulsion Polymer Demand 7 Eastern Europe: Key Indicators
7 World Vinyl Acetate Emulsion
by Product & Market......................... 138 for Emulsion Polymer Demand............ 195
Demand by Region.............................80
13 Other Western Europe: Key Indicators 8 Eastern Europe: Emulsion Polymer
Cht World Vinyl Acetate Emulsion
for Emulsion Polymer Demand............ 140 Demand by Product & Market............. 198
Market Share, 2009............................82
14 Other Western Europe: Emulsion Polymer 9 Africa/Mideast: Key Indicators for
8 Other Emulsion Polymer Demand
Demand by Product & Market............. 142 Emulsion Polymer Demand................. 201
by Type & Market...............................85
10 Africa/Mideast: Emulsion Polymer
9 Other Emulsion Polymer
Demand by Product & Market............. 203
Demand by Region.............................87 ASIA/PACIFIC
1 Asia/Pacific: Key Indicators for
INDUSTRY STRUCT URE
NORTH AMERICA Emulsion Polymer Demand................. 146
2 Asia/Pacific: Emulsion Polymer 1 Emulsion Polymer Sales
1 North America: Key Indicators for
Demand by Product & Market............. 148 by Company, 2009............................ 206
Emulsion Polymer Demand...................89
Cht Asia/Pacific: Emulsion Polymer Cht World Emulsion Polymer
2 North America: Emulsion Polymer
Demand by Country, 2009.................. 149 Market Share, 2009.......................... 208
Demand by Product & Market...............92
3 China: Key Indicators for 2 Selected Acquisitions & Divestitures....... 213
Cht North America: Emulsion Polymer
Emulsion Polymer Demand................. 151 3 Selected Cooperative Agreements........... 215
Demand by Country, 2009....................93

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 Study #2686
October 2010
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World Emulsion Polymers
297 Pages Industry Study with Forecasts for 2014 & 2019

Gains in world emulsion polymer demand will be driven by rising global demand for latex
polymers used in the production of water-based paints, coatings and adhesives.

Global demand to rise

5.2% yearly through 2014 World Emulsion Polymer Demand Asia/Pacific
35%
World demand for emulsion polymers is
(9.9 million metric tons, 2009)
forecast to rise 5.2 percent per year to
12.8 million metric tons in 2014. Gains
will be driven by rising global demand for
latex polymers used in the production of
water-based paints, coatings and Western Europe
27%
adhesives. In the developed world, the
adoption of more stringent environmental
regulations concerning the emission of
volatile organic compounds (VOCs) will
North America
continue to drive demand for emulsions 27%
in waterborne paints and coatings.
Emulsion polymer consumption is also
photo: Serafon

rapidly rising in developing nations such

as China and India, driven by strong Other Regions
economic growth and the ongoing 10%

replacement of solvent-based coatings

and adhesives with waterborne products.
Emulsion polymer market value is
forecast to rise 5.8 percent per year
through 2014 to over $30 billion, benefit-
ing from shifts in product mix toward
higher priced emulsions, particularly
acrylics.
Acrylics to remain leading
emulsion polymer type
Acrylics will remain the leading emulsion
polymer product type through 2014,
accounting for 37 percent of total
demand. Acrylics will also be the fastest
growing class of emulsions, driven by
increasing demand in latex paints and
coatings. Vinyl acetate emulsions, which
are used in adhesives and water-based
coatings, will also see healthy gains in
demand. More subdued advances are
expected for styrene-butadiene (SB)
latexes, restrained by ties to slower-
growing markets such as paper coatings
and carpet backing adhesives. Nonethe-
less, gains for SB latexes will represent
a substantial acceleration over the
sluggish increases of the 2004-2009
period.
Water-based paints hold
best market prospects
Though emulsion polymers are highly
versatile and used throughout the
industrial economy, the market will
remain closely linked to a relatively
narrow group of products, most promi-
nently water-based paints, paper/
paperboard coatings and general
purpose adhesives. These three outlets
accounted for over 75 percent of global
demand in 2009. Best prospects are
expected for emulsion polymers in
water-based paints, which are gaining
share over solventborne coatings in
virtually all world markets. Even in
industrialized countries, where latex
paint dominates the architectural sector,
emulsions in waterborne coatings are
becoming more widespread in the
industrial coating market. Demand
growth in adhesives and paper coatings
is forecast to rise more slowly, however,
as emulsion technology is much more
mature in these markets.
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 Study #2686
October 2010
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World Emulsion Polymers
297 Pages Industry Study with Forecasts for 2014 & 2019

Sample Text, TABLE VII-4

Table & Chart CHINA: EMULSION POLYMER DEMAND

BY PRODUCT & MARKET
(thousand metric tons)

Item 1999 2004 2009 2014 2019

Gross Domestic Product (bil 2008$) 3254 5048 8615 13110 18700
kg emulsion/mil $ GDP 141 167 200 204 211
asia/pacific
Emulsion Polymer Demand 459 844 1725 2675 3940
China: Emulsion Polymer Demand By Product:
Demand for emulsion polymers in China was 1.7 million metric Acrylics 178
tons in 2009, the largest market in the Asia/Pacific region and second
Styrene-Butadiene Latex 140
sample
327 675 1070 1630
258 505 750 1055
only to the United States in the world. This level of demand represented
Vinyl Acetate Polymers
a per capita consumption of 1.3 kilograms, just below the global average.
Other Emulsion Polymers 56
85
table
153 325 510 730
106 220 345 525
However, demand per dollar of GDP was well above the world average
in 2009, higher than the US and Japan and matching Western Europe By Market:
overall. The high level of demand per GDP is due to the country’s Paint & Coatings 83 196 515 905 1480
heavily manufacturing-focused economy and its status among the global
Paper & Paperboard Coatings 138 248 455 625 830
leaders in markets which are key outlets for emulsion polymers. China
Adhesives & Carpet Backing 133 225 430 635 900
is the world’s largest paint and coatings producer, although waterborne
Other Markets 105 175 325 510 730
products remain in the minority. The country is also the world leader
in paper and paperboard manufacturing, as well as general purpose
adhesives. As a result, although emulsion polymer technology is not as
well entrenched in China’s coating, adhesive and paper sectors as in the
developed world, the sheer size of these industries ensures a high level of
consumption.

Demand for emulsion polymers in China is forecast to increase a

brisk 9.2 percent per year through 2014 to 2.7 million metric tons, the
second-fastest rate of increase of any major market in the world (trailing
sample text
only India). Gains will be fueled by continued robust growth in China’s
industrial output, including major emulsions markets such as architec-
tural paints, paper and general purpose adhesives. However, advances
will decelerate notably from the stellar gains of the 1999-2009 decade,
during which emulsions demand rose an average of over 14 percent
annually. Acrylic-based emulsions will remain the largest volume CHART IX-1
product, bolstered by rising demand in the paint and coatings markets as
WORLD EMULSION POLYMER MARKET SHARE, 2009
well as adhesives applications. SB latex consumption will benefit from
increased demand for paper coatings, although gains will be modestly ($22.7 billion)
below the national average for emulsion polymers.

152 Copyright 2010 The Freedonia Group, Inc.

11.7% B AS F

O th e rs
sample
M a rke t
6.0% D o w C h em ical
L e a d e rs
6 9 .5 %
3 0 .5 % chart 5.3% S t yro n

4.2% W acker

3.3% C elan ese

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October 2010
$5700
World Emulsion Polymers
297 Pages Industry Study with Forecasts for 2014 & 2019

Sample Profile, TABLE VII-3

Table & Forecast CHINA: KEY INDICATORS FOR

EMULSION POLYMER DEMAND

Item 1999 2004 2009 2014 2019

Population (million persons) 1256 1296 1330 1367 1401

per capita GDP 2590 3900 6480 9590 13350

Gross Domestic Product (bil 2008$) 3254 5048 8615 13110 18700
sample
Manufacturing Value Added (bil 2008$) 804 1447
Construction Expenditures (bil 2008$) 360 854
2890 4640 6870
1959 3025 4435

table
Paper & Paperboard Prdn (mil metric ton) 33.3 54.1 93.9 122.0 151.0

kg emulsion/capita 0.37 0.65 1.30 1.96 2.81

kg emulsion/mil $ GDP 141 167 200 204 211
COMPANY PROFILES kg emulsion/mil $ MVA 0.57 0.58 0.60 0.58 0.57

Emulsion Polymer Demand (000 m ton) 459 844 1725 2675 3940
Eni SpA
Piazzale Enrico Mattei 1
00144 Rome
Italy
39-06-59-821
http://www.eni.it

Sales: $115.6 billion (2009)

sample
Geographic Sales: (2009, as percent of total) Italy 34%, Other Euro-
pean Union Countries 29%, Other European Countries 6%, Americas
9%, Africa 12%, Asia 10% and Other Areas less than 1%
profile
Employment: 78,415 (2009) “Emulsion polymer demand in the Asia/
Pacific region is forecast to increase 7.1
Key Products: synthetic styrene-butadiene rubber emulsion polymers
percent per year through 2014 to 4.9
Eni SpA is involved in the oil, natural gas, electricity generation, million metric tons, the fastest gains of
oilfield services and engineering markets. The Company operates in any region in the world. Market value is
seven major segments: Exploration and Production, Gas and Power, forecast to increase 8.5 percent per year
Refining and Marketing, Petrochemicals, Engineering and Construc-
tion, Other Activities, and Corporate and Financial Companies. to $10.4 billion over the same period,
benefiting from shifts in the product mix
The Company is active in the world emulsion polymers industry toward higher-value acrylic emulsions.
via the Petrochemicals segment, which had sales of $5.5 billion and Advances will be driven by continued
employed 6,070 in 2009. The segment operates mainly through the
Polimeri Europa SpA subsidiary (Italy), a producer of elastomers,
strong growth in regional manufacturing
styrenics, olefins, aromatics and intermediates. Among these products activity, especially in ...”
are a number of synthetic styrene-butadiene rubber emulsion polymers, --Section VII, pg. 147
which are marketed under the INTEX and EUROPRENE LATICE
brand names. These products are suitable for use in a wide range of
applications, including molded foam, carpet backing and paper coating.

249 Copyright 2010 The Freedonia Group, Inc.

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 INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS

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