Wipro company profile and SWOT Analysis

Overview
Over $8 billion worth revenue, Wipro Ltd. is well known as the leading provider for IT solutions
and services, worldwide. But the company is also spread in segments like Aerospace,
Automotive, Banking, Communication Service Providers, Consumer Goods, Energy,
Engineering & Construction, Government, Healthcare, Hi-Tech, Insurance, Manufacturing,
Media, Entertainment & Publishing, Medical Devices, Natural Resources, Network Equipment
Provider, Pharmaceutical & Life Sciences, Professional Services, Retail, Securities & Capital
Markets, Transportation, and Utilities. The company is also engaged in providing services in
segments like Analytics, Applications, Business Process, Cloud, Consulting, Digital,
EcoEnergy, Information Management, Infrastructure Services, Internet of Things, Managed
Services, Mobility, Open Source, and Product Engineering.

Wipro Ltd. is the principal company of the Azim Premji group. The group was incorporated in
the year 1945 as a manufacturer of vanaspati, refined edible oil, etc. The company operates
through different divisions namely Wipro Technologies, Wipro InfoTech, Wipro Consumer Care
and Lighting, Wipro Infrastructure Engineering, and Wipro GE Medical Systems. Wipro Ltd.
has its business and goodwill spread around the world, with major presence across continents
like Asia, Australia, Continental Europe, Latin America, North America, and Africa.

In 2014, the group flourished its business with 17 % growth rate in sales to Rs. 453,457
million. It earned an increased profit of 29% over the previous year to Rs. 79,471 million in
2014. In the same financial year, the company invested as equity in its subsidiaries
approximately of US $114 million. The company keenly invest its expertise keeping the
customer interest by providing consistency. It upgrades the customer experience for quality
services by pioneering methodologies like Six Sigma, PCMM and Lean. Globally, it is the first
software company to achieve Level 5 SEI–CMM.

Also its world’s first IT Company to achieve Six Sigma and attain Level 5 PCMM.
Corporate governance of the company outlines ethics, transparency & accountability, goods
& services that contribute to sustainability. It promotes well being of employees, respects the
interest of underprivileged, susceptible and marginalized groups of stakeholders. It is involved
in the promotion of human rights, protect and restore environment, supporting inclusive
growth and equitable development and provide value to our customers.
Marketing Analysis
Wipro Technologies

Parent Company Wipro Limited

Category IT programming and services

Sector IT and Technology

Tagline/ Slogan Applying Thought

USP Wipro provides complete range of IT services to the organization

STP

Segment Enterprises seeking IT solution and services

Target Group Big International Enterprises requiring IT solution and services

Positioning Company with High quality standards

SWOT Analysis

 Low cost advantage and High quality standard

 Broad range of research and development Services
 Wipro has impressive list of clientele and mega partnership with – Cisco, Oracle,
EMC, Microsoft and SAP
 Had developed AI platform called holmes
 Had acquired big cloud competency called appiro
 Had acquired a crowdsourcing marketplace topcoder
 Had developed great competencies in digital space

Strengths

1. Low operating margin of other group of companies

Weaknesses 2. Free floating stock is very less for the investor
  Company has good opportunity since the sector is growing
 Can diversify in brand product category and consulting services
 Huge potential in domestic market
 Cross selling HOLMES platform to all customer
 Cloud opportunity for all cloud platforms like salesforce workday etc.
Opportunities  Thriving and cross selling digital/IOT competencies

1. Slowdown in US economy as major client base is from US

2. Attrition and Employee loyalty
Threats 3. Increasing cost of Human capital

Strength
Apprio & Topcoder
Wipro has been quite aggressive among Indian IT services companies in acquisitions as a strategy to buy
the capabilities in emerging technologies. Wipro chief executive Abidali Neemuchwala's biggest bet to
help transform the IT services player into a service company was possible due to its biggest shareholder
Azim Premji, giving sanction within days after the deal was proposed to the board.

Since taking over as chief executive of Wipro, Neemuchwala has spent nearly close to $1 billion to
acquire two firms, the latest being on October 20, the $500 million acquisition of Appirio, the US-based
service firm that implements cloud applications such as Salesforce and Workday.

Besides gaining expertise in implementing enterprise applications on the cloud, it also gets access to
over a million freelance designers, developers, and data scientists globally on the crowdsourcing
marketplace -- Topcoder.

"Only stuff that can be crowdsourced will then be done in what was the model of the past and present
— which is using dedicated teams working for customers in the global delivery centre model. Hence, like
AI and the process of digitization or elimination, crowdsourcing will play an equally important role in the
future of work"

Holmes Platform
Wipro HOLMES is designed with a focus on enterprise use cases from IT and Business process areas, has
the ability to continuously learn from new data, recommend a solution and predict failures. The
following are the applications of Wipro HOLMES .

Digital-Virtual Agents,Enhanced user experience with capabilities like speech recognition, natural
language understanding; E.g. Collaborative Agents, Customer Support/Experience, DIY Support.
Predictive- Systems Extracting meaning from different forms of data, using tools and techniques – to
discover patterns, predict future outcomes and trends;

E.g. Recommender Systems, Anticipatory Systems, Automated Scenario Modeling.

Cognitive- Process Automation Cognitive Process Automation is defined and executed based on a loose
set of instructions or logic. These instructions are largely machine-learnt, evolve continuously and can be
user-defined as well;

E.g. Automated Problem Resolution, Software Release Automation, Modal Interactions and Experience
Management.

Visual-Computing Applications, Visual computing applications that can acquire, analyze and help
synthesize realistic interactive interfaces and identify patterns;

E.g. Dynamic Pattern Clustering, Computer Vision.

Knowledge-Virtualization System that can curate knowledge by using AI techniques. They rely on usage
of expert knowledge databases to arrive at decisions;

E.g. Diagnostic Experts, Advisory Systems, Natural Language Generation.

Robotics and Drones-Robotic automation is powered by a repetitive set of instructions. These

instructions are mostly defined by the user and sometimes machine-learnt. They can be fed into the
system by analyzing repetitive patterns;

E.g. Smart Drones, Brain-Controlled Robotics.

Wipro Digital- DesginIT

Traditional business transformation processes are often driven by off-the-shelf technology, leading to an
extension of existing organizational silos that separate product and service. Future-oriented business
transformation requires an experience-driven process that moves beyond categories to deliver a
meaningful, valuable, and competitive experience to your customers. A customer’s best user experience
is now the benchmark for all their.

Business interactions. Customers expect an experience with their energy supplier to be as simple and
intuitive as an interaction with their bank. As customer expectations extend beyond categories,
successful solutions must move beyond silos. Our strong understanding of these parallel shifts enables
us to deliver solutions that move beyond functionality to an experience people love, share, and do
business with.

Wipro place people at the center of every solution. Over the course of 20 years we have developed a
tried and tested Strategic Design Platform that goes beyond category and breaks down silo-restricted
thinking to create new, meaningful experiences that deliver beyond customers’ expectations. We
combine a powerful, interactive Future Customer Journey methodology, business and user insights,
future trends, deep technology competencies, and world-class design capabilities to take projects
through prototyping, feedback loops, and validation—all the way to award-winning implementation.
Our process is deeply co-creation oriented, involving both our clients and their customers from early
insights to final implementation.

Wipro Investments
Wipro has invested $32million in 10 start-ups and two venture capital firms. Rival Infosys Ltd has
invested in nine start-ups and two venture capital firms.Wipro Ventures’ investment in Work-Bench will
allow parent Wipro Ltd to access newer technologies from more start-ups and help it offer these
solutions to clients ranging from Citigroup Inc. to Exxon Mobil Corp., especially in the areas of enterprise
software and artificial intelligence (AI) technologies. Investments are -

Vectra Networks: Based in the US, Vectra automates the hunt for hidden threats inside campus centers,
and the cloud by continuously monitoring internal network traffic to detect cyber attacks in real-time.

emailage-wipro-startupEmailage Corporation: Emailage connects companies around the world in the

fight against fraud. It provides innovative fraud prevention and risk assessment technologies to help
partners grow their business.

wipro-startups-portfolioAltizon Systems: Pune-based Altizon is an IoT startup, whose flagship platform

Datonis is used by enterprises dealing in the manufacturing and cleantech sectors for condition
monitoring, predictive analytics, operations and for driving consumer insights.

wipro-startupsAvaamo: Avaamo provides an AI-driven, enterprise bot platform that dramatically

reduces the time needed to design and deploy enterprise bots to corporate employees and their
customers.
instsights-wipro-startupsIntsights: IntSights is a cyber-threat intelligence service provider whose
technology detects, analyses, and remediates cyber-attacks, as well as prevents exploitation of data and
personnel.

talena-wipro-startupsTalena: The startup delivers optimised backup, recovery, and test data
management and archive functions for modern big data platforms such as Cassandra Couchbase,
Hadoop, and HPE Vertica, enabling users to prevent data loss, minimise compliance risk, and deliver
applications faster.

tradeshift-wipro-startupsTradeShift: It helps transform and digitise the supply chain, by leveraging cloud
technology to improve source-to-pay (S2P) business processes such as AP automation, procurement,
supplier management, and working capital optimisation.

vicarious-wipro-startupsVicarious: Vicarious is building a unified algorithmic architecture to achieve

human-level intelligence in vision, language, and motor control.

drivestream-Wipro-startupsDrivestream Inc: Bengaluru-based Drivestream is a management and IT

consulting firm specialising in Oracle Cloud Services (HCM, ERP, Planning & Budgeting), and on-premise
People Soft application implementation, upgrades, enhancements and ongoing support.