BRAND IMAGE

CORRELATIONS
/VARIABLES=Brand_Image Customer_Satisfaction
/PRINT=TWOTAIL NOSIG
/STATISTICS DESCRIPTIVES XPROD
/MISSING=PAIRWISE.

Correlations

[DataSet0]

Descriptive Statistics

Mean Std. Deviation N

Brand_Image 3.433333 .9337463 50

Customer_Satisfaction 3.953333 .6834951 50

Correlations

Brand_Image Customer_Satis
faction

Pearson Correlation 1 .484**

Sig. (2-tailed) .000

Sum of Squares and Cross- 42.722 15.122

Brand_Image
products

Covariance .872 .309

N 50 50

Pearson Correlation .484** 1

Sig. (2-tailed) .000

Sum of Squares and Cross- 15.122 22.891

Customer_Satisfaction
products

Covariance .309 .467

N 50 50

**. Correlation is significant at the 0.01 level (2-tailed).

NONPAR CORR
/VARIABLES=Brand_Image Customer_Satisfaction
/PRINT=SPEARMAN TWOTAIL NOSIG
/MISSING=PAIRWISE.
Nonparametric Correlations

[DataSet1]

Correlations

Brand_Image Customer_Satisfa
ction

Correlation Coefficient 1.000 .415**

Brand_Image Sig. (2-tailed) . .003

N 50 50
Spearman's rho
Correlation Coefficient .415** 1.000

Customer_Satisfaction Sig. (2-tailed) .003 .

N 50 50

**. Correlation is significant at the 0.01 level (2-tailed).

STAFF BEHAVIOR

CORRELATIONS
/VARIABLES=Staff_Behavior Customer_Satisfaction
/PRINT=TWOTAIL NOSIG
/STATISTICS DESCRIPTIVES XPROD
/MISSING=PAIRWISE.

Correlations

[DataSet0]

Descriptive Statistics

Mean Std. Deviation N

Staff_Behavior 4.206667 .8244836 50

Customer_Satisfaction 3.953333 .6834951 50

Correlations

Staff_Behavior Customer_Satisfa
ction

Pearson Correlation 1 .528**

Staff_Behavior
Sig. (2-tailed) .000
 Sum of Squares and Cross- 33.309 14.593
products

Covariance .680 .298

N 50 50
Pearson Correlation .528** 1

Sig. (2-tailed) .000

Sum of Squares and Cross- 14.593 22.891

Customer_Satisfaction
products

Covariance .298 .467

N 50 50

**. Correlation is significant at the 0.01 level (2-tailed).

NONPAR CORR
/VARIABLES=Staff_Behavior Customer_Satisfaction
/PRINT=SPEARMAN TWOTAIL NOSIG
/MISSING=PAIRWISE.

Nonparametric Correlations

[DataSet1]

Correlations

Staff_Behavior Customer_Satisfa
ction

Correlation Coefficient 1.000 .564**

Staff_Behavior Sig. (2-tailed) . .000

N 50 50
Spearman's rho
Correlation Coefficient .564** 1.000

Customer_Satisfaction Sig. (2-tailed) .000 .

N 50 50

**. Correlation is significant at the 0.01 level (2-tailed).

IDEAL SELF CONGRUENCE

CORRELATIONS
/VARIABLES=Ideal_Self_Congruence Customer_Satisfaction
/PRINT=TWOTAIL NOSIG
/STATISTICS DESCRIPTIVES XPROD
/MISSING=PAIRWISE.

Correlations
[DataSet0]

Descriptive Statistics

Mean Std. Deviation N

Ideal_Self_Congruence 3.533333 .8024905 50

Customer_Satisfaction 3.953333 .6834951 50

Correlations

Ideal_Self_Congr Customer_Satisfa
uence ction

Pearson Correlation 1 .435**

Sig. (2-tailed) .002

Sum of Squares and Cross- 31.556 11.689

Ideal_Self_Congruence
products

Covariance .644 .239

N 50 50
Pearson Correlation .435** 1

Sig. (2-tailed) .002

Sum of Squares and Cross- 11.689 22.891

Customer_Satisfaction
products

Covariance .239 .467

N 50 50

**. Correlation is significant at the 0.01 level (2-tailed).

NONPAR CORR

/VARIABLES=Ideal_Self_Congruence Customer_Satisfaction

/PRINT=SPEARMAN TWOTAIL NOSIG

/MISSING=PAIRWISE.

Nonparametric Correlations

[DataSet1]

Correlations

Ideal_Self_Congr Customer_Satisfa
uence ction
 Correlation Coefficient 1.000 .396**

Ideal_Self_Congruence Sig. (2-tailed) . .004

N 50 50
Spearman's rho
Correlation Coefficient .396** 1.000

Customer_Satisfaction Sig. (2-tailed) .004 .

N 50 50

**. Correlation is significant at the 0.01 level (2-tailed).

LIFESTYLE CONGRUENCE

CORRELATIONS
/VARIABLES=Lifestyle_Congruence Customer_Satisfaction
/PRINT=TWOTAIL NOSIG
/STATISTICS DESCRIPTIVES XPROD
/MISSING=PAIRWISE.

Correlations

[DataSet0]

Correlations

Lifestyle_Congru Customer_Satisfa
ence ction

Pearson Correlation 1 .482**

Sig. (2-tailed) .000

Sum of Squares and Cross- 47.291 15.869

Lifestyle_Congruence
products

Covariance .965 .324

N 50 50

Pearson Correlation .482** 1

Sig. (2-tailed) .000

Sum of Squares and Cross- 15.869 22.891

Customer_Satisfaction
products

Covariance .324 .467

N 50 50

**. Correlation is significant at the 0.01 level (2-tailed).

NONPAR CORR
/VARIABLES=Lifestyle_Congruence Customer_Satisfaction
/PRINT=SPEARMAN TWOTAIL NOSIG
/MISSING=PAIRWISE.

Nonparametric Correlations

[DataSet1]

Correlations

Lifestyle_Congrue Customer_Satisfa
nce ction

Correlation Coefficient 1.000 .533**

Lifestyle_Congruence Sig. (2-tailed) . .000

N 50 50
Spearman's rho
Correlation Coefficient .533** 1.000

Customer_Satisfaction Sig. (2-tailed) .000 .

N 50 50

**. Correlation is significant at the 0.01 level (2-tailed).

Physical Quality

CORRELATIONS
/VARIABLES=Physical_Quality Customer_Satisfaction
/PRINT=TWOTAIL NOSIG
/STATISTICS DESCRIPTIVES XPROD
/MISSING=PAIRWISE.

Correlations

[DataSet0] C:\Users\TOSHIBA-PC\Documents\momo.sav

Descriptive Statistics

Mean Std. Deviation N

Physical_Quality 3.937143 .5545315 50

Customer_Satisfaction 3.953333 .6834951 50

Correlations
 Physical_Quality Customer_Satisfa
ction

Pearson Correlation 1 .790**

Sig. (2-tailed) .000

Sum of Squares and Cross- 15.068 14.663

Physical_Quality
products

Covariance .308 .299

N 50 50
Pearson Correlation .790** 1

Sig. (2-tailed) .000

Sum of Squares and Cross- 14.663 22.891

Customer_Satisfaction
products

Covariance .299 .467

N 50 50

**. Correlation is significant at the 0.01 level (2-tailed).

NONPAR CORR
/VARIABLES=Physical_Quality Customer_Satisfaction
/PRINT=SPEARMAN TWOTAIL NOSIG
/MISSING=PAIRWISE.

Nonparametric Correlations

[DataSet1]

Correlations

Physical_Quality Customer_Satisfa
ction

Correlation Coefficient 1.000 .804**

Physical_Quality Sig. (2-tailed) . .000

N 50 50
Spearman's rho
Correlation Coefficient .804** 1.000

Customer_Satisfaction Sig. (2-tailed) .000 .

N 50 50

**. Correlation is significant at the 0.01 level (2-tailed).

CORRELATIONS
/VARIABLES=Physical_Quality StaffBehavior Brand_Image
Ideal_Self_Congruence Lifestyle_Congruence Customer_Satisfaction
/PRINT=TWOTAIL NOSIG
/STATISTICS DESCRIPTIVES XPROD
/MISSING=PAIRWISE.
Correlations

[DataSet0]

Descriptive Statistics

Mean Std. Deviation N

Physical_Quality 3.937143 .5545315 50

StaffBehavior 4.206667 .8244836 50
Brand_Image 3.433333 .9337463 50
Ideal_Self_Congruence 3.533333 .8024905 50
Lifestyle_Congruence 3.420000 .9824076 50
Customer_Satisfaction 3.953333 .6834951 50

NONPAR CORR
/VARIABLES=Physical_Quality StaffBehavior Brand_Image
Ideal_Self_Congruence Lifestyle_Congruence Customer_Satisfaction
/PRINT=SPEARMAN TWOTAIL NOSIG
/MISSING=PAIRWISE.
[DataSet1]
BL CS

CORRELATIONS

/VARIABLES=Customer_Satisfaction Brand_Loyalty

/PRINT=TWOTAIL NOSIG

/STATISTICS DESCRIPTIVES XPROD

/MISSING=PAIRWISE.

Correlations

[DataSet1]

Descriptive Statistics

Mean Std. Deviation N

Customer_Satisfaction 3.953333 .6834951 50

Brand_Loyalty 3.513333 .8030836 50

Correlations

Customer_Satisfa Brand_Loyalty
ction

Pearson Correlation 1 .420**

Sig. (2-tailed) .002

Sum of Squares and Cross- 22.891 11.309

Customer_Satisfaction
products

Covariance .467 .231

N 50 50

Pearson Correlation .420** 1

Sig. (2-tailed) .002

Sum of Squares and Cross- 11.309 31.602

Brand_Loyalty
products

Covariance .231 .645

N 50 50

**. Correlation is significant at the 0.01 level (2-tailed).

NONPAR CORR

/VARIABLES=Customer_Satisfaction Brand_Loyalty

/PRINT=SPEARMAN TWOTAIL NOSIG

/MISSING=PAIRWISE.

Nonparametric Correlations

[DataSet1]

Correlations

Customer_Satisfa Brand_Loyalty
ction

Correlation Coefficient 1.000 .381**

Customer_Satisfaction Sig. (2-tailed) . .006

N 50 50
Spearman's rho
Correlation Coefficient .381** 1.000

Brand_Loyalty Sig. (2-tailed) .006 .

N 50 50

**. Correlation is significant at the 0.01 level (2-tailed).

BL BE

CORRELATIONS

/VARIABLES=Physical_Quality Staff_Behavior Brand_Image Ideal_Self_Congruence

Lifestyle_Congruence Brand_Loyalty

/PRINT=TWOTAIL NOSIG

/STATISTICS DESCRIPTIVES XPROD

/MISSING=PAIRWISE.

Correlations

Notes

Output Created 13-SEP-2017 05:01:12

Comments

C:\Users\TOSHIBA-
Data
PC\Documents\momo.sav

Active Dataset DataSet1

Filter <none>
Input
Weight <none>

Split File <none>

N of Rows in Working Data 50

File

User-defined missing values are treated

Definition of Missing
as missing.
Missing Value Handling Statistics for each pair of variables are
Cases Used based on all the cases with valid data for
that pair.

CORRELATIONS

/VARIABLES=Physical_Quality
Staff_Behavior Brand_Image
Ideal_Self_Congruence
Syntax Lifestyle_Congruence Brand_Loyalty

/PRINT=TWOTAIL NOSIG

/STATISTICS DESCRIPTIVES XPROD

/MISSING=PAIRWISE.
 Processor Time 00:00:00.05
Resources
Elapsed Time 00:00:00.04

[DataSet1]

Descriptive Statistics

Mean Std. Deviation N

Physical_Quality 3.937143 .5545315 50

Staff_Behavior 4.206667 .8244836 50

Brand_Image 3.433333 .9337463 50

Ideal_Self_Congruence 3.533333 .8024905 50

Lifestyle_Congruence 3.420000 .9824076 50

Brand_Loyalty 3.513333 .8030836 50

NONPAR CORR

/VARIABLES=Physical_Quality Staff_Behavior Brand_Image Ideal_Self_Congruence

Lifestyle_Congruence Brand_Loyalty

/PRINT=SPEARMAN TWOTAIL NOSIG

/MISSING=PAIRWISE.

Nonparametric Correlations

[DataSet1]