QUESTIONNAIRE ON

Key Indicators Influencing the Role of ICT in Tourism Industry of Bangladesh

Honorable Participant,
We would like to draw your thoughtful attention on the Research which is being carried out on the “THE ROLE OF ICT IN TOURISM
INDUSTRY OF BANGLADESH” This questionnaire is a vital part of that process. We, therefore request you to be so kind as to complete the
questionnaire and take this opportunity to thank you for dedicating us your time. By filling in this questionnaire, you will have contributed to
improve the quality and development of tourism in Bangladesh.

Section 1: Demographic Data

The following questions are related to demographic information. For each question, please choose one
answer that is the most appropriate for you. (Click the Box you would like to select)
1. What is your Gender? ☐Male ☐ Female
2. In which segment you belong?
☐ Airline ☐ Hotel ☐ Tour operator ☐ Travel agency ☐ others
3. What is your Age?
☐ 15-25 ☐ 26-35 ☐ 36-45 ☐ 46-55 ☐ 56 and above
4. What is your Level of Education?
☐ No Education ☐ Primary ☐ Secondary ☐ Diploma ☐ Higher Secondary or higher

Section 2: Question regarding the indicators influencing the Role of ICT in Tourism Industry

Scale: You would like choose

1.Strongly disagree 2.Disagree 3.Neutral 4.Agree 5.Strongly agree

Sl. No. 1 2 3 4 5
Supply of Information
1 ICT generates and supply lots of information to customers ☐ ☐ ☐ ☐ ☐
Cost Reduction
2 ICT reduces the cost of organization and customers ☐ ☐ ☐ ☐ ☐
Customization of Products and personal service
3 ICT helps to provide product and service according to customer choice ☐ ☐ ☐ ☐ ☐
Increase sales volume
4 Sales volume increase through the use of ICT ☐ ☐ ☐ ☐ ☐
Improve efficiency and profitability
5 ICT improve the efficiency and profitability of the organization ☐ ☐ ☐ ☐ ☐
Interaction between buyer and sellers
6 Ensure greater interaction between buyer and seller ☐ ☐ ☐ ☐ ☐
Inventory management
7 Organization can properly manage their products by using ICT ☐ ☐ ☐ ☐ ☐
Promotion
8 ICT helps to promote business in wider area with greater variety ☐ ☐ ☐ ☐ ☐
Direct access to information
9 Customer can access directly to information through ICT ☐ ☐ ☐ ☐ ☐
Elimination of intermediaries
10 ICT reduces the need of intermediaries ☐ ☐ ☐ ☐ ☐
Worldwide integration
11 ICT creates partnership among different organization around the world ☐ ☐ ☐ ☐ ☐
Branding
12 ICT helps to branding the organization and service ☐ ☐ ☐ ☐ ☐
Overall significance of ICT
13 ICT play significance role in Tourism industry ☐ ☐ ☐ ☐ ☐