Market Insights

The global ketchup market was valued around USD 4.15 billion in 2015 and is expected
to reach USD 5.6 billion by 2022, at a CAGR of 3.8%. Currently, the ketchup market is
highly influenced by the quick services restaurants (QSRs) popularity. The American
lifestyle and culture have been adopted quite rapidly in the developing regions, such as
Asia-Pacific, and the Middle East and Africa. Such cultural adoption has paved the way
for global acceptance and consumption of different types of ketchup, thus boosting the
growth of the ketchup market. Fast food manufacturing giants are making the most of this
trend by expanding their business, thus boosting the demand for ketchup in developing
markets. Nowadays, ketchup is a regular accompaniment to fast foods, side dishes, and
snacks, which is further driving the ketchup market, globally.
Market Dynamics
The ketchup market is driven by a few major drivers such as changing dietary habits,
inclination towards western lifestyle & culture, and increased consumption of exotic
flavors of ketchup. Even though, the ketchup market is growing at a good pace, a few
factors are restricting the market, such as the presence of numerous ketchup alternatives
in the market and low consumption of foods containing sugar. However, ketchup has
good opportunities in the food market, such as rising popularity of quick-service
restaurants and introduction of innovative ketchup made with organic products.
Market Segmentation
The ketchup market can be broadly segmented into four major segments, such as
product ingredient type, application, distribution channel, and geography. Regarding
product ingredient type, ketchup market can be classified into tomato ketchup, mushroom
ketchup, mustard ketchup, fruit & nut ketchup, and others. Regarding application, the
ketchup market is divided into food services market, direct family consumption and home
cooking. By distribution channel, it can be segmented into hyper markets, super markets,
convenience stores, departmental Stores, specialty stores, and online purchase.
Geographically, the ketchup market has been segmented into North America, South
America, Europe, Asia-Pacific, and Africa.
Regional Analysis
The global ketchup market is dominated by North America, with a 37% share of the total
market value. It is followed by Europe (xx%), Asia-Pacific (xx%), South America (xx%),
and Africa (xx%). North America is the largest consumer of ketchup, especially tomato
ketchup, and the USA is the largest consumer of ketchup, globally. Some parts of Europe,
like the UK, France, Germany, and Italy, are significant markets for the consumption of
ketchup. In the Asia-Pacific region, China, Japan, and India are the largest consumers of
ketchup. Consumption of ketchup is increasing steadily in the developing countries of
Africa, South America, and Asia-Pacific.
Competitive Environment
Competition in the ketchup market is reported to be huge, mostly in the developed
countries. The global ketchup market is a concentrated market, with around 90% of the
share controlled by seven major players. “Heinz” is the largest player in the industry, with
a market share of 80% and 60% in Europe and the USA, respectively. Such broad
presence and market control make Heinz the global leader, currently. Tomato ketchup is
the most popular type; hence all big players are highly active in this market segment.
Product launches, innovative ketchup flavors, and mergers and acquisitions with smaller
level players have been the strong business strategies for ketchup market growth.
The major players of this markets are-
·0 ConAgra Foods
·1 Del Monte Foods
·2 HUL
·3 Kraft Heinz
Key Deliverables in the Study
·4 Market analysis for the global ketchup market, with region specific assessments
and competition analysis on a global and regional scale.
·5 Market definition along with the identification of key drivers and restraints.
·6 Identification of factors instrumental in changing the market scenario, rising
prospective opportunities, and identification of key companies that can influence
this market on a global and regional scale.
·7 Extensively researched competitive landscape section with profiles of major
companies along with their market share.
·8 Identification and analysis of the macro and micro factors at both global and
regional level.
·9 A comprehensive list of key market players along with the analysis of their
current strategic interests and key financial information.
·10 A wide-ranging knowledge and insight about the major players in this industry
and the key strategies adopted by them to sustain and grow in the studied market.
·11 Insights on the major countries/regions where this industry is growing and also
identify the regions that are still untapped.
Download Free Sample NOW
https://www.mordorintelligence.com/industry-reports/ketchup-market

Who Eats The Most Mayonnaise,

Ketchup, Mustard?
84 Replies
Mayo, ketchup, mustard – they all have their place. Sometimes they can be found in
amiable unison, lubricating the innards of a nice juicy burger in fairly equal measures, but
the uptake of these condiments shows considerable variation around the globe.
Personally, I’m not overly keen on mayonnaise – give me sour cream instead any day –
but it is a popular condiment in Germany, where liberal lashings of it are added to potato
salad, for example. Germany is also infamous for ‘Pommes mit Mayo’ (Chips/fries with
mayonnaise). It’s at least as popular, if not more so, than the ketchup alternative. You can
get Pommes mit Mayo from any burger van, unstylishly served in either a paper cone or a
cardboard tray.
https://ladyofthecakes.files.wordpress.com/2013/09/mayopotato.jpg

T h e

https://ladyofthecakes.files.wordpress.com
/2013/09/mayopotato.jpg
The “Mayo Potato” pizza, offered by Domino’s in Japan, alongside the mayo-laden
Avocado Shrimp and Giant Quattro
As for who eats the most mayonnaise, if anyone had asked me before checking*, I’d have
plonked for the Japanese being the highest per capita consumers. I’ve seen them deploy
this condiment, seemingly without any scruples, on most types of food, and especially on
those that are not traditionally Japanese.
But I was wrong. Japan is 20th down the list! It’s the Russians who are the true kings of
mayo, clogging up their arteries with 5.1 kg of the stuff in 2013 per capita. Japan
managed a comparatively humble 1.5kg, the UK just a smidgen more with 1.6kg, while
Germany is quite a long way down with just 1.0 kg, less than half of Dutch consumption
levels.
Across the Atlantic, 1.9kg are set to slide down Canadian and US consumers’ gullets this
year. Australians and New Zealanders won’t even hit the 1kg mark.
So, led by Russia, the top ten of mayo loving nations is dominated by Eastern European
nations in the following order: Lithuania, Ukraine, Belarus, Belgium, Estonia, Latvia,
Chile, Netherlands, Poland.
In case anyone’s wondering, the world’s leading mayo brand is Hellmann’s (by Unilever),
followed by Kraft.
In the Ketchup stakes, Canada leads with 3.1kg per head, followed by Finland (3kg),
Sweden (2.7kg), the UK (2.4kg), Norway (2.3kg), Austria and the US (both 2.2kg).
Russians aren’t nearly as fond of ketchup as they are of mayonnaise, squirting just 1.4kg
onto their bangers. And yes, of course Heinz is the world’s leading brand, who else?!
Second in line, though, is Kagome, a Japanese brand, which I hadn’t expected. Must be
big in the Asia Pacific region.
https://ladyofthecakes.files.wordpress.com/2013/09/handlmaier.png

https://ladyofthecakes.files.wordpress.com/2
013/09/handlmaier.png
Händlmaier’s – Germany’s most popular sweet mustard brand
As for mustard, Slovakia sports the most enthusiastic uptake with 1.6kg per capita in
2013. The Czech Republic is in second place (1.2kg), and France ranks third (1.0 kg). At
least Germany features in the top ten. We do love our mustard, and we have tons of
different regional varieties. A very sweet type of mustard (as sweet as chutney), for
example, is served with several traditional meat products and sausages, including the
famous Weisswurst.
https://ladyofthecakes.files.wordpress.com/2013/09/weisswurst.jpg

https://ladyofthecakes.files.wordpress.com
/2013/09/weisswurst.jpg
Weisswurst with mustard – A Bavarian classic. Which I don’t really appreciate

Are you more of a mayo, a mustard or a ketchup person? Are there any weird food
combos featuring any of these in your country or region? I’d so love to hear about that!
[*For data source, click here]
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Women also are the “rulers of the kitchen." According to the report, 84 percent of women
are the sole preparer of meals in the household, with 61 percent of women stating that
they prepare meals at least five times per week

Grocery Shopping Statistics: 23 Fun Size

Facts to Know
By Rebecca Lake
Read more about Grocery Rewards

The average consumer spends that much time grocery shopping? Read these 23
astounding facts on grocery spending.
image/1/lucianvenutian-762808884.jpg

image/1/lucianvenutian-762808884.jpg
© lucianvenutian (CC BY-SA 2.0) via Flickr
Whether you love it or hate, grocery shopping is one of those unavoidable chores.
Mulling over the following facts and figures we’ve rounded up here can take your mind
off the wait the next time you’re standing in the grocery store checkout line.
1. How long does the average shopper spend in the grocery store?
According to the Time Use Institute, the average shopping trip takes 41 minutes.
If you multiply that by the 1.5-trip per week average, that’s over 53 hours per year
you’re spending in the grocery store.
2. Tip: Spend a lot at the supermarket? Make sure to check out our list of
credit cards for grocery.
3. When do shopping trips take the longest?
If you want to get in and out quickly, head to the grocery store on the weekdays.
If you wait until Saturday or Sunday, you’re going to spend an average of 7
minutes more in the store.
4. What day of the week is the most popular for grocery shopping?
Saturdays are prime time for grocery shoppers. Approximately 41 million
Americans choose this day to do their weekly shopping.
5. Which day is the best for avoiding crowds?
Shoppers who prefer a little more peace and quiet may want to plan their grocery
store trips for Mondays or Tuesdays. Traffic averages out to about 29 million
shoppers on these days, so you don’t have to worry about traffic jams in the
produce section.
6. What time of day is the busiest time at grocery stores?
On weekdays, you’ll see the most activity between 4 p.m. and 5 p.m. as people
dash in to pick up last-minute items for dinner. On the weekends, things get
started a little earlier, with traffic peaking between 11 a.m. and noon.
7. Where do people do most of their shopping?
Despite competition from drugstores, warehouse clubs, supercenters, and gourmet
grocers, traditional supermarkets are still the go-to choice for food shoppers.
Eighty-three percent of shoppers use them regularly for their edible purchases.
8. How common is online grocery shopping?
You can buy almost anything online these days, including groceries, but it hasn't
taken off as much as books or electronics. Overall, 3% of shoppers say they
purchase their groceries via the Internet.
9. How many shoppers go to more than one store for groceries?
Savvy shoppers know you always have to be on the lookout for the best deals.
Over 40% of shoppers say they go to more than one store to get all the things they
need.
10. What percentage of shoppers take a written list to the grocery store?
Going to the grocery store without a list is a guaranteed way to forget something
or spend more than you planned. Sixty-nine percent of women say they make a
list before going shopping compared to 52% of men.
11. How often are shoppers using coupons?
 Couponing is an effective strategy for cutting grocery costs, and the majority of
shoppers seem to be using them. Women are more likely to clip coupons, with
57% of female shoppers collecting them compared to 41% of men.
12. How much of household income goes towards grocery purchases?
Just 5.6% of total disposable income pays for grocery purchases these days. By
comparison, Americans spend 4.3% of their disposable income on dining out.
13. How many supermarkets are there in the U.S.?
Altogether, there are nearly 38,000 supermarkets in the United States. Seventy
percent of those are conventional grocery stores, with supercenters, gourmet
stores, warehouse clubs, and military commissaries making up the remaining
30%.
14. How much do Americans spend at grocery stores annually?
Americans are spending big bucks to stay well-fed. In 2014, supermarket sales in
the U.S. topped $638 billion. Sixty-five percent of that is spent at traditional
grocery stores alone.
15. How many items does the average grocery store carry?
Not being able to find what you need usually isn’t an issue at your typical
supermarket. For example, in 2014, grocery stores offered more than 42,200 items
on average.
16. How many Americans shop at a grocery store every day?
On an average day, 32 million Americans head to the grocery store to pick up the
necessities. That works out to 1 in 7 adults who are shopping at any given time.
17. How many grocery trips does the average shopper make per week?
There’s nothing more frustrating than having to go back to the grocery store
because you forgot something. According to the Food Marketing Institute,
shoppers hit the supermarket an average of 1.5 times per week.
18. What percentage of shoppers do all the shopping for their household?
Approximately 68% of grocery shoppers say they’re solely responsible for doing
all the shopping for their family. Multi-person households represent 43% of
shoppers while singles account for 25% of all primary shoppers.
19. How much do primary shoppers spend on average?
The weekly shopping bill for primary spenders of multi-person households comes
to $118 on average. Single shoppers spend about half that, averaging $60 a week.
20. Do men or women do most of the grocery shopping?
Women are more likely to be found cruising the grocery store aisles than men.
Among primary shoppers for multi-person households, 70% are female. For the
non-married crowd, 53% are women.
21. How old is the average grocery shopper?
The average age for adult grocery shoppers in the U.S. is 44. The average for
female shoppers is slightly higher, at 47.
22. Who spends the most time shopping?
Women take a little longer to get their shopping done than men, averaging 42
 minutes versus 39. The under 30 crowd also takes longer, averaging a 43-minute
trip compared to 40 minutes for shoppers aged 30 and up.
23. What are shoppers spending the most money on?
The biggest chunk of the shopping budget goes toward the middle aisles of the
store. Nearly 25% of grocery shopping dollars are spent on processed foods and
sweets.
24. What percentage of shoppers prefer locally grown food?
Concerns about processed foods have led some shoppers to opt for organic
versions of their favorite products. Despite the higher cost, 25% of shoppers say
they specifically look for foods that are locally grown or sourced.
THE BOTTOM LINE
Grocery shopping is one of life’s necessary evils — it’s a drain on your wallet and your
time, but at least you get the benefit of a stocked fridge and pantry in return for your hard
work. Plan around the busy times and you can minimize the amount of time you spend
navigating the aisles and standing in line.
In the banana catsup industry, there is only one major player considered to be
internationally competitive. Although there are many different variants of banana sauces,
NutriAsia dominates both the local and international market. Thus, there is no
competition. Banana Powder Banana powder is made using green Cavendish bananas.
Given that banana powder is a by-product of bananas, it undergoes a process of peeling,
chopping, and solar and mechanical drying. This product is a cheaper and healthier
alternative for wheat powder that is rich in vitamins and minerals. There is competition in
the banana powder industry. To understand the competition better, this paper will focus
on the discussion of the following companies: 1. Dynasty Banana Flour Trading Dynasty
Banana Flour Trading is the number one manufacturer, trader, and exporter of banana
powder in the Philippines based in Davao del Norte. The powder manufactured by the
company is used locally for the production of catsup, while internationally; it is used to
reduce stomach problems of animals and as a live stock feeds additive. Furthermore, it is
also used as plywood adhesive (Dynasty Banana Flour Trading, n.d.). Today, Dynasty
Banana Flour Trading supplies its products around the Philippines and in Asia/Pacific
(Dynasty Banana Flour Trading, 2009). 2. Etexim International Trading Company Etexim
International Trading Company, a manufacturer of Cavendish bananas based in Davao del
Norte. Its factory houses all its produce and processed products such as: Cavendish
bananas, pineapples, banana powder, coco fiber, copra mea (Etexim lnternational Trading
Company, 2015). Etexim International exports to countries in Southeast Asia, Africa,
Middle East, Eastern Asia, and Western Europe (Etexim International Trading Company,
2012). 3. Cool Milling Ventures Corporation Cool Milling Ventures Corp. is a private
corporation engaged in the production of banana powder used as food ingredient for
catsup, fruit drinks, etc. A lower grade powder by-product is used as animal feed and can
be used for industrial purposes such as gluing paste. Its mill is situated right in the center
of "banana country" in Southern Philippines, where the main raw material (banana chips)
is bought 10
https://www.coursehero.com/file/p5dlg4b/In-the-banana-catsup-industry-there-is-only-one-
major-player-considered-to-be/
DOST Helps Improve Production Standards for Banana
Ketchup
Wednesday, September 11, 2013 07:46 AM Views : 2043by:ITDI-DOST
Bicutan, Taguig City, September 9, 2013. In the last few months, food researchers at
DOST-ITDI (Department of Science and Technology –Industrial Technology
Development Institute) has been revisiting processing methods for local favorite foods
and one of them is banana sauce or catsup/ketchup, so that this time, processing standards
for this all-time favorite condimentare now in place. Following the improved standard for
processing and packaging done by DOST-ITDI experts, production can now be done the
safer way.
With this development, its safe consumption is guaranteed.
This favorite dip is perfectly matched with fried foods and snacks, e.g., chicken/fish,
French fries or chips, and also a popular salad dressing on its own, or in combination with
other
sauces or dips. So dig in and enjoy, worry free.
Ms. Teresita S. Palomares, Supervising Science Research Specialist of the Food
Processing Division (FPD) of the ITDI – DOST said that in the process of trying to
improve the local banana ketchup, "our team collected commercial brands of
bananaketchup and then did physico-chemical analysis on the essential composition and
factors affecting the quality of the products to determine what needs to be improved".
Of the features or characteristics of the product that were studied, "we found that
titratable acidity does not have a significant impact on the quality and safety of the
product. Instead, we paid attention on other features that would readily affect the quality
of the banana ketchup such as its consistency or viscosity where synerisis can occur", she
added.
Synerisis occurs when moisture separates from the structural matrix (or body mass) of the
product due to heat exposure, rendering its consistency to become watery. This watery
consistency dilutes the flavor of the product, resulting to poor quality and/or spoilage,
directly affecting its safety. Then, the products are no longer fit for consumption and
selling.
The research team also recommended some modifications for the product packaging and
labeling based on guidelines set by the Food and Drug Administration or FDA to include
product identity and specification of its contents. As revised, the name of the product will
now be confined to "Banana Ketchup".
During the development of the standard, people from the academe, R&D staff of banana
ketchup manufacturers, and some representatives from the FDA collaborated and worked
on a series of technical revisions and public consultations to come up with the
improved /revised standard. The draft standard now awaits the final approval of the FDA.
(Delia Delica-Gotis with reports from CCortado)
Source: http://www.itdi.dost.gov.ph/images/stories/docs/flashreport/banana%20ketchup
%20pr_sept%209%202013.pdf

A sagging banana industry

DURIAN SHAKE Ni Edith R. Regalado | Updated December 5, 2010 - 12:00am
0 1 googleplus0 0
SUMISIGAW na ng “tulong!” ang mga nasa industriya ng saging dito sa timog Mindanao
dahil nga sa pagkawala nang malaking bahagi ng kanilang kinikita mula sa export nila sa
Iran.
Ang Iran ay ang pinakamalaking market ng Philippine bananas na kung saan pinapadala
ang higit sa 50 percent na total banana export ng bansa. Ngunit nitong huli ay nagkaroon
ng problema dahil nga nag-impose ng sanctions ang America sa Iran bunsod ng patuloy
nitong pagsulong ng kanilang nuclear program.
Hindi naman talaga banned ang Philippine bananas sa Iran. Nagkataon lang na hindi
nababayaran nang maayos ang ating mga banana growers and exporters kaya hindi na rin
nila maipatuloy ang mga transactions nila sa Iran buyers. Kahit paano para sa mga nasa
banana industry ang nangyayari ay isa na ring “de facto” ban dahil nga sa problema sa
bayaran ng ini-export na saging sa Iran.
Labis na naapektuhan ang Philippine banana industry kasi ang Iranian currency na rial ay
hindi tinatanggap ng ating foreign exchange system. Ang ginagawa ng mga Iranian
banana buyers ay nag-aaply sila ng letter of credit sa mga banko sa Dubai upang
makakuha sila ng saging mula sa Pilipinas. Ngunit maging ang Dubai banks ay naging
matumal din sa pag-iissue ng letter of credit sa mga taga Iran.
X

lo g o

Nangangambang maging malungkot ang Pasko ng mga libu-libong manggagawa sa

banana industry dito sa Mindanao dahil sa nangyari sa Iran.
Nahihirapan na ang mga banana growers at exporters dito. Nangangamba rin silang
mabubulok lang ang milyun-milyong kahon ng saging dito sa Mindanao dahil nga sa
kawalan ng market nito.
Nagkaroon na nga ng Senate inquiry dito sa Davao City noong Huwebes sa kung ano ang
dapat gagawin ng ating pamahalaan upang matulungan ang naghihikahos na industriya ng
saging.
Isa sa mga suggestions ay ang paggamit ng Agricultural Competitiveness Enhancement
Fund (ACEF) ng pamahalaan para matulungan ang industriya ng saging. Ito ay
tinitingnan na ng Department of Agriculture.
Isinangguni rin na magbuo ng isang high-level team na pupuntang Iran upang makipag-
usap ukol sa sitwasyon ng ating banana industry.
Dapat umaksyon agad ang pamahalaang Aquino sa problemang ito ng industriya ng
saging natin. Huwag nang hintayin na magkaroon na naman ng panibago at mas malalang
problema dahil hindi man lang nalapatan ng tamang solusyon ang dinadaing ngayon ng
mga nasa industriya ng saging.
Huwag hayaang maging “banana catsup case” ang Pilipinas na tiyak ikatutuwa ng mga
kakompetensiya nating mga bansa sa banana production.
philstar.1