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Establish Major Data
Targets and Study
Media Relations Plan |--------- > |--------- > Release

Identify list Use identified

industry list to reach
Influencer Relations influencers out

Identify
target list of Follow and
Earned

social engage
Social Engagement influencers identified list |--------- >

Create award Apply and

list with due continue
Speaking & Awards dates research |--------- > |--------- >

Initial Site Roll out terms

Organic Search Analysis per month |--------- > |--------- >

Promotional
Email, Topic:
Digital Newsletter |--------- > |--------- > TBD |--------- >

Email Marketing

Supporting
Social Content posts |--------- > |--------- > |--------- >
Owned

Supporting
Blogging Posts |--------- > |--------- > |--------- >

Webinars Webinar 1
 Video

Case Studies Case Study 1

Promote data
release in
identified
Sponsored Content promotions

PPC Advertising GAP Analysis |--------- > |--------- > |--------- >

Display Ads |--------- > |--------- > |--------- > |--------- >
Paid

Social Ads |--------- > |--------- > |--------- > |--------- >

Paid Emails

Remarketing Ads |--------- >

Select
Appropriate
Conferences/Tradeshows Trade Shows Trade Show 1
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|--------- > |--------- > |--------- > |--------- > |--------- > |--------- > |--------- >

|--------- > |--------- > |--------- > |--------- > |--------- > |--------- > |--------- >

|--------- > |--------- > |--------- > |--------- > |--------- > |--------- > |--------- >

|--------- > |--------- > |--------- > |--------- > |--------- > |--------- > |--------- >

|--------- > |--------- > |--------- > |--------- > |--------- > |--------- > |--------- >

Promotional Promotional
Email, Topic: Email, Topic:
|--------- > |--------- > TBD |--------- > |--------- > |--------- > TBD

Complete
Written
Campaign Build Build Integrated Campaign #1,
Plan Materials Materials Plan: TBD

|--------- > |--------- > |--------- > |--------- > |--------- > |--------- > |--------- >

|--------- > |--------- > |--------- > |--------- > |--------- > |--------- > |--------- >

Webinar 2 Webinar 3
 Create services related video

Case Study 2

Promotion #2

|--------- > |--------- > |--------- > |--------- > |--------- > |--------- > |--------- >

|--------- > |--------- > |--------- > |--------- > |--------- > |--------- > |--------- >

|--------- > |--------- > |--------- > |--------- > |--------- > |--------- > |--------- >

Promote data
release

|--------- > |--------- > |--------- > |--------- > |--------- > |--------- > |--------- >

Trade Show 2 Trade Show 3

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|--------- >

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|--------- >

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|--------- >

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|--------- >

|--------- >
Case Study 3

|--------- >

|--------- >

|--------- >

|--------- >
 Walker Sands is a public relations and digital marketing agency for technology and business-
to-business companies. Walker Sands was founded in 2001 to provide data-driven marketing
support for a wide array of companies with the business mission of providing best-in-class
communications counsel and services. Walker Sands is a two-time Inc. 5000 Honoree and has
received several other industry-specific awards, such as PRSA Skylines, Hermes and PR Daily,
among others.

To learn more, visit www.walkersands.com