Berkley Hopkins

Marketing Professional

6085 Water Street, Plano Texas 75024

Cell: (817) 475-6401 – berkleyhopkins@yahoo.com
Professional Summary
  Graduated with Bachelor and Masters degree in three and a half years
 Five years of marketing experience including:
o One year local store marketing/franchise marketing
o One year trade marketing
o One year email and digital marketing
o One year franchise development marketing
o One year gift card marketing
 Two year of sales experience

Education
Master of Business Administration-Sports Graduated; December 2015
Oklahoma State University—Stillwater, OK; Barcelona, Spain 3.3 GPA
Bachelor of Business Administration: Management and Marketing-Sports Graduated; July 2014
Oklahoma State University—Stillwater, OK; Australia 3.5 GPA

Additional Education and Certifications

 Google AdWords: Fundamentals, Shopping, and Display – Google Partners
 Google Analytics – Google Partners
 Inbound Marketing – HubSpot Academy
 Digital Marketing – HubSpot Academy
 Branding Basics Workshop – Canva Design School

Work Experience
Marketing Specialist – Jamba Juice - Plano, TX April 2017-current
 Project management of all LSM programs (campaign and local toolkits) and off-premise programs (gift card
partnerships and catering) including program strategy, development and execution, to ensure impactful and
optimal execution
 Management of LSM vendors (digital/social media, CRM, online fulfillment center) and off-premise vendors (gift
cards, card marketing, creative agency, and print) to ensure optimal execution and service to the franchise
community
 Coordination of field marketing activities and off-premise activities (events, catering and local PR)
 Leads analytics of local marketing programs and competitive analysis to understand effectiveness and
opportunities for optimization
 Traffic all creative requests from franchise community and serve as point person for coordinating with field
marketing managers, agency, product marketing, legal and POS
 Serves as field marketing communication liaison between cross functional groups and franchise community,
including building an efficient and effective mechanism for case studies/ best practice sharing across the system
 Work with sr. digital marketing manager to create and implement email strategies, calendar, creative and
promotions at a national and local level
 Create, manage and report promotion codes to distribute through marketing channels (email or print)
Special Projects:
 Supported pilot of catering program test/launch in 40 company-owned stores
 Created local marketing materials (briefed agency, reviewed rounds of creative, managed production and
shipment of materials)
 Lead and coordinated on-the-ground marketing initiatives, including large office events, sampling occasions,
chamber events, off-site events (5k races, youth sports events)
 Managed partnerships through catering platform, including management/brand agency, sports agency, and digital
agencies
 Managed guest and internal team feedback of catering platform through surveys and close communication with
senior ops leadership
Trade Marketing - Brand Activation Manager – Anheuser-Busch - Dallas, TX March 2016-April 2017
 Activations at on-premise retail accounts in the DFW area and implement marketing strategies to produce sales
 Work with local wholesalers to plan and execute ABI promotional budgets in order to maximize return on
investment
 Cultivate and strengthen retailer relationships to develop and implement effective plans to increase sales volume,
number of draught placements, and points of distribution through consistent targeted account visits
Marketing Associate – Brooksource - Dallas, TX June 2015-December 2015
  Marketing to the younger generation in order to expand knowledge of IT jobs offered in some of our partnered
Fortune 500 companies
 Expanding the brand name with efficient marketing through all social media outlets and on-site visits
 Assist in business development by setting meetings, generating leads, networking, and attending client meetings
and outings
 Manage process and project deadlines
Marketing Associate– OSU Football – Stillwater, OK December 2012- September 2015
 Conduct Marketing and Promotions for collegiate football
 Develop and implement marketing plans, marketing research, and community relations to help the football
department thrive
 Actively seeking improvement for internal and external use

Leadership Experience and Awards

 Sigma Alpha Lambda – National Leadership and Honors 2012-2015
 Chi Omega Sorority - Member 2012-2015
 Spears School of Business Dean’s List 2012-2015
 Transfer Nonresident Achievement Scholarship 2012-2014
 Oklahoma State University - Ambassador and Football Recruiter 2013-2015
 International Dean’s List Society 2014-2015
 Marketing Scholarship 2014