Appendices

Calculating the projected market share

Given the projected population of the morbidity for the next five years, the researchers

can easily project the demand for EDC for the upcoming years by conducting survey in the

locality of Lucena City.

Step 1. The researchers conducted an interview to different diagnostic centers in Lucena City

regarding with their services offered to the market. With this, the researchers would be able to

know the in-demand services that the market would most likely to avail.

Step 2. The researchers made questionnaires indicated therein the services offered from the

different diagnostic centers in Lucena City. With this, the researchers were able to know the

services that the market would undergo.

Step 3. The researchers tallied and averaged the responses of the survey out of the 500

respondents. From here the 28% percent of market share was computed by using the principle of

conservatism in which we strictly expect the lowest possible income and highest possible

expenses.
 Number of
Services Offered respondents who Percentage
avail the services
Amylase 125 25%
aPTT (PTT) 119 24%
AIC (Hemoglobin
ATC or 106 21%
glycohemoglobin
CBC 275 55%
Electrolytes 113 23%
ESR 106 21%
hCG 106 21%
Microalbumin 113 18%
Lipid Profile 106 21%
PSA 113 23%
PT 106 21%
Stool Culture 175 35%
Uric Acid 138 28%
Urinalysis 275 55%
Urine Culture 220 44%
TOTAL 28%