SECTOR CAPSULE: READY MEALS IN INDIA

30 Nov 2017
HEADLINES
Ready meals grows by 16% in current value terms to reach INR20.4 billion in 2017
Convenience, quick format of traditional Indian cuisine, authentic taste, variety and portion sizes are the
main factors driving category growth
Frozen ready meals continues to post fastest growth in current value terms in 2017, with 16%
Average unit price of ready meals grows by 3% in 2017 in current value terms
McCain Foods India Pvt Ltd leads the category with 27% value share in 2017
The category is expected to post a 6% CAGR over the forecast period at constant 2017 prices

COMPETITIVE LANDSCAPE
McCain Foods India Pvt Ltd is the leader in ready meals in 2017 with a 27% share in current value terms.
Most of its products are available in the frozen format of ready meals such as mini samosas, vegetable
nuggets and similar products, which are enjoyed by children as young mothers simply heat the food and
offer it to them as an evening snack or as a complete meal for supper occasionally.
Capital Foods Ltd’s share increased by 1.4 percentage points in 2017 in current value terms. The company
under its brand Ching’s offers sandwiches, spring rolls and similar products and has been expanding its
product portfolio in frozen ready meals. The company is also engaged in many in-store promotional
activities such as offering free samples and “buy one and get one” offers to attract consumers during their
store visits.

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NATIONAL BRAND OWNERS AND THEIR BRANDS
Company Name (NBO) Brand (GBO)
Al Kabeer Exports Pvt Ltd Al Kabeer (Al Kabeer Exports Pvt Ltd)
Bambino Agro Industries Ltd Bambino (Bambino Agro Industries Ltd)
Capital Foods Ltd Chings (Capital Foods Ltd)
Gits Food Products Pvt Ltd Gits Ready To Eat (Gits Food Products Pvt Ltd)
Innovative Foods Ltd Sumeru (Innovative Foods Ltd)
Aashirvaad (ITC Group), Kitchens of India (ITC Group), Sunfeast (ITC
ITC Ltd
Group)
Kohinoor Foods Ltd Kohinoor (McCormick & Co Inc)
Kohinoor Speciality Foods India Pvt Ltd Kohinoor (McCormick & Co Inc)
McCain Foods India Pvt Ltd McCain (McCain Foods Ltd)
Merino Group Vegit (Merino Group)
MTR Foods Ltd MTR (Orkla Group)
Vadilal Industries Ltd Quick Treat (Vadilal Industries Ltd)
Venky's India Ltd Venky's (Venky's India Ltd)
Source: Passport by Euromonitor International

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FORECAST

DEFINITIONS AND METHODOLOGY

Ready Meals
This is the aggregation of shelf stable, frozen, dried, chilled ready meals, dinner mixes, frozen pizza,
chilled pizza and prepared salads.
Note: Ready meals are products that have had recipe ''skills'' added to them by the manufacturer,
resulting in a high degree of readiness, completion and convenience. Ready meals are generally
accepted to be complete meals that require few or no extra ingredients, however, in the case of
canned/preserved ready meals, the term also encompasses meal ''centres’; for dinner mixes, the term
encompasses part meals. Some ready meals may require cooking; others may simply need reheating,
prior to serving.

Methodology
This report is derived from Euromonitor International’s Passport information system. Industry
research is carried out by a global team of more than 600 in-country analysts and is based on a core
set of research techniques:
National-level desk research, company research and analysis, store checking, trade interviewing with
national players and market analysis
International-level desk research, multinational company research and analysis, trade interviewing with
international players and market analysis

© Euromonitor International 2017 www.euromonitor.com

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