Peter Coeckelbergh

peter.coeckelbergh@skynet.be
www.petercoeckelbergh.be
+32 0498 11 00 80

Summary
• Creative Generalist. Innovative, though very analytical out of the box thinker. Strong
believer of "Value Driven Sales, Marketing and Management"
• Proven Record as national and international manager in a broad variety of industries.
• Extensive experience as international interim manager. Major business development
projects in very diverse areas such as Internet Banking (Germany) and high end retail
products (world-wide), franchise development (Australia).
• 10 years of experience as Sales Performance Developer and Executive Trainer & Coach.

• Fluent in Dutch, English, French, German, Spanish.

Experience
Part Time Sales & Marketing Manager TWERK vzw
June 2014 – March 2018

TWERK vzw is a company active in social economy. They produce Belgian Chocolate with a
team of about 15 employees with autism. In June 2014 I was asked to support their marketing
and sales on a part-time basis.

Over a priod of 3 years we managed to increase the sales by a factor three.

Business Partner at IntoBalance

June 2015 - 2016

The purpose of Into Balance is to facilitate its customer’s success by increasing the Personal
Productivity of key players such as managers, knowledge workers, consultants and sales
people. The methodology is the result of cross-fertilization of the insights of my business
partner Johan Puttaert and my own.

Our approach is based on the principles of "Value Driven (Self) Management". The basic
principle of Value Driven Management is quite simple: when considering making a decision
or taking actions, employees must consider the impact these proposed actions or decisions
will have on the value of the organization over time. In order to be able to live these
principles, however, employees must understand to whom and how they deliver value and
what are the corresponding value drivers. We support individuals and organisations to
develop these insights through consulting, work-shops, training and coaching.

This process is supported by productivity-dashboards produced by our Personal Productivity

Tool which we believe are especially very useful in Work 2.0 environments.

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This project is still in development stage. I share the leadership of this development with my
business partners.

I offer on a free lance basis business consultancy, training and personal coaching of Business
Owners and CEO to Small and Medium sized businesses in any areas where they encounter
weaknesses and threads.

Managing Partner at Fincratus

October 2011 - April 2014 (2 years 7 months)

FINCRATUS is the division of OPICO that offers management support to owners of medium
sized companies that experience financial difficulties ranging from the inability to raise funds,
get loans up to guidance in legal protection to avoid bankruptcy. If bankruptcy is no longer
avoidable we help the company owner to pick up his life and career.

RESPONSABILITIES

• General management
• Personal (Business) coaching of company owners and directors
• Strategic and operational marketing

MAJOR ACHIEVEMENTS

• Acquisition and servicing of more than 50 customers in the course of 2 years

• Development of a set of excel tools that enable managers of small and medium sized
companies to improve financial control such as cash management, stock management,
cost calculation and budgeting.
• Design for “paperless business approach” for small and medium sized companies.

Senior Consultant Sales Performance Development at BCT NV

November 2003 - January 2012 (8 years 3 months)

Senior Consultant, Business Development Sales and Sales Management performance

development.

RESPONSABILITIES

• Account & Project Manager for Sales Performance

• Business Development Manager Sales
• Senior consultant Performance Development

MAJOR ACHIEVEMENTS

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 • Lead successfully several major behavioural change programs in an international
context in very different areas such as chemical, packaging, IT and HR and retail.
• Development and successfully marketing of a “consultative approach to value selling”.

Guest lecturer Marketing at FHR Institute for social studies

Guest lecturer at LimaPo institute, Parimaribo, Suriname

December 2004 - July 2011 (6 years 8 months)

• Lecturing Marketing in the Maastricht School of Management MBA program.

Guest lecturer at the University of Nanjin, China

August 2001

• Lecturing Management of Information Systems in the Maastricht School of

Management MBA program.

Franchise Development Manager at Kleenmaid (Australia)

May 2002 - December 2003 (1 year 8 months)

Kleenmaid was ex-customer of Demeyere (see previous job). They sold high-end white goods
through 20 franchised retail stores. The company does no longer exist since 2009.

RESPONSABILITIES

• Member of the management team

• Identification and training of new franchisees
• Training and Coaching the franchisees during the first month operations Account &
Project Manager for Sales Performance
• Opening new stores (3) from identification of the location to the opening of the store

MAJOR ACHIEVEMENTS

• I11 franchisees sold, 3 new stores opened

• Development of a new KPI based recruitment system for franchisees

Export and markting Director at Werkhuizen Demeyere (www.demeyere.be)

1997 - 2001 (4 years)

Werkhuizen Demeyere is a Belgian Manufacturer of high-end cookware which in the mean

time has been acquired by the Zwilling Group.

RESPONSABILITIES

• Member of the management team

• Worldwide support and development of the network of agents and distributors.
• Responsible for international marketing and marcom

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MAJOR ACHIEVEMENTS

• Identification and development of new agents in Germany, UK, Denmark, Sweden,

Norway and Finland.
• Successful development of major direct accounts such as Kleenmaid (see above)
• Creation of new corporate ID and marcom material
• Development of multi-lingual database system feeding web site, price lists and pos-
material allowing the company to automatically generate these in 11 languages.

Business Development Consultant (Germany) at FICS

April 1998 - December 1998 (9 months)

Interin Manager - marketing research project identifying business opportunties for FICS in
Germany. Electronic & Internet Banking applications.

Senior Vice President Sales & Marketing (Vienna, Austria) at Management Data
(Austria)
April 1991 - April 1998 (7 years 1 month)

Managment Data was a subsidiary of Credit Anstalt Bankverrein, at that time the largest
Austrian bank. Specialised in automation of international departments (reconciliation
applications, international payments, documentary credits) and risk management applications.

After setting up the Benelux subsidiary company successfully took on responsible for the
management of 25 Sales Centres Worldwide.

Partner - Sales & Marketing Director at Didac International

July 1986 - November 1991 (5 years 5 months)

Started company with 2 partners in the area of automation of backoffices of international

banking divisions. We acquired more than 350 banks in 33 countries before selling the
company in 1991.

Personal info

Geboren te Niel, 13/04/1959

Gescheiden, 3 kinderen in co-ouderschap
Adres: Markt 5, 1780 Wemmel

Education

Katholieke Universiteit Leuven

ir, Master Electromechanical Engineering, 1979 - 1986

INSEAD
Interntational Marketing, 1995

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References – ex- managers

Peter Tuybens
Director Consultancy & Development Acerta
Peter.tuybens@acerta.be
0475 53 27 56

Lut Crijns
Head of HR Business Support at KU Leuven
Previous HR Director of Acerta Consult and Director Consultancy & Development Acerta
Lut.Crijns@kuleuven.be
016/37 92 32

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Maurits Demeyere
CEO op rust Werkhuizen Demeyere
M.Demeyere@demeyere.be
0495 530551

References – customers

Carsten N. Knudsen
CEO – Esko Artworks
Carsten.Knudsen@esko.com
+45 21 46 42 36
Change Project: Strategic Mind Shift, worldwide roll out

Dirk Debraekeleer
CEO MediaGeniX NG
dirk.debraekeleer@icloud.com
0475/367840.
Change Project: Development and implementation of Account Management & Team Selling
approach

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