SWOT analysis of Robi:

A SWOT analysis is a tool that identifies the strengths, weaknesses, opportunities and threats of
an organization. This analysis will include an assessment of their internal environment (strengths
and weaknesses) and also their external environment (opportunities and threats).

S W
O T
STRENGTHS (+) WEAKNESSES (–)
 Strong Capital base  Not enough credentials for prevention

 Experienced management team of external issues

 Diversified funding sources  Network problem outside the Dhaka

 Outstanding market share  Developing advertising strategy with

 Diversified business exposure less output

 Lack of service production unit

OPPORTUNITIES (+) THREATS (–)

 Business expansion opportunities  Restriction of Government
 Fund raising through new financial regulations.
products  Very high competition.
 Increasing income of population.  Losing market share due to
 Capital market operation aggressiveness of the competitors and
 Scope of product diversification customers connection switching
behavior,