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expres$
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Agenda @stBgdd?t'Jt

Background of CCME - Chairman and CEO

Salesand Marketing - CMO

Network Coverageand Technology - COO

Financial Highlights - CFO

CME CorporateStrategy- Chairmanand CEO

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Agenda @,4"$?d;

Background of CCME - Chairman and CEO

F Salesand Marketing - CMO

) Network Coverageand Technology- COO

) Financial Highlights - CFO

> CME CorporateStrategy- Chairmanand CEO

2
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Executive Summary @t39dd?e3€
CCME is the market leader in television advertising on inter-city and airport express
busesin China. The annual passengerflow is over 1 billion
Founded in 2003,CCME is now one of the top ten outdoor media companies and one of
the top one hundred media companiesin China
CCME was listed on AMEX in 2009and transfer its listing statusto the NASDAQ
Global SelectedMarket in Tune2010

Inter-cirybus Airport 0nillion)

CAGR $ 1 20
bus
22,339nsvo
,o,ru, $ 1 00
L5,260 55 z1oto $80
$60
10,053 $40
1- 6' 1270/o $20
'1,L2
$-
2006 2007 2008 2009 1H'10
2006 2007 2008 2009 Jun-10 Jun-10 x Revenue($ million) CAGR = 1490/o

# of Buses --r- # ofBus Operators * # ofRegions 3 Net Profit ($ million) CAGR = 2080/o

3
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Mission and Goal @ g9$?;

Provide excellent travelling experienceto business travelers and tourists

Allow eachpassengerto receive advertisers' messagesin an easy manner

. Provide right target demographics and effective saleschannels to advertisers

' To be the largest new media company in China; to allow all the passengershear
CCME's voice in all transportation means

' Enhancethe value of CCME, innovate and develop diversified and multi-dimension
media platforms, in order to provide an economicyet effectivemedia platform, and
become the best new media group in China

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Investment Highlights @ E{iii,a'*a

out-of-homemediais thesecondlarges.[ m-ediaplatformin China. lt is rapidlygrowrng

and CAGR is expectedto be over 201/o
in the nelxtthree years ' "
.
The marketleaderfor television
advertisingon inter-cityand airporlexpressbusesin
China;dominantmarketposition

Provide advertisementsand entertainmentprograms that enhancemedia effectiveness

strongadvertisingagencyand directsaleschannelcovers16 municipalitiesor

provrnces- Over 30 advertisingagenciesand over500advertisers^

by various multipre international brands and large nationar bands

t:Slgwledged
over the vears

stable and sustainable growth during the track record and in the future

Effective execution capability of the managementteam

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Competitive Advantages @S .ii$?.,,

Media Company
ffi*i,'x s.i."""j.rt FOCUS t ii
lilEFlEit iH *[
Inter- Airpolt lntra-city
Network Platform Subway Airlines Airports Building Home TV
city Bus Bus Bus
Cost - CPM as o/oof "r0%-20%
-3% -50% -207, ' 10 % -10% -55% 100%
Local TV CPM
Rate Card ($'000,30
sec,monthly, $49 $491 $247
Beiiine)
Opelating Malgin
(TTM as of Jun-10)
62% -4.6% -22.1,% -8.6%

With non-ad
Y Y Y Y Y N N N
Programs (Y/N)
Ave. Contact
150 60 30 30 150 80 2 Various
Duration (min)
No. of Passengels 'l
2.7 0.2 25 15 1, 250-300 Broadest
(milliony'day)
Level of Captivity H H M M H M M H
Souh.e:Canpa V tstinat!

6
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I mediaa*nr '
Otganizational Chart i express

Internal Audit Board

(ChendeXIAO)

GM
(Zheng CHENG)

cFo
WeiiiLIN)

Vice GM Vice GM Vice GM

Vice GM (Admin.) Financial (Customer Ser:vice
(Techmology) Controller (Finance) (Mark,:ting)
(t Jeisheng LU) (Biaoxing CIIEN) (Zhuofeng ZHEN) (]inlong DU) & Purchase)
flian YU)

Admin. Customel
Production Ac€ounting 'J:i::'x.1!'-: service
Department Depa*m€nt Department Department

HR Planning No*h China Purchasing

Department Depa*ment Sales Office Depa*ment

Engineering South & 5W

CEO Office Departrneni China Sales
Office

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Growth Strategy @;Bi$?H;

Further expand the network coveragethrough both organic growth and dcquisitions
Provide diversified media products: increaseembedded advertisement and develop
other fypes of products
Extend advertising media plafforms: improve airport expressmedia network and
establish tour buses media network
Improve customer servicesand technical support to enhancecustomer loyalty
Further strengthen relationship with bus opelators
Promote international management standard, development an elite management
team
Enhancecorporate core value
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Agenda @8i$?ri;

,} Background of CCME - Chairman and CEO

,} Salesand Marketing - CMO

) Network Coverageand Technology- COO

)' Financial Highlights - CFO

> CME CorporateStrategy- Chairmanand CEO

9
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BusinessOvervrew express

r CCME operatesan advertising media network targeting the havelling

population
Network Target Audience
Inter-city Buses
. Connecting tier 1, 2, Average age30 ,male is the
and 3 cities majority
. Average journey time For businessor tourism purpose
around 2.5 hours
Mid-to-high income group

Airport ExpressBuses
. Connectingairport and PMEB group (Professional,
the cities Management,Executives,
. Averagejourney time Businessman)is majority
around t hour High education level
High income and consumption
level group

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Ad Format @ts 3i$?H5
r We provide three formats: regular ad, embedded ad, theme ad

Regular Ad
. BroadcastFrequency:10 minutes advertisement
time slots after every 30 minutes program By multiple ad
. Ad slot:5, 10,15,30,60seconds formats, we
. 20.5minutes regular ad sold every month Provide multiple
product selections
EmbeddedAd
. BroadcastFrequency:blended in the 30 minutes Provide tailor-made
program broadcast
products and
. T yp e :ch a m e le n title m e n sp servlces
l, e cia ljo in t
e n title m e n scr
t, e e nswitch in ge n title m e n st,tudi o Improve media
background entitlement reach and ad
. Ad slot: 5, 10, 15,30, 60 seconds awareness
.6.7 minutes embeddedad sold every month
Increasetevenue
a while ensuring the
Theme Ad- 30 minutes
BroadcastFrequency:Broadcastoncethe bus broadcastingof
engine starts
non-ad program
Ad slot: 60 seconds
5 minutes theme ad sold every month

11
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SalesModel @ si$?a-J3
r Our sales model is to not only develop and maintain agent channel, but
also actively develop our direct saleschannel
SalesAgencies . Develop clients that
. Over 30 agenciesas of june 2010,2-4 do regiornl media
agenciesin eachregion
buy, such as Aier
Ophthalmology ,
. Ihe averagevear in co-operdtionis Haier and China
.z.5years Telecomprovincial

"".:tdf;hr,*-.
. All aggnciesare major regional subsidiaries
aovertrsmgcompames . Sell 21 minutes
. Annual media purchasecontract, advertising time
monthly settlement evpnr n.rnnth
Serweagentse.g.,feedbackon
""P;1"+1""{$s+o*" broadcastingmonitoring
Visit eachasent 2-3 times
+zhou Develop clients who
Sales Team do national media
&*g"n". . 113 salesmenare stationedin 14 buy, such as Industry
salescenteras of June2010 bank, Micoe, Alibaba
i;;;;; I . Provide serviceto agencies,
m€anwhile actively seekingdirect
Sell 11.2minutes
advertising,time
i+-:"*:1 i aovefflsefs
every monrn
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Advertisers @ml8i$?aH'
r Our advertisersare national brands mainly in F&B, telecomand apparel
sectors
Advertisers (Selected) Top Ten Advertisers
Rar-rk 2009 1H',10
Brand Sector Ad minutes Brand Sector Ad minutes
3nr* 1 China
CMCC Telecom 40.28 Telecom 60
SIEMENS @HFAcHl Telecom
2 Cokecola F&B 36.33 cMcc Telecom 58.5
€}3,",€*E9"{"Sgi ffiff 3 Unit?resent F&B 36.08 Coke cola F&B 52.5
@iiif,s.f @ft*r # tqru 4 China
Telecoli
Telecom 36.08 Unit-present T&B 5L.75

etm#)*t li xqns Ot'tcl 5 Pepsi F&B 33.33 Pepsi F&B 49

ffisffim
6 Master Kong F&B 27.42 Eratat Appalel 47
cztdeee (+a EY:t*A*.1 7 Eratat Apparel 20.25 Xiduoduo F&B 39.5

@ O nE e 9
8 Xiduoduo
GuJingcong
F&B
F&B
18.00
17.83
Master Kong
CuJingcong
F&B
F&B 29.5
10 Health care
Rejiaman L7. 33 Seven wolf Apparel 28.5
Advertiser's Voice Droducts
Pepsl;ChinaMediaExpIess@byitslargescaleinte1-citybusnetwoIk,whichis
highly helpful to our salesexparsion.
CMCC: China MediaExpress' network penetrate large target audience precisely. It fits our products very well.
Leaozo:ChinaMediaExpress' media cost is much lower than traditional media, which is the main reason that we chose CME

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I media
Media Advantages rexpress

r High media reach and ad awareness

> Media reach of inter-citv bus TV is 1.28times of ftaditional TV and 2.18times of
intra-city bus TV
> Media reach of airport bus TY is 90%,i.e.,90%of surveyed passengeisclaimed
that they watch advertisementson airport bus TV in the previous month
> Take China Mobile for example,82%ol suweyed passengersclaimed that they
watch China Mobile's advertisementson CME airport bui TV in the one morrih

r LowCPM
> CME's CPM of 15 secondsad time
slot on inter-city busesis $0.5(-RMB
CME airport shuttle
3.5) in first half 2010,which is -3% of
CPM of local TV station

Source:CTR research;managetnenlestimate

L4
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Agenda @ Big?Hs

,} Background of CCME - Chairman and CEO

P Salesand Marketing - CMO

Network Coverageand Technology - COO

)> Financial Highlights - CFO

F CVIECorporateStrategy- Chairmanand CEO

15
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Inter-city Bus Network @ i:.t.',,i,.':
r,s,,
*,

# of inter-cify buses Established national inter-city bus

6ao/^
media network
CP,GY?
20,161 22,239
15,260
10,053

Jun-10

# of regions covered

CAGR=4I
J, zooz
zooa
W::iY"l
I zoos
Irrrr-lt) f_l zoro

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Airport Shuttle Bus Network @ gl$'.agg

# of airport shuttle buses expandin airport shuttle bus

media network

Jan'10 Feh'I0 Nlor'l0 .\pr'I0 NIaS'IO Jun'ltt

# of regions covered

As of June2010
Jan'10 Feb'10 Mar'10 Apr'10 Vay'10 fun'10 @ Expandedin Sept2010

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Bus Operator Co-operationModel @B:8i$?ffii
Copyright Comfortable
Economic Benefits
Prosram Environment
r Copyright programs and I To provide stable r Various popular
self-madeprograms to supplementaryincome to bus entertainmentprograms
improve our credibility operators helps to attract passengers

lF th ! jif.

;q4t J14,

r Long-termrelationship
# of buses bv vears of co-opg!44e4 # of bus op,C!4telqbyfe4lq of co-operation
10,000 8,010 25 21,
8,000 6,721
20
6,000 4,562 10
4,000 10
2,000 602 524 5 0
0 0
5 Yeals 4Yeals 3 Yearc 2Y€ars lYear <:LYear 5 Yearc 4 Years 3 Yearc 2Yearc l Year <1 Year

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Technology Advantages @Ei$?aJ;
Tl-Ievideo port is directly comected
Startup with with the power switch of electricaldoor
Vehicle lock on eachbus,and the programming
startswhen the bus engineis tumed on.

When d1ebus entersthe serviceand the

bus dnver turns the engineofl the video
Memory will stop playing. The program and
Playing advertisementwill resumeas soonas the
engineis tuined on again to ensure
-" \.a /-+
contlnulry,
Mandatory

@
Eachadvertisingtime slot is
Commercial programmed duougll a password rlF
Breaks protectedelectronicchip.
;i-l
Invalidation The broadcastingsystemis an
|l {titSidl|;}alts#f}t&
Remote aulomdted -tem whicll docsnol dllo!.
-)
,rt
I i fi[frfi+&tlr6ll{lf
the ddver to manually tum it off or fast-
Controller
forward when adveftisements are shown.
h
I
USB A11programs and advertisements th
Password "-{; uploaded in the broadcastingsystemare xD7filiriilddtillrll

Protection <r/ safelyplotected by a unique password.

ll FIE'friEfiTEEsESI

19
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Customer Service @S"olAi;

. Daily on-site B0engineeringstaffs

monitoring are stationedat 16
. Monitoring data operation centers
provided by third- acrossthe nation
party institution Upload programs
(CTR):CTR provides manually; piloting the
ad broadcasting wireless uploading
monitoring report to technology,in order to
customerson the 10th
of every month. FAchieve real-time
Industry standard program update
sampling approach to Flmprove efficiency
ensure valid results
.800/400 hot lines, website feedback FSavelabor cost

. Professionalafter salesservicestaffs

20
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Agenda @ !ldrii.'.'

) Backgroundof CCME - Chairman and CEO

) Salesand Marketing - CMO

,} Network Coverageand Technology- COO

) Financial Highlights - CFO

> CME CorporateStrategy- Chairmanand CEO

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CCME Historical Income Statements @mt8fi$?H:

WTEEEEEE
I o.rr..r.r"" 63.0 95.9
I
='tol I
"- ' " I 37.8 98,0 15s"/"1
I
68.7
I
'1920/o
I GrossProfit 37.9 63.0 L;oo/o
I I

I cros"tr't*gin
(i0%o 660/0 60/oI
I (;2% 70% *^l
(2.8)
I (1.e) (6.2) 22(ir/rl
I operatingExpenses (6.4) 1290/o
I
35.1 62.5
I op."utirlg Income 56.6 6-lo/o 27.6 1"890/o

Iru,-o 37.9 59.8 58% 23.7 64.5 L79o/o

-1980/o
[*.r rr,"o*. 47.7 75.7 46.7
) 6' 590/o

Iu.,lut**i' 120/rt 130/o "lo/o

:-*t Jt]0/o 6%

22
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CCME Historical BalanceSheets @a"Farc'

Cnshmul Ctsh Equk'tlents tqq 57.2' 139.3

Accttttrrts Rcceirable 6.1 12.6 20.7
Tottl Cut'etrt Assets 36.1 70.o 1.63.4
Tottl Assets 49.7 83.0 188.7
Liabilities
(:tt 'r'erttLitlt ilit ies 7.8 28.6 /./.J

-t4.7 35.3 37.7

I rnt"t Litttitities 1
35.0 47.7 150.9
fShareholders'Equity
rl
1
ITotal Liabilitiesand Shareholders'Equity
.---' . 49.7 83.0 188.7
-__'*- ' -,

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CCME Key Financials @L3e$?ss3
r CCME has exhibited strong revenue growth and profitability

Net Revenue ($ million) Net Income ($ million)

$100.0 $100.0

$80.0 $80.0

$60.0 $60.0
$46.7
$4L.7
$40.0 $40.0
$26.2
$20.0 $20.0 $15.7

$0.0 $0.0
1H'09 1H',10 2008 2009 1H'10 2010E

aA

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Income StatementAnalysis - Revenue @lsi$?a'ii'

Revenue Breakdown by Revenue Breakdown by Revenue Breakdown by

Bus Type Channel Ad Format
100% 1000/o 700%
900/o 90o/o 9ln/o
800/o 80% 80%
700/o 700/o 7On/o
600/o 60% 5lo/a
50o/o 50% 500/o
40n/o 4U/o 4Do/o
300/o 300/o 300/o
mok 200/o 200/o
100/o l0o/o 100/o
0o/o oo/o Oo/o
2007 2008 2009 1H10 2007 2008 2009 1H10
Inter-city Buses AgentSales Regr:larAd I EmbeddedAd
I DfuectSales I ThemeAd
I Airport ExpressBuses

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Income StatementAnalysis - Revenue @r39$?K$

Average Monthly Revenue($million) & YoY Growth

Inter-citv Bus Media

15.0 c*9P fiLz.9 2007"

150%
10.0
"100%

5.0 qjt
50%

0%
2007 2008 2009 1 H' 1 0 1H'10
Average Monthly Sales($ million) +Growth

26
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Income StatementAnalysis - Revenue @8,.Fau
Revenue Driver I - Revenue Driver 2 - Revenue Driver 3 -
# of Buses(Endof Period) Ad Rate per Minute per Bus ($) Ad Minutes Sold @ndof reriod)
Inter-city Bus Media
25 t5
$19 $20
20 20 20
15 15 $19 $20 15
10 10 10
5 $2.5 $2.4
5 a-..*
0 0
2007 2008 2009 1H'10 2007 2008 2009 1H'10 2007 2008 2009 1H',10
# of buses('000units) +Regular Ad +-Embedded Ad +Regulai Ad +-Embedded Ad
-*- # of regions -FTheme Ad ..r-Theme Ad

Airport ExpressBus Media

500 400
400 300 20
300 200
t5

200 10
100 5
100
0 0
1H',10 1H'10 1H'10
# of buses(units) . Regular Ad EmbeddedAd o RegularAd EmbeddedAd
^ t Theme Ad ^
iF # of re a Thene Ad

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Income StatementAnalysis - Profit Margin@i3'$?eT3
r CCME has enjoyed high margins

Gross Profit & Margin Operating Profit & Margin

$80.0 90% $80.0

968.7

$60.0 80y. $60.0

$40.0 70% $40.0

$20.0 607. $20.0

$0.0 50% $0.0

2008 2009 1H'09 1H'10 2008 2009 1H'09 1H'10
Gross Profit ($ million) Operating Profit ($ million)
-.* GrossMargin (%) * oPerating Margin (%)

28
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Operating Cash Flow and Net Income @isi$?H;

OperatingCash Flow and Net Income($ million)

$50.0 $46.3
$41"7
$38.2
$40.0

$30.0 $27.4 fi26.2

$20.0
fi12.1
$10.0 $7.0

$0.0
2007 2008 2009

OperatingCashFlow I Net Income

,,q

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HH t s HHt H t H H t sttttsq ttsq tsq tttsrcE Er qqcqt

CCME Capital Structure @t8e$?asi

Total Common SharesOutstanding: 34.3M

Chairrnan and
Insiders
I Public Flow

* Foundersmayeamup to 7M Sharesand 7M Sharcsif theadjustednet incomein 2010and2011reached

83.5M
and 130.2M. resoectiztelu.

30
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Comparisonof Financials @l8idd?a$'
(For six months ended
June 30,2010)
CCME FocusMedia Vision China Air Media

Revenue($ million) 98.0 283.1 55.2 102.9

EBITDA ($ million) 64.5 60.1 (18.e) (14.3)

Net Income ($ million) 46.7 24.4 (104.8) (11..2)

Net Income Margin -190%

Diluted EPS($) 1,.07 0.16 (1.28) (0.17)

P/E (1H',10) 6.3x n/a n/a n/a

Sour.e: Matket Wdtch

3L
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Agenda @rst$au

) Background of CCME - Chairman and CEO

.} Salesand Marketing - CMO

F Network Coverageand Technology- COO

P FinancialHighlights - CFO

) CVtf Corporate Strategy- Chairman and CEO

;tz
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CME CorporateStrategy @8eg?as€

To focus our resourcesand energy on building the
Branding brand of China MediaExpress,and make China
Strategy MediaExpressthe major brand name in the out-of-
home media sector in China

To use expressbuses as our foundation to establish a

Business more complete media chain business model. To
Strategy enhance China MediaExpress' value through vertical
and horizontal approaches,and build CME into a
saleskind of media

To fully explore and utilize the media resources,

Resource policy and partners resourcesin sales,technology
Sfrategy and media plafform to improve corporation's overall
strength

J.'

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