TABLE OF CONTENTS

 REVIEW OF LITERATURE
 INTRODUCTION
 RESEARCH METHODOLOGY
 DATA ANALYSIS AND INTERPRETATION
 QUESTIONNAIRE
 LITERATURE REVIEW

The story of nestle begins in 1867, when Henri Nestlé developed a baby formula that saved a

child's life and marked the beginning of Nestlé's decades-old commitment to nutrition.

Henri Nestlé, a Swiss pharmacist, begins experimenting with cow's milk, wheat flnestle and

sugar to develop an alternative for infants who cannot be breastfed. His ultimate goal is to help

reduce infant mortality from malnutrition. Eventually, he develops Farine Lactée Henri Nestlé,

which is sold under his own coat of arms. This remains Nestlé's distinctive brand even

today.After the formula saves a child's life, people swiftly recognise its value, and soon Farine

Lactée Nestlé is available across Europe.

Today, Nestlé SA is the world's largest Food and Beverages Company, and a global leader in

health, nutrition and wellness. Consumers around the world, from village squares in Nigeria to

the skyscrapers of New York and Chicago, are united by the Nestlé promise of quality, taste,

nutrition and convenience.

Though headquartered in Vevey, Switzerland, we now have 487 factories dotted around the

globe, employing over 250,000 people in 86 countries. Nestle products are available in almost

every country, and in 2005 nestle global sales reached $73 billion.

Nestle operations are spread across three global zones covering Europe, the Americas, Asia,

Oceania and Africa. Recognising that every region has its special needs, the three zones operate

locally, but are united by a common vision and priorities. The voices of even the smallest local

markets are heard at nestle headquarters in Vevey, Switzerland.

Nestle immense popularity comes from nestle efforts to develop products that give quality and

nutritional benefits at low prices, even in the most remote regions.

We distribute them using local means; in Madagascar, for instance, backpacker salesmen sold

over 12 million MAGGI tablets within six months, an approach that was duplicated in Pakistan

and Mozambique.

Nestle consumers know that they can rely on us to be there when we are needed.
 INTRODUCTION

In this research I have survey the product performance and buying behavior of two famous

brands of chocolates – Nestle and Cadbury, which are consumed by people of all ages. During

this research I have interacted with people of “Ambala”. After this research I came to know how

people perceives these products on the variables like price, quality, advertisement, satisfaction,

taste, packaging, brand loyalty etc. I also came to know which particular brand of chocolate is

most preferred by people of different age groups. In this research I have surveyed that how

frequently and how much chocolate they consume, whether they buy small, big or family pack.

Trend of ongoing changes in their likings has been shown in the report. In this report I have tried

to explain the entire research and facts product wise.

OBJECTIVES OF THE STUDY

This project is based on the comparative study consumer behavior towards Nestle and

Cadbury chocolates. Objectives of the study are:

 The other objective is to know about the customer satisfaction level associated with

the product and the customer preference level.

 To increase customer satisfaction and recapture the market share by fulfilling the

customer needs.

 To study the factors affecting the consumption pattern.

 RESEARCH METHODOLOGY

This chapter describes the methodology of the study. This project is based on information

collected from primary sources. After the detailed study, an attempt has been made to present

comprehensive analysis of consumption of Cadbury and nestle chocolates consumed by the

people. The data had been used to cover various aspects like consumption, consumer’s

preference and customer’s satisfaction regarding Cadbury and Nestle chocolates. In collecting

requisite data and information regarding the topic selected, I went to the residents of Ludhiana

and collected the data.

Survey design:

The study is a cross sectional study because the data were collected at a single point of time. For

the purpose of present study a related sample of population was selected on the basis of

convenience.

Sample Size and Design:

A sample of 100 people was taken on the basis of convenience. The actual consumers were

contacted on the basis of random sampling.

Research Period:

Research work is only carried for 2 or 3 weeks.

Research Instrument:

This work is carried out through self-administered questionnaires. The questions included were

open ended, dichotomous and offered multiple choices.

Data Collection:

The data, which is collected for the purpose of study, is divided into 2 bases:

 Primary Source: The primary data comprises information survey of “Comparative

study of consumer behavior towards Nestle and Cadbury chocolates”. The data has been

collected directly from respondent with the help of structured questionnaires.

 Secondary Source: The secondary data was collected from internet, References from

Library.

Data Analysis:

The data is analyzed on the basis of suitable tables by using mathematical techniques. The

technique that I have used is bar technique.