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Vikas Kashyap
Email: find.vikask@gmail.com
Mob: +91 9990443488 LinkedIn: https://in.linkedin.com/in/vikas-kashyap-49468313

PROFILE SUMMARY
 An Analytics & Management professional with overall 6 years’ experience and 2 years in analytics for sales & marketing data.
 Post graduate diploma in management from the Indian Institute of Management Raipur.
 Entrepreneurial attitude, passion for learning, interpersonal skills and being highly result orientated are my key strengths.
 Certified Business Analyst from Dun & Bradstreet and Edupristine
CORE COMPETENCIES
 Analytical modelling techniques like Linear Regression, Logistic Regression, Decision Trees and Clustering.
 Analysis tools like R, SPSS, SAS, Tableau and MYSQL etc.
 Google analytics , Google Adwords & Wordpress
WORK EXPERIENCE
April ‘14 to Present Richfeel Health & Beauty Pvt Ltd Role: Area Sales Analyst
Role:
 Working as sales analyst for designing models to solve business problems using the data.
 Created analytical models for predicting sales of next quarter and evaluating campaigns for different regions.
Used technique like logistic regression, chaid, linear regression and clustering.
 Responsible for creating different dashboards and reports for analysis of sales data and present to management
for strategic decisions.
 Co-ordinated with sales and marketing teams for implementing different campaigns based on data resulted from
model.
Key Projects:
 Marketing Mix model for optimizing sales: May 2015- Oct 2015
Role & Projects This project was to predict the effectiveness of campaign in different region and find out optimized sales in
region. In this project we analysed sales of Rajasthan and Delhi regions in response to marketing campaigns
using linear regression technique.
Impact: With this project we were able to reduce our marketing expenses by 15% after choosing correct
campaign for Delhi and other north regions.
 Upsell Model for Non–Surgical Business: Dec 2014- April 2015
This project was aimed to increase the non-surgical business in Rajasthan & Uttar Pradesh. In this project we used
logistic regression modelling to find out the profile and characteristic of customers to upsell them with 2 hair
system set together with set of services.
Impact: Using this cross-sell model we were able to increase non-surgical business by 28% by targeting right set
of customers.
 Sales Prediction Model: Oct 2014- Dec 2014
Created a forecasting model based on previous sales data for designing targets for new and existing clinics. Also
this model used in setting target for different incentive schemes for employees.
Impact: Able to design new incentive schemes which resulted in 25% increase in overall revenue.
 Monthly Dashboard: Created a Monthly auto-update dashboard for north region for analyzing sales using excel
and tableau.
 Created sales forecasting model which helped in designing targets for new and existing clinics. With this approach
we increased overall revenue by 25%
Achievements  Non-surgical and transplantation business improved with proper targeting based on results of designed model.
 Became part of core-member club of organization to work towards strategic business development.
 Telecom Case study with Edupristine: Focus of this case-study is to understand the use of analytics in telecom
industry for predicting the bill of customers at the time of joining first time. In this case-study we used the
Other Case principles of linear regression.
Studies
 Cross-sell case of Insurance industry: Focus of this case-study is to understand the use of logistic regression in
insurance industry for cross selling health insurance products to general insurance customers.
 Churn Model Case Study: Focus of this case-study was to understand churn model to be used in retail industry
for finding out the probability of attiring a customer based in transactions done in last 12 months. We analyzed
the data of users who are in the system for more than 36 months. We created model for selected users to predict
the probability of attire in next 12 months based on independent variables related to demographics (age, gender,
income group, and occupation), customer response to customer care and other transactional related variables.
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Vikas Kashyap
Email: find.vikask@gmail.com
Mob: +91 9990443488 LinkedIn: https://in.linkedin.com/in/vikas-kashyap-49468313
WORK EXPERIENCE IN IT INDUSTRY 5 YEARS
Dec ‘11 to Jun ‘12 SDG Software India Pvt Ltd, Noida Senior Software Engineer
 Handled responsibilities of open source CMS implementation. Implemented Drupal and Joomla in projects.
Role  Managing database operations like query optimization, views designing and stored procedure
implementation in MySQL.
 Conducted trainings on Drupal 7, Joomla and Zend Framework for other team members. These
Achievements trainings helped company to get more projects from client.

Nov ‘06 to Dec ‘11 FCS Software Solutions Ltd , Noida Senior Software Engineer
 Handled responsibilities of open source projects implementation with Joomla, Drupal, Zend Framework
 Worked as database designer for web applications and also taken care of optimization techniques for improving
Role database query processing.
 Created dashboards for data analysis of clients using tools like tableau and excel
 Carried out responsibilities for creating estimates of projects in co-ordination with sales team.
 Joined as trainee and grown up to level of team lead
 Received award for “Generous Behavior” in 2009 from HR Team of FCS Software Solutions Ltd. Got award for
Achievements friendly and helpful nature towards other team members.
 Appreciated for good performance in 2010 for VPE Project in FCS Software Solutions Ltd.

EDUCATION
2012-2014 PGDM Indian Institute Of Management Raipur
2002-2006 B.TECH(ECE) Guru Gobind Singh Indraprastha University Delhi
PROJECTS
8th April ’13 to 7th June ‘13 (8 weeks) Gripsell eApps & Technologies Pvt Ltd,Hyderabad
Summer Project Title: Market Analysis Of E-commerce Product Gripsell9 (Intellewise) and SEO Strategy
Internship Summary: This project was to understand the factors important for e-commerce application from the point-view
IIM Raipur of retailers. Based on this study we finalized the factor that we need to put in promotion so that we can create
marketing promotions according to expectation of customers.
 Conducted market research for Intellewise in Hyderabad market. Analyzed the collected data using Tableau and
SPSS for finding important factors and patterns.
 Analyzed website traffic of Intellewise and prepared the document for improvement in SEO and SEM marketing.
 Assisted with sales team in generating business lead and following up procedure.
 Created marketing strategies for online promotion based on survey study. With this strategies we were able to
increase the business by 15% within 3 months.
 Closed 3-4 deals of retailer and implanted e-commerce for their business with this application.
POSITIONS OF RESPONSIBILITIES
 Executive Member of Academic Committee.
IIM Raipur  Responsible for arranging guest lecture and managing schedule of classes according to the availability of faculty
members.
 Member of organizing committee for technical fest (Virus2k4) in 2004.
Graduation
• Developed application for entering contestant details for various events.
AWARDS AND ACHIEVEMENTS
 Certified RABQSA’s Six Sigma Green Belt Examination for quality management tailored for marketing professionals
 Completed Business Analytics Course from Dun & Bradstreet and Edupristine
 Successfully completed Zenesys Consulting Competency Certification Course
 Received award for “Generous Behavior” in 2009 from HR Team of FCS Software Solutions Ltd.
 Appreciated for good performance in 2010 for VPE Project in FCS Software Solutions Ltd.
ACTIVITIES AND INTERESTS
 Like to read and write blogs (marketing and analytics) for constant up gradation. Gaining knowledge of google analytics & A/B testing.
 Set-up a blog for sharing knowledge of analytical models (http://analyzerlab.com/), active follower of analytics blogs like analytics
vidhya and Rblogger
 Good in analysis using tools like R, SPSS, Minitab, Google Analytics, Tableau etc.