SOUVENIR

National Conference
on
Challenges & Opportunities Before
Indian Business Environment
December 16-17th December, 2017

Venue:
Vidya Jyoti Eduversity
VPO, Gholumajra, Nr. NHAI Toll Plaza,
Chandigarh - Ambala Highway,
Derabassi, Punjab

E-mail:-research.vjes@gmail,com Web site:-www.vjes.org

 PREFACE

This volume contains abstracts being presented in this National Conference on

Challenges & Opportunities Before Indian Business Environment on 16th &
17 th December, 2017 organized by Vidya Jyoti Eduversity, Derabassi. The objective of this
conference was to provide a platform to eminent experts, academicians, researchers,
professionals and students in management discipline to share knowledge and exchange ideas
on the latest developments and challenges in management. Response to this conference has
been overwhelming.

Information presented in this volume is believed to be reliable; however neither VJES nor its
authors are responsible for any error, emission or damages arising out of use from the
information.
 ABOUT THE INSTITUTE

Vidya Jyoti Eduversity is managed by Vidya Jyoti Educational Society, Chandigarh,

established in 2006 to provide education, skill training with a difference and raise the bar of
Youth in India with International prospective. The objective of the society is to provide
quality education at affordable fees.
Vidya Jyoti Educational Society is promoted by NRIs based in the US, Australia, Canada.
The promoters are highly professionals and successful in their fields. It took over Hospitality
school started in 2003 by name and style of “Hotel & Catering Management Institute in
Chandigarh”. Today HCMI is rated as best Institute in the region by leading newspaper/
magazines surveys.
Since 2003 Growth has been continuous process with International Tie ups

 2003 – Hotel and Catering Management Institute

 2006 – Launched programs with City & Guilds London Institute
 2007 – Launched Master courses in Hospitality. India’s First Hospitality “B” School
 2009 – Vidya Jyoti Institute of Higher Education (www.vjihe.org) MOU with Siam
University
 2009 – Launched programs with American Hotel & Lodging Educational Institute
 2010 – College of Business Studies
 2012 – College of Creative Studies
 2013 – College of Education & Leadership Development
 2014 – Center for Skill Development & Entrepreneurship
 2015 – College of Health Sciences
 2015 – VJ-Indian Defense Academy
 2016 – MoU with Cavelier India
 2017 – Programs launched with TAFE, South Australia, Karcher Germany, Tally,
NSE Academy

VJES campus is located at Derabassi on the Chandigarh Delhi highway(NH-1) very close to
the city beautiful, Chandigarh. The campus has direct access through rail and road .

Faculty of qualified and experienced professionals coming from diverse background namely-
industry, research, teaching, corporate and defense ensures an over all personality
developments of the students.
 CONFERENCE COMMITEE

Patron:-:
Mr. Tejdeep Singh (Dean)

Convener:-
Dr. Renu, Asso. Prof. (HOD CBS)

Souvenir Editorial committee:-

1. Prof. Kavita arora (Chief Editor)

2. Prof. Megha Sharma

Advisory Committee:-
1. Dr. Dinesh Kumar (Prof.)
2. Dr. M M S Aulakh (Visiting Prof.)
3. Mr. Gurdeep S Deep (International Banker)
4. Col. (Dr.) Randhawa (Prof.)
5. Dr. Aneet Bedi (Director)
6. Col. (Dr.) B I Verma (Prof.)
 ACKNOWLEDGEMENT

I feel privileged and honoured in forwarding this souvenir. This conference is an effort of
VJES (College of Business Studies) to contribute its share to the process of knowledge
development. Each member of VJES feels highly elated to develop the distinguished thinkers,
dignitaries and delegates from the fields of academia and industry. In the present scenario
when the huge world is becoming a compact global village giving rise to big opportunities , it
has also posed some challenges in front of the Management field. Today is the need to
understand these changes and adapt itself accordingly. This conference is an attempt to
provide a platform to widen the understanding global business environment and its impact on
today’s business world.

I take this opportunity to thank the Management of Vidya Jyoti Eduvesity , organizing
committee , faculty, and contributors for their active participation to make this conference a
big success.

(Kavita Arora)
Editor-In Chief
 MESSAGE FROM DIRECTOR’S DESK

It gives me immense pleasure that Vidya Jyoti Eduversity is organising its First National
Conference on the theme “ Challenges & Opportunities before Indian Business
Environment”.The theme selected for this conference is befitting in the current milieu of
Indian upbeat atmosphere and is very appropriate as it is in line with the changing global
demography. As we need to move from our status of developing nation to that of a
developed one, this is possible only when our young human resource i.e., our youth is
capable of analyzing the global forces and their impact on the business and how they can
overcome such challenges to take our country to the next level.
This conference is an attempt to understand the impact of global forces, challenges and
opportunities it provides to Indian businessmen and industrialists in a holistic manner. It will
provide a common platform for academicians, researches and industrialists to share their
knowledge and experiences, and to discuss, deliberate and find ways to productively nurture
this immense wealth called “Indian Business”

We are pleased to present this issue of souvenir which details Opinioned sharing thoughts of
Key Speakers, conference theme , abstracts of presentations and deliberations to be held
during the conference. I am sure that the conference will be successful in achieving its
objectives and will serve as an important milestone for our journey towards developed nation.
Speaker message
Dr.C.D.Balaji, Author, Professor, Motivational Speaker and Trainer.

CONFERNCE MESSAGE

The Indian business environment has tremendous potential and offers unmatched
opportunities to entrepreneurs and business for achieving all round growth. There are several
untapped markets which need unconventional thinking to explore and whose needs can be
met through innovative business frameworks. The favourable demographics, size and rise of
the middle class, soaring aspirations of the young and upwardly mobile, growth of internet
and communication technology are growth catalysts for the Indian economy. India is among
the leading countries in the world in terms of growth of entrepreneurship. It has been ranked
as one of the most happening countries in terms of growth of start ups. The consistent rise in
inbound FDI in the past few years, the encouraging improvement in the World Bank’s Doing
Business Ranking and the recent upgrade by Moody’s are all harbingers of hope and
optimism. The initiatives taken by the government such as Make in India, Skill India, Start up
India and Digital India have come at the most opportune time. These measures can pave the
way for phenomenal growth of entrepreneurship, employment generation, industrial and
economic development. There are no two thoughts about the fact that the world looks at India
today as a nation which is at the cusp of far reaching developments with the onus firmly on
sustained growth and sustainable growth. India’s both hard power and soft power have grown
in leaps and bounds and it is well poised to benefit from the shift in the world economic
growth from the developed world to emerging market economies. Our intellectual capital,
spirit of endurance, innovative mindset and capacity to handle stressful situations with poise
and equanimity have enabled the Indian work force to succeed in different corners of the
world as evidenced by the fact that our country has been ranked number one in terms of
remittances from citizens working abroad.

The road looks promising but there are challenges along the way. Illiteracy, lack of
vocational skills, poor social indicators, rising crime rate, infrastructural issues, delays in
enforcing contracts and lack of policy clarity in areas in the economic domain can undermine
our growth potential. In this era of hyper competition, it is imperative that economic policies
become more transparent, clear and focused on facilitating growth rather than merely
concentrating on regulation. The government needs to focus on improving social indicators
such as education and health which are the foundation of the growth of any nation. Vidya
Jyoti Eduversity has played a pivotal role in bringing out the latent potential of its students,
channelizing their energies in productive pursuits, enabling all round growth and
development and shaping globally competitive future citizens. The Conference organized by
the institution on a very contextually appropriate and interesting theme. The views exchanged
by the experts and the research deliberations of the conference are sure to throw light on the
issues and challenges in the Indian business environment in a comprehensive manner and
provide a road-map for countering of those challenges to place the country in a high growth
trajectory.
 INDEX

S.NO. TITLE OF PAPER AUTHOR PAGE NO.

1 Board Independence-Firm Market Dr.Shivan Sarpal Khalsa College
Valuation: An Empirical Issue of (Assistant Professor),
Endogeneity Amritsar
2 Cost, Revenue and Profit Dr.Megha Khalsa College
Efficiency Analysis of Scheduled /Dr.Aparna Bhatia (Assistant Professor),
Commercial Banks: What the Amritsar
distribution shows?
3 The Economic Importance Of Mr.Sushil Kumar Amity,University
Tourism In India Jaipur.Asst.Professor
4 Development And Validation Of A Dr. Jyoti Vohra/ Khalsa College
Scale To Measure Food Shopping Dr.Pavvleen Soni (Assistant Professor),
Behaviour Of Children In Retail Amritsar/
Stores UBS,GNDU,Amritsa
r.(Asst.Professor)
5 Reformation In Indian Business & Ms.Nomita Dey Sukhmani Group Of
Industry Institution
6 Motion Detection Using IoT and 1k.Hemachandran & Dr.MGR Educational
Embedded System Concepts Thangam & Research Institute
University, Chennai
7 Industrial Heritage and their Mr.Jai sonker Research scholar
renovation techniques for their Amity,University
profitable sustainability Jaipur
8 Consumer Motivations for Dr.Pankaj jain Amity Business
Providing eWoM: A Literature School
Review & Research Agenda Amity,University
Jaipur
9 Reach Maximization:-The Revised Mr.Ashish kumar Dy.Director Amity
Goal For Social Driven Business School
Organization Campaigning And
Programmes
10 Indian Food Processing Industry& Mr.Padam Bhushan Amity,University
Potential Jaipur
11 Challenges And Opportunities Dr.Ruchi Srivastava Surya College Of
Before Indian Business Business Studies,
Environment Lucknow.
12 Is India Ready For Fourth Dr. Mamta Pankaj Amity University
Industrial Revolution Jain / Tilottama Rajasthan
Khanna
13 Control Of Waste Food In 5 Star Dr.Durgesh Batra Research Scholar,
Hotels: A Green Hotel Perspective /Ms.Sabina Ferndaz Amity School Of
Hospitality Jaipur
14 Realizing the Importance of Dr.Chetna Sinha Amity University,
 Effective Communication in the Ranchi.
Changing Business Environment in
India

15 Talent Management:-Need For An Ms.Kavita arora Asst Prof.Vidya Jyoti

Hour Eduversity

17 Internet Marketing and the Growth Ms.Ashvarya Vidya Jyoti

of the Dying Marketing Industry Chaudhary Eduversity,
Derabassi

18 Branding : A Differential Measure Ms.Dhariti Tandon, Vidya Jyoti

Eduversity,
Derabassi

19 Alpha-Galactosidase producing Mr.Bhairav Prasad Vidya Jyoti

probiotics bacteria and their health Eduversity,Derabassi
implications

20 Development of Wireless Sensor Ms.Ridhima Grover IIMT College of

Network (WSN) for Monitoring of Engineering , Greater
Humidity and Temperature using Noida
Bluetooth and Android
 Board Independence-Firm Market Valuation: An Empirical

Issue of Endogeneity

Prof. Shivan Sarpal, Khalsa College (Assistant professor), Amritsar.

ABSTRACT

The credibility and rectitude of monitoring effectiveness of non-executive (outside)

directors has been highly discussed in the past academia. Therefore, this paper intends to
explore the relationship between board independence and firm market valuation, one of the
most important corporate governance issue which has attracted several academic debates. The
present research involves the testing of endogeneity in the relationship between board
independence and firm market valuation. It has utilized the methodological approach of
Wintoki et al. (2012) on the data set of top corporates listed in Indian context. Notably, the
application of Pooled OLS (static as well as dynamic), Fixed Effects regression and System
GMM approach under Dynamic Modelling methodologies has demonstrated varying effects,
which in turn, too provides manifestation of the predilection for Dynamic System GMM,
Dynamic Pooled OLS and fixed effects over static Pooled OLS. Findings of the research have
ultimately concluded insignificant relationship between board independence and firm market
valuation. This effect remained robust even after controlling for the effect of board size. The
implications of the insignificant board–independence-firm market valuation relationship have
also been discussed, and thereby offers useful directions to the regulators and policymakers.

Keywords: Endogeneity issue, Dynamic Modelling Structure, System GMM Approach,

Board Independence, Board size, Market Valuation
 Cost, Revenue and Profit Efficiency Analysis of Scheduled Commercial
Banks: What the distribution shows?

Dr. Megha, Assistant Professor, Department of Commerce and Business

Administeration.,Khalsa College, Amritsar.

Dr. Aparna Bhatia, Assistant Professor, Department of Commerce, Guru Nanak Dev University
Amritsar.
ABSTRACT

The paper makes an effort to analyze the Cost, Revenue and Profit Efficiency performance of
Indian Scheduled Commercial Banks for the year 2012-13. The study also determines
differences if any related to efficiency amongst banks on the basis of ownership pattern. Data
Envelopment Analysis (DEA) is used to measure the efficiency of the banks. Further by
applying Analysis of Variance (ANOVA), the differences in the efficiency scores are
examined. The results of the study depict that Indian Scheduled Commercial Banks have not
been able to maintain equilibrium in their input-output to achieve full cost, revenue and
profits in the year 2012-13. Further, the ownership wise results depicts that Foreign Sector
Banks have higher cost and profit efficiency as compared to their counterparts in private and
public sector. On the other hand, Public Sector Banks are found to have been more revenue
efficient.
Keywords: Cost Efficiency, Revenue Efficiency, Profit Efficiency, Scheduled Commercial
Banks, Return to scale, Data Envelopment Analysis, India
 THE ECONOMIC IMPORTANCE OF TOURISM IN INDIA

Sushil Kumar, Assistant Professor, Amity University Rajasthan.

ABSTRACT

Tourism plays a very important role in the economic development of a country throughout
the world . In India it is one the main foreign exchange earner. It also promotes national
incorporation and worldwide brotherhood. .

Tourism helps the visitors to get familiar with the culture, religion , customs and conventions,
language and way of living of the local people. Tourism changes their mind and helps the
people to make a strong bonds of relationship , friendship, international understanding and
co-operation and coordination .

The economic importance of tourism in India can by no means be underestimated. It benefits

the people living in and around tourist centers financially.

The Indian Government has realize the importance of increasing Tourism. Hospitality
sectors like different category hotels, motels ,mid-way hotels and restaurants , tourist lodges,
dormitories etc are made and maintained by various state Governments to looking to give
prompt and courteous services along with comforts of the tourists.

Apart from Amarnath, Kedarnath, yamnotri ,Haridwar ,Gangotri ,Puri, Konark,

Bhubaneswar, Digha, Bakkhali, Bakreswar, the the great owner of world Taj-Mahal of
Agra, the Red Fort of Delhi, the cave temples of Ajanta and Ellora brings a large crowds of
tourists every year.

Tourism is now one of the biggest industry like all other industries which gives a huge part
of foreign money for the economy and also gives an employment to the world.

Key words:- Tourism , Tourist ,Economy , Regional etc .

Development and Validation of a Scale to measure Food Shopping Behavior of Children
in Retail Stores

Dr. Jyoti Vohra, Assistant Professor, PG Department of Commerce and Business

Administration, Khalsa College Amritsar.

Dr. Pavleen Soni, Assistant Professor, University Business School, Guru Nanak Dev
University, Amritsar

ABSTRACT

Purpose: Children act as active food shoppers in retail stores. They do not purchase foods
themselves but also play an important role in family food shopping decision making process.
Therefore, in order to target them, it is important for marketers to understand their food
shopping behaviour in retail stores. The purpose of present study is to develop and validate a
scale to measure food shopping behavior of children in retail stores.

Design/methodology/approach: The data have been collected from 473 mothers of children
in age category 4-11 years from Punjab (India). Exploratory Factor Analysis and
Confirmatory Factor Analysis have been used to analyse data.

Findings: The results suggest that the hypothesized model with four constructs and seventeen
items is sufficient to explain food shopping behaviour of children in retail stores. These four
constructs comprise Children’s active assessment of foods, Impact of availability and variety
on children’s purchases, Influence of TV food ads on children’s purchases and Influence of
packaging on children’s food purchases.

Practical Implications: Children develop food preferences at young age and these food
preferences will continue for a long time. Therefore, food marketers wish to influence food
preferences of children at a very young age. The findings of present study are beneficial for
food marketers for understanding food shopping behavior of children in retail stores and
design their strategies to capture their attention towards their foods.

Keywords: Children, Retail Stores, Food Shopping Behavior, India.

 Reformation in Indian Business and Industry

Nomita Dey (Assistant Professor),Sri Sukhmani Institute of Hospitality & Management,Dera

Bassi

ABSTRACT

The most populous democracy in the world, India, attracting many global majors for strategic
investments owing to the presence of vast range of industries, investment avenues and a
supportive government. Huge population, mostly comprising the youth, is a strong driver for
demand and an ample source of manpower. To speed its economic growth and take
advantage of its “demographic dividend”, the country has embarked on drastic policy reforms
to accelarate skills development. These reforms have led to important changes, both in the
national institutional framework and at the institutional level. Apart from these, foreign direct
investment (FDI), a major source of non-debt financial resource, Make in India, a major new
national programme of the government of India , are critical drivers of economic
growth.Even though India has been a latecomer to the FDI scene compared to other East
Asian countries, its considerable market potential and liberalized policy regime has sustained
its attraction as a favourable destination for foreign investors. Make in India is an answer to
the most debated question of the global investors whether the world’s largest democracy was
a risk or an opportunity. The Digital India vision provides the intensified impetus for further
momentum and progress and this would inclusive growth. The Digital India programme aims
to transform India into a digitally empowered society and make Indian economy more
transparent and speedy. The study aims to provide insights into the reasons of business and
industry growth in India as per the current scenario.

Key Words: Reformation, strategic investments, industry, youth, FDI, Make in India, Digital
India.
 Motion Detection Using IoT and Embedded System Concepts

Dr.1k.Hemachandran, Professor, Visvesvaraya College Of Engineering And Technology,

Hyderabad Tamil Nadu

Thangam, Assistant Professor, Dr.MGR Educational & Research Institute University,

Chennai.

ABSTRACT

Nowadays the demands on video surveillance systems are rapidly increasing. Commercial
spaces, universities and hospitals, warehouses require of a video capturing system that have
ability to alert and record beside live video of the intruder. The current technologies require
RFIDs which are costly and hence the security domain in all becomes expensive. Existing
solutions have to assist their users for a wide variety of orthogonal designed based on a real
time operating system that is raspbian as an exemplar. In this project video surveillance
system is presented based on a single board computer represented by Raspberry PI as an
embedded solution. The aim is to make a smart surveillance system which can be monitored
by owner remotely. As it is connected with the system with IOT, system will send the
notifications when an intrusion is detected inside the room. It is required to develop and
implement and affordable low cost web-camera based surveillance system for remote security
monitoring. Authorized user can access to their monitoring system remotely via internet with
the use a mobile phone and monitor the situation on application. This entire work is done on
raspberry pi with Raspbian operating system ported on it.

KEYWORDS: RFID, IoT, Raspberry PI, PIR sensor, Ethernet Port

 Industrial Heritage and their renovation techniques for their profitable
sustainability
Jai Sonker, Research scholar Assistant Professor, Amity School of Hospitality, Amity
University, Rajasthan, Jaipur.

ABSTRACT

Industrial Heritage has also been related to tourism. The legacy of Industrial Heritage is the
product of economical mutations. This legacy comprises a great number of valuable
buildings, structures, and sites. By giving a new use to those buildings, we could decrease the
deterioration or loss of our Industrial Heritage. Many industries that once flourished have
now become decadent because of economic, political, health, and social changes.
Commitment and innovation must be the basis for decisions intended to rescue this legacy.
Sustainable development of industrial heritage needs comprehensive planning and design.
The conservation planning and design study Act and regulation are important to be developed
in order to pressure for conservation. It includes:
Act of zoning activity and culture that is related to bind to historical building characteristic.
The role of contributor from all of sector; planners and designers, private society to determine
the conservation policy, local people and tourist is required. The treatment of these old
buildings plays an important in various aspects Architectural, functional and urban
constraints, prevents an optimal rehabilitation of old buildings.
The goals of the research presented in this article are:
Find rehabilitation solutions in order to obtain energy performance closer to new buildings
energy performance. Adapt actual construction’s techniques to energy performance closer to
new buildings energy performance. External & internal characteristics of the building must
be maintained while using for profitability. Experimental control of building conditions for
the validation for future. The control of active components (heating and ventilation and air-
conditioning) to reduce affect of weather conditions

Key Words: Industrial Heritage, Energy conservation, Sustainability or conservation of

building, renovation techniques
 Consumer Motivations for Providing eWoM: A Literature Review &
Research Agenda

Dr. Pankaj Jain, Assistant Professor – Amity Business School, Amity University Rajasthan.

ABSTRACT

Electronic word-of mouth (eWOM) has received substantial interest from researchers in the past
decade. Therefore there is significant research work in this area that helps us to address various
concerns related with eWOM. However, with consumers' increasing dependence on online retailing
and information seeking, as well as the continued growth of social media, there remains many
unanswered managerial and research questions. Moreover there is need to consolidate and synthesize
the research work that has been done in this stream of research. This paper is an attempt to consolidate
the research word done in this regard and highlight the key concerns in current and emerging
literature and propose important questions for future research.

Key Words: Electronic word-of-mouth, Motivations, Literature Review

 Reach Maximization: The Revised Goal for Social Driven Organizations, Campaigns
and Programs

Ashish Kumar, Dy. Director, Amity Business School, Amity University Rajasthan, Jaipur

ABSTRACT

Although capitalist corporations have been instrumental in strong economic development

over the years, there has been a lack of trust on these firms as far as societal development is
concerned. According to Primeaux and Stieber (1994), the business enterprise is besieged by
popular misconceptions as well as by legal, religious and academic theorists anxious to prove
that business seeks only self serving aggrandizement, i.e. to maximize its profits and to do so
at any cost to the consumer, the community and the environment. Over the years, the term
profit earning has played a pivotal role in defining the role of business in society. In the
analysis of role of business, the use of term ‘exploit’ has been used negatively to define the
cost paid by the society, so that the business can earn the profit. India has been a land of
villages and the Government of India has been implementing numerous rural development
programmes for the upliftment of rural communities. The objective of this study to analyze
how can social sector organizations in various fields like education and healthcare achieve
three contradictory goals: ultra-low cost, high quality, and extreme reach.

Key words: Social innovation, social upliftment, profit maximization, reach maximization
 Indian Food Processing Industry & Potential

Mr. Padam Bhushan, Assistant Professor, Amity University Rajasthan, India

ABSTRACT

In New Delhi on 25th September 2015 our Prime Minister Sh. Narendra Modi initiated Make

in India Campaign addressing an audience of national and international entrepreneurs. To

draw in ventures from organizations everywhere throughout the world and changing India

into a worldwide manufacturing Hub the PM of India has conceptualized it as an

International market strategy. The point is to take manufacturing share in nation's GDP from

stagnant 16% to 25% by 2022, as expressed in national manufacturing strategy, and to make

100 million employments by 2022. The significant goal behind the activity is to center on 25

areas of the economy for employment creation and aptitude improvement. The areas are

Automobiles, Roads and Highways, textiles and Garments, Biotechnology, Pharmaceuticals,

Wellness, Defense , Manufacturing, Ports, Food Processing , Mining, Media and

Entertainment, Renewable Energy, IT and BPM, Aviation, Railways, Thermal Power, Oil

and Gas, Leather , Construction, Space, car parts, chemicals and Electronic System. The

study has been carried out to understand the present scenario of food processing industries in

India, investment opportunities, investments in food processing sectors and the Govt. further

road map for contributing in Make in India concept. This paper also emphasizes on the role

of food processing industries in generating opportunities of employment, raising income and

improvement in standard of living.

Keywords: Food Processing, Make in India, Food Consumption, Policies, India, Agriculture

Development.
 Challenges and Opportunities before Indian Business Environment
Dr. Ruchi Srivastava, Surya College of Business Mgt, Lucknow –Uttar Pradesh

ABSTRACT

The economic development of any country largely depends on the Industrial Growth
and development of the country. The India which is a developing country has to really
work hard on making the Business Environment to be friendly and supportive to both
entrepreneur as well as investors. Entrepreneurships and startups are only a recent
phenomenon in the country .It has been observed in the last decade that now people in
the country have moved from being job seekers to job creators. The young
generations is trying to explore the new opportunities in the market and are mentally
setup for the risk and challenges which are brought by the uncertainty of the business.
Doing the startup is tough and every country sees more failure than the success. The
biggest challenge for an entrepreneur is that lonely journey. You might have a co-
founders, but its has analyzed that few cofounders last for a long, otherwise
cofounders abscond you after a short journey only. The another biggest challenges for
an Indian Business Entrepreneur is to convince the family to opt for business over job
and second most important loopholes in Indian education system which are more
theoretical in orientation and less technology oriented . Finance is the life blood of
business. I can either make a business or break it .Managing the finance of his
business is a big challenge for an Indian entrepreneur, besides above stated problems,
many other obstacles and challenges are faced by the young entrepreneurs. The
journey is tough but not impossible

The country’s economic policy environment must be favorable for

organizations to achieve efficiencies in today’s global market and also promote the
entrepreneur skill in the country. The government schemes, political, social and
technological environment should be supportive, inspiring and friendly to the
upcoming new and energetic entrepreneurs. The entrepreneurship acts as a positive
force in the economic growth by creating new jobs opportunities in the market and
enhancing the new innovation and technology in the country.

Keywords: Industrial Growth, New opportunities, Economic policy environment

 Is India Ready For Fourth Industrial Revolution?

Dr. Mamta Pankaj Jain, Associate Professor – ABS, Amity University Rajasthan
Tilottama Khanna, Scholar, B.Com. (H)-ABS, Amity University Rajasthan

ABSTRACT

Industrial Revolution has been used as an effective tool to attain desired economic
growth and development for various economies of the world. It is the process of
change from previous dominance like agriculture and handicraft to
industrialization, mechanisation, technological advancement and digitalisation.
This process first time initiated in Europe and America, known as Industrial
Revolution-I during 18th to 19th century. Further, Industrial Revolution-II and III
have been successfully introduced to the world. Now, this is the time for
Industrial Revolution-IV which would be the prologue of smart factories,
combination of cyber- physical and biological worlds say era of artificial
intelligence. This new initiation will have significant impact on all disciplines,
economies and industries. It will have immense opportunities as well as potential
challenges on certain dimensions. The present study is an attempt to understand
the possible impacts of the Industrial Revolution-IV on the Indian economy. The
research methodology is in-depth literature review.

Key Words: Industrial Revolution IV, Artificial Intelligence, Indian Economy

 Realizing the Importance of Effective Communication in the Changing
Business Environment in India

Dr. Chetna Sinha, Assistant Professor, Amity University Ranchi

ABSTRACT

There is no discounting the power of effective communication in gaining competitive

advantage in business. It becomes all the more essential during times of radical changes or
crisis in business. With multiple global investors eyeing upon the startup initiative of the
Indian Government, change and crisis have become an integral part of Indian business
environment today. Hence, communicating effectively is the need of the hour for businesses
and especially the startup ventures. Effective communication offers such ventures an
opportunity to leverage the power of deliberate, coordinated and strategically targeted
communication to build support, maintain stability and reshape attitudes and behavior in
order to ensure cooperation from all the stakeholders involved and achieve the desired
objectives. Under this backdrop the present paper gives an insight on realizing the increasing
importance of effective communication and implementing it in today’s startup ecosystem in
India.

Keywords: Communication, Change, Crisis, Business, Startups, Effective

 Talent Management:-Need Of An Hour
.Kavita arora, Asst. Prof. Vidya Jyoti Eduversity, Derabssi,

ABSTRACT

Talent Management, as the name itself suggests is managing the ability, competency
and power of employees within an organization. The concept is not restricted to recruiting
the right candidate at the right time but it extends to exploring the hidden and unusual
qualities of your employees and developing and nurturing them to get the desired results.
Hiring the best talent from the industry may be a big concern for the organizations today but
retaining them and most importantly, transitioning them according to the culture of the
organization and getting the best out of them is a much bigger concern.

Right talent is the greatest asset for any enterprise. In fact, one of the most important roles
of HR is to make sure employees with the right skills stick with the company for long
enough..That's why more and more HR managers are relying on talent management . Right
talent is the greatest asset for any enterprise. In fact, one of the most important roles of HR is
to make sure employees with the right skills stick with the company for long enough. How
can this goal be achieved? Well, there’s really no magic trick for this, but using a talent
management tool can simplify the process for you and help focus on things that really matter.
That’s why there’s a steady rise in the adoption of human capital management, and more
specifically, talent management

Keywords: HRM. Talent, Hiring, Retaining

 Internet Marketing and the Growth of the Dying Marketing Industry

Ashvarya chaudhary, Asst. Prof. Vidya Jyoti Eduversity, Derabassi

ABSTRACT

Internet marketing is the process of promoting a brand, products or services over the
Internet. Its broad scope includes email marketing, electronic customer relationship
management and any promotional activities that are done via wireless media.

It also combines the technical and creative aspects of the World Wide Web such as
advertising, designing, development and sales. Moreover, Internet Marketing also deals with
creating and placing ads throughout the various stages of customer engagement cycle.

Types of online marketing_:

1. Affiliate Marketing

2. Display Advertising.

3. Email Marketing

4. Inbound Marketing.

5. Search Engine Marketing

It’s been almost half a decade since the Internet overtook television as the preferred medium
for advertising, and with the advent of ever-more sophisticated mobile delivery mechanisms,
2015 promises to be yet another big year for online marketing. Perhaps the only thing getting
in the way of this otherwise inexorable momentum, however, is the persistent lack of
transparency undermining the industry.
Going forward, transparency will be a determining factor in the online advertising market.
But providers would do well to embrace that shift rather than avoid it. Apart from the obvious
benefits it implies for clients, the emphasis on objective measures will also help services
understand what they’re doing right, and why, and replicate it.
For the time being, transparency, or a lack thereof, is a drag on growth. But looking ahead to
the future of one of the digital age’s most promising industries, there’s no reason it shouldn’t
be the foundation for a new and more intelligent way of doing business.
Key words:- Marketing, internet, transparency, advertising.
 Branding : A Differential Measure
Dhariti Tandon, Assistant Professor, Vidya Jyoti Eduversity, DeraBassi (Punjab)

ABSTRACT

After globalisation branding is the vital initiative taken by marketing

professionals to deal with the cut throat competition prevailing in the market. In this paper ,
the researcher tries to find out how the branding is a differential measure in market . To get
data researcher efforts through secondary sources which make research more result worthy.
The purpose of this study is to know how organisations used branding techniques as a major
competitive tool. This study reveals that how a good branding increases the value of a
company and provides employees with direction and motivation to retain the existing
customers and convert their prospects into their customer.

Keywords: Branding, Marketing communication, market impact

Alpha-Galactosidase producing probiotics bacteria and their health

implications

Bhairav Prasad, Assistant Professor, Vidya Jyoti Eduversity, DeraBassi (Punjab)

ABSTRACT
Nowadays, people are aware that diet plays a major role in preventing diseases and
promoting health. Therefore there is an increasing trend for foods containing probiotic
culture. “Probiotics are defined as live microorganisms which when administered in adequate
amounts confer a health benefit on the host”. Some LAB positively influence human health
mainly by improving the composition of intestinal micro biota and for this reason, they are
called probiotics. The increasing cost of health care, the steady increase in life expectancy
and the desire of the elderly for improved quality of their lives are driving factors for research
and development in the area of probiotics and also the concept of providing functional foods
including beneficial components rather than removing potentially harmful components.
Soybeans and other pulses contain oligosaccharides which may cause intestinal disturbances
such as flatulence. This study was undertaken to investigate α-galactosidase-producing
probiotics bacteria. The enzymes and cultures can be added to foods in order to enhance the
digestibility of carbohydrates in the gastrointestinal tract. However since many of these
bacteria are reported for probiotic properties that support and induced health benifits to the
consumer. This paper provides data on the stability of α-galactosidase, which could
potentially be added to food matrices containing stachyose or raffinose, such as beans, soya
and other pulses and could be a alternative or remedies of oligosaccharides intolerance.
Key Words: α-galcotosidase, Probiotics, Oligosaccharides, LAB, Soya products

Development of Wireless Sensor Network (WSN) for Monitoring of

Humidity and Temperature using Bluetooth and Android
Prof. Ridhima Grover, Assistant Professor, IIMT College of Engineering , Greater Noida

Wirelesssens or networks got much attraction in order to system monitoring, actuation,

automation and control applications. It reduces the cost and complexities associated with
wired network systems. At present time, temperature and humidity are the important physical
parameters to be monitored on various places such as in hospitals, warehouses, research
laboratories, etc. Present work describes the development of a system for monitoring purpose
based on Bluetooth and RS232 protocol. The embedded system is designed on ATmega2560
based Arduino Mega Board. The Physical parameters are monitored wirelessly with the help
of Android application which has been developed for the same work.

Keywords: - Arduino, Bluetooth, Humidity, WSN, Android