MBA PROGRAMME

CLASS OF 2019
Semester I (IA)
Weekly Class Schedule
FOR THE WEEK OF OCTOBER 09 TO OCTOBER 14, 2017

9-Oct 10-Oct 11-Oct 12-Oct 13-Oct 14-Oct

Auditorium 103
Mon Tue Wed Thu Fri Sat

DG 0830-0900
MM-I SAM MM-I SAM
*
Class 1 0905-1035 11 10 12 11
Experienti *
al MM-I
DG 1105-1135 Learning I Industria
Mid Term
OMF FA OMF FA lExam
Field
Study
Class 2 1140-1310 11 10 12 11 Closed
Book/
(IFS)
Closed
DG 1435-1505 ** * ** * Notes
MC-I Session with MC-I FA 0900 - 1300
Class 3 1510-1640 11 the PD 12 12 Hrs

* *
Guest Speaker Guest Speaker
Session Session

1. The soft copy of the weekly schedule is available on the main page of the LUMS website
www.lums.edu.pk - Information For: Students\Schedules\MBA Schedule

2. For course titles and instructors, please turn overleaf.

* Follow the timings given on the inner pages for Session with the MBA Programme Director, Guest Speaker
Sessions and Friday, October 13.

** There will be no discussion group for MC sessions, go directly to the auditorium at 1435 hrs.
 MBA CLASS OF 2019
Semester I (SIA)
LIST OF COURSES BEING OFFERED

CODE UNITS COURSE TITLE INSTRUCTOR(S)

FA 0.5 Financial Accounting Asad Alam

MC-I 0.5 Managerial Communication I (IA) Aamna Khalid
MM-I 0.5 Marketing Management-I (IA) Ehsan ul Haque
OMF-I 0.5 Operations Management Fundementals Arif I Rana
SAM 0.5 Statistical Analysis for Management Jamshed H Khan

EL-I 1 Experiential Learning I Anjum Fayyaz

 SULEMAN DAWOOD SCHOOL OF BUSINESS
MBA PROGRAMME

CLASS OF 2019
AUDITORIUM A-103 SEMESTER I 2017-18 (SIA)

Assignments for the week of October 09 to October 14, 2017

***************************************************************************
MONDAY, OCTOBER 09

0830 - 0900 Discussion Group: Marketing Management I

0905 - 1035 MARKETING MANAGEMENT-I

EHSAN UL HAQUE

Topic: Market Opportunity Identification and Positioning

Case: Procter & Gamble, Pakistan: The Ariel Launch

Assignment:

1. What is the opportunity in the detergent market in Pakistan? Is it

significant?

2. What positioning and marketing mix decisions would you

recommend? Why?

Read: Market Segmentation, Target Market Selection and Positioning

1035 - 1105 Tea break

1105 - 1135 Discussion Group: Operations Management Fundamentals

1140 - 1310 OPERATIONS MANAGEMENT FUNDAMENTALS

ARIF I RANA

Topic: Quality Management and Process Improvement

Case: U. S. Stroller

Read: Quality

1310 - 1435 Lunch break

1
1435 - 1640 MANAGERIAL COMMUNICATION-I
AAMNA KHALID

Topics:

1. The Art and Science of Persuasion

2. Aristotelian Appeals and Logical Fallacies

Case: An Invitation to Wellness at Whirlpool Corporation

Read: Persuasion (Read before session 11)

(Read after session 11)

1. Using Principles of Persuasion

2. Persuasion I – The Basics*
3. Persuasion – II – Winning Minds and Hearts

Assignment: Group work- an analysis of persuasive strategies used to

promote a real-world product / brand. (A4)
Submission: Session 12

Reference Reading:

1. Harnessing the Science of Persuasion

2. Change the way you persuade

TUESDAY, OCTOBER 10

0830 - 0900 Discussion Group: Statistical Analysis for Management

0905 - 1035 STATISTICAL ANALYSIS FOR MANAGEMENT

JAMSHED H KHAN

Topic: Regression

Case: Lansink Appraisals

Read: Previous Readings

1035 - 1105 Tea break

1105 - 1135 Discussion Group: Financial Accounting

1140 - 1310 FINANCIAL ACCOUNTING

ASAD A ALAM

Topic: Current Liabilities

2
 Case: Accounting for Frequent Fliers

Assignment: Please solve questions at the end of the case and the
questions sent from the assigned chapter.

Read: Chapter 13

1310 - 1435 Lunch break

1435 - 1535 SESSION WITH THE MBA PROGRAMME DIRECTOR

Session with Dr. Atif Saeed Ch. (MBA Programme Director)

Note: Attendance is mandatory for all students.

1535 - 1700 Break

1700 - 1800 GUEST SPEAKER SESSION

Guest Speaker: Mr. Peter Arnell [Chief Branding Officer and Gabriel
Giordani - Group Director Products]

Venue: Auditorium 103 (SDSB 1st Floor)

Note: Attendance is mandatory for all students.

WEDNESDAY, OCTOBER 11

0830 - 0900 Discussion Group: Marketing Management I

0905 - 1035 MARKETING MANAGEMENT-I

EHSAN UL HAQUE

Topic: Product Line Development

Case: Dawlance (Private) Limited: The Air Fryer Microwave Oven

Launch

Assignment:

1. Dawlance is reputed to be a leading durable manufacturer in

Pakistan. What seems to be its KSFs?

2. How do Pakistani homemakers go about purchasing their durables?

3. Why is the microwave penetration in Pakistan far lower than that

of other major durables?

3
 4. As Hassan Jameel what marketing mix decisions would you
recommend for the air fryer microwave oven launch? Why?

1035 - 1105 Tea break

1105 - 1135 Discussion Group: Operations Management Fundamentals

1140 - 1310 OPERATIONS MANAGEMENT FUNDAMENTALS

ARIF I RANA

Topic: Quality Management and Process Improvement

Case: Deutsche Allgemeinversicherung

Assignment:

1. Why is DAV using SPC? What are the primary challenges in

applying Statistical Process Control to a service industry compared
with manufacturing?

2. If you were to explain the concept of a p-chart to a group of bank

tellers without a background in SPC, in about 30 minutes, how
would you do it?

3. How large should each sample be for the experiment Schoss and
Kluck describe on page 7?

4. The first 12 weeks of the data in Exhibit 4 represent the diagnostic

period for the Policy Extension Group. What are the 3-sigma
control limits for the process? In which of the subsequent weeks is
the process out of control (if any)?

5. Develop specific implementation plans for solving the problems

facing Annette Kluck that are described on page 9 of the case.

6. How would you now begin improving the performance of the

operation?

Read: MQPC 2.2

1310 - 1435 Lunch break

4
1435 - 1640 MANAGERIAL COMMUNICATION-I
AAMNA KHALID

Topics:

1. Strategic Use of Persuasive Appeals

2. Discussion of Analysis Task

1640 - 1700 Break

1700 - 1800 GUEST SPEAKER SESSION

Guest Speaker: Mr. Mark MacGain, [Group Chief Officer, Corporate &
Regulatory Affairs of Jazz]

Venue: Auditorium B-1 (SDSB Basement)

Note: Attendance is mandatory for all students.

THURSDAY, OCTOBER 12

0830 - 0900 Discussion Group: Statistical Analysis for Management

0905 - 1035 STATISTICAL ANALYSIS FOR MANAGEMENT

JAMSHED H KHAN

Topic: Regression

Case: Predicting Customer Churn at QWE INC

1035 - 1105 Tea break

1105 - 1135 Discussion Group: Financial Accounting

1140 - 1310 FINANCIAL ACCOUNTING

ASAD A ALAM

Topic: Long-Term Liabilities

Case: Lyons Document Storage Corporation: Bond Accounting

Assignment: Please solve questions at the end of the case and the
questions sent from the assigned chapter.

Read: Chapter 14

5
FRIDAY, OCTOBER 13

0900 - 1300 EXPERIENTIAL LEARNING-I

ANJUM FAYYAZ

Experiential Learning Session

1300 - 1430 Lunch and Juma break

1430 - 1500 Discussion Group: Financial Accounting

1505 - 1635 FINANCIAL ACCOUNTING

ASAD A ALAM

Topic: Shareholders’ Equity

Lecture, Short Cases and Exercises

Assignment: Please solve questions at the end of the case and the
questions sent from the assigned chapter.

Read: Chapter 15

SATURDAY, OCTOBER 14

0830 - Onwards INDUSTRIAL FIELD STUDY

ARIF I RANA

Details will be announced later.