IMM GROUP 2 :

Mirelda Hana Ully

Jennyfer Connery
Rosabella
Zahrah Salim
Bernard Lesmana

No. 7s'

1 Structure

2 System

3 Strategy

4 Skills
5 Style

6 Shared Values

7 Staf
 Unilever

The company using matrix organizational structures divided into departments such as
Customer Development Department, Supply Chain, Brand Development & Building,
Innovation, HR, Finance, IT, Legal & PR. Each department led by Vice President, although for
a joint plan is led by a project manager.

They starting from the supply chain management by focusing on productions, planning,
planning shipment, negotiating with a new & exisiting suppliers, storing/storage, monitoring
and improving level of customer service.
Compatitive Advantage

Brand development & Brand Building work together the marketing department to create
brand concept and develop new brand and considering the cost factor according to the
volume sales for a period of time. Then, the factories in Rusia, Ukraine, and Belarus try to
compete to provide the most efective gain in term of production volume.

Unilever is the world leader of FMCG groups. The company products are sold to more than
1700 countries. The company focusing on implementing innovations & creating new
products in all consumer segment. Unilever approach is an open innovation which help to
new ideas all over the world.
Integrity, Respect, Responsibility, Pioneering.

Growth Mindset, Consumer & Customer Focus, Bias for Action, Accountibility &
Responsibility, Building Talent & Team.

Unilever has an international management team consist of chief exsecutive directors, 5

executive directors (Finance, HR, R&D, Supply Chain, Marketing & Communications). For
directors, there is responsible for major products categories (personal care, home care, food
& refreshment) and 3 regional presidents. Unilever has 163000 employeed world wide.
 Inmarco

The company has a linear functional structures divided into 3 prominent departments such as
commercial, productions, and logictics which have their own functional head. The commercial sector
is divided into their specific regional departments such as Eastern, Central, Key Chains, and Moscow
departments.
Inmarco strategies against competitor is by meeting the needs of customer better than the
competitior. They do this by the logistics sector ensuring ontime delivery to retail chain throughout
the distribution network and they also used expensive specialize transportation equipment and
special low temperature storage facility to maintain the quality of the ice cream.

Compatitive Advantage

The strategies is focuses on the higher level brand awareness. The focus on selling branded ice-cream,
in middle and middle-top price segment. Their key brand are promoted by ATL and BTL as a major
advertising company.

Inmarco is the leader in retail segment in terms of total number of retail trade unit and its distribution
network is supperior to that of its Russion competitors. Inmarco owns over 20,000 chamber and on
the largest Russian fleet refrigerated trucks.
Openess, Individuality, Enthusiasm (Drive)

Responsibilty, Leadership, Innovation, Team Work, Customer Mania

Inmarco have 5500 people employeed there are functionary heads in the 3 prominent sectors
(commercial, productions, and logistics).
 Merger & Acquisition

They started restructuring HR & communication by communicating information carefully to all the employees th
corporate mass media, series of meeting, and getting feedback. In summary, managers and employees are work
strategy are transparant by explaining goals to the new employees.

After M&A, (1) techonology aspects are getting better and more efficient with a streamlined IT process. (2) barga
will reduce average cost of productions.

After M&A they both have combine used of storage places that will lead to low transportation cost, time efficien
It also lead to a lower production costs as both of them will purchases raw materials in bulk purchases that will r
large quantity. Inmarco side, they would benefit from the advertisement that Unilever will give them. Unilever h
due to their presence in numerous countries.

After the M&A Unilever will be benefited by the logistics power of Inmarco in Russia. (1) They will be better in m
customer services. (2) The skills of the employee from both R&D department will combine and come up with ne
The managers are working more closely with the employee to reduce the resistance to the integration. So, in bu
dual subordinators such as projects managers & functional department manager. Thus, managers will coordinate
assist employee in the integration by using 'Culture Abacus' which is to analyze the gap and ensure the efective s
Their shared values will be focusing on the customer delight and CSR (Corporate Social Responsibility)

As a role changes in the company as resistance. The main task of the management in this case are to reduce as m
During this integration period, management must distinguish several employee categories. (1) Key employees, w
after the acquisition, (2) employee that are not needed in the acquisition but should be retained for a smoother
which are opinion leaders, and (4) all the rest