Business Clouds with EA

Transformational Project Case Studies

© 2011 Infosys Technologies Limited

© 2011 Infosys Technologies Limited
Presenters Profile

• Jagdish Bhandarkar
Jagdish Bhandarkar is Principal Architect and Steering member of Infosys Architecture
Competency Board. He has a MS in Software Engineering and is an alumnus of IIT-B
and IIM-C. He heads the EA Competency Program and has evangelized several
technical programs to improve thought leadership and technical skills of Architects at
Infosys. His current areas of research are Private Cloud Computing, Enterprise
Mobility and Agile Architectures. His book on Scrum Methodology is slated to see
daylight in 2011.

• Shyam Kumar Doddavula

Shyam has over 13 year’s experience in Enterprise Application Development and
currently works as a Principal Technology Architect at the Cloud Computing Center of
Excellence groups in SETLabs, Infosys. He has expertise in Enterprise Application
Framework development and with various distributed Web technologies and
frameworks like JEE, Web Services, JSF, Struts, Hibernate, iBatis, Spring etc. He holds a
Master’s degree from Texas Tech University and a B Tech from REC Warangal. He is
also TOGAF Certified.

• Gnanapriya C
Gnanapriya has 18 years of software industry and telecom experience. She is an
Associate VP, Principal Architect heading the Architecture Group of Communications,
Media and Entertainment (CME) Business Unit at Infosys Technologies Limited. She
consults transformation solution & technology architecture in the areas of E2E B/OSS,
Social Networking, wireless & converged applications, VAS / SDP with multi-channel
delivery capability for Communications Service Providers leveraging industry
standards and best practices. She holds Master’s degree specializing in
Communications Engineering, Business Administration.

© 2011 Infosys Technologies Limited 2

2010 EA Deliverables

Source: Infosys Enterprise Architecture Survey 2010

© 2011 Infosys Technologies Limited

Cloud Computing Value Proposition

Source: Infosys Enterprise Architecture Survey 2010

© 2011 Infosys Technologies Limited

TOGAF is the EA Framework with the widest adoption

EA or Industry frameworks adopted by Organization

0% 10% 20% 30% 40% 50%

TOGAF 32%
Zachman 25%
FEAF 7%
DODAF 5%
Other EA Frameworks 5%
GERAM 1%
ACORD 6%
TMF eTOM 3%
Other industry frameworks 3%
PERA 2%
SAGA 1%
CIMOSA 0%
ITIL 47%
COBIT 23%
None 26%
Other frameworks 6%

Source: Infosys Enterprise Architecture Survey 2008

© 2011 Infosys Technologies Limited

 Set the scope, constraints and
expectations for a TOGAF project;
TOGAF Phases create the Architecture Vision;
Prepare the organization for a successful validate the business context; create
Provide continual monitoring
architecture and a
project the Statement of Architecture Work
change management process to ensure
that the architecture responds to the Develop Business Architecture
needs of the enterprise Develop baseline and target
architectures and
analyze the gaps
Provide architectural oversight
for the implementation; ensure
that the implementation project
conforms to the architecture Develop Information
Systems Architectures
Develop baseline and target
architectures and
Analyze costs, benefits and analyze the gaps
risks; develop detailed
Implementation and Migration
Develop Technology
Plan
Architecture

Develop baseline and target

Ensure that very stage of a TOGAF architectures and
project is based on and validates analyze the gaps
business requirements Perform initial implementation
planning; identify major
© 2011 Infosys Technologiesimplementation
Limited projects
Changing Landscape…

Pervasiveness of computing

• There are 3.3 billion active mobiles in the world, equal to half the entire world
population
• Number of such smart devices is expected to reach one trillion by 2012

Social Networking

• 50% of all online adult users in the US participate in social networks

• 61% of people rely on user reviews for product information or research before
a buying decision is made

Information Explosion

• Storage needs are projected to grow by more than 50 per cent year-on-year.
• Next Generation Sequencers are capable of recreating the whole human
genome project in a week

© 2011 Infosys Technologies Limited 7

Next generation technologies need Next Gen delivery models

Open
In-house Innovation
Innovation and co-
creation

Customer, Offer a Offer

Customer
and Me Current his/herservice or a
community
device with a
and Menarrow focus
Future experience
supported by
an ecosystem

Cloud
Traditional IT Computing
Infrastructure

© 2011 Infosys Technologies Limited 8

“Business clouds” will be key driver for Business Innovation

Business Cloud
Partner Ecosystem
App1 App2
Industry Apps

Industry OS
Enterprise
Business Services

© 2011 Infosys Technologies Limited 9

Hypothetical Case study: Life Sciences

• *“We estimate that drugs with sales of over $73 billion from the largest 10 pharmaceutical
companies will be initially exposed to generic competition over the next 4 years. To put that into
perspective, in 2008 Merck (MRK - Analyst Report), Eli Lilly and Bristol-Myers had combined
sales of $65 billion” - Zack’s Investment Resource

• Next Gen Sequencers are going to create a deluge of information. “One run on the HiSeq 2000
could recreate the Human Genome Project in a week” – Bio IT World Article

• ~Big Pharma are

looking for
innovations in drug
discovery process

• Like open
collaboration in pre-
competitive areas

• Need solutions that

can scale
~Source: Pistoia Alliance
© 2011 Infosys Technologies Limited 10
Hypothetical Case study: Business Innovation in Life Sciences
Landscape analysis, Create/Participate in
Industry consortiums - Reduce costs of drug discovery
- Increase success rate of drug
discovery

-Business Process and IT Change Introduce Innovations into drug

management discovery process like open
- Partner and Ecosystem management collaboration and co-creation

-Governance models for co-

creation and Business Cloud - BioInformatics Cloud
Implementation Platform
- Public datasets along with
private data sets

-Migration to new business

models, processes and IT
systems
-Cloud Infrastructure that is
Scalable and Elastic
-Service Oriented Infra
- What is pre-competitive, what is
competitive? -BioInformatics Cloud Solutions
-Security requirements -Adoption roadmap
-Compliance requirements
© 2011 Infosys Technologies Limited
“Bio-Informatics Business Cloud” in Life Sciences
Life Services Apps

Genome Browser BioMart BLAST

Bio Informatics API, Standards -

(Sequence Service API, Distributed Annotations, Semantic s)

LifeServices OS Cloud Infrastructure

Example: Next Gen Sequence Example: Open Drug Discovery

Services Business Cloud Platform Business Cloud Platform

Source: Pistoia Alliance Source: OSDD

© 2011 Infosys Technologies Limited 12

“Utility Services Business Cloud” Platform
Utility Services Apps

Smart Home Monitoring

Smart Appliances
Switches Apps

Utilities Service Cloud API

(Real Time Discounts, Power Optimization, Energy Trading)

Utility Services OS
Compute, Storage and Analytics Cloud
Infrastructure

Example: Google PowerMeter Example: Microsoft Hohm

Source: Google Source: Microsoft

© 2011 Infosys Technologies Limited 13

“Government Business Cloud” and many more…

Enabling a more open government with better citizen-government collaboration

and better inter-agency coordination
Government Services Apps

Public Datasets Agency Apps Citizen Apps

Government Cloud Platform

(Citizen services, Agency collaboration etc)

Government
Services OS Compute, Storage and Analytics Cloud
Infrastructure

Example: Open Government Data Initiative based on Windows Azure

Source: Microsoft, US Fed Gov

© 2011 Infosys Technologies Limited 14

Trends in Telecom

Collaboration
Digital Consumer Gaming Innovation
2.0
Entertainme Beyond
Social New Telco,
Convergence nt products
Networkin B2B,
Network Productivity and
g B2B2C
Femto LifeStyle services
Mobile Cells Finance Bundling
Internet
LTE, WiMAX
Media
Video
Content explosion
Delivery
Specialized
D2C content –
multi-channel

Royalty,
Google, Apple revenue share Information
New Biz
models Smart Smart
Cloud Devices Phones
Services Information Livelihood
Apps, App Services Services
Device
Stores Convergence Device
capabilities
2 sided biz
OTA, OTT Self Care
model

© 2011 Infosys Technologies Limited 15

“Telco Business Cloud” Platform for SMB market

Uptake of Cloud Services to reduce TCO

SMB Services Apps Unified

Biz Analytics Multi Channel Access
Communications Multi Channel
Enterprise
Sales Apps
Accounting HR
Management

SMB Cloud Platform

(Enterprise services, collaboration etc)

Enterprise Services
OS Compute, Storage and Analytics Cloud
Infrastructure

Example: Enterprise Could Services from Operators

Telco Cloud Services

BT CRM, mCRM , 360 customer view for planning- finance – eCommerce, Smart Marketing,
eSignature, NAAS
Verizon Computing Services, CRM

© 2011 Infosys Technologies Limited 16

“Telco 2.0 services in Cloud” to monetize mobility & VAS
apps & services
Supporting 2 sided business model of Telco 2.0

Services Apps Location / Geo

Direct 2 Mobile Biz Analytics Mobile Payments
fencing Apps

Click to Call / Social Networking

In App Billing 2 way Messaging
Conference

B2B Partner services

Telco 2.0 Cloud Platform

(NAAS, NAB, Ordering, Policy Mgmt, Billing, Payment, SLA etc)

VAS & Mobility

Services OS Compute, Storage and Analytics Cloud
Infrastructure

Example: OneAPI standardization from GSMA

© 2011 Infosys Technologies Limited 17

Application Stores & Market Place solutions from varied
players

Handset OEM Marketplaces Software Marketplaces Web Marketplaces

Forum
Nokia

Built for
Blackberry

Apple App Store FLYPP – Infosys App Market Place

© 2011 Infosys Technologies Limited

 Example: Business Innovation in Next Gen Telco
Landscape analysis, Leverage Industry Vision - Reduce Operations Costs
consortiums like TMForum, GSMA - Reduce Time to Launch new products and
services
- Collaborate for Innovation
- Business Process Change management - Support for 2 sided business model
- Partner and Ecosystem management - Optimize & Automate Operations
(fulfillment, assurance, billing)
- Align with TMF NGOSS frameworx

- Governance models for co-creation

- Business Cloud Implementation - Multi Tenancy data architecture
- Public datasets and merge
with private data sets
- Data Masking & protection

- Cloud ROI
- Migration to new business models
and processes
- Setup Cloud Infrastructure
- Service Oriented Infra

- What is pre-competitive, what is

competitive?
- Telco 2.0 Cloud adoption roadmap
- Security requirements
- Telco 2.0 Biz Cloud Solutions
- Compliance, Regulatory requirements

© 2011 Infosys Technologies Limited

Questions?

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Thank You

© 2011 Infosys Technologies Limited

© 2011 Infosys Technologies Limited