Professional Documents
Culture Documents
For more than six decades, Exide has been one of India's most reliable brands, enjoying unrivalled
reputation and recall. Our constant emphasis on innovation, extensive geographic footprint, strong
relationship with marquee clients and steady technology upgradations with global business
partners have made us a distinct frontrunner in the lead-acid storage batteries space for both
automotive and industrial applications.
LEADERSHIP
A leader in packaged power technology, EIL today is India's largest storage battery company with
widest range of both conventional flooded as well as latest VRLA batteries. Apart from serving the
domestic market the company exports batteries which have captured niches in South East Asian
and European markets.
QUALITY
Recognition of our pursuit of quality was achieved when RWTUV of Germany awarded us the ISO
9001. We have also received ISO 14001 Certificate in recognition of our eco-friendly production
processes. Our Automotive Division is certified to ISO/TS-16949.
MANUFACTURING STRENGTH
Exide has nine factories strategically located all over India out of which 7 factories are dedicated to
batteries and the other 2 factories manufacture Home UPS Systems. It is the only company with
multi-locational manufacturing units spread across the country and equipped with cutting edge
technology machines.
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PRODUCT RANGE
Exide designs, manufactures, markets and sells the widest range of lead acid storage batteries in the
world from 2.5Ah to 20,600Ah capacity, to cover the broadest spectrum of applications. Using the
latest technological inputs, we manufacture batteries for the automotive, power, telecom,
infrastructure projects, computer industries, as well as the railways, mining and defence sectors.
TECHNICAL COLLABORATIONS
Collaborations with Shin Kobe and Furukuwa of Japan, Oldham of UK and East Penn Manufacturing
of US give Exide a global dimension in manufacturing capability.
GLOBAL PRESENCE
Exide has subsidiaries in the UK, Singapore and Sri Lanka and its exports span 45 countries across six
continents in a growing list of overseas customers.
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SOLUTION PROVIDER
Exide offers complete solution in areas of equipment selection, battery sizing, optimum room
layout, installation, operation and maintenance. Exide boasts of a distribution network
and service which is continuously monitored and kept contemporary through evolving life cycles
and is always ahead of competition.
EXPERIENCE
Exide takes pride in its over 60 years of accumulated experience in Research & development,
manufacturing across 7 field operation in conventional flooded and VRLA design.
R&D CENTRE
Our R&D centre, set up in 1976, is considered one of the premier battery research facilities in the
world and is recognized by the department of Scientific & Industrial Research under Ministry of
Science & Technology, Government of India.
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VISION & MISSION
E xcellent organizations achieve and sustain outstanding levels of performance that meet or
exceed the expectations of all stakeholders. In our journey towards excellence and to secure a
sustainable future, the following shall be our organization's vision, mission and core values. These
are the fundamentals to the purpose of our existence and shall be percolated to all levels and
practiced by all in our processes, activities and behaviour.
VISION
To become a Global Power House respected by customers and
preferred by investors, known for innovative products and
solutions.
MISSION
To outperform at market exceeding expectations of customers and
shareholders through the accelerated evolution of people,
processes and technologies in its journey towards excellence.
CORE VALUES
These are the fundamental truths that the organization believes in and people respect and work
towards. Core values also set the tone of the organisation's culture. The core values of our
organization are given below :
- Leadership
- Integrity
- People Development and Involvement
- Agility
- Passion for Innovation and Technology
- Channel Partner Relationship
- Striving for Excellence
- Customer Orientation
- Management by Processes and Facts
- Responsible Corporate Citizenship
The rationale and concept while arriving at the above core values are as follows :
LEADERSHIP
We have a clear vision of where we are going.
We focus our goals to achieve leadership objectives and strategies.
INTEGRITY
We conduct our business fairly, with honesty and transparency.
We operate within letter and spirit of the law.
We uphold the values and principles of our organization in every action and decision.
AGILITY
Speed, Responsiveness and being Proactive is achieved through Collaboration and Empowering
Employees.
CUSTOMER ORIENTATION
We intimately understand our customers (both external and internal).
We understand that customer loyalty, retention and market share gain is maximized through a
clear focus on the needs and expectations of both existing and potential customers.
Keeping in mind the competitive advantage, we anticipate and gather customers’ needs and
expectations and act in order to meet / exceed them through product and service quality.
We build and maintain effective and proactive relationships with customers.
HERITAGE
HERITAGE
Over the years, the company has grown steadily, modernized its manufacturing processes and
taken initiatives on the service front. Constant innovations have helped Exide to produce the
world's largest range of industrial batteries extending from 2.5 Ah to 20,600 Ah and covering
various technology configurations.
1947 - The Journey Begins from Shamnagar
THE STATESMAN
OCTOBER 1, 1950
THE STATESMAN
OCTOBER 14, 1950
THE STATESMAN
OCTOBER 14, 1950
THE STATESMAN
APRIL 3, 1956
THE STATESMAN
OCTOBER 1, 1960
THE STATESMAN
NOVEMBER 14, 1960
THE STATESMAN
APRIL 5, 1985
MILESTONES
Technical collaboration with Shin Kobe Electric Machinery Co. Ltd., Japan, a
subsidiary of the Hitachi Group(1994)
GLOBAL PRESENCE
1. ARGENTINA
2. ARMENIA
3. AUSTRALIA
4. BAHRAIN
5. BANGLADESH
6. BRUNEI
7. CAMBODIA
8. CANADA
9. COLOMBIA
10. GERMANY
11. HONG KONG
12. INDONESIA
13. JAPAN
14. KENYA
15. KUWAIT
16. MALAYSIA
17. MAURITIUS
18. NIGERIA
19. OMAN
20. PARAGUAY
21. PHILIPPINES
22. QATAR
23. SINGAPORE
24. SOUTH AFRICA
25. SOUTH KOREA
26. SRI LANKA
27. TANZANIA
28. THAILAND
29. TURKMENISTAN
30. UAE
31. UGANDA
32. UK
33. VIETNAM
34. ZAMBIA
35. ZIMBABWE
36. AFGHANISTAN
37. CHILE
38. GREECE
39. ITALY
40. NORWAY
41. POLAND
42. SPAIN
43. YEMEN
44. MALAWI
45. SENEGAL
46. ECUADOR
47. LIBERIA
48. MOZAMBIQUE
MANUFACTURINGFACILITIES
1. Shamnagar
2. Chinchwad
3. Haldia
4. Hosur
5. Taloja
6. Bawal
7. Ahmednagar
8. Roorkee
9. Haridwar
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BOARD COMMITTEES
MANUFACTURING FACILITIES
With nine factories spread across the country, Exide's range and scale of manufacturing operations
can be matched by very few companies in the world. Out of the nine factories, seven factories are
dedicated to manufacturing batteries and the other two for Home UPS Systems. Together, the
manufacturing plants produce an annual output of 8 Million Units in Automobile batteries
(including batteries for motor-cycle applications), and over 600 Million Ampere-Hours of Industrial
Power.
Exide's manufacturing facilities are equipped with world's latest and most advanced machineries.
The Company is constantly upgrading its technology and also acquiring new technology to meet the
ever increasing demands of its customers. In addition to the state-of-the-art in-house R&D center
recognised by the Department of Scientific and Industrial Research, Government of India, Exide also
acquires new technology through technical collaboration agreements with leading international
battery manufacturers.
TQM INITIATIVES
Exide has well-articulated TQM Model developed to make it a competitive organization, satisfying
all its stakeholders namely shareholders, partners, customers, and employees. TQM initiatives have
been deployed across organization to address the immediate need and priorities, as well as long
term sustainability of organization. Focus on building distinguished corporate culture like 5S, Kaizen,
TPM, Customer Centricity, Transparency, Innovation and Creativity is high, and several campaigns,
events and activities are conducted to involve employees. Impact and effectiveness of TQM
initiatives are closely monitored and continually improved.
QUALITY CIRCLE
Quality Circle initiative has been deployed in all factories to involve operator in continuous
improvement journey, develop their competency and healthy relationship. QC teams from all the
plants regularly participate in competitions and get recognized in all the forums organized by QCFI.
Two employees have been selected for Prime Minister "Shram Shree" Award, for their innovation &
contribution in the field of manufacturing.
TPM
Exide's manufacturing excellence journey is followed through TPM Initiative. The maturity in TPM
practice is assessed regularly by JIPM Japan, the effects of TPM on key result areas like OEE, Yield,
Energy, Productivity, Quality etc. are evaluated along with approach & its deployment. Four
factories are certified for Category A award by JIPM and two factories (Haldia & Taloja) have been
awarded for Excellence in Consistent TPM Commitment Award - 2015 by JIPM Japan. The
commitment to long term goal achievement is demonstrated through the Kickoff of TPM in one of
the factory (Ahmednagar) in 2016. The journey will continue to three years.
TPM initiative is extended to upstream partners to build in their manufacturing excellence, and
realize a competitive extended supply chain partners. The TPM has been deployed to three partner
factories and kicked off.
KAIZEN
Exide has deployed the policy of 1 kaizen/ employee/ month to involve employees in continuous
improvement journey. Through this initiative, company is leveraging people creativity to shape
directional change to improve the operating performance indicators. Kaizen initiative is also
extended to upstream partners; they are regularly engaged through Vendor Conferences Pan India.
Other than above, company regularly participates in external competitions to demonstrate its
competitive capabilities and has been recognized by different external forums & agencies like
Manufacturing Today, CII, Greentech, Frost & Sullivan etc.
ABOUT
Established in 1976, our proprietary Research and Development Centre at Kolkata, West Bengal is
driving consistent innovation for better processes and products. The best-in-class facility is
recognised by the Department of Scientific & Industrial Research, Ministry of Science & Technology,
Government of India since April 1977.
The R&D Centre has the following facilities:
Fully computerized and automated Product (Battery) Testing Laboratory
State-of-the-art analytical laboratory for carrying out chemical or physical tests of battery materials,
components, including plastics and rubber items
Advanced research instruments, including Auto Labs, XRD analyzer and Gas Chromatograph, among
others
Pilot plant for prototype battery production
Fully equipped mechanical workshop with CNC machines for the development of proto moulds and dies
R&D focus
- Cost Reduction and Value Engineering
- Applications Engineering
Our R&D strategy revolves around three strategic imperatives:
Seeking better ways to manage operations
Enhancing performance of existing products, based on customers' response
Driving new product launches
Our high efficiency and superior quality batteries suit India's industrial and automotive applications.
With strong back-up from our R&D centre, we are consistently innovating new products, as well as
bettering our existing products to meet the customer aspirations. Our achievements include:
Advanced Ca-Ca products for car segment, with very low water loss and self-discharge rate
Introduced Dual Lid for DIN batteries
Patented side-vented Omega Lid design; leak resistant under extensive application regime
Launched the 'Powersafe Plus' range in the 12V VLRA segment to enhance performance and add
value to the product range
Upgraded our manufacturing facility at Hosur, through introduction of grid planishing, orifice
pasting, followed by COS assembly
Introduced the Tubular Gel range of batteries in the market for both home and institutional
segments
2016
CII-ITC Award 2016 for Commendable Achievement in SCM Sustainability
2015
Excellence in Consistent TPM Commitment 2015
2014
Won the Green Tech Safety Award - 2014
Received Gold Award from Arogya World Trust for creating 'Healthy Workplace'
Won the Tamil Nadu State Safety Award from the Labour Minister, Government of Tamil Nadu
Won Gold Award in Competition for Maintenance Personnel from ABK-AOTS DOSOKAI
Received 4+ star grading in quality and 5 star grading in delivery from HMI
Won the Manufacturing Today - Runner Up Award for Excellence in Operation (Large) category
SUBSIDIARIES
EXIDE LIFE INSURANCE COMPANY LTD.
Exide Life Insurance Company Limited is a wholly-owned subsidiary of Exide Industries Limited. The
Registered Office of the Company is situated at No. 3/1, 3rd Floor, JP Techno Park, Millers Rd,
Vasanth Nagar, Bengaluru, Karnataka 560001. The Corporate Identification Number of the Company
is U66010KA2000PLC028273.
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