Team Madison

Brad French, Evelyn Abarca, Jake Trechock, Kaitlyn Willis,

Katie Gettler, Rachael Smith
Theme
General Information
Location:
298 Chesapeake Ave
Harrisonburg, VA 22801

Hours of Operation
Sunday- 9:00 AM to 5:00 PM
Monday- 9:00 AM to 5:00 PM
Tuesday- 9:00 AM to 5:00 PM
Wednesday- 9:00 AM to 5:00 PM
Thursday- 9:00 AM to 5:00 PM
Friday- 9:00 AM to 5:00 PM
Saturday- 9:00 AM to 5:00 PM

Mission:
Our mission is to provide Harrisonburg with its favorite breakfast foods, Waffle Style! We offer a variety of breakfast and lunch options as well as
dessert.
Menu
Main Dishes
Food Truck Layout
Marketing
Concept: Since we are located so close to campus, our food truck markets to the college students, faculty, as
well as the residents who live in the Harrisonburg area.

Market Survey:

● Total 2016 population in Harrisonburg area: 48,914

● Median Age: 22
● Estimated Per Capita Income (in 2015): $17,747
● Tourist Attractions: Valley Mall, food services, and waste management- economy and business data
● Food Environment Statistics: Occupation and Business License, NEC: $5,745,000 ($109.47)
● Number of Full-Service Restaurants in Harrisonburg: 4.48/10,000 pop.
● State: 7.65/ 10,000 pop.
 Marketing Continued
Licenses and permits:
● Renew licenses on an annual basis, due date is March 1st, and expiration date is December 31st of each year.
● Cost of license is based upon your estimate of total gross receipts from day business opens to December 31st of same year.
After the full year, the gross receipts are estimated and adjustments are made following year.
● $10,000 or under in gross receipts- $0 (license still required even if no fee) → $10,001-$25,000-$25.00 →
$25,001-$50,000-$50.00 → Greater than $50,000- tax rate will be applied to estimate
● For Personal and Business Services → $0.20 per $100 gross receipts

Taxes:
● Harrisonburg levies a tax of $2.12 per $100 of assessed value on tangible personal property in a employed business.
● Every taxpayer operating a business in Harrisonburg on January 1st is required to file a Business Personal Property Return on
or before March 31st of tax year.
● Failure to file business personal property return results in a statutory assessment and a 10% penalty. Same for any return filed
after March 31st of tax year will be assessed a 10% penalty.
Video

https://youtu.be/nLaB7lsoBqE
Works Cited
Suburbanstats.org. "Current Harrisonburg, Virginia Population, Demographics and Stats in 2016, 2017."

SuburbanStats.org. Census Bureau, n.d. Web. 01 May 2017.

<https://suburbanstats.org/population/virginia/how-many-people-live-in-harrisonburg>.

"Harrisonburg, Virginia." Harrisonburg, Virginia (VA 22802, 22807) Profile: Population, Maps, Real Estate, Averages, Homes,
Statistics, Relocation, Travel, Jobs, Hospitals, Schools, Crime, Moving, Houses, News, Sex Offenders. Onboard Informatics,
Information, n.d. Web. 01 May 2017. <http://www.city-data.com/city/Harrisonburg-Virginia.html>.

"Licenses & Permits." Harrisonburg-Rockingham Chamber of Commerce - Licenses & Permits. N.p., n.d. Web. 02 May 2017.
<http://www.hrchamber.org/v.php?pg=210>.