Yann

Lebaillif MSc

Pariser Str 50, 10719 Berlin
T +49 (0)176 27446564
E yann.lebaillif@yahoo.com





WORK EXPERIENCE
08/2017 – Present Singular - Berlin, Germany
Senior Account Manager
• Identifying upsell opportunities existing clients, acting as the primary point-of-
contact in the EMEA region
• Responsible for the long-term strategy including goals and actions for new and
existing accounts, assuring growth (selling values), organizing QBR sessions,
meetings with internal and external stakeholders and acting as a marketing
solutions expert (Playtika, Social Point, Gamesys)
• Working on contract renewals, upsells and legal requirements, while delivering
value-added products to meet customer needs (retention rate above 90% YoY)
• Acting as a point of escalation, effectively managing cross-functional areas to
achieve a high level of customer service


05/2015 – 08/2017 Fyber - Berlin, Germany
Senior Account Manager, EMEA
• Main point-of-contact for all media agencies and providing UA expertise and
media strategy to hit clients’ KPIs
• Working closely with gaming and utility apps to drive high quality users (UA)
through campaign optimizations and A/B testing
• Monitored DR campaigns for Coral and Ladbrokes to drive a high number of
depositors and engaged users (50% growth QoQ)
• Grew the Amazon APK apps for the UK market with getting regular upsells
throughout 2 quarters (150K€/month)
• QBR meetings onsite with clients, representation of the company on events and
trade shows
• New hires training and mentoring junior team members


08/2013 - 03/2015 Adaptly - London, UK
Social Media Account Manager, EMEA
• Pre-deployment strategy & planning, implementing and testing tracking tags,
establishing the audience targeting and data strategy (RFPs and proposals)
• Deployment of campaigns and optimizations for mobile apps, running UA
campaigns on Facebook and Twitter
• Identifying optimization opportunities for improving performance (Twitter TV Ad
targeting)


06/2010 - 07/2013 Yahoo! Europe - London, UK
Global Sales Operation Executive
• Campaign management and performance optimization
• Support with setting up the team in Cairo, new hires training and on-site coaching


09/2009 - 05/2010 Isobar (Carat) - Paris, France
Digital Campaign Manager
• Cross channel management of Display, Search and affiliation campaigns


EDUCATION
09/2007 - 06/2009 Staffordshire university - UK
• MSc in Computing Solution for Business

09/2004 - 06/2007 Ecole centrale d’électronique - Paris, France
• BSc in Computing Science and Electronics


LANGUAGES
French native level
English fluent
German B2 level


INTERESTS
Sports, traveling, foreign countries and languages, playing guitar

PROFILE
8+ years’ experience in digital advertising working across the most well-known publishers, agencies and advertisers