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Managed Healthcare
SIC CODES: 6321, 6324
NAICS CODES: 524114
Industry Overview
The US managed healthcare industry includes about 3,000 companies with combined annual revenue of about $350
billion. Large participants include Aetna, UnitedHealth, and Humana, and nonprofits such as Kaiser Permanente and
state Blue Cross Blue Shield organizations. The industry has become concentrated, with the 50 largest companies
holding more than 60 percent of the market.
COMPETITIVE LANDSCAPE
Demand is driven by the rising costs of providing medical care. The profitability of individual companies depends on
efficient operations and the ability to negotiate favorable contracts with healthcare providers. Large companies and
organizations have advantages in negotiating contracts with healthcare providers. Small companies can compete
successfully only by providing special coverage plans, or in small markets. The industry is highly automated, with
annual revenue per employee close to $1 million.
The industry provides various types of health insurance plans that have built-in cost containment measures, unlike
traditional indemnity plans that pay whatever costs are incurred. Among the major products are health maintenance
organizations (HMO), preferred provider organizations (PPO), point of service (POS) plans, and indemnity
benefit plans. Companies usually offer a number of such plans and each may operate dozens of them.
HMO plans, sometimes called "closed system" plans, have the most active cost-containment features. Consumers
choose a primary care doctor from the HMO's network of providers, who acts as a gatekeeper for any other medical
services the consumer may need. PPO plans, also called "open access" plans, allow consumers to use any services
within a network of providers, without a gatekeeper. Services outside the provider network are available, but cost more.
POS plans are hybrids of HMOs and PPOs. They typically feature a primary care doctor who makes referrals for
services within the provider network, but also allow consumers to avoid the gatekeeper and directly use services within
the network, though at higher cost. POS plans also allow consumers to go outside the network at a still higher cost. The
higher costs in PPO and POS plans take the form of higher deductibles, higher co-payments, or lower reimbursement
rates.
The industry grew rapidly in the 1990s on the premise that the traditional way of delivering healthcare was financially
wasteful, since healthcare providers (doctors, hospitals, etc.) had no incentive to keep treatment costs to a minimum.
Managed care companies attempt to control costs in four ways: by providing financial incentives to providers and
users to minimize the amount of care used, contracting for services at discounted rates, reviewing expenses to
determine the legitimacy of costs, and establishing low-cost treatment protocols providers are expected to follow.
Managed healthcare companies are administrative intermediaries between healthcare providers and users. They sign
annual contracts for services with doctors, hospitals, testing labs, and other providers, usually at a fixed cost, and resell
them to plan members for a fixed monthly premium. The risk that actual expenses will be higher than the contracted
reimbursement rate is borne mainly by providers, although most plans provide a stop-loss provision that shares
excess expenses with providers after a certain expense limit is reached. The risk that premiums are insufficient to cover
administrative costs is typically borne by the company.
In addition to using financial incentives to limit unnecessary medical care, managed healthcare companies use
"utilization management" to review and standardize care. Committees of doctors and administrators review the actual
services used in the network to determine if they're being used appropriately, and to recommend standards of care that
doctors and hospitals are expected to follow. Committees also determine drug formularies that specify which drugs
should be used to treat specific conditions. The statistical information collected for utilization management is also used
for risk management and underwriting, the process of determining what payments to offer providers and what
premiums to charge consumers.
Computerized information and communications systems are vital to managed healthcare companies to process
claims and manage records, and for statistical collection and analysis.
Managed healthcare plans are sold mainly to employers or other groups that want to provide healthcare insurance
to employees or members. Plans intended for large employers are sold directly by sales representatives or through
insurance brokers. Such sales involve two steps: the employer must sign on, and then employees must be convinced
to join. Plans designed for small groups and individuals are often sold through independent agents, telemarketing, or
direct mail, and may involve TV and print advertising. Average annual premiums for US employer-sponsored plans in
2005 were $4,023 for an individual plan and $10,880 for a family plan, according to the annual survey of Employer
Health Benefits by the California HealthCare foundation.
To attract customers, managed healthcare companies build networks of providers (doctors, hospitals, diagnostic labs).
Contracts with providers are usually non-exclusive and typically renew annually at renegotiated rates; contract terms
differ for the various plans a company offers. A typical independent doctor has contracts with several managed care
plans.
Contracts with doctors, hospitals, and other providers usually take the form either of "capitation," a fixed payment per
month based on the number of members in the plan (whether they use the service or not), or a "fixed-fee schedule"
that specifies the amount the plan pays for actual services rendered. Capitation is the major incentive used by HMOs to
limit referrals by primary care doctors, who keep a greater amount of the capitation for primary care patients if they
minimize treatments and referrals. Capitation limits risk for the managed healthcare company. Fixed-fee schedules are
the major form of contract for PPOs.
FINANCE & REGULATION
With premiums received up front and expenses paid later, managed healthcare companies have large cash or
investment balances. Some have significant investments in computer equipment. Because they are insurance
companies, they must maintain reserves (sometimes called "future policy benefits") and are restricted in the types of
investments they can make. Most hold considerable amounts of casualty insurance to protect against catastrophic costs,
liability, malpractice, and insolvency.
Managed healthcare companies and their plans are regulated by state insurance commissions and sometimes by state
health commissions. Those with Medicare and Medicaid contracts must conform to CMS and Department of Health and
Human Services (HHS) regulations. Major federal legislation relevant to managed care includes the Federal HMO Act
of 1973, which set standards for federal qualifications; the Health Insurance Portability and Accountability Act of
1996 (HIPAA), which addressed issues of records, information disclosure, and preexisting conditions; and the Balanced
Budget Act of 1997 and Balanced Budget Refinement Act of 1999, which modified Medicare.
Because managed healthcare companies are regulated at the state level, pricing and operating procedures may vary
from state to state. Some states mandate specific benefits coverage.
HUMAN RESOURCES
Most jobs in managed healthcare companies are clerical, but involve computer skills or technical knowledge of insurance
products and government regulations, and are therefore fairly well-paid. Average hourly pay is about 28 percent higher
than the average national wage. The industry’s safety record is good, with only one-fourth the number of injuries as the
national average.
Recent Developments
MONTHLY NEWS
In Effort to Boost Commercial Biz, Humana Offering Employers a Health-Cost Guarantee
Best's Insurance News, 25 April, 2007, 558 words
LOUISVILLE, Ky. (BestWire) - Humana Inc. has launched a program for large U.S. employers that guarantees their
annual medical claims costs will stay below a certain percentage or the health insurer will refund up to 40% of the fees
it ...
More Health Insurers Team Up With Vision Firms to Offer Popular Benefits to Members
Managed Care Week, 23 April, 2007, 1071 words
An increasing number of health plans that do not operate their own ancillary product subsidiaries are partnering with
managed vision companies to offer benefits, as vision insurance remains a popular employee benefit. But MCOs face
many ...
2007 Healthcare Outlook Challenging - In 2007 the managed healthcare industry faces significant challenges,
according to experts. Chief among these challenges are controlling medical costs and developing lower-premium benefit
designs and options, as more plans move from co-pays to deductibles and coinsurance. Other challenges include
maintaining margins in an increasingly competitive marketplace, improving consumer-directed healthcare, and
developing more sophisticated wellness programs.
Industry Consolidation Continues - Consolidation in the managed healthcare industry continues as more providers
feel pressures of the changing managed care marketplace with larger regional and national rivals. As more employers
migrate to PPOs and consumer-driven plans, HMOs must choose between heavily investing in new products or leaving
the business. At the beginning of 2007, M-care sold its business to Blue Cross and Blue Shield of Michigan and Trinity
Health sold its business to Priority Health.
Health Industry Capital, Surplus Rises - Capital and surplus for the health industry increased almost 15 percent in
2005, down from the 17 percent increase in 2004. More than 85 percent of the top 100 insurers had gains, with an
average increase of over 20 percent. The drivers of this increase were strong underwriting gains and improved
investment returns due to rising interest rates.
Business Challenges
CRITICAL ISSUES
Rapidly Rising Healthcare Costs - Healthcare spending by private health insurers increased 70 percent between
1998 and 2004. National healthcare costs rose almost 60 percent, and are expected to grow 7 percent annually through
2010. In 2004, private health insurance accounted for 36 percent of national healthcare costs.
Costs for medical care services rose 4.1 percent in November 2006 compared to year-ago costs.
Tighter Government Regulation - Government mandates concerning management and medical practice have
increasingly restricted actions managed care organizations (MCOs) can take to improve profitability. Although
government policy opposes a publicly operated national healthcare system, the formation of ever-larger MCOs,
combined with tighter regulatory controls on them, is essentially creating such a system.
Several states have enacted legislation to provide health insurance to uninsured citizens; Connecticut is
following the lead of Massachusetts, Vermont, and Tennessee, which all enacted such laws in 2006.
Premiums Lag when Costs Rise - Because health insurance premium rates are usually based on actual historical
rather than prospective future costs, premiums can be insufficient when costs rise rapidly.
Possible Liability for Medical Errors - The incidence of medical errors resulting in patient injury or death is higher
than previously thought. The Institute of Medicine estimates that the annual national cost for medical errors is between
$8 and $17 billion. Various legislative proposals would join managed care companies with healthcare providers in liability
for bad care.
Greater Bargaining Power for Hospitals - With some financially weak hospitals eliminated and consolidation among
many of the rest, large hospital chains have gained greater bargaining power with managed care companies. With 700
hospital mergers in the past five years, some hospital operators now control a large share of beds in many local markets
and are using that leverage to force higher payments in their contracts with managed care companies.
More Employers Self-Insuring Employees - To avoid rising health plan costs, a growing number of small and
midsized companies are taking on more risk by self-insuring, so they can continue offering health insurance benefits to
employees. Instead of paying high premiums, companies are creating funding pools from which employees can deduct
money to pay medical costs. Each employee is allotted a determined amount annually and must pay for medical costs
exceeding the allotment. Companies are also buying stop-loss policies to cover their liability for catastrophes, limiting
payouts to $20,000, for example.
Consolidation - Economies of scale in administration have pushed strong consolidation. Although managed care plans
(MCPs) have proliferated at the local level, more are being sponsored by large for-profit companies that maintain
separate entities in each state. Consolidation is also being pushed because large provider networks, difficult for smaller
companies to assemble, are more attractive to customers. In some parts of the country, a few large companies now
dominate the health insurance market, holding a combined HMO/PPO (preferred provider organization) market share of
30, 40, or sometimes even 50 percent. In Philadelphia, one insurer holds 55 percent of combined HMO/PPO market
share.
Tiered Hospital Plans - To control costs, some healthcare plans now charge patients more for care delivered at
higher-cost hospitals. By shifting more of the cost decision to patients through higher co-payments for selected services,
rather than by arbitrarily restricting services, healthcare plans are reintroducing market economics into decisions about
medical care. This type of cost control is likely to become more popular with healthcare plans for other types of services,
such as prescription drugs. Likewise, patients who use less expensive services have a lower co-payment or lower
coinsurance.
Bigger PPOs Get Bigger Discounts - According to InterStudy Publications, large PPOs negotiate discounts that
average more than 35 percent for medical services, while smaller PPOs get discounts that average just 30 percent.
Rewarding Physicians - Nationally, health plans are shifting how they reward physicians. Most new incentive programs
reward doctors for meeting certain quality-of-care standards, such as providing diabetics with regular eye exams. Some
health plans now pay extra bonuses to the best-performing doctors, who provide above-average care at lower costs.
Pharmacy Benefit Managers (PBMs) Cut Drug Costs - PBM programs, offered under managed healthcare plans,
are reducing prescription drug costs for consumers. PBMs offer discounts by substituting generic drugs when possible,
negotiating prices with drug manufacturers, and offering discounts at pharmacies.
Preferred Drug Lists Gaining Popularity - To cut costs, many managed care companies are creating preferred drug
lists to limit physicians from prescribing expensive drugs when an equally effective cheaper equivalent is available. The
preferred list program has been so successful for private managed care companies that the federal government is
considering using a similar plan for Medicaid. Many states have begun using a preferred drug list plan for government
employees.
INDUSTRY OPPORTUNITIES
Additional Product Opportunities - Many managed care companies offer products to supplement their basic
managed care plans (MCPs), such as supplemental health, disability, traditional indemnity, and life insurance as well as
various investment products. Companies also sell their management expertise by contracting to manage third-party self-
insurance plans for a fee.
Opportunities for Uninsured - More than 40 million Americans lack health insurance, and the number is increasing.
Various government proposals would create coverage by expanding Medicare and Medicaid programs, and by creating
new opportunities for managed care organizations (MCOs) to run associated HMO plans. Other possibilities include low-
premium, high-deductible plans.
Computerized Medical Records - Some HMOs are adopting electronic systems that link medical professionals and
pharmacists to save time and reduce medical errors. Using electronic systems, companies can computerize patient files,
enable prescriptions to be sent electronically from physicians to pharmacists, search for drug interactions and reactions,
and track whether patients have bought prescribed medications.
Consumer-Directed Plans Popular - Some MCOs offer consumer-directed health plans (CDHP) to help employers cut
costs. The features of such plans vary, but typically allow employees to choose health reimbursement accounts that
cover preventative care coupled with high deductible PPOs and educational websites about the costs and quality of care
available. Critics contend that only the healthy will choose these plans, creating a wellness divide and decreasing HMO
revenues.
Internet Information Sites - Managed care plans use sophisticated interactive websites to lower costs and enhance
member service. Such sites provide a range of advice about medical conditions and current research, in addition to
administrative information, and private information specific to each member. A study by Fulcrum Analytics shows that 80
percent of Internet users want to manage their health insurance benefits online.
Executive Insight
CHIEF EXECUTIVE OFFICER - CEO
Supporting Legislative Initiatives Favoring Managed Healthcare
Managed care organizations (MCOs) are regulated by state insurance and health commissions and must conform to
federal laws if they accept Medicare. Companies work through industry associations such as the American Association of
Preferred Provider Organizations (AAPPO) to assure that managed care interests are represented as legislation and
regulations are drafted and enacted. Company executives participate in legislative and regulatory hearings and publish
material supporting their positions.
Establishing Premiums
Since most contracts are negotiated for one-year periods, premiums are normally fixed for the fiscal year. If actual costs
are greater than the premiums charged, a firm’s costs aren’t recovered in that year, so care is required in establishing
premium rates for the forthcoming year. Companies examine past costs, use actuarial assumptions to estimate future
costs, factor in medical inflation, and claim inventory levels and receipts to determine premiums for various plans.
Companies may lose members if premiums are set too high, but if profits are too high, political consequences may result.
Managing Risk
MCOs bear business risk due to malpractice claims and disputes regarding benefit coverage. Companies reduce such
risk by insuring coverage for losses in excess of their retained limits with third-party insurance companies. Companies
use underwriting criteria to determine the level of risk they’re willing to assume and insure the remainder.
HUMAN RESOURCES - HR
VP SALES/MARKETING - SALES
Offering Multiple Plans
While healthcare costs are increasing faster than inflation, MCOs are developing programs to control cost growth. Most
companies offer multiple plans that may cost the individual more for some services or for services at non-network
providers. Similar plans are used with prescription drugs where the co-pay for generic drugs may be lower.
Building Networks
MCOs’ success is a function of efficient operations and contracts with a sufficient number of providers to attract
members. MCOs strive to have as broad a base of providers in their networks as possible to decrease the number of
patients served by non-network providers. Companies negotiate non-exclusive contracts with providers that allow
company plan members to access that facility or physician at the prescribed rates.
How does the company mitigate lags in healthcare costs and premium increases?
Because health insurance premium rates are usually based on actual historical rather than prospective future costs,
premiums can be insufficient when costs rise rapidly.
How might the company benefit by offering supplemental products, such as life or disability insurance?
Many managed care companies offer products to supplement their basic managed care plans (MCPs), such as
supplemental health, disability, traditional indemnity, and life insurance as well as various investment products.
If the company has an electronic communication system, what benefits are gained?
Some HMOs are adopting electronic systems that link medical professionals and pharmacists to save time and reduce
medical errors.
How many doctors are in the company's provider network? How many hospitals?
Are the company's plans accredited by national organizations, like the National Committee for Quality
Assurance (NCQA)?
Accreditation is a voluntary, but useful, marketing tool.
What proportion of revenue is from large employer, small group, and individual plans?
Small group and individual plans have historically been more profitable, but more difficult to assemble.
Does the company use a sales force or independent agents to sell its plans?
Large companies use a variety of sales channels.
Does the company use historical or anticipated costs to establish necessary premium rates?
State insurance commissions often require the use of historical costs.
Does the plan reward physicians who maintain standard levels of care at below-average costs?
Nationally, health plans are changing how they reward physicians. Most new incentive programs reward doctors for
meeting certain quality-of-care standards; some pay bonuses to best performers who provide above-average care at
lower costs.
How much has the company raised employer premiums in the past year?
Employer premiums have risen at double-digit rates in recent years.
Does the company have utilization review and quality assurance committees?
Many companies use these mechanisms to set treatment standards and identify poor treatment.
If the company operates several subsidiaries, does each have a separate administrative staff?
FINANCIAL ANALYSIS
How much has the average plan premium increased in recent years?
Since 2000, annual employer sponsored health insurance premiums have increased more than 10 percent per year,
according to the Kaiser Family Foundation.
How much has the average provider contract increased in recent years?
For some large companies, the increase is only 2 to 3 percent.
How much have the company's costs for prescription drugs risen in the recent past?
Drug costs have risen sharply in recent years.
BUSINESS AND TECHNOLOGY STRATEGIES
Financial Information
VALUATION MULTIPLES
Managed Healthcare
SOURCE: Pratt's Stats™ (Portland, OR: Business Valuation Resources, LLC) To purchase more detailed
information, please either visit www.BVMarketData.com sm or call Business Valuation Resources
at 888-287-8258.
Industry Forecast
US personal consumption expenditures for various types of healthcare, a primary indicator for managed healthcare
services, are forecast to grow at an annual compounded rate of 5.7 percent between 2006 and 2009.
Health Affairs
News and policy issues.
Health Leaders
News.
GLOSSARY OF ACRONYMS
DM - Disease Management
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