Annex II : EU EOM media monitoring

Between 27 October and 20 November, the end of the election campaign, the EU EOM carried out a
quantitative and qualitative analysis of selected television channels, radio stations and daily
newspapers, assessing the coverage they gave to the different political actors (candidates, political
parties and alliances.)

The monitoring sample included:

 4 television channels:

 private: Canal 5; HCH; UNE TV

 public: Televisión Nacional de Honduras (TNH)

 2 private radio stations:

 HNR
 Radio Globo

 4 private nationwide daily newspapers:

 El Heraldo
 La Prensa
 La Tribuna
 El País

The relevant programmes were anlysed (paid propaganda, news, debates, interview fora, live coverage)
in the time slots between 6pm and 12am on the television channels, and between 6am and 12pm for
the radio stations, as well as newspaper contents (news, advertisments).

The media monitoring measured how much coverage was given to candidates and political parties by
recording the length of broadcast time (in seconds) on radio and television, as well as the amount of
space (square centimetres) in newspapers. The tone of coverage was also recorded - positive, neutral or
negative – excluding paid propaganda from this calculation. As a public medium, Televisión Nacional de
Honduras (TNH), does not broadcast paid propaganda.
Share of paid propaganda for presidential candidates in the media (27/10 – 20/11)

Presidential Newspapers Television Radio Average

candidates
JOH 1 84% 45% 64% 64%
Luis Zelaya2 9% 18% 23% 17%
Salvador Nasralla3 6% 37% 3% 15%
Otros 1% 0% 10% 4%
Total 100% 100% 100% 100%

Share of editorial coverage4 of the presidential candidates in the media (27/10 – 20/11)

Presidential Newspapers Television Radio Average

candidates
JOH 54% 45% 34% 44%
Luis Zelaya 15% 5% 10% 10%
Salvador Nasralla 12% 33% 18% 21%
Otros 19% 17% 38% 25%
Total 100% 100% 100% 100%

Share of editorial coverage of Juan Orlando Hernández in the media : 33% on his role as President,
67% on his role as candidate.

Media type Coverage of JOH as Coverage of JOH as

President candidate
Newspapers 33% 67%
Television 35% 65%
Radio 32% 68%
Average 33% 67%

1
Juan Orlando Hernández (JOH), presidential candidate for Partido Nacional de Honduras (PNH).
2
Luis Zelaya, presidential candidate for the Partido Liberal de Honduras (PLH).
3
Salvador Nasralla, presidential candidate for the Alianza de Oposición (Libre, Pinu).
4
News programmes, debate, interview formats, live coverage.
PRESIDENTIAL CANDIDATES’ AND POLITICAL PARTIES’ PAID ELECTORAL PROPAGANDA

Presidential candidates' paid propaganda in newspapers

Salvador Nasralla Others
6% 1%

Luis Zelaya
9%

JOH
Luis Zelaya
Salvador Nasralla

JOH Otros
84%

Base: 29.650 (square centimetres)

Distribution of presidential candidates' paid propaganda

in newspapers

El Heraldo
La Prensa
La Tribuna
El País
0% 20% 40% 60% 80% 100%

El País La Tribuna La Prensa El Heraldo

JOH 100% 78% 80% 82%
Luis Zelaya 0% 19% 4% 18%
Salvador Nasralla 0% 0% 16% 0%
Otros 0% 3% 0% 0%

Base: 29.650 (square centimetres)

 Political parties' paid propaganda in newspapers

Alianza de Otros
Oposición/Libre/ 1%
Pinu
6% PNH

PNH
42% PLH

Alianza de
Oposición/Libre/Pinu
PLH
51% Otros

Base: 74.271 (square centimetres)

Distribution of political parties' paid propaganda in

newspapers

El Heraldo
La Prensa
La Tribuna
El País

0% 20% 40% 60% 80% 100%

El País La Tribuna La Prensa El Heraldo
PNH 35% 28% 44% 39%
PLH 0% 66% 40% 61%
Al. de Oposicion/Libre/Pinu 65% 2% 15% 0%
Otros 0% 4% 1% 0%

Base: 74.271 (square centimetres)

 Presidential candidates' paid propaganda on television

Otros
0%

Salvador Nasralla
37%

JOH
Luis Zelaya
JOH
45% Salvador Nasralla
Otros

Luis Zelaya
18%
Base: 23.181 (seconds)

Distribution of presidential candidates' paid propaganda

on television

Canal 5
HCH
UNE TV

0% 20% 40% 60% 80% 100%

UNE TV HCH Canal 5

JOH 0% 67% 67%
Luis Zelaya 0% 33% 23%
Salvador Nasralla 100% 0% 10%
Otros 0% 0% 0%

Base: 23.181 (seconds)

 Political parties' paid propaganda on television

Otros
1%

PNH PNH
28%
PLH
Alianza de
Oposición/Libre/ Alianza de
Pinu Oposición/Libre/Pinu
56% PLH
15% Otros

Base: 63.218 (seconds)

Distribution of political parties' paid propaganda on

television

Canal 5
HCH
UNE TV

0% 20% 40% 60% 80% 100%

UNE TV HCH Canal 5

PNH 0% 58% 66%
PLH 6% 28% 27%
Al. de Oposicion/Libre/Pinu 94% 8% 7%
Otros 0% 6% 0%

Base: 63.218 (seconds)

 Presidential candidates' paid propaganda on the radio

Salvador Nasralla
3%
Otros
10%

JOH
Luis Zelaya
Luis Zelaya
23% Salvador Nasralla
JOH
Otros
64%

Base: 11.783 (seconds)

Distribution of presidential candidates' paid

propaganda on the radio.

HRN

Radio Globo

0% 20% 40% 60% 80% 100%

Radio Globo HRN

JOH 0% 70%
Luis Zelaya 33% 22%
Salvador Nasralla 30% 0%
Otros 37% 8%

Base: 11.783 (seconds)

 Political parties' paid propaganda on the radio

Otros PNH
14% 16%

PLH
16%
Alianza de
Oposición/Libre/
Pinu
54%

Base: 63.251 (seconds)

Distribution of political parties' paid propaganda on the

radio

HRN

Radio Globo

0% 20% 40% 60% 80% 100%

Radio Globo HRN

PNH 1% 54%
PLH 9% 33%
Al. de Oposición/Libre/Pinu 76% 0%
Otros 14% 13%

Base: 63.251 (seconds)

EDITORIAL COVERAGE OF THE PRESIDENTIAL CANDIDATES AND POLITICAL PARTIES

Editorial coverage of the presidential candidates in the

newspapers

Otros
19%
JOH

Salvador Nasralla Luis Zelaya

12% JOH
Salvador Nasralla
54%
Otros
Luis Zelaya
15%

Base: 93.099 (centimetres squared)

Presidential candidates' share of editorial coverage in

newspapers
7% 3%
100%
10% 11%
29% 31%
80% 10%
25%
15% 9%
60%
7%
17%
40% 76%
53% 58%
20% 39%

0%
El Heraldo La Prensa La Tribuna El País

JOH Luis Zelaya Salvador Nasralla Otros

Base: 93.099 (centimetres squared)

 Tone of editorial coverage of the presidential candidates
in El Heraldo

JOH 64% 34% 2%

Salvador Nasralla 39% 43% 18%

Luis Zelaya 70% 30% 0%

0% 20% 40% 60% 80% 100%

Positivo Neutral Negativo

Base: 26.561 (centimetres squared)

Tone of editorial coverage of the presidential candidates

in La Prensa

JOH 69% 30% 1%

Salvador Nasralla 43% 32% 25%

Luis Zelaya 73% 27% 0%

Positivo Neutral Negativo

Base: 26.629 (centimetres squared)

 Tone of editorial coverage of the presidential candidates
in La Tribuna

JOH 54% 40% 6%

Salvador Nasralla 17% 17% 66%

Luis Zelaya 65% 33% 2%

0% 20% 40% 60% 80% 100%

Positivo Neutral Negativo

Base: 25.764 (centimetres squared)

Tone of editorial coverage of the presidential candidates

in El País

JOH 68% 29% 3%

Salvador Nasralla 28% 27% 45%

Luis Zelaya 65% 28% 7%

0% 20% 40% 60% 80% 100%

Positivo Neutral Negativo

Base: 14.276 (centimetres squared)

 Editorial coverage of presidential candidates on television

Otros
17%

JOH JOH
45% Luis Zelaya
Salvador Nasralla Salvador Nasralla
33%
Otros

Luis Zelaya
5%

Base: 117.825 (seconds)

Distribution of editorial coverage of presidential

candidates on television

1% 2%
100%
3%
6% 12%
90% 16%
80% 5%
53%
70%
60% 52%

50%
90% 6%
40% 77%
10% 2%
30%
20%
31% 34%
10%
0%
TNH Canal 5 HCH UNE TV

JOH Luis Zelaya Salvador Nasralla Otros

Base: 117.825 (seconds)

 Tone of editorial coverage of the presidential candidates
on TNH

JOH 82% 18% 0%

Salvador Nasralla 0% 27% 73%

Luis Zelaya 89% 11% 0%

0% 20% 40% 60% 80% 100%

Positivo Neutral Negativo

Base: 16.053 (seconds)

Tone of editorial coverage of the presidential candidates

on Canal 5

JOH 70% 30% 0%

Salvador Nasralla 30% 62% 8%

Luis Zelaya 66% 27% 7%

0% 20% 40% 60% 80% 100%

Positivo Neutral Negativo

Base: 25.743 (seconds)

 Tone of editorial coverage of the presidential candidates
on HCH

JOH 80% 18% 2%

Salvador Nasralla 49% 38% 13%

Luis Zelaya 21% 79% 0%

0% 20% 40% 60% 80% 100%

Tono HCH Positivo Tono HCH Neutral Tono HCH Negativo

Base: 12.252 (seconds)

Tone of editorial coverage of the presidential candidates

on UNE TV

JOH 1% 99%

Salvador Nasralla 97% 3%

Luis Zelaya 28% 21% 51%

0% 20% 40% 60% 80% 100%

Positivo Neutral Negativo

Base: 68.993 (seconds)

 Distribution of editorial coverage of presidential
candidates on television

Otros
17%
JOH JOH
45% Luis Zelaya
Salvador Nasralla Salvador Nasralla
33%
Otros

Luis Zelaya
5%

Base: 345.772 (seconds)

Distribution of editorial coverage of presidential

candidates on television
100%
5%
13%
90%

80% 36% 37%

26%
70%

60% 6%
11% 8% 73%
50%
22%
40% 26%
30%
53%
20% 5%
36%
26%
10% 17%
0%
TNH Canal 5 HCH UNE TV

PNH PLH Al. de Oposición/Libre/Pinu Otros

Base: 345.772 (seconds)

 Editorial coverage of presidential candidates on the radio

JOH JOH
Otros 34%
38% Luis Zelaya
Salvador Nasralla
Otros
Salvador
Nasralla
18% Luis Zelaya
10%

Base: 54.265 (seconds)

Distribution of editorial coverage of presidential

candidates on the radio
1%
100%
3%
6%
90%

80%
53%
70%

60%

50%
90% 6%
40%
10%
30%

20%
31%
10%

0%
HRN Radio Globo

JOH Luis Zelaya Salvador Nasralla Otros

Base: 54.265 (seconds)

 Tone of editorial coverage of presidential candidates on
HRN

JOH 48% 30% 22%

Salvador Nasralla 3% 45% 52%

Luis Zelaya 38% 42% 20%

0% 20% 40% 60% 80% 100%

Positivo Neutral Negativo

Base: 32.869 (seconds)

Tone of editorial coverage of presidential candidates on

Radio Globo

JOH 2% 16% 7%

Salvador Nasralla 35% 36% 29%

Luis Zelaya 70% 23% 7%

0% 20% 40% 60% 80% 100%

Positivo Neutral Negativo

Base: 21.070 (seconds)

PRESIDENTIAL CANDIDATES’ DIRECT SPEECH IN THE MEDIA

Distribution of presidential candidates' direct speech in

newspapers

100%
8% 6%

90% 5%
12%

80%
7%
46%
28%
57%
70%

60%

50% 8%

2%
40% 3%
75%
20%

30% 59%

20% 38%

26%
10%

0%
El Heraldo La Prensa La Tribuna El País

JOH Luis Zelaya Salvador Nasralla Otros

Base: 14.463 (centimetres squared)

 Distribution of presidential candidates' direct speech on
television
100%
2%
5%
1%

90% 14%
22%

3%
80%
42%

70%

60%

5%

50%
94% 13%

40% 82% 73%

30%

20% 40%

10%

1%
3%
0%
TNH Canal 5 HCH UNE TV

JOH Luis Zelaya Salvador Nasralla Otros

Base: 43.969 (seconds)

 Distribution of presidential candidates' direct speech on
the radio
100%

8%

90%

80%
26%

70%
65%

60%

50%
33%

40%

7%
30%

6%

20%
32%

10% 22%

0%
HRN Radio Globo

JOH Luis Zelaya Salvador Nasralla Otros

Base: 28.018 (seconds)

COVERAGE OF POLITICAL ACTORS BY GENDER IN THE MEDIA

Representation of candidates and party members by

gender in newspapers

Mujeres y
hombres
11%

Mujeres
10%

Hombres
79%

Base: 14.463 (centimetres squared)

Representation of candidates and party members by

gender on the television

Mujeres y
hombres
9%

Mujeres
14%

Hombres
77%

Base: 414.183 (seconds)

 Representation of candidates and party members by
gender on the radio
Mujeres y
hombres
8%

Mujeres
15%

Hombres
77%

Base: 204.954 (seconds)

USE OF LANGUAGES IN VOTER EDUCATION PROGRAMMES

Languages of TSE voter education programmes in

newspapers

Otros idiomas
(garifuna, lenca)
0%

Español
100%

Base: 2.911 (centimetres squared)

 Languages of TSE voter education programmes on
television

Otros idiomas
(garifuna, lenca)
37%
Español
63%

Base: 4.997 (seconds)

Languages of TSE voter education programmes on the

radio

Otros idiomas
(garifuna, lenca)
3%

Español
97%

Base: 1.911 (seconds)