AYURVEDIC CENTRES ACROSS THE COUNTRY

CURRENT AYURVEDIC TRENDS

Established players are pursuing revenue maximisation through product and
service diversification and are exploring new global and domestic markets.
Franchising is emerging as a popular option for scaling up. The methods of cure
related to ayurvedic massages, Panchkarma therapy, yoga and traditional surgery
are catching everyone’s imagination very fast and promise to be the next big thing
in the medical and wellness industry. This translates into a huge potential in the
market for the different verticals that Ayurveda spans out in times to come. It has
the unique advantage of having something to offer for every class of the society.
Dr. Baldeep Kour , Chief Medical Director, Deep Ayurveda, says: “The
opportunity is really vast as it spans through all the possible verticals like
Panchkarma centres, Ayurvedic spas and herbal medicines. Panchkarma centres
are growing at a rate never seen. Combined with the recent trends of increasing
acceptance of natural

medication, this accounts for a huge potential in the up and coming times for
ayurvedic products.

Ayurvedic Therapy at Health Resorts There are a huge number of hotels and
resorts facilitating Ayurvedic remedies to pamper the guests with a divine
experience. Though there are ranges of resorts providing these treatments
exclusively; increasing demand compels the hotel sector to include Ayurvedic
therapies in form of spa centers in the hotel premises. Many premium segment
hotels in India are incorporating wellness segment with experts and therapists to
serve the guests according to their requirement and body types. Furthermore the
therapy helps to revive the vigor and vitality of the body and enhances the
immunity power through the anti-oxidant & prophylactic properties. The services
also include beauty and weight management programmes as wellness packages.
Different therapies provided the guest as supplementary services to restore their
physical, psychological and spiritual harmony and well being. Range of Services:
There are few common Ayurvedic therapies provide at every resort throughout the
country. The treatment includes the most effective panchakarma therapy that
includes five types of healing procedures done through internally and externally for
rejuvenation of body, mind and soul. Additionally other therapeutic methods are
abhayanga massage, shirodhara, sharvangadhara, shirovasti, kativasti, nasyam and
steam bath. Along with that therapists also suggest to go for application various
types of masks on the face and body as per the condition and requirements

MEDICAL TOURISM
Health Tourism is one of the emerging segments of travel and has gained
remarkable fame to India for attracting tourists to cater their health as well as
relaxation needs. Even though a new phenomenon; it is almost surely to be a major
source of income for the country. Ayurveda has been the USP of health tourism to
offer a complete package of travel experiences with psychological, physical and
spiritual wellbeing. Presently alternative therapy and herbal treatment is widely
popular globally and makes India a major tourist attraction. Hopefully, within few
years India will be the most preferred destination for best of the health services
with holistic healing therapies. Thus, endorsing Ayurveda through health tourism
provides a new dimension to the hospitality and tourism in India itself. The main
purpose of the paper is to focus on recent developmental trends in health tourism in
India for promoting holistic therapy- Ayurveda in global context. The study
highlights the implementation of ancient therapies in various hotels and resorts of
Odisha as an ancillary service to provide the guest utmost satisfaction.The scope of
the study only focuses on promoting Ayurvedic remedies as a significant element
of health tourism in hotels and resorts of Odisha. Based on the data collected
through secondary sources, this paper makes an assessment of the extent of social
awareness, innovativeness and responsiveness of tourism sector for marketing
Ayurveda. In the concluding section, limitations of the study have been discussed
and recommendations provided for undertaking more detailed investigations in the
area.

Nonetheless, health tourism has given a new definition to vacationing in India by

promoting Ayurveda. Ayurveda was a craze in India since very early times to
provide a complete health

115Role of Hotels and Resorts to Promote Ancient Ayurveda through Health

Tourism

Ayurveda also is considered as the USP of health tourism to provide qualitative

travel experiences with psychological, physical and spiritual wellbeing makes
India a lucrative destination for health tourism. Purpose of the study The main
purpose of the paper is to focus on recent developmental trends in health tourism in
India for propelling ancient Ayurveda in global context.

SCOPE AND CHALLENGES :

According to Forbes India report, 2014; medical or health tourism is the crown-
jewel to shape the future of economic growth and health care. And the report
further says that is a booming sector which expects to grow to $5 billion by
2016.Health tourism in India even though a new phenomenon is almost surely to
be a major source of income for the country. Hopefully, within few years India will
be the preferred destination for best of the health services. Ayurveda and
associated healing therapies have always enticed and impressed foreign tourist.
Many tourists from different countries come in India for purification, nourishment
and rejuvenation through the healing touch promised by yoga and Ayurveda. For
this reason Ayurveda as a significant component of tourism and hospitality helps
the country in achieving global competitiveness and growth sustainability.
Moreover, medicines prepared strictly according to the instructions provided by the
authentic scriptures; have tremendous curative powers.Though this therapy works
at its own pace in comparison to Allopathic medicine, the perception of limited
side effects is its advantage (Rath et al., 2012). Ayurveda treatment system plays a
key role field of public health scenario since long time. The main reason for its
popularity is their availability, cheapness and efficacy. Various doctrines of
Ayurveda are really thought provoking and amazing. Even smaller doses create
wonders in curing terminal illness.

WELLNESS CENTERS:
India wellness centers have taken luxury spas and medical tourism to the next
level. It's at a wellness center that you'll be able to pursue holistic physical,
emotional and spiritual healing. You'll find most of these centers in southern India,
particularly in the states of Goa, Kerala and Karnataka.

Kerala is considered to be the home of Ayurveda. The moist, humid climate and
abundant supply of medicinal plants provide the perfect environment for the many
Ayurvedic resorts there. These top resorts are all well managed and have an
excellent range of properly administered Ayurvedic treatments. They suit a range
of budgets, from basic to luxury.
Goa is a popular place for yoga retreats, and many focus on holistic wellness by
providing Ayurvedic treatments and other natural therapies as well. Most are
located in north Goa and are generally open from October to May each year.

Top Ayurvedic Resort in INDIA

1.Somatheeram is billed as the world’s first Ayurvedic resort © Somatheeram

The very first Ayurvedic resort in the world? Somatheeram claims to hold the title,
making it a must-visit stay for those looking to delve deeply into the Ayurvedic
arts. Luxury is certainly on offer: guests stay in private villas and are literally steps
from the soothing surf of the Arabian Sea. But an intensive roster of treatments,
trained professionals, and yoga classes also ensure that wellness remains the
retreat’s top objective.

2.Ananda’s spa offers close to 100 different treatments © Ananda in the

Himalayas

Reflecting the colours of early 20th century, Ananda in the Himalaya, close to
Rishikesh, is considered as one of the best spas in the world and recognized by
Travel + Leisure magazine. Set over a sprawling landscape of 100 acres in the
middle of an evergreen forest, the property holds Deluxe Rooms, Villas and Suites
besides modern amenities and also boasts off a dining space, tea lounge and
aquamarine pool. At the Spa and Wellness centre, which is spread over an area of
24,000 square feet, one can expect an extensive menu of body and beauty
treatments, yoga courses, and massage and Ayurvedic therapies. Further, the
qualified nutritionists, Western and Ayurvedic physicians, spa therapists with
knowledge of ancient Indian sciences and modern western treatments… guides you
through several personalized therapies to meet individual health goals – de-stress,
detoxification and cleansing, deep relaxation, anti-ageing and weight & inch loss.
The Spa and wellness centre occupies 24 treatment rooms, temperature controlled
outdoor pool and gymnasium.
A location in the unspoiled wilds of the Himalayan foothills. Gorgeous open-air
meditation and teaching areas. A relaxing outdoor swimming pool. Nature treks
and safari adventures. And, oh yes, a huge spa facility with nearly 100 treatments
available and a number of qualified Ayurvedic doctors on-staff. No
wonder Ananda in the Himalayas ranks among the finest Ayurvedic retreats in
India.
3.Carnoustie pampers guests with Ayurveda, naturopathy and yoga ©
Carnoustie

Amidst the palm groves, the tropical climate, the stunning backwaters and the
photogenic shorelines of Kerala, lies Carnoustie Ayurveda & Wellness Resort. But
it isn’t only its languid setting that makes this retreat such a destination. In its
lavishly appointed spa, outfitted with traditional architectural touches and lovely
fountains, guests have access to experts in yoga, Ayurveda, and naturopathy, and
treatments that seek to assist with everything from purification and detox to anti-
stress and relaxation techniques.

4.Kalari Kovilakom is set within a restored Keralan mansion © Kalari

Kovilakom

Within a restored, 19th century mansion, Kalari Kovilakom offers a programme of

only the most traditional Keralan Ayurvedic treatments. Ayurvedic herbs and
ingredients used in the facility are sourced locally – many even from Kalari
Kovilakom’s own on-site gardens – while expert therapists offer complete, full-
body care, from customised vegetarian meals and purifying baths to massages,
medicines, and other treatments. Located in one of the popular tourist destinations
in India, Palakkad in Kerala, the Kairali Ayurvedic Healing Village Health Resort
upholds an authentic principle of Ayurveda in order to propagate health and
wellbeing worldwide. With traditional therapies paired with modern amenities, it is
one of the few Spa and Ayurvedic resorts in India that specializes in the use of vast
range of specific Ayurvedic treatments, vedic knowledge, Ayurvedic diet,
Ayurvedic medicines and oils, and Ayurvedic Spa Equipments. Besides the
wellness centre, the Kairali Ayurvedic Healing Village Resort, which is set in the
midst of an eco friendly nature, maintains contemporary villa style
accommodations. Nonetheless, the National Geographic Traveler magazine
recognises Kairali’s Ayurvedic Healing Village as one of the ‘Top Fifty Wellness
Meccas in the World’, as well as the ‘Top Ten Wellness Meccas in Asia’.

5.Accessible from Bangalore, Soukya is nevertheless an oasis of tranquility ©

Soukya

Under the watchful eyes of Dr. Mathai, an acclaimed holistic health

professional, Soukya delves deep into Ayurvedic treatments with thousands of
years of ritual and tradition behind them. From meals to oil mixtures, every
 treatment is selected by experts to align with individual visitors’ temperaments and
healing goals. Easily accessible, given its location on the outskirts of Bangalore,
the retreat is nevertheless surrounded by lush and peaceful gardens. Soukya
advertises itself as the first holistic health center of its kind in the world. What does
this mean? Simply that Soukya offers an extensive range of systems of medicine
and therapies all under one roof. These include Ayurveda, homeopathy,
naturopathy, yoga, acupuncture, reflexology, and acupressure. The center's name
comes from the Sanskrit word 'Soukhyam', which means well being and a
harmonious state of the mind, body and spirit. It's owned and operated by a doctor
who's been in the holistic health medical practice for over 20 years, and all
programs are monitored by qualified doctors and therapists in each specialty. The
center consists of 25 rooms on a 30 acre organic farm in the countryside. There's a
yoga and meditation hall, recreational facilities, and a long walking/jogging track.

Cost: There are different prices for foreigners and Indians (who are residents of
India). Room rates start from $260 per night for a single deluxe room. Indians
pay...

6.Vana Malsi Estate has been described as a “five-star ashram” © Vana Retreats

A prime position in the Himalayan foothills of Uttarakhand and some of the best
treatment facilities in the country: it’s no wonder that Vana Malsi Estatewas
described by Condé Nast Traveller as a “five-star ashram.” Hidden away within
fragrant lychee and mango forests, the estate is undoubtedly one of the best
Ayurvedic retreats in India. A no-nonsense approach to care and completely
individually tailored plans let visitors truly profit from their healing time off the
grid. One of the newest wellness centers in India, Vana Malsi Estate opened in
early 2014. It's often likened to a luxury ashram as there certain guidelines and
restrictions that must be followed, including attire to be worn, and group activities.
Bespoke immersive programs are curated for each guest based on various
objectives from de-stressing to weight management. Treatments include Ayurveda,
Sowa Rigpa (Tibetan healing), yoga, natural therapies (such as acupuncture), spa
therapies (such as massages and scrubs), fitness, and aqua therapies. Wellness
cuisine, daily guided meditation, nutritional cooking lessons, music performances,
herb and vegetable gardens, and fruit orchards are all part of the retreat. Guests are
also encouraged to plan their own diet. There's a minimum stay of seven nights.

o Cost: From around $680 per night for two people, including all meals, daily
treatments and transfers.
 7.Shreyas Yoga Retreat, Bangalore

If you want a yoga-based treatment regime, but would prefer a luxurious

environment rather than one of the ashrams in India, then Shreyas is the place for
you! This boutique resort, situated 35 kilometers from Bangalore, has been
modeled on some of the more exclusive hotels in Asia. There are just 12 rooms,
spread across 25 acres of gardens. The aim there is to take guests on a journey of
self discovery, to harness and purifying body and mind energies, and give a
spiritual perspective to actions and emotions. It's achieved through classical Hatha
yoga (postures), pranayama (breathing) and pratyahara (meditation) processes
drawn from the Yoga Sutras. In addition, guests can participate in nature-based and
community-based activities. These include spending time in the fields, preparing
meals for children at the local orphanage, and visiting local villages. If you want to
relax, Shreyas has walking tracks, outdoor swimming pool, spa, home theater, and
library.

8.SwaSwara, Gokarna, Karnataka

SwaSwara is located at one of India's best beach destinations, Gokarna in

Karnataka. The resort's aim is to help you connect with your body and soul. "Swa"
in Sanskrit means "the self", and "Swara" refers to sound. What's unique here is
that the resort is one of the top art hotels in India -- it has an Artist in Resident
program, so you can explore yourself through creativity. Sunrise yoga on the
beach, meditation, and Ayurvedic treatments are also provided. The resort is more
liberal than most wellness centers, as it offers wine with meals. However, meat
(apart from fish) is not served. Accommodations are provided in 24 Konkan villas.
Guests must stay for a minimum of five nights, with seven nights being
recommended.

o Cost: Fully inclusive Ayurveda packages start from about $1,650 for seven
nights. This is the cheapest rate during the monsoon season, from May to
October.

9.Ayurvedagram Heritage Wellness Center, Bangalore

As the name suggests, the focus of treatment at Ayurvedagram is Ayurveda. It's

combined with yoga, pranayama (breathing) meditation, and selected beauty
treatments to complete the wellness regime. Treatment packages are tailor made to
suit guests' needs, as determined by a doctor on arrival. The center specializes in
arthritis, low back ache, obesity, diabetes, depression, infertility, and impotency.
Guests are accommodated in antique wooden cottages that have been transplanted
 from Kerala. In fact, all buildings on the seven acre property are over 75 years old.
There are also 200 species of rare medicinal herbs.

o Cost: From around 13,000 rupees ($200) per night for single occupancy. It
includes accommodations, food, medicine, cultural entertainment, and use of all
facilities such as gym and library.

10.Indus Valley Ayurvedic Center, Mysore

The focus at the Indus Valley Ayurvedic Center is primarily Ayurvedic medicine,
coupled with yoga and meditation. The center was started by a doctor who had
successfully used these methods to treat his illness, after modern medicine couldn't
provide any relief. It offers resort-style facilities, Ayurvedic food, and a team of
highly trained professionals. In addition to the high standard of treatment, an
appealing thing about the center is its flexibility. It has accommodations for all
budgets, ranging from standard rooms up to independent villas. It's also possible to
pay for services by individual rates, or take a package deal. So versatile!

o Cost: Rates start from 2,500 rupees ($40) per night, for a standard room. Three
meals a day costs 1,000 rupees. A session of yoga is 300 rupees. Ayurvedic
treatments start from around 1,500 rupees each. Alternatively, a range of
packages is available. Rates start from $180 per person for a one night package.
Expect to pay $1,050 upwards...

11.Atmantan Wellness Resort, Maharashtra

Nestled into the Sahyadri Mountains about 4 hours drive from Mumbai, Atmantan
Wellness Resort has a view to die for overlooking Mulshi Lake. It aims to
empower guests to transform their lives through education and lifestyle
modifications targeting body, mind and soul. Atmantan's team of qualified experts
prepare individual wellness formulas according on guest requirements. A holistic
integrative approach is taken, combining Ayurveda, Naturopathy, Yoga,
meditation, functional fitness, and nutrition. Various wellness packages are offered
including healthy living, cleansing, weight control, and restorative physiotherapy.

o Cost: A minimum 3 night stay is required. Prices depend on the category of

accommodations chosen and start from around $1,700 for a single or $2,500 for
a.double. This includes all meals and therapies. Tax is additional.
12.Nimba Nature Cure Village, Gujarat

Nimba Nature Cure Village was founded in 2014 and is the largest center for
naturopathy, Ayurveda, yoga, meditation and physiotherapy in western India. It's
conveniently spread over 50 acres of lush grounds approximately 30 miles
from Ahmedabad on the Ahmedabad–Mehsana Highway. The name "Nimba"
come from the Sanskrit term Nimbati Syasthyamdadati’, which means to give good
health. Nearly all ailments are treated by the in-house team of doctors and
therapists. Residential programs range from stress management (3-5 days) to anti-
aging (21-25 days). However, staying at the center requires discipline, as a daily
wellness schedule and diet need to be followed.

o Cost: There are different prices for foreigners and Indians (who are residents of
India). Rates start from $120 per day per person for foreigners, and 6,000 rupees
for Indians. This includes all consultations, treatment, meals, use of facilities, and
accommodations.

13.Wildflower Hall, Shimla

Atop a hill at an altitude of 2,580 meters and tucked in the midst of 22 acres of lush
green landscape that is dotted with pine and cedar trees, Wildflower Hall, Shimla is
no doubt a one stop retreat. With perfect interior, wood paneling and original
artwork, displaying the grandeur of the colonial era and amenities that mark the
modern trend, the property simply burst out a fusion of quaint charm and
contemporaneity. Besides the terrace restaurant, Cavalry Bar and 85 rooms –
deluxe garden view rooms, premier garden view rooms, premier Mountain View
rooms, deluxe suites and Lord Kitchener suite, Wildflower Hall boast off the
classic Oberoi Spa… redefining ultimate luxury and holistic Ayurvedic treatment.
One can unwind himself with the array of massage, revitalizing body and
Ayurvedic therapies that are available here, embark on a luxury journey by taking
specialty baths and yoga sessions and even relive at the outdoor whirlpool.
Nonetheless, the award winning property – Travellers’ Choice Award by Trip
Advisor – is a perfect hideout for honeymooners where one can frame myriad
quixotic memories.
14.The Himalayan, Manali

Perched at an elevation of 2,003 meters, The Himalayan, reviving the Victorian

Gothic style of architecture amid the potpourri of nature… is yet another luxury
retreat for travellers seeking intimacy and peace. The Castle, which is build with
antique and classy interior including cast-iron fireplaces and hand-carved Gothic
chimneypieces, houses The Parlour (a communal dining hall), Dungeon bar and
guest chambers having en-suite marble bathrooms with shower cubicles, bathtubs,
vanity mirrors and bath amenities. Further, from the Crow’s Nest one can simply
capture the travellertrap panorama of Manali and cascade of snow clad mountains
beyond the lush green rolling hills. Moreover, besides modern amenities and
classic exterior, the cottages bring forth a contemporary stay. To step into the
world of profound contemplation of an abstruse nature, The Himalayan Spa
offering host of massage and Ayurvedic therapies is a haven of indulgence.
Overlooking the swimming pool and orchid garden, the Spa centre is a place where
one can spend ideal hours and enjoy the wide verity of top notch amenities and
commendable services.

15.Aalia, Haridwar

Providing an unparalleled propinquity to culture, spirituality and myths, Aalia that

is set on the bank of the River Ganges is an epitome of luxury, elegance and
hospitality. Build with stunning slate – clad exteriors and state – of – the – art
interior, Aalia houses contemporary accommodations at the Chila Suite, Garden
Suite and River Suite and Villa, corporate board room and the Cigar Lounge. At
the health and spa centre one can pamper oneself with a blissful massage and also
go for sorts of Ayurvedic and health therapies. On the other hand, Aalia also
provides various packages for travellers, which includes leisure package, safari
package and Aalia signature package.

16.The Terraces, Kanatal

Set at an altitude of 2,600 meters amidst pine, deodar and rhododendrons forest…
The Terraces in Kanatal brings forth a unique experience due to its quaint
ambiance and untouched nature. It comprises 8 deluxe rooms, 12 super-deluxe
rooms and a luxury suite and also maintains an exotic dining area with a multi
cuisine restaurant, terrace café, bar – be – que along the bon fire close to the pond.
Further, it also comprises a well equipped business hall that holds 50 – 55 persons.
Nonetheless, The Terraces, Kanatal on the Chamba Mussorrie Highway, provides
world class Spa facility with several classy body treatments. The wellness centre
consists of a unisex Jacuzzi, a separate sauna and steam for different genders, a
fitness center and singular/coupled separate treatment areas and gymnasium.
Besides all the facilities, the plethora of body therapies – hydrotherapy baths with
mineralizing salts, the evergreen -Thai massage, other Traditional massages as well
as body wraps and exfoliants; aromatic oil therapies, scrubs and wrap care…
makes The Terraces one of the best Spa resorts in India.

17.Khyber Himalayan Resort and Spa, Gulmarg

Located in one of the popular ski resorts in India, Gulmarg, the Khyber Himalayan
Resort and Spa, is an ultimate getaway for travellers seeking leisure as well as
adventure. With 85 rooms with all modern amenities, the resort also comprises
specialty restaurant, a cigar lounge, a well-appointed spa, a heated swimming pool,
gymnasium, children’s club and a mini theatre. At the Khyber Spa one can
experience the best of traditional body therapies as well as go for Swedish,
Hawaiian, Lomi Lomi, Balinese & Shiatsu combined in exclusive L’OCCITANE
sequences.

18.Devaaya, The Ayurveda and Nature Cure Centre, Panaji

Located on an island close to Panaji and set in the midst of swaying palms,
Devaaya, The Ayurveda and Nature Cure Centre, is another popular spa and resort
centre in India. It maintains 60 luxurious cottages reflecting the unique Goan style
of architecture. Further, Jacuzzis, steam rooms and saunas and outdoor facilities
like a swimming pool, tennis court, meditation and yoga centre, hall, gym, jogging
track, etc. marks the grandeur of the resort. Devaaya, The Ayurveda and nature
Cure Centre has extensive facilities for providing – Ayurvedic Panchakarma &
Wellness treatment programmes; Nature cure therapies including massage therapy,
mud therapy and hydro therapy; and nature cure diet.
19.The Leela’s ESPA Spa, Udaipur
At the Leela’s, Udaipur, which is one of the luxury hotels in India, one can
experience the best of Spa treatments and can even go for private spa tents with
private swimming pools and walled gardens. The Spa and wellness centre holds an
extensive menu of treatments including facials, body treatments and hot stone
massages unveiling a unique spa and spiritual journey along with a royal retreat.
The Leela Palace overlooking the Lake Pichola, comprising 80 guest rooms with a
touch of royalty and modernity… is no doubt a dream like place to spend an ideal
honeymoon in royal Rajasthan.

20.Sawadhee Traditional Thai Spa:

Sawadhee is an award winning luxury spa in Delhi. Situated in Vasant Kunj, the
spa with its 5,000 sq.ft area boasts being the biggest Day Spa in the city. Offering a
range of services including Full Body Massages (International massages like Deep
Tissue, Aroma Therapy, Traditional Thai, Signature Massages) to Foot
Reflexology, Full Body Scrubs and Wraps and Facials, Sawadhee is an authentic
Thai spa with skilled staff from Thailand and North East India. The spa is
appreciated for introducing five private rooms with each room equipped with
steam and shower and two exquisite couple rooms that have Jacuzzi. Sawadhee
Traditional Thai Spa has Geo Spa Asia Spa Award for Most Luxurious Spa (Day)
(2015), Geo Spa Asia Spa Award for Best Spa Interiors (Day) (2014) and several
nominations in various categories under their belt. They are presently being
featured at No. 2 position under Spa and Wellness by Tripadvisor. Does this give
you a good enough reason to try out Sawadhee?

21.Shin Shiva Ayurvedic Resort, Kovalam

Last but not the least, Shin Shiva Ayurvedic Resort, which is close to the Kovalam
beach, is far – famed for providing effective Spa facilities and Ayurvedic
treatments for a host of ailments. Besides it also provides therapeutic packages and
conducts yoga and meditation.
 22.Jiva Ayurveda

In early 1982, the concept of starting Ayurveda clinics was conceptualised when
Rishi Pal Chauhan, the present Chairman and Managing Director of Jiva, realised
that the society was moving in a new direction and needed some traditional
medicine blended with modern technology. At that point of time, he was unaware
on how to action it further.

Key milestones

 1995: Established the world’s first Ayurvedic health centre on the Internet, which
received more than 5000 visitors daily
 1996: The world’s first Ayurvedic correspondence courses being run via the
Internet. Interactions take place through the World Wide Web, Internet relay chat,
and e-mail. Students including doctors, nurses and Ayurveda enthusiasts take
courses from countries such as France, Japan, Sweden, Denmark, Latvia,
Switzerland, Spain and Estonia
 1997: World Summit Award for ‘TeleDoc’ project given by United Nations in
Geneva
 2006: Conducted world’s first Ayurvedic video conference at VSNL Studio in
New Delhi at the University of Gavle, Sweden to preach its students about Vedic
Sciences and Culture
 2007: Ayurvedic tele-medicine centre in Faridabad was started catering to the
problems of thousands of people nationally and internationally

Jiva’s USP

 At Jiva Ayurveda, during consultation each doctor tries to go to the root

cause of the problem and prepares a customised prescription. The company
is known for preparing customised medicine dosages for patients. According
to Ayurveda, each individual is unique, therefore their treatment should also
be unique. “We have evolved some best-in-class technology and practices
that ensure that while we stay true to our commitment of providing high
quality, authentic Ayurvedic treatment, we are also able to constantly
monitor patient relief and quality of treatment,” adds Dr Partap Chauhan.

 Jiva Ayurveda focuses mainly on diseases that are classified as chronic and
lifestyle disorders. There are great treatment options and outcomes that
ayurveda has to offer to people suffering from disorders such as diabetes,
 joint pains, skin disorders, digestive problems, etc. Dr Partap Chauhan
explains, “Ayurveda as a treatment science seeks to find and address the root
cause of the problem. So two patients with the same problems or
complaining of similar symptoms, may be treated differently depending on
the root cause of their problem. Authentic Ayurvedic practice is always
customised to the patient’s unique prakriti-vikriti (balanced state –
unbalance state) and the root cause of the disorder.”

 Today, when the world is exploring the tele-medicine area, Jiva had
ventured into this sphere way back. Eventually, it started offering medicines
through a person, who will identify the problem of patient and play a
mediator role and deliver medicine. And it has been dedicated towards
helping people understand Ayurveda and how its principles can be applied in
their day to day lives.

 Today, the company’s tele-medicine practice provides consultation to over

6,000 patients daily who come from more than 1800 cities and town and
innumerable villages spread across the length and the breadth of the nation.

 The company has grown manifolds in the last 23 years and continuing it
further. Commenting on the company’s financial performance and
expectations from the current year, Rishi Pal Chauhan informs, “We are
looking at achieving a revenue of Rs 75 crores for the financial year 2015-16
which is approximately 40 per cent growth over previous year.”

Franchise players

The demand for Ayurvedic treatment has motivated many players to get into the
field. The sector has become organised with many brands offering
excellent franchise opportunity to the aspirants.

According to ASSOCHAM, the Indian herbal industry is likely to double

from Rs 7,500 crore to Rs 15,000 crore by 2015. In this growing phase most of
the ayurvedic brands have opted for the franchise route for expansion.

The increasing demand of Ayurvedic treatment centres across the world has
resulted in the emergence of many organised players in the field.
Vishwamangal is offering only on their ayurvedic orthopedics franchise
opportunity, where all types of joint related disorders like osteoarthritis,
rheumatoid arthritis, gout, psoriatic arthritis, etc. are treated with total ayurvedic
treatments.

Shathayu Ayurveda: Shathayu Ayurveda Wellness centres have been pioneers in

promoting research-based Ayurveda since 1901. Presently, it has more than three
centres and is targeting the metro cities to launch Ayurvedic centres.

MAPPL: The origin of Maharishi Ayurveda dates back to 1980. Presently, it

operates more than 11 company owned health centres.

Vaidyaratnam: The family of Thaikkattu Mooss, a legend in its own right, is

engaged in the practice of Ayurveda, the science of life, mastered by ancient Indian
saints. The company has more than 1, 000 outlets in Kerala, and in other states
more than 750 franchised outlets.

Birla Kerala Vaidyashala: Birla Kerala Vaidyashala Pvt Ltd is a part of Birla
Wellness and Healthcare Pvt Ltd. Birla Kerala Vaidyashala is India’s finest
integrated retail chain of Kerala Ayurvedic wellness treatment centers. They intend
to have more than 100 centres in India as well as overseas in the next five years.

Ayurveda the formal medicine market

World Herbal Industry
•Herbal Product’s Market:USD 80 billion

•Annual Growth Rate: 7%

•By 2050: will reach 6 trillion

Indian Herbal Industry

•Indian Market: Estimated as Rs. 4205 crores

•Export of Ayurvedic drugs & allied herbal products : Estimated as Rs. 440 crores
•Potential by 2020 : Estimated as Rs. 7000 crores

Kerala Scenario
•Ayurvedic Industries: Less than 1400

•Total Turnover: Less than Rs. 400 crores

•Export : Less than Rs. 60 crores

Source: Data from Drug Manufacturer’s Association

REFERENCES:

 https://www.tripsavvy.com/india-guide-to-the-best-wellness-centers-
1539889

 https://www.tourmyindia.com/blog/top-10-spa-ayurvedic-resorts-in-india/

Franchising Business