a) ………………………. research design can help to increase customer retention.

b) Define longitudinal research design.

c) What is undisguised observation?

d) Define staple scale.

e) Weights, lengths can be measured with the help of…………………….scale.

a i) What is questionnaire? What are the various types?
Or
ii) What do you mean by rank order scale? Elaborate with the help of examples.

bi) How is experimental research design different from descriptive research design?
Or
ii) How can observation method be classified? Elaborate with suitable examples.
c i) What is focus group discussion? Under what circumstances it should be used?
Or
ii) Write short notes on: Paired comparison Scale & Likert Scale
d i) What do you mean by attitude scaling? Explain components of attitude with the help of suitable
examples.
Or
ii) Experimental research design helps in effective advertising. Justify the statement with the help of
examples.
i) Consider a telephone manufacturing company wanting to measure the influence of different
colors by keeping all the remaining features same. Discuss various methods to control the effect
of unnecessary variables while measuring the influence of colors on the sales.
or
ii) Indicate the type of measurement scale you would use for each of the following characteristics.
Why did you choose the scale you did? Develop the appropriate question for each characteristics
and the scale chosen
a.) Colour of dishwasher b.) Age of a TV c.) Occupation d.) Brand Loyalty e.) Intention to
purchase TV. F.) Readership of newspaper
.