Location: _______________________________ Contact No: _____________________________ Type of store a) Stationary store [ ] b) Department Store [ ] c) Supermarket [ ] d) Malls [ ] e) Others______________ Average monthly Sales: a) Less than 1 lakh [ ] b) 1-3lakh [ ] c) 3-5lakh [ ] d) 5-10 lakh [ ] e) above 10 lakhs [ ] Q1) In which price range you Sell maximum Notebooks ? a) Less than 7 [ ] b)7-10 [ ] c)10-15[ ] d)15-25 [ ] e)Above 25 [ ] Q 2) Which type of pen you sell the most? a) Ball Pen [ ] b) Gel Pen [ ] c) Ink Pen [ ] d) Premium pen [ ] Q3) Maximum sales under the price range between Rs5-Rs.20 are for which brand of pens? (Rank in order of sales) (a) Classmate [ ] (b) Reynolds[ ] (c) Cello[ ] (d) Lexi [ ] e)Linc [ ] f)Flair[ ] (g) Others[ ] (please specify)___________ Q4)-Sales of pens between the ranges of Rs5-Rs.20 is high during which period of time? (a) High during exams [ ] (b) Stable throughout the year [ ] (c) When new Schemes are introduced[ ]. (d) School opening time[ ] Q5)-Please tick the brands of pen you keep in your store a) Classmate [ ] b) Reynolds[ ] c) Cello[ ] d) Lexi [ ] e) Linc [ ] f)Flair[ ] g) Italia[ ] h)Lexor [ ] i)Win[ ] Q6)-When people buy pens what among the following options do they prefer? a )Smoothly writing [ ] b)Grip[ ] c)Price[ ] d)Long-Life [ ] e)Brand Name [ ] d)Looks[ ] Q7 ) Your influence towards customer in their buying decision? a)High b)Average c)Low d)Nil Q8) What motivate you to push the products more to customers? a) High margin [ ] b)Schemes[ ] c)Quality of products [ ] d) Others__________ Q9) How often you replenish your stocks? a)every week[ ] b)once in two week[ ] c) once in a month [ ] d)more_________ Q10)Do you think buying decision are influenced by In-Shop advertisements? a) Yes [ ] b) No[ ] If Yes, Which influences the most? a)Posters [ ] b) Hoardings[ ]c)Pen Stands[ ] d)Stickers Others__________________ Q11) For non-brand loyal customers, which brand you suggest most? a) Classmate [ ] (b) Reynolds[ ] (c) Cello[ ] (d) Lexi [ ] e)Linc [ ] f)Flair[ ] Q12) What make you to do so? a)High margin[ ] b)Schemes[ ]c)Quality of products[ ] d)Brand image [ ] others[ ] ____________ Q13)Do you have classmate pen in your store? a) Yes [ ] b) No[ ] If Yes What makes classmates to sell more? a) Improve quality b) better margin c) more advertisement d) Better availability e) others_____________ If No Are you interested to sell classmate pen? a) Yes [ ] b) No[ ]