SUMMER INTERNSHIP PROJECT REPORT

ON
‘A PROJECT REPORT ON SOCIAL MEDIA MARKETING’
AT
‘Finacus Solution Private Limited’
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE
DEGREE OF

MASTER OF MANAGEMENT STUDIES

(Marketing)
OF
UNIVERSITY OF MUMBAI

SUBMITTED BY
DHIRAJ SURESH SALVI
ROLL NO: 16039
(2017-18)

UNDER THE GUIDANCE OF

PROF. DEEPA BOBADE

Dr. G. D. Pol Foundation

YMT COLLEGE OF MANAGEMENT
INSTITUTIONAL AREA, SECTOR – 4, KHARGHAR, NAVI MUMBAI
 CERTIFICATE OF THE INSTITUTE

This is to certify that the Summer Internship Project entitled

“DIGITAL MARKETING” at “FINACUS SOLUTION PRIVATE

LIMITED” submitted by “DHIRAJ SURESH SALVI” in partial

fulfillment for the award of Master of Management Studies of

University of Mumbai in his/her original work & does not form any

part of the project undertaken previously.

Also it is certified that the project represents the original work on the

part of candidate.

PROF. DEEPA BOBADE PROF.SWATI PADOSHI

FACULTY GUIDE DIRECTOR

 DECLARATION

I “DHIRAJ SURESH SALVI” student of YMT College of

Management Studies, declare that , I have completed the project on

“DIGITAL MARKETING” at “FINACUS SOLUTION PRIVATE

LIMITED” in the MMS Batch (2017-2018) as per requirement of

University of Mumbai as a part of Master of Management Studies

(MMS) program.

The information presented in this project is accurate and original to the

best of my knowledge.

Date: AUG 2017 Signature-

DHIRAJ SURESH SALVI

ROLL NO. 16039

 ACKNOWLEDGEMENT

I would like to express my deepest gratitude towards all those knowledgeable and kind
people who are responsible for the successful completion of the project and provided me
the possibility to complete this report and more importantly for knowledge and experience
we have gained during this course of project. A special thanks to all staffs/associates in
Digitally Inspired Media for their kind support and co-operation. I would like to extend my
sincere thanks to all of them.

I take great pleasure in expressing my deep sense of gratitude to our industry Mentor, Mr.
SURAJ SALUNKE (Social Media Manager) for the valuable prompt guidance throughout
the project without which this project would not have been successful. I extend my sincere
gratitude to Entire Social Media team of FINACUS SOLUTIONS who in spite of their busy
schedules provide guidance and help at every stage in the course of the internship. We also
thank the other teams of the company who helped me with the technical aspects of the
project.

I express my sincere thanks to Prof. DEEPA BOBADE, Faculty guide, for guiding me right
from the inception till the successful completion of the project. I sincerely acknowledge him
for extending his valuable guidance, support for literature, critical review of project and
the report and above all the moral support he had provided to me with all stages of this
report.

I also thank the placement cell Prof. RAMEESHA KALRA and Prof. ADIL the entire team
of CIT for their guidance and excellent coordination with industry.

My special thanks to my dearest friends / colleagues who helped me in many ways.

DHIRAJ SURESH SALVI

 INDEX

Ch.
PARTICULARS PAGE NO.
No.
1. PART 1
1.1 INTRODUCTION
1.2 NEED & SCOPE OF THE PROJECT

1.3 RESEARCH METHODOLOGY

1.4 OBJECTIVES OF THE STUDY

1.5 HYPOTHESIS, IF ANY

1.6 RESEARCH METHODOLOGY

1.7 LITERATURE REVIEW

LIMITATIONS TO THE PROJECT

2. PART 2
2.1 COMPANY PROFILE
2.2 ORGANIZATION CHART

3. PART 3
3.1 THEORETICAL BACKGROUND OF PROJECT TOPIC

3.2 DATA ANALYSIS & INTERPRETATIONS

3.3 FINDINGS

3.4 SUGGESTIONS /RECOMMENDATIONS

3.5 BIBLIOGRAPHY

3.6 ANNEXURE, (QUESTIONNAIRE)

PART - I
INTRODUCTION
 NEED & SCOPE OF THE PROJECT

The need for digital marketing may be due to the following reasons/situations:-
 OBJECTIVE OF STUDY
To provide the Digital Marketing customer marketing requirement. On the basis of that
collected data branding strategy was created and proper segmentation, targeting and positioning
was done, following which tailored ad campaigns were shot to the target segment through
various social media platforms. On the basis of the observation made from the target
respondents, a detailed analysis report was prepared.
 RESARCH METHODOLOGY

Data Gathering: Primary research (Setting up and leading discussions with Industry experts) and
Secondary Research (Google and other databases)

Analysis: Analysis and estimation of market size and market share, developing detailed
understanding of industry, market niche, penetration details, competition and their business
models, customer details and their interests

Solution design: Design and develop appropriate solutions to address client’s problems and to
target to the customer and for Business development: Writing proposals and ideas in Word,
PowerPoint or excel.

Tracking and Maintenance: The performance of the idea and tracking the details regarding the
same for the purpose of the future customer target and for the reporting the same to the client.
LITRETURE REVIEW
LIMITATION OF PROJECT
PART - II
 COMPANY PROFILE

FINACUS SOLUTION PRIVATE LIMITED

Over the past several years, Finacus has grown as a trusted and competent banking
solutions and payment systems partner for over 100 financial institutions.
Our customers range from Public Sector Banks, State Cooperative Banks (SCBs), District
Central Co-operative Banks (DCCBs), Urban Co-operative Banks (UCBs) spread across
India as well as overseas. Our international clients based in Africa are initial steps towards
the global presence. Finacus is empaneled as a vendor for customized software
development by National Payments Corporation of India (NPCI) which is an umbrella
organization for all retail payments systems in India. Our switching products like
FinCONNECT & FinMOBICONNECT have been concurrent with the infrastructure
developed by NPCI like National Financial Switch (NFS), RuPay & Immediate Payment
Service (IMPS).

VISION

To build robust customer-centric solutions for global banking and emerge as a leading payments
system service provider being highly valued by our customers, partners and employees.

MISSION

 Implementing customized and service-oriented approach in our products and services

through disruptive innovation.

 Collaborating and Co-existing with partners for strategic alliances gearing mutual
growth.
 Mentoring our people to build powerful leaderships that ensure market leadership in the
long run.

VA L
UES
VALUES

Commitment

We take ownership of contributing to our customers' success and keep our vision and values at
the forefront of decision making

Innovation

We set high standards of professional excellence by encouraging innovative ideas into our
products and services

Integrity

Our fair and ethical approach forms the foundation of our stakeholders' trust

Passion

It's our passion towards path-breaking technology that makes us our customers' competitive
edge.
PRODUCTS

Finacus has developed product suite to encompass exponentially growing banking business
activities and integrate multiple facets across
business processes and databases.

These products enable banks to retrieve and disseminate critical information, meet
regulatory compliance, optimize resource utilization, improve risk management, enhance
customer experiences as well as reduce costs. Designed keeping in mind the broad demands of
the financial services industry, these products are built to deliver in line with prevalent best-
practices in the industry.
FinCORE:
Core Banking System
A complete web based solution with the opportunity to
meet present challenges with reduced cost and enhanced customer management measures. The
solution helps to streamline the current business processes with a supporting technology while
Information Management and Risk Management is the key. An ideal Core banking scenario
where products, processes, channels, customer information and management tools are integrated
and administered through a central database of the bank with branches and channels as delivery
points. This helps in achieving economies of scale by data integration for various purposes such
as cross selling, CRM, Regulatory Reporting and internal MIS.

FinAMLOR

Anti-Money Laundering Solution

An end-to-end Anti-Money Laundering (AML) solution that enables you to apply risk
based approach to monitoring customer behavior for suspected criminal financial activities via
automated processes. In addition, the solution supports industry best practices for monitoring and
reviewing, giving you a reliable way to protect your business reputation. Armed with
comprehensive reporting and query capabilities as per regulatory requirements, FinAMLOR also
stores compliance rules and flags any violation of these rules for follow-up.
ORGANZATIONAL STRUCTURE
PART - III
THEORETICAL BACKGROUND OF DIFITAL MARKETING
DATA ANALYSIS & INTERPRETATIONS
FINDINGS
SUGGESTIONS /RECOMMENDATIONS
BIBLIOGRAPHY
ANNEXURE , (QUESTIONNAIRE)