Professional Documents
Culture Documents
Achievement is finding out what you would be then doing, what you have to do. The higher
the summit, the harder is the climb. The goal was fixed and we began with a determined
resolved and put in ceaseless sustained hard work. Greater challenge, greater was our effort to
overcome it.
This project work, which is my first step in the field of professionalization, has been
successfully accomplished only because of my timely support of well-wishers. I would like to
pay my sincere regards and thanks to those, who directed me at every step in my project
work.
I would also like to thank the faculty members and the staff members of “R . S
DISTRIBUTORS MORADABAD” for their kind support and help during the project.
EXECUTIVE SUMMARY
The project aims at understanding the Marketing strategies at Airtel and its
way to retain a customer than to exceed his expectations. For this purpose it
research was the measurement of customer satisfaction level for the services
provided by Bharti Airtel. The research was done for the corporate clients of
Bharti Airtel. My job was not only to represent the Corporate Sales Dept.
and collect the feedback from the clients but also to get the major
an organization. Finally the results of the research verify the fact that
keeping the customer satisfied is the best strategy to not only retain the
1. INTRODUCTION 23
2. LITURATURE REVIEW
3. COMPANY PROFILE
4. MARKETING STRATEGY 50
5. OBJECTIVE
6. RESEARCH METHODOLOGY
7. LIMITATION
8. SUMMARY OF FINDING
9. CONCLUSION
10. BIBLIOGRAPHY
11. QUESTIONNAIRE 83
CHAPTER 1
INTRODUCTION
CHAPTER 1
INTRODUCTION
Bharti Airtel Limited was incorporated on July 7, 1995 for promoting investments
which constitute, 44.6 million mobile and 5.4 million fixed line customers, as of
Airtel comes to us from Bharti Airtel Limited - a part of the biggest private
telecom services, which include Cellular, Basic, Internet and recently introduced
National Long Distance. Bharti also manufactures and exports telephone terminals
and cordless phones. Apart from being the largest manufacturer of telephone
instruments in India, it is also the first company to export its products to the USA.
Bharti has also put its footsteps into Insurance and Retail segment in collaboration
with Multi- National giants. Bharti is the leading cellular service provider, with a
footprint in 23 states covering all four metros and more than 50 million satisfied
customers.
SERVICES
Airtel Prepaid
Airtel Prepaid, the Ready Cellular Card from Airtel comes to you from Bharti
Enterprises, India's leading integrated telecom service provider. Going mobile with
Airtel Prepaid is a new way of life. With a host of great features, also simple to use,
Airtel Prepaid makes everything that you dreamt and believed, possible.
You can control your Airtel Prepaid like never before. No more rentals or deposits –
simply recharge as much as you need to from as low as Rs. 10, to as high as Rs.
10,000/-.
You can now enjoy a pre-activated STD/ISD on your Airtel Prepaid. No more paying
Enjoy complete clarity when calling with Airtel’s world-class technology and
unbreakable network coverage that spans over 23 circles across the country.
Your account balance is updated on the screen of your handset at the end of each
chargeable call. You can also call 123 from your mobile phone and listen to the
voice announcement or simply dial *123#, press 'OK' or 'YES' button and your
Recharging is Easy. The calling value on your card keeps reducing as you make
calls or use any other chargeable service. Choose the Airtel Prepaid Recharge
Coupon that’s right for you, from a variety of tailor– made recharge coupons with
different denominations, which are available at a number of outlets across your
city. Simply follow the procedure mentioned below, to recharge your phone.
Prepaid Roaming
Airtel Prepaid comes preactivated with 'National Roaming', so you stay connected
no matter wherever you are. You can also send or receive MMS, check your email
and access other GPRS services while roaming in India as you would in your own
city. While traveling abroad you can receive calls & send or receive SMS.
Other Services
Airtel brings you, a wide range of Services that will change the way you
communicate. Try them and discover a whole new world of fun and excitement.
Call waiting, call hold, call divert and Caller Line Identification Presentation – all
Voice Mail
When your handset is switched off, or you’re too busy to answer the phone, Airtel
Voicemail will answer your calls and record a message. The best part is that there's
no extra monthly cost for setting up Voicemail - you just pay for the phone call
Send messages quickly and easily using text, if it's too noisy to talk or you don't
have much time. It's the way to share those interesting one-liners, important
reminders and rib-tickling jokes, with anyone, anytime, anywhere in the world.
Subscription Alerts
Get regular alerts on news, jokes, business, health and films on your Airtel mobile
phone with Subscription Services. SMS <SUB NEWS> to 3333 for News, <SUB
JOKE> for Jokes, <SUB BIZ> for Business News, <SUB SPO> for Sports Alerts &
Jazz up your messages with pictures, images and video clippings, with MMS from
Airtel! To activate MMS on your phone, SMS 'MMS' to 56465 and save service
settings.
Airtel Live!
Make your mobile the most happening entertainment destination with Airtel Live!
Airtel brings you the latest in entertainment and information services, right on your
phone!
Airtel Live! WAP Services: Download the latest ring tones, games, wallpapers,
videos and much more. You can also get news clips, watch live TV and download
full songs on you phone. To get Airtel Live! settings on your phone, SMS 'Live' to
56465 and save the settings that you receive as your preferred connection. Airtel
Live! Portal can be accessed from you GPRS enabled phone, by sending a SMS
'FUN' to 56465.
Airtel Live! Voice Services: Just Dial 56465, and name the service. For e.g. say
ring tones to download your favorite ring tones. You can also choose a variety of
content options like Live Cricket Commentary, latest National / International News,
Airtel Live! SIM Services: Access loads of fun content and exciting services like
cricket, stocks, on your phone at the touch of a few buttons with Airtel Live! SIM
based Services on your SIM card menu. To download new services on your Airtel
SIM, choose the "What's new" option under the "Airtel services" menu.
Airtel Live! SMS Services: You can enjoy a host of services by sending a keyword
as an SMS to 56465! Choose Astrology / Horoscope, Cricket, Bollywood /
Hollywood / Indi Pop Ring tones. In case you need assistance SMS, Help to 56465.
Hello Tunes
Tired of that boring old ‘tring tring’ on your phone? Well now when a friend calls,
you can make them groove to the hottest new tracks burning up the music charts
with Hello Tunes from Airtel! You get a wide choice of songs in the Popular & New
Arrivals categories that are updated regularly. What's more you can directly call the
number for your kind of music, e.g. call 678005 for English New and 678001 for
Hindi New. This would directly take you to your favorite artist's Hello Tunes listing.
Get the tune you want, all you have to do is call 55055 and follow the simple voice
instructions to copy your favorite Hello Tunes. Once inside the copy feature, just
key in the 10-digit Airtel mobile number you want to copy the Hello Tune from and
Forget gifting chocolates, flowers and greeting cards. Say it with a song instead!
Gift a Hello Tune to that special someone. Just call 55055 and choose the song
that you want to gift. Follow the simple voice instructions and key in the 10-digit
Airtel mobile number that you want to gift the Hello Tune to. You will get an SMS
Buying your favorite Hello Tune or Ring tone is as simple as recharging your phone
with talk time. Simply walk into your nearest Airtel Shop and walk out with your
favorite song. Choose from Bollywood Hits to Indipop Remixes, Hard Rock to
Gujrati Garba, Bhajans to Jazz, Bhangra Beats to foot tapping Tamil Hits from a
In case you need assistance, dial '121' - our toll-free number, accessible from
anywhere in the country, even while roaming. You can also send us an SMS to 121
or mail us at 121@airtelindia.com.
*In case of email, mention your mobile no. like, 9810012345, in the subject of the
Airtel Postpaid
innovative yet simple new ways to communicate, just when you want to, not just
through words but ideas, emotions and feelings. To give you the unlimited freedom
Easy Billing
Enjoy a host of rich features only with Airtel e-bill. Register free on ‘My Airtel’
section and view your monthly bill with call details for last three months. Sort your
calls between personal and official or analyze your usage, at the click of a button.
To change your tariff plan call our IVR at 121 and leave a request.
You can choose from a host of convenient payment options only with Airtel. Walk
into any Airtel relationship centre and make your payments by cash or credit card.
Drop a cheque at any of the drop boxes for making payments or simply log on to
My Airtel section and pay instantly through your credit card. You can also opt for
Standing Instructions
You can give us standing instructions to debit your credit card account for your
monthly Airtel bills. All you have to do is fill the Standing Instruction Form and
Fill an ECS form and mail, fax it to us or drop it any of our relationship centres to
directly debit your bank account for your monthly Airtel bill.
Airtel has introduced 'Anywhere payment' that offers you the convenience of
making payments while you roam. Walk in to any Airtel Relationship Centre in the
country, make payments by cash or credit card and enjoy uninterrupted Airtel
Services.
Credit limit
Your pre-set credit limit mentioned on your monthly bill helps you keep your
mobile charges in control, keeps track of your usage and ensures that your mobile
phone is not misused. Should you exceed your credit limit, you will be informed via
account balance below your credit limit. You may also choose to pay us an
additional refundable deposit to enhance your credit limit or opt for our convenient
payment method of Credit Card Standing instruction .You can also make use of
ECS facility.
Enjoy complete clarity when calling with Airtel .It offers you world class technology
and unbreakable network coverage that spans over 23 circles across the country.
Long Distance Calling Facility
Call long distance calls in India and Overseas with STD / ISD facility on your Airtel
phone.
Airtel's roaming service allows you to stay connected and use your mobile phone to
make or receive calls from almost anywhere in India and also over 160 countries,
abroad.
GPRS - Roaming
Use Airtel Postpaid's GPRS services, while roaming, to access the internet and
office mails (eg. BlackBerry services), from almost anywhere in India and abroad.
Say it. In more than just words, with Services from Airtel
Airtel brings you a wide range of Services that will change the way you
communicate. Try them and discover a whole new world of fun and excitement.
Call waiting, call hold, call divert and Caller Line Identification Presentation, help
Conference call
You can hold a teleconference with 5 people simultaneously with Call Conferencing
service from Airtel. In fact, you can set up a conference even when the other five are
A missed call alert is a SMS that you will receive for all the calls that you missed.
The SMS will detail the CLI and the time when the call was made. To activate, dial
*135*2# then press the call button and wait for the request to be completed.
Voice Mail
When your handset is switched off, or you’re too busy to answer the phone, Airtel
Voicemail will answer your calls and record a message. The best part is that there's
no extra monthly cost for setting up Voicemail - you just pay for the phone call
Send messages quickly and easily, using text, if it's too noisy to talk or you don't
have much time. It's the way to Share those interesting one-liners, important
reminders and rib-tickling jokes, with anyone, anytime, anywhere in the world.
Subscription Alerts
Get regular alerts on news, jokes, business, health and films on your Airtel mobile
phone with Subscription Services. SMS <SUB NEWS> for News, <SUB JOKE> for
Jokes, <SUB BIZ> for Business News, <SUB SPO> for Sports Alerts & <SUB
Jazz up your messages with pictures, images and video clippings, with MMS from
Airtel! To activate MMS on your phone, SMS 'MMS' to 56465 and save service
settings.
Airtel Live!
Make your mobile the most happening entertainment destination with Airtel Live!
Airtel brings you the latest in entertainment and information services, right on your
phone!
Airtel Live! WAP Services: Download the latest ringtones, games, wallpapers,
videos and much more. You can also get news clips, watch live TV and download
full songs on you phone! To get Airtel Live! settings on your phone SMS 'Live' to
56465 and save the settings that you receive as your preferred connection. Airtel
Live! Portal can be accessed from you GPRS enabled phone, by sending a SMS
'FUN' to 56465.
Airtel Live! Voice Services: Just Dial 56465 and say the name of the service. For
e.g. say ‘Ring tones’ to download your favourite ring tones. You can also choose a
Airtel Live! SIM Services: Access loads of fun content and exciting services like
cricket, stocks, on your phone at the touch of a few buttons with Airtel Live! SIM
based Services on your SIM card menu. To download new services on your Airtel
SIM, choose the "What's new" option under the "Airtel services" menu.
Airtel Live! SMS Services: You can enjoy a host of services by sending a keyword
Hollywood / Indi Pop Ring tones. In case you need assistance SMS ‘Help’ to 56465.
Log on to the internet, with GPRS that allows data transmission at a higher speed.
Access e-mails and internet across Airtel's pan-India presence using 'Mobile Office'
Browse the internet on your mobile phone with Airtel's EDGE services. Enjoy live
TV, enhanced WAP experience and Airtel Data Cards on our high speed network.
Hello Tunes
Tired of that boring old ‘tring tring’ on your phone? Well now when a friend calls,
you can make them groove to the hottest new tracks burning up the music charts
with Hello Tunes from Airtel! You get a wide choice of songs in the Popular & New
Arrivals categories that are updated regularly. What's more, you can directly call
the number for your kind of music, e.g. call 678005 for ‘English New’ and 678001
for ‘Hindi New’. This would directly take you to your favourite artist's Hello Tunes
listing.
Like a tune you want, all you have to do is call 55055 and follow the simple voice
instructions to copy your favourite Hello Tunes. Once inside the copy feature, just
key in the 10-digit Airtel mobile number you want to copy the Hello Tune from and
Forget gifting chocolates, flowers and greeting cards. Say it with a song instead!
Gift a Hello Tune to that special someone. Just call 55055 and choose the song
that you want to gift. Follow the simple voice instructions and key in the 10-digit
Airtel mobile number that you want to gift the Hello Tune to. You will get an SMS
phone with talktime. Simply walk into your nearest Airtel Shop and walk out with
your favourite song. Choose from Bollywood Hits to Indipop Remixes, Hard Rock to
Gujrati Garba, Bhajans to Jazz, Bhangra Beats to foot tapping Tamil Hits from a
In case you need assistance, dial '121' - our toll-free number, accessible from anywhere in the
country, even while roaming. *In case of email, mention your mobileno. like 9810012345 in
Airtel Prepaid Ready Cellular Card and Recharge Cards are available, all over the
city at over retail outlets including 24-hour outlets. Airtel Prepaid Ready Cellular
Card and Recharge Cards are available, all over the city at over retail outlets
449
SUK
Pulse Rate 60 sec
ISD (Rs./min)
SMS (Rs.)
Local Rs.1.20
National Rs.2.00
International Rs.5.00
Other Details
POSTPAID
Airtel Postpaid allows you to choose from a variety of affordable talk plans,
convenient payment options and host of rich features. So get set to enjoy a world of
limitless possibilities!
ON TIME CHARGES
Activation Charges Rs. 250
Membership Fee Rs. 250
Security Deposit NA
MONTHLY CHARGES (FIXED) Rs. 524
Bill plan Charge Rs. 444
Monthly Rental Rs. 150
Clip NA
MONTHLY CHARGES (OPTIONAL)
Clip Rs. 99
Airtel GSM / Landline /
CDMA (10 WLL
Digit)
Rs. 1.99 Rs 1.99 Rs 1.99
Local Rates
STD RATES
50 – 200 Km
200 – 500 Km
500 + Km
ISD
USA, Canda, Europe (Fixed Line), Rs. 7.20
Austalia, Singapore, Hong Kong,
Thailand, Malaysia, Indonesia, new
Zealand
Gulf, Europe (Mobile), SAARC Rs 9.99
Countries, Africa & Rest of the world
Cuba, Sao tome & Principle, Guinea Rs. 40.00
Bissau, Diego Garcia, Nauru, Solomon
Islands, Vanuatu, Cook Island,
Tuvalu, Tokelau, Norfolk Island,
Sakhalin
SMS
Local Rs. 1.00
National Rs. 2.00
International Rs. 5.00
Value Added Services (Rs.) Rs. 3.00
SMS
Local Rs 1.00
National Rs 2.00
Intentional Rs. 5.00
VAS Rs. 3.00
This Bill Plan is also available under Advance Rental of Rs. 799 for 2 years.
Local Pack
STD Pack
Airtel to other mobiles (non Airtel) & fixed lines nos. at Rs 2 / min.
Special offer for Airtel Telephone service customers for availing Airtel
Mobile services
If you already have Airtel Telephone service, you can buy a new Airtel Mobile
Benefits:
Monthly rent of Rs 25 for reduced call rates to your Airtel fixed line has been
next 2 months. All other options and charges are as per the existing Airtel One
STD RATES
50-200Km Rs. 2.00 Rs. 2.40 Rs. 2.40
200 – 500 Km Rs. 2.00 Rs. 2.40 Rs. 2.40
500 + Km Rs. 2.00 Rs. 2.40 Rs. 2.40
ISD
USA, Canda, Europe (Fixed Line), Rs. 7.20
Austalia, Singapore, Hong Kong,
Thailand, Malaysia, Indonesia, new
Zealand
Gulf, Europe (Mobile), SAARC Rs 9.99
Countries, Africa & Rest of the world
Cuba, Sao tome & Principle, Guinea Rs. 40.00
Bissau, Diego Garcia, Nauru, Solomon
Islands, Vanuatu, Cook Island,
Tuvalu, Tokelau, Norfolk Island,
Sakhalin
SMS
Local Rs. 1.00
National Rs. 2.00
International Rs. 5.00
Value Added Services (Rs.) Rs. 3.00
SMS
Local
Rs. 1.50
National Rs. 2.00
International Rs. 5.00
VAS Rs. 3.00
ISD calls to US / Canada / South East Asia / Australia / New Zealand) – Rs.
9.99 / min
You also get FREE alert subscription worth Rs 30 / alert or 3 months on:
News
Astrology
Health Tips
LITERATURE REVIEW
CHAPTER 3
COMPANY PROFILE
CHAPTER 3
COMPANY PROFILE
The Bharti Mobile promoted AirTel cellular service will go in for repositioning
of its brand image. The new brand ethos is portrayed in two distinct
fashions - the tag line "Touch Tomorrow", which underscores the leading
theme for the new brand vision, followed by "The Good Life", which
the changing scope of customer needs and aspirations that come along with
category that goes beyond the Internet, SMS, roaming, IVRS, etc but which
engulfs the whole gamut of wireless digital broadband services that will
the first of which will communicate overall brand philosophy and the second
Officer, Bharti Mobile Limited, Karnataka "We are adopting a new brand-
platform - Touch Tomorrow - not only to reflect our corporate ethos but also
business strategy".
The new identity will have the logo in Red, Black and White colours along
with lower case typography to convey warmth. AirTel will incorporate the
latest branding in all of its communication and will soon be going in for an
PRE-PAID card users need not worry anymore about recharging their
coupons every month. Company has launched a plan that allows users to
take a pre-paid connection with lifetime validity for a one time payment of
Rs. 999. Subscribers availing themselves of this scheme will also get full talk
time for the recharge coupon they purchase and also have the option to buy
The move is aimed at stopping the churn in the pre-paid subscriber base.
Bharti has spent a considerable amount on advertising its mobile phone service,
Airtel. Besides print advertising, the company had put up large no of hoardings
The objective behind designing a promotion campaign for the ‘Airtel’ services is to
Airtel. Since the cellular phone category itself is too restricted, also the fact that a
differentiator. The image of the service provider counts a great deal. Given the Cell
phone category, it is the network efficiency and the quality of service that becomes
important. What now the buyer is looking at is to get the optimum price-
Brand awareness is spread through the' campaigns and brand preference through
brand stature. Airtel's campaign in the capital began with a series of 'teaser'
hoardings across the city,' bearing just the company's name and without explaining
what Airtel was. In the next phase the campaign associated Airtel with Cellular
only thereafter was the Bharti Cellular connection brought up. Vans with Airtel
logos roamed the city, handing out brochures about the company and its services
to all consumers. About 50,000 direct callers were sent out. When the name was
well entrenched in the Delhiites’s mind, the Airtel campaign began to focus on the
utility of Cellphone. In the first four months alone Airtei's advertisement spend
As of today the awareness level Is 60% unaided. This implies that if potential or
knowledgeable consumers are asked to name a Cellular phone service provider that
is on the top of his/her mind 60% of them would name Airtel. As for aided it -is
score of the brand on the above aided and the unaided tests. The figures show that
Every company has a goal, which might comprise a sales target and a game plan
with due regard to Its competitor. Airtel 's campaign strategy is designed keeping
in mind its marketing strategy. The tone, tenor and the stance of the visual ads are
designed to convey the image of a market leader in terms of its market share. It
tries to portray the image of being a "first mover every time" and that of a "market
leader".
The status of the product in terms of its life cycle has just reached the maturity
stage in India. It is still on the rising part of the product life cycle curve in the
maturity stage.
The diagram on the left hand side shows the percentage of the users classified into
heavy, medium and low categories. The right hand side shows the revenue share
Airtel, keeping in mind the importance of the customer retention, values its heavy
users the most and constantly indulges in service innovation. But, since heavy
users comprise only 15 - 20% of the population the other segment cannot be
neglected.
The population which has just realised the importance of cellular phones has to be
roped in. It is for this reason that the service provider offers a plethora of
incentives and discounts. Concerts like the "Freedom concert" are being organised
by Airtel in order to promote sales. The media channel is chosen with economy in
mind. The target segment is not very concrete but, there is an attempt to focus on
those who can afford. The print advertisements and hoarding are placed in those
strategic areas which most likely to catch the attention of those who need a cellular
phone. The product promise (which might cost different 1 higher) is an important
Besides this, other promotional strategies that Airtel has adopted are .
(i) People who have booked Airtel services have been treated to exclusive premiers of
blockbuster movies. Airtel has tied up with Lufthansa to offer customer bonus miles on the
German airlines frequent flier's programs.
(ii) There have been educational campaigns, image campaigns, pre launch
advertisements.
DISTRIBUTION
Company
Franchisee Distributor
Dealers
Dealer
Customer
Customer
Franchisees and 15 Distributors- They also have 8 'instant access cash card
counters- Each franchises or distributor can have any number of dealers under
him as long as the person is approved by the Airtel authority. Each franchises has
to invest Rupees Ten Lakhs. to obtain a franchise and should employ an officer
recruited by Airtel. This person acts as an liaison between the company and the
franchises. The franchises can it any number of dealers as long as their territories
do not overlap. But unfortunately Airtel has not been very successful in controlling
territorial overlaps of dealers. The franchises can carry out his 1 her own
promotional strategy. For this the. company contributes 75% of the money and the
franchises contributes 25% of the money. The dealers under the franchisee receive
the same commission. The franchises and the dealer obtain the feedback from the
customers and they are sent through the liaison officer on a day-to-day basis to
Airtel. The dealer has to invest Rupees. One Lakh as an initial investment. The
dealer of Airtel are not allowed to provide any other operators' service.
Target set for distributors and the dealers is 100 -150 activations per month.
Hence the dealers can also go for their own promotions like banners and discounts
on festivals etc. The dealer provides service promptly. The consumer on providing
the bill of purchase for the handset and proof of residence has only to wait an hour
before getting connected. The staff of the dealers and the franchisees are provided
The complaints encountered by the franchisees and dealers are either handset
being non-functional or the SIM Card not getting activated. Anything more
With Airtel, the subscriber wouldn't just get a personal phone that lets him/her be
in touch, always, but also gets a host of benefits that let him/her manage his/her
An Airtel subscriber is provided with a Subscriber Identity Module Card (SIM card)
- that is the key to operating his/her cellular phone. His card activates Airtel
enable one to enjoy one's cellular phone thoroughly. Each SIM card contains a PIN
code (Personal Identity Number) which may be entered by one. Just plug your SIM
card into your cellular phone, enter the PIN code and it becomes 'your' personal
phone'.
The pattern of cellphone subscriber growth observed elsewhere in the world reveals
that the growth in the market is Initially slow followed by a sharp acceleration, but
so far that has not happened in India. As far as the Product Life Cycle is
OBJECTIVE
CHAPTER 5
OBJECTIVE
Provider.
CHAPTER 6
RESEARCH
METHODOLOGY
CHAPTER 6
RESEARCH METHODOLOGY
The methodology adopted for this project is exploratory in nature since there is no
hypothesis that has to be tested. The conclusions have been drawn by exploratory research
work.
a) Primary Sources
I have met retailers of the Airtel of the company and have been able to get first hand
information regarding the product, its features and the buying patterns of the product.
b) Secondary Sources
Secondary source has played a vital role to play in this report. A good
amount of data has been collected from various published articles and
reports found in magazines and journals. Another vital source has been the
LIMITATIONS
CHAPTER 7
LIMITATIONS
Every attempt will be taken to obtain the error free and meaningful result
but as nothing in this world is 100% perfect I believe that there will still the
(2) Time pressure and fatigue on the part of respondents and interviewer.
FINDING
CHAPTER 8
FINDINGS
No
Company Yes
Airtel 4 1
Vodafone 4 1
Idea 4 1
MTNL 4 1
people in all the above four specified Indian mobile service providers are of
belief that India is potentially one of the most exciting mobile service
providers in the world, whereas some 4 (20%) of them do not agree to this
view.
No
1
Yes
4
0 2 4 6 8 10 12 14 16 18
No
Company Yes
Airtel 4 1
Vodafone 3 2
Idea 3 2
MTNL 5 --
people in all the above four specified Indian mobile service providers find
that the government’s telecom policy has had the most radical impact on the
deny this.
5
4.5
4
3.5 AirTel
3 Vodafone
2.5 Idea
2 MTNL
1.5
1
0.5
0
Yes No
3. Do you believe that one of the challenges facing mobile operators in
No
Company Yes
Airtel 2 3
Vodafone 3 2
Idea 3 2
MTNL 2 3
people in the mobile service providers are of belief that one of the challenges
2.5
2 AirTel
Vodafone
1.5 Idea
MTNL
1
0.5
0
Yes No
4. To what extent, does you find that mobile service providers is a very
complex standard?
To great extent
Company To some extent
(6-10)
(1-5)
Airtel 3 2
Vodafone 2 3
Idea 2 3
MTNL 3 2
people in all the above four major the mobile service providers in Indian
Cellular industry find only to some extent that GSM is a very complex
2.5
AirTel
2
Vodafone
1.5 Idea
1 MTNL
0.5
0
To some extent To great extent
CONSUMER LEVEL
1. Do you believe that mobile service providers comes close to fulfilling the requirements for
No
Company Yes
Airtel 9 1
Vodafone 8 2
Idea 8 2
MTNL 5 5
As the above shows 30 (75%) out of total 40 respondents are of the belief
that mobile service providers comes close to fulfilling the requirements for a
this belief.
2
No
2
2 MTNL
Idea
Vodafone
2 AirTel
3
Yes
3
3
2. Do you find that mobile service providers as the most exciting and satisfying mobile
standard?
No
Company Yes
Airtel 9 1
Vodafone 7 3
Idea 8 2
MTNL 8 2
As the above shows 32 (80%) out of total 40 respondents find that mobile
No
1
Yes
9
0 5 10 15 20 25 30 35
No
Company Yes
Airtel 10 --
Vodafone 8 2
Idea 10 --
MTNL 8 2
As the above shows 36 (90%) out of total 40 respondents are of the belief
0
No
2
0 MTNL
Idea
Vodafone
8 AirTel
10
Yes
8
10
CHAPTER 9
CONCLUSION
CHAPTER 9
CONCLUSION
From above the details I conclude that 70% Airtel users preferred to remain with
Airtel. Also good no. of users who were willing to switch from their respective subscribers
showed interest in Airtel. Hence, these statistics imply a bright future for the company. Also
the company is now providing more services like the door to door services which is you dial
the Airtel customer care and would like to send someone flowers the Airtel company delivers
those flowers to the person concerned. Also Airtel is providing free text messaging service
and free voice mail service. Call conferencing is also another feature Airtel provides.
CHAPTER 10
BIBLIOGRAPHY
CHAPTER 10
BIBLIOGRAPHY
Seshadri Mohan and Ravi Jain. Two User Location Strategies for Personal
Vodafone
Airtel
Idea
MTNL
QUESTIONNAIRE
NAME: ____________________________________
ADDRESS: ____________________________________
OCCUPATION: ____________________________________
Company Yes No
Airtel
Vodafone
Idea
MTNL
2. Do you find that the government’s telecom policy has had the most
No
Company Yes
Airtel
Vodafone
Idea
MTNL
Airtel
Vodafone
Idea
MTNL
4. To what extent, does you find that mobile service providers is a very
complex standard?
To great extent
Company To some extent
(1-5) (6-10)
Airtel
Vodafone
Idea
MTNL
CONSUMER LEVEL
1. Do you believe that mobile service providers comes close to fulfilling the requirements for
No
Company Yes
Airtel
Vodafone
Idea
MTNL
2. Do you find that mobile service providers as the most exciting and satisfying mobile
standard?
No
Company Yes
Airtel
Vodafone
Idea
MTNL
3. Do you believe that your service provider has a genuine commitment to creating a
No
Company Yes
Airtel
Vodafone
Idea
MTNL